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Synopsis
Mascara is a cosmetic commonly used to enhance the eyes. It may darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, cake, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives.
The global Mascara market was valued at US$ 5832.7 million in 2023 and is anticipated to reach US$ 7044.2 million by 2030, witnessing a CAGR of 2.7% during the forecast period 2024-2030.
Geographically, Europe was the largest market in the world, which took about 32 percent of the global consumption volume in 2015. The APAC rank as No.2 by shared 28% of global total consumption volume, North America shared 27% and Latin America shared 8%.
As to companies, L’Oreal was largest company in production, which counted 22% of global total sales revenue. Besides, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific and Missha are also the key players of this industry. As to the production, enterprises in United States are taking the largest market share worldwide by large production scale and revenue.
This report aims to provide a comprehensive presentation of the global market for Mascara, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mascara.
Report Scope
The Mascara market size, estimations, and forecasts are provided in terms of sales volume (M Units) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mascara market comprehensively. Regional market sizes, concerning products by Type, by Age, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mascara manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Age, and by regions.
Market Segmentation
By Company
L’Oreal
Estee Lauder
Procter & Gamble
LVMH
Coty
Avon
Shiseido
Amore Pacific
Missha
Chanel
Mary Kay
Alticor
PIAS
Natura
Revlon
Oriflame
Groupe Rocher
Kose Corp
Beiersdorf
DHC
Thefaceshop
Gurwitch
Pola Orbis
Marie Dalgar
Elizabeth Arden
Segment by Type
Regular
Waterproof
Water Resistant
Segment by Age
Age 12-17
Age 18-24
Age 25-44
Age 45-64
Other
Consumption by Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, by Type, by Age, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of Mascara manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of Mascara in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Age, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report.
Mascara is a cosmetic commonly used to enhance the eyes. It may darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, cake, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives.
The global Mascara market was valued at US$ 5832.7 million in 2023 and is anticipated to reach US$ 7044.2 million by 2030, witnessing a CAGR of 2.7% during the forecast period 2024-2030.
Geographically, Europe was the largest market in the world, which took about 32 percent of the global consumption volume in 2015. The APAC rank as No.2 by shared 28% of global total consumption volume, North America shared 27% and Latin America shared 8%.
As to companies, L’Oreal was largest company in production, which counted 22% of global total sales revenue. Besides, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific and Missha are also the key players of this industry. As to the production, enterprises in United States are taking the largest market share worldwide by large production scale and revenue.
This report aims to provide a comprehensive presentation of the global market for Mascara, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mascara.
Report Scope
The Mascara market size, estimations, and forecasts are provided in terms of sales volume (M Units) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mascara market comprehensively. Regional market sizes, concerning products by Type, by Age, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mascara manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Age, and by regions.
Market Segmentation
By Company
L’Oreal
Estee Lauder
Procter & Gamble
LVMH
Coty
Avon
Shiseido
Amore Pacific
Missha
Chanel
Mary Kay
Alticor
PIAS
Natura
Revlon
Oriflame
Groupe Rocher
Kose Corp
Beiersdorf
DHC
Thefaceshop
Gurwitch
Pola Orbis
Marie Dalgar
Elizabeth Arden
Segment by Type
Regular
Waterproof
Water Resistant
Segment by Age
Age 12-17
Age 18-24
Age 25-44
Age 45-64
Other
Consumption by Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, by Type, by Age, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of Mascara manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of Mascara in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Age, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report.
Index1 Mascara Market Overview
1.1 Product Overview and Scope of Mascara
1.2 Mascara Segment by Type
1.2.1 Global Mascara Market Value Comparison by Type (2024-2030)
1.2.2 Regular
1.2.3 Waterproof
1.2.4 Water Resistant
1.3 Mascara Segment by Age
1.3.1 Global Mascara Market Value by Age: (2024-2030)
1.3.2 Age 12-17
1.3.3 Age 18-24
1.3.4 Age 25-44
1.3.5 Age 45-64
1.3.6 Other
1.4 Global Mascara Market Size Estimates and Forecasts
1.4.1 Global Mascara Revenue 2019-2030
1.4.2 Global Mascara Sales 2019-2030
1.4.3 Global Mascara Market Average Price (2019-2030)
1.5 Assumptions and Limitations
2 Mascara Market Competition by Manufacturers
2.1 Global Mascara Sales Market Share by Manufacturers (2019-2024)
2.2 Global Mascara Revenue Market Share by Manufacturers (2019-2024)
2.3 Global Mascara Average Price by Manufacturers (2019-2024)
2.4 Global Mascara Industry Ranking 2022 VS 2023 VS 2024
2.5 Global Key Manufacturers of Mascara, Manufacturing Sites & Headquarters
2.6 Global Key Manufacturers of Mascara, Product Type & Application
2.7 Mascara Market Competitive Situation and Trends
2.7.1 Mascara Market Concentration Rate
2.7.2 The Global Top 5 and Top 10 Largest Mascara Players Market Share by Revenue
2.7.3 Global Mascara Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
2.8 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Mascara Retrospective Market Scenario by Region
3.1 Global Mascara Market Size by Region: 2019 Versus 2023 Versus 2030
3.2 Global Mascara Global Mascara Sales by Region: 2019-2030
3.2.1 Global Mascara Sales by Region: 2019-2024
3.2.2 Global Mascara Sales by Region: 2025-2030
3.3 Global Mascara Global Mascara Revenue by Region: 2019-2030
3.3.1 Global Mascara Revenue by Region: 2019-2024
3.3.2 Global Mascara Revenue by Region: 2025-2030
3.4 North America Mascara Market Facts & Figures by Country
3.4.1 North America Mascara Market Size by Country: 2019 VS 2023 VS 2030
3.4.2 North America Mascara Sales by Country (2019-2030)
3.4.3 North America Mascara Revenue by Country (2019-2030)
3.4.4 U.S.
3.4.5 Canada
3.5 Europe Mascara Market Facts & Figures by Country
3.5.1 Europe Mascara Market Size by Country: 2019 VS 2023 VS 2030
3.5.2 Europe Mascara Sales by Country (2019-2030)
3.5.3 Europe Mascara Revenue by Country (2019-2030)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific Mascara Market Facts & Figures by Country
3.6.1 Asia Pacific Mascara Market Size by Country: 2019 VS 2023 VS 2030
3.6.2 Asia Pacific Mascara Sales by Country (2019-2030)
3.6.3 Asia Pacific Mascara Revenue by Country (2019-2030)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 China Taiwan
3.6.10 Indonesia
3.6.11 Thailand
3.6.12 Malaysia
3.6.13 Philippines
3.7 Latin America Mascara Market Facts & Figures by Country
3.7.1 Latin America Mascara Market Size by Country: 2019 VS 2023 VS 2030
3.7.2 Latin America Mascara Sales by Country (2019-2030)
3.7.3 Latin America Mascara Revenue by Country (2019-2030)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.8 Middle East and Africa Mascara Market Facts & Figures by Country
3.8.1 Middle East and Africa Mascara Market Size by Country: 2019 VS 2023 VS 2030
3.8.2 Middle East and Africa Mascara Sales by Country (2019-2030)
3.8.3 Middle East and Africa Mascara Revenue by Country (2019-2030)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 U.A.E
4 Segment by Type
4.1 Global Mascara Sales by Type (2019-2030)
4.1.1 Global Mascara Sales by Type (2019-2024)
4.1.2 Global Mascara Sales by Type (2025-2030)
4.1.3 Global Mascara Sales Market Share by Type (2019-2030)
4.2 Global Mascara Revenue by Type (2019-2030)
4.2.1 Global Mascara Revenue by Type (2019-2024)
4.2.2 Global Mascara Revenue by Type (2025-2030)
4.2.3 Global Mascara Revenue Market Share by Type (2019-2030)
4.3 Global Mascara Price by Type (2019-2030)
5 Segment by Age
5.1 Global Mascara Sales by Age (2019-2030)
5.1.1 Global Mascara Sales by Age (2019-2024)
5.1.2 Global Mascara Sales by Age (2025-2030)
5.1.3 Global Mascara Sales Market Share by Age (2019-2030)
5.2 Global Mascara Revenue by Age (2019-2030)
5.2.1 Global Mascara Revenue by Age (2019-2024)
5.2.2 Global Mascara Revenue by Age (2025-2030)
5.2.3 Global Mascara Revenue Market Share by Age (2019-2030)
5.3 Global Mascara Price by Age (2019-2030)
6 Key Companies Profiled
6.1 L’Oreal
6.1.1 L’Oreal Corporation Information
6.1.2 L’Oreal Description and Business Overview
6.1.3 L’Oreal Mascara Sales, Revenue and Gross Margin (2019-2024)
6.1.4 L’Oreal Mascara Product Portfolio
6.1.5 L’Oreal Recent Developments/Updates
6.2 Estee Lauder
6.2.1 Estee Lauder Corporation Information
6.2.2 Estee Lauder Description and Business Overview
6.2.3 Estee Lauder Mascara Sales, Revenue and Gross Margin (2019-2024)
6.2.4 Estee Lauder Mascara Product Portfolio
6.2.5 Estee Lauder Recent Developments/Updates
6.3 Procter & Gamble
6.3.1 Procter & Gamble Corporation Information
6.3.2 Procter & Gamble Description and Business Overview
6.3.3 Procter & Gamble Mascara Sales, Revenue and Gross Margin (2019-2024)
6.3.4 Procter & Gamble Mascara Product Portfolio
6.3.5 Procter & Gamble Recent Developments/Updates
6.4 LVMH
6.4.1 LVMH Corporation Information
6.4.2 LVMH Description and Business Overview
6.4.3 LVMH Mascara Sales, Revenue and Gross Margin (2019-2024)
6.4.4 LVMH Mascara Product Portfolio
6.4.5 LVMH Recent Developments/Updates
6.5 Coty
6.5.1 Coty Corporation Information
6.5.2 Coty Description and Business Overview
6.5.3 Coty Mascara Sales, Revenue and Gross Margin (2019-2024)
6.5.4 Coty Mascara Product Portfolio
6.5.5 Coty Recent Developments/Updates
6.6 Avon
6.6.1 Avon Corporation Information
6.6.2 Avon Description and Business Overview
6.6.3 Avon Mascara Sales, Revenue and Gross Margin (2019-2024)
6.6.4 Avon Mascara Product Portfolio
6.6.5 Avon Recent Developments/Updates
6.7 Shiseido
6.6.1 Shiseido Corporation Information
6.6.2 Shiseido Description and Business Overview
6.6.3 Shiseido Mascara Sales, Revenue and Gross Margin (2019-2024)
6.4.4 Shiseido Mascara Product Portfolio
6.7.5 Shiseido Recent Developments/Updates
6.8 Amore Pacific
6.8.1 Amore Pacific Corporation Information
6.8.2 Amore Pacific Description and Business Overview
6.8.3 Amore Pacific Mascara Sales, Revenue and Gross Margin (2019-2024)
6.8.4 Amore Pacific Mascara Product Portfolio
6.8.5 Amore Pacific Recent Developments/Updates
6.9 Missha
6.9.1 Missha Corporation Information
6.9.2 Missha Description and Business Overview
6.9.3 Missha Mascara Sales, Revenue and Gross Margin (2019-2024)
6.9.4 Missha Mascara Product Portfolio
6.9.5 Missha Recent Developments/Updates
6.10 Chanel
6.10.1 Chanel Corporation Information
6.10.2 Chanel Description and Business Overview
6.10.3 Chanel Mascara Sales, Revenue and Gross Margin (2019-2024)
6.10.4 Chanel Mascara Product Portfolio
6.10.5 Chanel Recent Developments/Updates
6.11 Mary Kay
6.11.1 Mary Kay Corporation Information
6.11.2 Mary Kay Mascara Description and Business Overview
6.11.3 Mary Kay Mascara Sales, Revenue and Gross Margin (2019-2024)
6.11.4 Mary Kay Mascara Product Portfolio
6.11.5 Mary Kay Recent Developments/Updates
6.12 Alticor
6.12.1 Alticor Corporation Information
6.12.2 Alticor Mascara Description and Business Overview
6.12.3 Alticor Mascara Sales, Revenue and Gross Margin (2019-2024)
6.12.4 Alticor Mascara Product Portfolio
6.12.5 Alticor Recent Developments/Updates
6.13 PIAS
6.13.1 PIAS Corporation Information
6.13.2 PIAS Mascara Description and Business Overview
6.13.3 PIAS Mascara Sales, Revenue and Gross Margin (2019-2024)
6.13.4 PIAS Mascara Product Portfolio
6.13.5 PIAS Recent Developments/Updates
6.14 Natura
6.14.1 Natura Corporation Information
6.14.2 Natura Mascara Description and Business Overview
6.14.3 Natura Mascara Sales, Revenue and Gross Margin (2019-2024)
6.14.4 Natura Mascara Product Portfolio
6.14.5 Natura Recent Developments/Updates
6.15 Revlon
6.15.1 Revlon Corporation Information
6.15.2 Revlon Mascara Description and Business Overview
6.15.3 Revlon Mascara Sales, Revenue and Gross Margin (2019-2024)
6.15.4 Revlon Mascara Product Portfolio
6.15.5 Revlon Recent Developments/Updates
6.16 Oriflame
6.16.1 Oriflame Corporation Information
6.16.2 Oriflame Mascara Description and Business Overview
6.16.3 Oriflame Mascara Sales, Revenue and Gross Margin (2019-2024)
6.16.4 Oriflame Mascara Product Portfolio
6.16.5 Oriflame Recent Developments/Updates
6.17 Groupe Rocher
6.17.1 Groupe Rocher Corporation Information
6.17.2 Groupe Rocher Mascara Description and Business Overview
6.17.3 Groupe Rocher Mascara Sales, Revenue and Gross Margin (2019-2024)
6.17.4 Groupe Rocher Mascara Product Portfolio
6.17.5 Groupe Rocher Recent Developments/Updates
6.18 Kose Corp
6.18.1 Kose Corp Corporation Information
6.18.2 Kose Corp Mascara Description and Business Overview
6.18.3 Kose Corp Mascara Sales, Revenue and Gross Margin (2019-2024)
6.18.4 Kose Corp Mascara Product Portfolio
6.18.5 Kose Corp Recent Developments/Updates
6.19 Beiersdorf
6.19.1 Beiersdorf Corporation Information
6.19.2 Beiersdorf Mascara Description and Business Overview
6.19.3 Beiersdorf Mascara Sales, Revenue and Gross Margin (2019-2024)
6.19.4 Beiersdorf Mascara Product Portfolio
6.19.5 Beiersdorf Recent Developments/Updates
6.20 DHC
6.20.1 DHC Corporation Information
6.20.2 DHC Mascara Description and Business Overview
6.20.3 DHC Mascara Sales, Revenue and Gross Margin (2019-2024)
6.20.4 DHC Mascara Product Portfolio
6.20.5 DHC Recent Developments/Updates
6.21 Thefaceshop
6.21.1 Thefaceshop Corporation Information
6.21.2 Thefaceshop Mascara Description and Business Overview
6.21.3 Thefaceshop Mascara Sales, Revenue and Gross Margin (2019-2024)
6.21.4 Thefaceshop Mascara Product Portfolio
6.21.5 Thefaceshop Recent Developments/Updates
6.22 Gurwitch
6.22.1 Gurwitch Corporation Information
6.22.2 Gurwitch Mascara Description and Business Overview
6.22.3 Gurwitch Mascara Sales, Revenue and Gross Margin (2019-2024)
6.22.4 Gurwitch Mascara Product Portfolio
6.22.5 Gurwitch Recent Developments/Updates
6.23 Pola Orbis
6.23.1 Pola Orbis Corporation Information
6.23.2 Pola Orbis Mascara Description and Business Overview
6.23.3 Pola Orbis Mascara Sales, Revenue and Gross Margin (2019-2024)
6.23.4 Pola Orbis Mascara Product Portfolio
6.23.5 Pola Orbis Recent Developments/Updates
6.24 Marie Dalgar
6.24.1 Marie Dalgar Corporation Information
6.24.2 Marie Dalgar Mascara Description and Business Overview
6.24.3 Marie Dalgar Mascara Sales, Revenue and Gross Margin (2019-2024)
6.24.4 Marie Dalgar Mascara Product Portfolio
6.24.5 Marie Dalgar Recent Developments/Updates
6.25 Elizabeth Arden
6.25.1 Elizabeth Arden Corporation Information
6.25.2 Elizabeth Arden Mascara Description and Business Overview
6.25.3 Elizabeth Arden Mascara Sales, Revenue and Gross Margin (2019-2024)
6.25.4 Elizabeth Arden Mascara Product Portfolio
6.25.5 Elizabeth Arden Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 Mascara Industry Chain Analysis
7.2 Mascara Key Raw Materials
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Mascara Production Mode & Process
7.4 Mascara Sales and Marketing
7.4.1 Mascara Sales Channels
7.4.2 Mascara Distributors
7.5 Mascara Customers
8 Mascara Market Dynamics
8.1 Mascara Industry Trends
8.2 Mascara Market Drivers
8.3 Mascara Market Challenges
8.4 Mascara Market Restraints
9 Research Finding and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Market Size Estimation
10.1.3 Market Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
Published By : QY Research
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