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Global Marketing Technology Market Research Report 2024
Synopsis
Marketing technology is a general term for tech used to assist marketing teams in their work. The technology is mostly used in the sphere of digital marketing, and also for the optimization of offline marketing channels.
The global Marketing Technology market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
The current marketplace is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.
This report aims to provide a comprehensive presentation of the global market for Marketing Technology, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Technology.
Report Scope
The Marketing Technology market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Technology market comprehensively. Regional market sizes, concerning products by Usage, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Technology companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Usage, by Application, and by regions.
Market Segmentation
By Company
Apple
Google
Microsoft
Qualcomm
Zebra Technologies
Bluvision
Estimote
InMarket Media
Proxama
ROXIMITY
Shopkick
Swirl Networks
Unacast
Foursquare Labs
Scanbuy
Segment by Usage
Digital Marketing
Offline Marketing
Others
Segment by Application
Retail and E-Commerce
Healthcare
Infrastructural
Media and Entertainment
Sports and Events
Transporation and Logistics
BFSI
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Usage, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Technology companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Usage, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Marketing technology is a general term for tech used to assist marketing teams in their work. The technology is mostly used in the sphere of digital marketing, and also for the optimization of offline marketing channels.
The global Marketing Technology market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
The current marketplace is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.
This report aims to provide a comprehensive presentation of the global market for Marketing Technology, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Technology.
Report Scope
The Marketing Technology market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Technology market comprehensively. Regional market sizes, concerning products by Usage, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Technology companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Usage, by Application, and by regions.
Market Segmentation
By Company
Apple
Microsoft
Qualcomm
Zebra Technologies
Bluvision
Estimote
InMarket Media
Proxama
ROXIMITY
Shopkick
Swirl Networks
Unacast
Foursquare Labs
Scanbuy
Segment by Usage
Digital Marketing
Offline Marketing
Others
Segment by Application
Retail and E-Commerce
Healthcare
Infrastructural
Media and Entertainment
Sports and Events
Transporation and Logistics
BFSI
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Usage, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Technology companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Usage, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Usage
1.2.1 Global Marketing Technology Market Size Growth Rate by Usage: 2019 VS 2023 VS 2030
1.2.2 Digital Marketing
1.2.3 Offline Marketing
1.2.4 Others
1.3 Market by Application
1.3.1 Global Marketing Technology Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Retail and E-Commerce
1.3.3 Healthcare
1.3.4 Infrastructural
1.3.5 Media and Entertainment
1.3.6 Sports and Events
1.3.7 Transporation and Logistics
1.3.8 BFSI
1.3.9 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Technology Market Perspective (2019-2030)
2.2 Marketing Technology Growth Trends by Region
2.2.1 Global Marketing Technology Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Technology Historic Market Size by Region (2019-2024)
2.2.3 Marketing Technology Forecasted Market Size by Region (2025-2030)
2.3 Marketing Technology Market Dynamics
2.3.1 Marketing Technology Industry Trends
2.3.2 Marketing Technology Market Drivers
2.3.3 Marketing Technology Market Challenges
2.3.4 Marketing Technology Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Technology Players by Revenue
3.1.1 Global Top Marketing Technology Players by Revenue (2019-2024)
3.1.2 Global Marketing Technology Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Technology Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Technology Revenue
3.4 Global Marketing Technology Market Concentration Ratio
3.4.1 Global Marketing Technology Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Technology Revenue in 2023
3.5 Marketing Technology Key Players Head office and Area Served
3.6 Key Players Marketing Technology Product Solution and Service
3.7 Date of Enter into Marketing Technology Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Technology Breakdown Data by Usage
4.1 Global Marketing Technology Historic Market Size by Usage (2019-2024)
4.2 Global Marketing Technology Forecasted Market Size by Usage (2025-2030)
5 Marketing Technology Breakdown Data by Application
5.1 Global Marketing Technology Historic Market Size by Application (2019-2024)
5.2 Global Marketing Technology Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Marketing Technology Market Size (2019-2030)
6.2 North America Marketing Technology Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Marketing Technology Market Size by Country (2019-2024)
6.4 North America Marketing Technology Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Technology Market Size (2019-2030)
7.2 Europe Marketing Technology Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Marketing Technology Market Size by Country (2019-2024)
7.4 Europe Marketing Technology Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Technology Market Size (2019-2030)
8.2 Asia-Pacific Marketing Technology Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Marketing Technology Market Size by Region (2019-2024)
8.4 Asia-Pacific Marketing Technology Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Technology Market Size (2019-2030)
9.2 Latin America Marketing Technology Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Marketing Technology Market Size by Country (2019-2024)
9.4 Latin America Marketing Technology Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Technology Market Size (2019-2030)
10.2 Middle East & Africa Marketing Technology Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Marketing Technology Market Size by Country (2019-2024)
10.4 Middle East & Africa Marketing Technology Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Apple
11.1.1 Apple Company Detail
11.1.2 Apple Business Overview
11.1.3 Apple Marketing Technology Introduction
11.1.4 Apple Revenue in Marketing Technology Business (2019-2024)
11.1.5 Apple Recent Development
11.2 Google
11.2.1 Google Company Detail
11.2.2 Google Business Overview
11.2.3 Google Marketing Technology Introduction
11.2.4 Google Revenue in Marketing Technology Business (2019-2024)
11.2.5 Google Recent Development
11.3 Microsoft
11.3.1 Microsoft Company Detail
11.3.2 Microsoft Business Overview
11.3.3 Microsoft Marketing Technology Introduction
11.3.4 Microsoft Revenue in Marketing Technology Business (2019-2024)
11.3.5 Microsoft Recent Development
11.4 Qualcomm
11.4.1 Qualcomm Company Detail
11.4.2 Qualcomm Business Overview
11.4.3 Qualcomm Marketing Technology Introduction
11.4.4 Qualcomm Revenue in Marketing Technology Business (2019-2024)
11.4.5 Qualcomm Recent Development
11.5 Zebra Technologies
11.5.1 Zebra Technologies Company Detail
11.5.2 Zebra Technologies Business Overview
11.5.3 Zebra Technologies Marketing Technology Introduction
11.5.4 Zebra Technologies Revenue in Marketing Technology Business (2019-2024)
11.5.5 Zebra Technologies Recent Development
11.6 Bluvision
11.6.1 Bluvision Company Detail
11.6.2 Bluvision Business Overview
11.6.3 Bluvision Marketing Technology Introduction
11.6.4 Bluvision Revenue in Marketing Technology Business (2019-2024)
11.6.5 Bluvision Recent Development
11.7 Estimote
11.7.1 Estimote Company Detail
11.7.2 Estimote Business Overview
11.7.3 Estimote Marketing Technology Introduction
11.7.4 Estimote Revenue in Marketing Technology Business (2019-2024)
11.7.5 Estimote Recent Development
11.8 InMarket Media
11.8.1 InMarket Media Company Detail
11.8.2 InMarket Media Business Overview
11.8.3 InMarket Media Marketing Technology Introduction
11.8.4 InMarket Media Revenue in Marketing Technology Business (2019-2024)
11.8.5 InMarket Media Recent Development
11.9 Proxama
11.9.1 Proxama Company Detail
11.9.2 Proxama Business Overview
11.9.3 Proxama Marketing Technology Introduction
11.9.4 Proxama Revenue in Marketing Technology Business (2019-2024)
11.9.5 Proxama Recent Development
11.10 ROXIMITY
11.10.1 ROXIMITY Company Detail
11.10.2 ROXIMITY Business Overview
11.10.3 ROXIMITY Marketing Technology Introduction
11.10.4 ROXIMITY Revenue in Marketing Technology Business (2019-2024)
11.10.5 ROXIMITY Recent Development
11.11 Shopkick
11.11.1 Shopkick Company Detail
11.11.2 Shopkick Business Overview
11.11.3 Shopkick Marketing Technology Introduction
11.11.4 Shopkick Revenue in Marketing Technology Business (2019-2024)
11.11.5 Shopkick Recent Development
11.12 Swirl Networks
11.12.1 Swirl Networks Company Detail
11.12.2 Swirl Networks Business Overview
11.12.3 Swirl Networks Marketing Technology Introduction
11.12.4 Swirl Networks Revenue in Marketing Technology Business (2019-2024)
11.12.5 Swirl Networks Recent Development
11.13 Unacast
11.13.1 Unacast Company Detail
11.13.2 Unacast Business Overview
11.13.3 Unacast Marketing Technology Introduction
11.13.4 Unacast Revenue in Marketing Technology Business (2019-2024)
11.13.5 Unacast Recent Development
11.14 Foursquare Labs
11.14.1 Foursquare Labs Company Detail
11.14.2 Foursquare Labs Business Overview
11.14.3 Foursquare Labs Marketing Technology Introduction
11.14.4 Foursquare Labs Revenue in Marketing Technology Business (2019-2024)
11.14.5 Foursquare Labs Recent Development
11.15 Scanbuy
11.15.1 Scanbuy Company Detail
11.15.2 Scanbuy Business Overview
11.15.3 Scanbuy Marketing Technology Introduction
11.15.4 Scanbuy Revenue in Marketing Technology Business (2019-2024)
11.15.5 Scanbuy Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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