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Global Merchant Marketing Software Market Research Report 2024
Synopsis
Merchant Marketing Software is a type of software that helps small and medium-sized businesses (SMBs) market their products or services to a larger online audience via a virtual marketplace. This marketplace often offers discounts or deals on specific products or services to attract customers. Merchant Marketing Software also provides merchants with various tools and features to manage their payments, customer data, analytics, loyalty programs, email marketing, and more.
The global Merchant Marketing Software market was valued at US$ 696 million in 2023 and is anticipated to reach US$ 1296.4 million by 2030, witnessing a CAGR of 9.1% during the forecast period 2024-2030.
The industry trend of Merchant Marketing Software is driven by the rapid digitization of SMBs and the emergence of powerful platforms and disruptors that offer integrated payments and software solutions. According to McKinsey research, payments performance and commerce enablement could account for approximately 80 percent of revenue growth in payments-related merchant services over the next five years. Moreover, the COVID-19 pandemic has accelerated the shift to e-commerce and digital payments across various merchant segments, such as food and beverages, grocery, homeware, healthcare, professional services, and education. These trends create new opportunities and challenges for merchant acquirers and other merchant-services providers to differentiate their offerings and capture value from SMBs and platforms.
This report aims to provide a comprehensive presentation of the global market for Merchant Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Merchant Marketing Software.
Report Scope
The Merchant Marketing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Merchant Marketing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Merchant Marketing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Groupon
LivingSocial
Gilt
Travelzoo
dealsave
HalfOffDeals
Vagaro
LocalFlavor
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Merchant Marketing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Merchant Marketing Software is a type of software that helps small and medium-sized businesses (SMBs) market their products or services to a larger online audience via a virtual marketplace. This marketplace often offers discounts or deals on specific products or services to attract customers. Merchant Marketing Software also provides merchants with various tools and features to manage their payments, customer data, analytics, loyalty programs, email marketing, and more.
The global Merchant Marketing Software market was valued at US$ 696 million in 2023 and is anticipated to reach US$ 1296.4 million by 2030, witnessing a CAGR of 9.1% during the forecast period 2024-2030.
The industry trend of Merchant Marketing Software is driven by the rapid digitization of SMBs and the emergence of powerful platforms and disruptors that offer integrated payments and software solutions. According to McKinsey research, payments performance and commerce enablement could account for approximately 80 percent of revenue growth in payments-related merchant services over the next five years. Moreover, the COVID-19 pandemic has accelerated the shift to e-commerce and digital payments across various merchant segments, such as food and beverages, grocery, homeware, healthcare, professional services, and education. These trends create new opportunities and challenges for merchant acquirers and other merchant-services providers to differentiate their offerings and capture value from SMBs and platforms.
This report aims to provide a comprehensive presentation of the global market for Merchant Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Merchant Marketing Software.
Report Scope
The Merchant Marketing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Merchant Marketing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Merchant Marketing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Groupon
LivingSocial
Gilt
Travelzoo
dealsave
HalfOffDeals
Vagaro
LocalFlavor
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Merchant Marketing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Merchant Marketing Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud Based
1.2.3 Web Based
1.3 Market by Application
1.3.1 Global Merchant Marketing Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Merchant Marketing Software Market Perspective (2019-2030)
2.2 Merchant Marketing Software Growth Trends by Region
2.2.1 Global Merchant Marketing Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Merchant Marketing Software Historic Market Size by Region (2019-2024)
2.2.3 Merchant Marketing Software Forecasted Market Size by Region (2025-2030)
2.3 Merchant Marketing Software Market Dynamics
2.3.1 Merchant Marketing Software Industry Trends
2.3.2 Merchant Marketing Software Market Drivers
2.3.3 Merchant Marketing Software Market Challenges
2.3.4 Merchant Marketing Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Merchant Marketing Software Players by Revenue
3.1.1 Global Top Merchant Marketing Software Players by Revenue (2019-2024)
3.1.2 Global Merchant Marketing Software Revenue Market Share by Players (2019-2024)
3.2 Global Merchant Marketing Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Merchant Marketing Software Revenue
3.4 Global Merchant Marketing Software Market Concentration Ratio
3.4.1 Global Merchant Marketing Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Merchant Marketing Software Revenue in 2023
3.5 Merchant Marketing Software Key Players Head office and Area Served
3.6 Key Players Merchant Marketing Software Product Solution and Service
3.7 Date of Enter into Merchant Marketing Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Merchant Marketing Software Breakdown Data by Type
4.1 Global Merchant Marketing Software Historic Market Size by Type (2019-2024)
4.2 Global Merchant Marketing Software Forecasted Market Size by Type (2025-2030)
5 Merchant Marketing Software Breakdown Data by Application
5.1 Global Merchant Marketing Software Historic Market Size by Application (2019-2024)
5.2 Global Merchant Marketing Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Merchant Marketing Software Market Size (2019-2030)
6.2 North America Merchant Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Merchant Marketing Software Market Size by Country (2019-2024)
6.4 North America Merchant Marketing Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Merchant Marketing Software Market Size (2019-2030)
7.2 Europe Merchant Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Merchant Marketing Software Market Size by Country (2019-2024)
7.4 Europe Merchant Marketing Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Merchant Marketing Software Market Size (2019-2030)
8.2 Asia-Pacific Merchant Marketing Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Merchant Marketing Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Merchant Marketing Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Merchant Marketing Software Market Size (2019-2030)
9.2 Latin America Merchant Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Merchant Marketing Software Market Size by Country (2019-2024)
9.4 Latin America Merchant Marketing Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Merchant Marketing Software Market Size (2019-2030)
10.2 Middle East & Africa Merchant Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Merchant Marketing Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Merchant Marketing Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Groupon
11.1.1 Groupon Company Detail
11.1.2 Groupon Business Overview
11.1.3 Groupon Merchant Marketing Software Introduction
11.1.4 Groupon Revenue in Merchant Marketing Software Business (2019-2024)
11.1.5 Groupon Recent Development
11.2 LivingSocial
11.2.1 LivingSocial Company Detail
11.2.2 LivingSocial Business Overview
11.2.3 LivingSocial Merchant Marketing Software Introduction
11.2.4 LivingSocial Revenue in Merchant Marketing Software Business (2019-2024)
11.2.5 LivingSocial Recent Development
11.3 Gilt
11.3.1 Gilt Company Detail
11.3.2 Gilt Business Overview
11.3.3 Gilt Merchant Marketing Software Introduction
11.3.4 Gilt Revenue in Merchant Marketing Software Business (2019-2024)
11.3.5 Gilt Recent Development
11.4 Travelzoo
11.4.1 Travelzoo Company Detail
11.4.2 Travelzoo Business Overview
11.4.3 Travelzoo Merchant Marketing Software Introduction
11.4.4 Travelzoo Revenue in Merchant Marketing Software Business (2019-2024)
11.4.5 Travelzoo Recent Development
11.5 dealsave
11.5.1 dealsave Company Detail
11.5.2 dealsave Business Overview
11.5.3 dealsave Merchant Marketing Software Introduction
11.5.4 dealsave Revenue in Merchant Marketing Software Business (2019-2024)
11.5.5 dealsave Recent Development
11.6 HalfOffDeals
11.6.1 HalfOffDeals Company Detail
11.6.2 HalfOffDeals Business Overview
11.6.3 HalfOffDeals Merchant Marketing Software Introduction
11.6.4 HalfOffDeals Revenue in Merchant Marketing Software Business (2019-2024)
11.6.5 HalfOffDeals Recent Development
11.7 Vagaro
11.7.1 Vagaro Company Detail
11.7.2 Vagaro Business Overview
11.7.3 Vagaro Merchant Marketing Software Introduction
11.7.4 Vagaro Revenue in Merchant Marketing Software Business (2019-2024)
11.7.5 Vagaro Recent Development
11.8 LocalFlavor
11.8.1 LocalFlavor Company Detail
11.8.2 LocalFlavor Business Overview
11.8.3 LocalFlavor Merchant Marketing Software Introduction
11.8.4 LocalFlavor Revenue in Merchant Marketing Software Business (2019-2024)
11.8.5 LocalFlavor Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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