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Global MICE and Brand Activation Market Research Report 2024
Synopsis
This report studies the MICE & brand activation, MICE, short for meetings, incentives, conventions and exhibitions, is a type of tourism service in which large groups, usually planned well in advance, are brought together. Brand activation, as an application scenario for MICE services, is any campaign, event, or experience that enables your brand to engage directly with consumers and build a loyal brand community around your product or service..
The global MICE and Brand Activation market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for MICE and Brand Activation is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for MICE and Brand Activation is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for MICE and Brand Activation in SME is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of MICE and Brand Activation include Questex, Carlson Wagonlit Travel, BCD Group, Capita Travel and Events, Cievents, IPG, ATPI, Pico and Uniplan, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for MICE and Brand Activation, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding MICE and Brand Activation.
Report Scope
The MICE and Brand Activation market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global MICE and Brand Activation market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the MICE and Brand Activation companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Questex
Carlson Wagonlit Travel
BCD Group
Capita Travel and Events
Cievents
IPG
ATPI
Pico
Uniplan
Freeman
Conference Care
MCI
Segment by Type
Meetings
Conventions
Exhibitions
Incentives
Segment by Application
SME
Large Enterprise
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of MICE and Brand Activation companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
This report studies the MICE & brand activation, MICE, short for meetings, incentives, conventions and exhibitions, is a type of tourism service in which large groups, usually planned well in advance, are brought together. Brand activation, as an application scenario for MICE services, is any campaign, event, or experience that enables your brand to engage directly with consumers and build a loyal brand community around your product or service..
The global MICE and Brand Activation market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for MICE and Brand Activation is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for MICE and Brand Activation is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for MICE and Brand Activation in SME is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of MICE and Brand Activation include Questex, Carlson Wagonlit Travel, BCD Group, Capita Travel and Events, Cievents, IPG, ATPI, Pico and Uniplan, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for MICE and Brand Activation, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding MICE and Brand Activation.
Report Scope
The MICE and Brand Activation market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global MICE and Brand Activation market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the MICE and Brand Activation companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Questex
Carlson Wagonlit Travel
BCD Group
Capita Travel and Events
Cievents
IPG
ATPI
Pico
Uniplan
Freeman
Conference Care
MCI
Segment by Type
Meetings
Conventions
Exhibitions
Incentives
Segment by Application
SME
Large Enterprise
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of MICE and Brand Activation companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global MICE and Brand Activation Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Meetings
1.2.3 Conventions
1.2.4 Exhibitions
1.2.5 Incentives
1.3 Market by Application
1.3.1 Global MICE and Brand Activation Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 SME
1.3.3 Large Enterprise
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global MICE and Brand Activation Market Perspective (2019-2030)
2.2 MICE and Brand Activation Growth Trends by Region
2.2.1 Global MICE and Brand Activation Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 MICE and Brand Activation Historic Market Size by Region (2019-2024)
2.2.3 MICE and Brand Activation Forecasted Market Size by Region (2025-2030)
2.3 MICE and Brand Activation Market Dynamics
2.3.1 MICE and Brand Activation Industry Trends
2.3.2 MICE and Brand Activation Market Drivers
2.3.3 MICE and Brand Activation Market Challenges
2.3.4 MICE and Brand Activation Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top MICE and Brand Activation Players by Revenue
3.1.1 Global Top MICE and Brand Activation Players by Revenue (2019-2024)
3.1.2 Global MICE and Brand Activation Revenue Market Share by Players (2019-2024)
3.2 Global MICE and Brand Activation Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by MICE and Brand Activation Revenue
3.4 Global MICE and Brand Activation Market Concentration Ratio
3.4.1 Global MICE and Brand Activation Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by MICE and Brand Activation Revenue in 2023
3.5 MICE and Brand Activation Key Players Head office and Area Served
3.6 Key Players MICE and Brand Activation Product Solution and Service
3.7 Date of Enter into MICE and Brand Activation Market
3.8 Mergers & Acquisitions, Expansion Plans
4 MICE and Brand Activation Breakdown Data by Type
4.1 Global MICE and Brand Activation Historic Market Size by Type (2019-2024)
4.2 Global MICE and Brand Activation Forecasted Market Size by Type (2025-2030)
5 MICE and Brand Activation Breakdown Data by Application
5.1 Global MICE and Brand Activation Historic Market Size by Application (2019-2024)
5.2 Global MICE and Brand Activation Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America MICE and Brand Activation Market Size (2019-2030)
6.2 North America MICE and Brand Activation Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America MICE and Brand Activation Market Size by Country (2019-2024)
6.4 North America MICE and Brand Activation Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe MICE and Brand Activation Market Size (2019-2030)
7.2 Europe MICE and Brand Activation Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe MICE and Brand Activation Market Size by Country (2019-2024)
7.4 Europe MICE and Brand Activation Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific MICE and Brand Activation Market Size (2019-2030)
8.2 Asia-Pacific MICE and Brand Activation Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific MICE and Brand Activation Market Size by Region (2019-2024)
8.4 Asia-Pacific MICE and Brand Activation Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America MICE and Brand Activation Market Size (2019-2030)
9.2 Latin America MICE and Brand Activation Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America MICE and Brand Activation Market Size by Country (2019-2024)
9.4 Latin America MICE and Brand Activation Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa MICE and Brand Activation Market Size (2019-2030)
10.2 Middle East & Africa MICE and Brand Activation Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa MICE and Brand Activation Market Size by Country (2019-2024)
10.4 Middle East & Africa MICE and Brand Activation Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Questex
11.1.1 Questex Company Detail
11.1.2 Questex Business Overview
11.1.3 Questex MICE and Brand Activation Introduction
11.1.4 Questex Revenue in MICE and Brand Activation Business (2019-2024)
11.1.5 Questex Recent Development
11.2 Carlson Wagonlit Travel
11.2.1 Carlson Wagonlit Travel Company Detail
11.2.2 Carlson Wagonlit Travel Business Overview
11.2.3 Carlson Wagonlit Travel MICE and Brand Activation Introduction
11.2.4 Carlson Wagonlit Travel Revenue in MICE and Brand Activation Business (2019-2024)
11.2.5 Carlson Wagonlit Travel Recent Development
11.3 BCD Group
11.3.1 BCD Group Company Detail
11.3.2 BCD Group Business Overview
11.3.3 BCD Group MICE and Brand Activation Introduction
11.3.4 BCD Group Revenue in MICE and Brand Activation Business (2019-2024)
11.3.5 BCD Group Recent Development
11.4 Capita Travel and Events
11.4.1 Capita Travel and Events Company Detail
11.4.2 Capita Travel and Events Business Overview
11.4.3 Capita Travel and Events MICE and Brand Activation Introduction
11.4.4 Capita Travel and Events Revenue in MICE and Brand Activation Business (2019-2024)
11.4.5 Capita Travel and Events Recent Development
11.5 Cievents
11.5.1 Cievents Company Detail
11.5.2 Cievents Business Overview
11.5.3 Cievents MICE and Brand Activation Introduction
11.5.4 Cievents Revenue in MICE and Brand Activation Business (2019-2024)
11.5.5 Cievents Recent Development
11.6 IPG
11.6.1 IPG Company Detail
11.6.2 IPG Business Overview
11.6.3 IPG MICE and Brand Activation Introduction
11.6.4 IPG Revenue in MICE and Brand Activation Business (2019-2024)
11.6.5 IPG Recent Development
11.7 ATPI
11.7.1 ATPI Company Detail
11.7.2 ATPI Business Overview
11.7.3 ATPI MICE and Brand Activation Introduction
11.7.4 ATPI Revenue in MICE and Brand Activation Business (2019-2024)
11.7.5 ATPI Recent Development
11.8 Pico
11.8.1 Pico Company Detail
11.8.2 Pico Business Overview
11.8.3 Pico MICE and Brand Activation Introduction
11.8.4 Pico Revenue in MICE and Brand Activation Business (2019-2024)
11.8.5 Pico Recent Development
11.9 Uniplan
11.9.1 Uniplan Company Detail
11.9.2 Uniplan Business Overview
11.9.3 Uniplan MICE and Brand Activation Introduction
11.9.4 Uniplan Revenue in MICE and Brand Activation Business (2019-2024)
11.9.5 Uniplan Recent Development
11.10 Freeman
11.10.1 Freeman Company Detail
11.10.2 Freeman Business Overview
11.10.3 Freeman MICE and Brand Activation Introduction
11.10.4 Freeman Revenue in MICE and Brand Activation Business (2019-2024)
11.10.5 Freeman Recent Development
11.11 Conference Care
11.11.1 Conference Care Company Detail
11.11.2 Conference Care Business Overview
11.11.3 Conference Care MICE and Brand Activation Introduction
11.11.4 Conference Care Revenue in MICE and Brand Activation Business (2019-2024)
11.11.5 Conference Care Recent Development
11.12 MCI
11.12.1 MCI Company Detail
11.12.2 MCI Business Overview
11.12.3 MCI MICE and Brand Activation Introduction
11.12.4 MCI Revenue in MICE and Brand Activation Business (2019-2024)
11.12.5 MCI Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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