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Synopsis
Media and Influencer Targeting Software is a type of software that helps public relations (PR) and marketing professionals to identify, reach, and engage with relevant media outlets and influencers for their campaigns. Media and Influencer Targeting Software can provide features such as media and influencer database, contact management, outreach automation, campaign tracking, analytics, and reporting. Media and Influencer Targeting Software can help PR and marketing professionals to increase their brand awareness, reputation, and credibility among their target audiences .
The global Media and Influencer Targeting Software market was valued at US$ 446 million in 2023 and is anticipated to reach US$ 756.3 million by 2030, witnessing a CAGR of 7.7% during the forecast period 2024-2030.
The industry trend of Media and Influencer Targeting Software is influenced by various factors such as the increasing demand for media and influencer marketing solutions, the growing availability of data sources, the rising need for data quality and accuracy, and the evolving customer expectations. Some of the key trends that are shaping the Media and Influencer Targeting Software market are:
Cloud adoption: More and more vendors are offering cloud-based solutions that provide scalability, flexibility, cost-efficiency, and security for Media and Influencer Targeting Software. Cloud-based solutions also enable faster deployment, easier integration, and better collaboration among different stakeholders .
Digitalization: Media and Influencer Targeting Software is becoming more digitalized to enhance its operational efficiency, customer experience, and competitive advantage. Digitalization involves leveraging technologies such as artificial intelligence, machine learning, blockchain, internet of things, big data analytics, and automation to optimize media and influencer processes, improve decision making, reduce risks, and increase profitability .
Sustainability: Media and Influencer Targeting Software is becoming more sustainable to address the environmental and social impact of its activities. Sustainability involves incorporating environmental, social, and governance (ESG) factors into media and influencer strategies, policies, and operations. Sustainability also involves supporting the transition to low-carbon and renewable energy sources .
This report aims to provide a comprehensive presentation of the global market for Media and Influencer Targeting Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Media and Influencer Targeting Software.
Report Scope
The Media and Influencer Targeting Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Media and Influencer Targeting Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Media and Influencer Targeting Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
- Meltwater
- Cision
- Amplify
- BuzzStream
- LexisNexis
- Prezly
- Prowly
- Prgloo
- NinjaOutreach
- AirPR
- BlogDash
- Marketwired
Segment by Type
- Cloud Based
- Web Based
Segment by Application
- Large Enterprises
- SMEs
By Region
- North America (United States, Canada)
- Europe (Germany, France, U.K., Italy, Netherlands)
- Asia-Pacific (China, Japan, South Korea, China Taiwan, Southeast Asia, India)
- Latin America, Middle East & Africa (Latin America, Mexico, Brazil, Turkey)
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Media and Influencer Targeting Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Media and Influencer Targeting Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud Based
1.2.3 Web Based
1.3 Market by Application
1.3.1 Global Media and Influencer Targeting Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Media and Influencer Targeting Software Market Perspective (2019-2030)
2.2 Media and Influencer Targeting Software Growth Trends by Region
2.2.1 Global Media and Influencer Targeting Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Media and Influencer Targeting Software Historic Market Size by Region (2019-2024)
2.2.3 Media and Influencer Targeting Software Forecasted Market Size by Region (2025-2030)
2.3 Media and Influencer Targeting Software Market Dynamics
2.3.1 Media and Influencer Targeting Software Industry Trends
2.3.2 Media and Influencer Targeting Software Market Drivers
2.3.3 Media and Influencer Targeting Software Market Challenges
2.3.4 Media and Influencer Targeting Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Media and Influencer Targeting Software Players by Revenue
3.1.1 Global Top Media and Influencer Targeting Software Players by Revenue (2019-2024)
3.1.2 Global Media and Influencer Targeting Software Revenue Market Share by Players (2019-2024)
3.2 Global Media and Influencer Targeting Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Media and Influencer Targeting Software Revenue
3.4 Global Media and Influencer Targeting Software Market Concentration Ratio
3.4.1 Global Media and Influencer Targeting Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Media and Influencer Targeting Software Revenue in 2023
3.5 Media and Influencer Targeting Software Key Players Head office and Area Served
3.6 Key Players Media and Influencer Targeting Software Product Solution and Service
3.7 Date of Enter into Media and Influencer Targeting Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Media and Influencer Targeting Software Breakdown Data by Type
4.1 Global Media and Influencer Targeting Software Historic Market Size by Type (2019-2024)
4.2 Global Media and Influencer Targeting Software Forecasted Market Size by Type (2025-2030)
5 Media and Influencer Targeting Software Breakdown Data by Application
5.1 Global Media and Influencer Targeting Software Historic Market Size by Application (2019-2024)
5.2 Global Media and Influencer Targeting Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Media and Influencer Targeting Software Market Size (2019-2030)
6.2 North America Media and Influencer Targeting Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Media and Influencer Targeting Software Market Size by Country (2019-2024)
6.4 North America Media and Influencer Targeting Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Media and Influencer Targeting Software Market Size (2019-2030)
7.2 Europe Media and Influencer Targeting Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Media and Influencer Targeting Software Market Size by Country (2019-2024)
7.4 Europe Media and Influencer Targeting Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Media and Influencer Targeting Software Market Size (2019-2030)
8.2 Asia-Pacific Media and Influencer Targeting Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Media and Influencer Targeting Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Media and Influencer Targeting Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Media and Influencer Targeting Software Market Size (2019-2030)
9.2 Latin America Media and Influencer Targeting Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Media and Influencer Targeting Software Market Size by Country (2019-2024)
9.4 Latin America Media and Influencer Targeting Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Media and Influencer Targeting Software Market Size (2019-2030)
10.2 Middle East & Africa Media and Influencer Targeting Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Media and Influencer Targeting Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Media and Influencer Targeting Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Meltwater
11.1.1 Meltwater Company Detail
11.1.2 Meltwater Business Overview
11.1.3 Meltwater Media and Influencer Targeting Software Introduction
11.1.4 Meltwater Revenue in Media and Influencer Targeting Software Business (2019-2024)
11.1.5 Meltwater Recent Development
11.2 Cision
11.2.1 Cision Company Detail
11.2.2 Cision Business Overview
11.2.3 Cision Media and Influencer Targeting Software Introduction
11.2.4 Cision Revenue in Media and Influencer Targeting Software Business (2019-2024)
11.2.5 Cision Recent Development
11.3 Amplify
11.3.1 Amplify Company Detail
11.3.2 Amplify Business Overview
11.3.3 Amplify Media and Influencer Targeting Software Introduction
11.3.4 Amplify Revenue in Media and Influencer Targeting Software Business (2019-2024)
11.3.5 Amplify Recent Development
11.4 BuzzStream
11.4.1 BuzzStream Company Detail
11.4.2 BuzzStream Business Overview
11.4.3 BuzzStream Media and Influencer Targeting Software Introduction
11.4.4 BuzzStream Revenue in Media and Influencer Targeting Software Business (2019-2024)
11.4.5 BuzzStream Recent Development
11.5 LexisNexis
11.5.1 LexisNexis Company Detail
11.5.2 LexisNexis Business Overview
11.5.3 LexisNexis Media and Influencer Targeting Software Introduction
11.5.4 LexisNexis Revenue in Media and Influencer Targeting Software Business (2019-2024)
11.5.5 LexisNexis Recent Development
11.6 Prezly
11.6.1 Prezly Company Detail
11.6.2 Prezly Business Overview
11.6.3 Prezly Media and Influencer Targeting Software Introduction
11.6.4 Prezly Revenue in Media and Influencer Targeting Software Business (2019-2024)
11.6.5 Prezly Recent Development
11.7 Prowly
11.7.1 Prowly Company Detail
11.7.2 Prowly Business Overview
11.7.3 Prowly Media and Influencer Targeting Software Introduction
11.7.4 Prowly Revenue in Media and Influencer Targeting Software Business (2019-2024)
11.7.5 Prowly Recent Development
11.8 Prgloo
11.8.1 Prgloo Company Detail
11.8.2 Prgloo Business Overview
11.8.3 Prgloo Media and Influencer Targeting Software Introduction
11.8.4 Prgloo Revenue in Media and Influencer Targeting Software Business (2019-2024)
11.8.5 Prgloo Recent Development
11.9 NinjaOutreach
11.9.1 NinjaOutreach Company Detail
11.9.2 NinjaOutreach Business Overview
11.9.3 NinjaOutreach Media and Influencer Targeting Software Introduction
11.9.4 NinjaOutreach Revenue in Media and Influencer Targeting Software Business (2019-2024)
11.9.5 NinjaOutreach Recent Development
11.10 AirPR
11.10.1 AirPR Company Detail
11.10.2 AirPR Business Overview
11.10.3 AirPR Media and Influencer Targeting Software Introduction
11.10.4 AirPR Revenue in Media and Influencer Targeting Software Business (2019-2024)
11.10.5 AirPR Recent Development
11.11 BlogDash
11.11.1 BlogDash Company Detail
11.11.2 BlogDash Business Overview
11.11.3 BlogDash Media and Influencer Targeting Software Introduction
11.11.4 BlogDash Revenue in Media and Influencer Targeting Software Business (2019-2024)
11.11.5 BlogDash Recent Development
11.12 Marketwired
11.12.1 Marketwired Company Detail
11.12.2 Marketwired Business Overview
11.12.3 Marketwired Media and Influencer Targeting Software Introduction
11.12.4 Marketwired Revenue in Media and Influencer Targeting Software Business (2019-2024)
11.12.5 Marketwired Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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