The Market Reports

Call: +1-631-407-1315 / +91-750-729-1479
Email: sales@themarketreports.com

Global Mobile Advertising Market Research Report 2024

Global Mobile Advertising Market Research Report 2024

Publishing Date : Jan, 2024

License Type :
 

Report Code : 1889085

No of Pages : 105

Synopsis
Mobile advertising is a form of internet advertising which specifically targets users on mobile phones and other mobile devices.
The global Mobile Advertising market was valued at US$ 49760 million in 2023 and is anticipated to reach US$ 201700 million by 2030, witnessing a CAGR of 21.6% during the forecast period 2024-2030.
Mobile advertising refers to the practice of promoting products, services, or brands through mobile devices, such as smartphones and tablets. It involves delivering targeted advertisements to mobile users via various channels, including mobile websites, mobile applications, SMS (text messaging), MMS (multimedia messaging), and in-app advertising. Here are key aspects of mobile advertising: 1. Mobile websites and apps: Mobile advertising takes advantage of mobile websites and applications that users access on their smartphones and tablets. Advertisements can be displayed as banner ads, interstitial ads, video ads, or native ads within mobile websites or applications. 2. Location-based targeting: One significant advantage of mobile advertising is the ability to target users based on their location. Advertisers can deliver relevant ads based on the user's current location, allowing for localized promotions, offers, or directions to nearby stores or services. 3. Targeted and personalized ads: Mobile advertising leverages user data to deliver targeted and personalized advertisements. Advertisers can utilize demographic information, browsing behavior, past purchases, and preferences to tailor ads to specific audiences, increasing the relevancy and effectiveness of the ads. 4. In-app advertising: In-app advertisements appear within mobile applications, either as banners, videos, or full-screen interstitials. Advertisers can partner with app developers or use mobile advertising networks to display targeted ads to users based on their app usage and behavior. 5. Mobile video advertising: Mobile advertising includes the use of video ads, which can be displayed within mobile websites, apps, or as pre-roll or mid-roll ads in mobile video content. Mobile video ads can effectively engage users and provide interactive experiences. 6. SMS and MMS advertising: Mobile advertising can also be done through SMS and MMS messages. Advertisers can send promotional messages or multimedia content to mobile users who have opted-in to receive such messages. 7. Mobile search advertising: Mobile search advertising refers to displaying ads on search engine result pages when users conduct searches on their mobile devices. Advertisers can bid on relevant keywords and have their ads displayed to users searching for specific products or services. 8. Measurement and analytics: Mobile advertising platforms provide analytics and tracking tools to measure the performance and effectiveness of mobile ad campaigns. Advertisers can track impressions, clicks, conversions, and other metrics to optimize their campaigns and maximize return on investment. 9. Cross-device targeting: Mobile advertising allows for cross-device targeting, enabling advertisers to reach users across multiple devices, including smartphones, tablets, and connected devices. This helps to deliver a consistent and seamless advertising experience. Mobile advertising has gained significant importance with the proliferation of smartphones and the widespread use of mobile devices. It offers advertisers the opportunity to reach a highly engaged and connected audience and deliver personalized, relevant ads. However, it is crucial to respect user privacy, adhere to regulations, and deliver non-intrusive and valuable advertising experiences to maintain user trust and engagement.
This report aims to provide a comprehensive presentation of the global market for Mobile Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Advertising.
Report Scope
The Mobile Advertising market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mobile Advertising market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mobile Advertising companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Applovin Corporation
Avazu
Chartboost
Facebook
Flurry
Google
InMobi
Matomy Media Group
Millennial Media
Smaato
GoWide
InMobi
Mobvista
AdColony
Yeahmobi
PassionTeck
Google
GumGum
Digital Turbine
Global Wide Media
Leadbolt
Moloco
Adperio
Liftoff
Criteo
Twitter
UnityAds
Apple Search Ads
Tapjoy
Segment by Type
Content Delivery
Reporting and Analytics Solutions
Campaign Solutions
Integrated Solutions
Mobile Proximity Solution
Others
Segment by Application
Banking & Financial Services
Fast Moving Consumer Goods (FMCG) Sector
Healthcare Sector
Media and Entertainment Sector
Telecommunication & IT Sector
Media and Entertainment
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Mobile Advertising companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Mobile Advertising Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Content Delivery
1.2.3 Reporting and Analytics Solutions
1.2.4 Campaign Solutions
1.2.5 Integrated Solutions
1.2.6 Mobile Proximity Solution
1.2.7 Others
1.3 Market by Application
1.3.1 Global Mobile Advertising Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Banking & Financial Services
1.3.3 Fast Moving Consumer Goods (FMCG) Sector
1.3.4 Healthcare Sector
1.3.5 Media and Entertainment Sector
1.3.6 Telecommunication & IT Sector
1.3.7 Media and Entertainment
1.3.8 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Mobile Advertising Market Perspective (2019-2030)
2.2 Mobile Advertising Growth Trends by Region
2.2.1 Global Mobile Advertising Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Mobile Advertising Historic Market Size by Region (2019-2024)
2.2.3 Mobile Advertising Forecasted Market Size by Region (2025-2030)
2.3 Mobile Advertising Market Dynamics
2.3.1 Mobile Advertising Industry Trends
2.3.2 Mobile Advertising Market Drivers
2.3.3 Mobile Advertising Market Challenges
2.3.4 Mobile Advertising Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Mobile Advertising Players by Revenue
3.1.1 Global Top Mobile Advertising Players by Revenue (2019-2024)
3.1.2 Global Mobile Advertising Revenue Market Share by Players (2019-2024)
3.2 Global Mobile Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Mobile Advertising Revenue
3.4 Global Mobile Advertising Market Concentration Ratio
3.4.1 Global Mobile Advertising Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Mobile Advertising Revenue in 2023
3.5 Mobile Advertising Key Players Head office and Area Served
3.6 Key Players Mobile Advertising Product Solution and Service
3.7 Date of Enter into Mobile Advertising Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Mobile Advertising Breakdown Data by Type
4.1 Global Mobile Advertising Historic Market Size by Type (2019-2024)
4.2 Global Mobile Advertising Forecasted Market Size by Type (2025-2030)
5 Mobile Advertising Breakdown Data by Application
5.1 Global Mobile Advertising Historic Market Size by Application (2019-2024)
5.2 Global Mobile Advertising Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Mobile Advertising Market Size (2019-2030)
6.2 North America Mobile Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Mobile Advertising Market Size by Country (2019-2024)
6.4 North America Mobile Advertising Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Mobile Advertising Market Size (2019-2030)
7.2 Europe Mobile Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Mobile Advertising Market Size by Country (2019-2024)
7.4 Europe Mobile Advertising Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Mobile Advertising Market Size (2019-2030)
8.2 Asia-Pacific Mobile Advertising Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Mobile Advertising Market Size by Region (2019-2024)
8.4 Asia-Pacific Mobile Advertising Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Mobile Advertising Market Size (2019-2030)
9.2 Latin America Mobile Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Mobile Advertising Market Size by Country (2019-2024)
9.4 Latin America Mobile Advertising Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Mobile Advertising Market Size (2019-2030)
10.2 Middle East & Africa Mobile Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Mobile Advertising Market Size by Country (2019-2024)
10.4 Middle East & Africa Mobile Advertising Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Applovin Corporation
11.1.1 Applovin Corporation Company Detail
11.1.2 Applovin Corporation Business Overview
11.1.3 Applovin Corporation Mobile Advertising Introduction
11.1.4 Applovin Corporation Revenue in Mobile Advertising Business (2019-2024)
11.1.5 Applovin Corporation Recent Development
11.2 Avazu
11.2.1 Avazu Company Detail
11.2.2 Avazu Business Overview
11.2.3 Avazu Mobile Advertising Introduction
11.2.4 Avazu Revenue in Mobile Advertising Business (2019-2024)
11.2.5 Avazu Recent Development
11.3 Chartboost
11.3.1 Chartboost Company Detail
11.3.2 Chartboost Business Overview
11.3.3 Chartboost Mobile Advertising Introduction
11.3.4 Chartboost Revenue in Mobile Advertising Business (2019-2024)
11.3.5 Chartboost Recent Development
11.4 Facebook
11.4.1 Facebook Company Detail
11.4.2 Facebook Business Overview
11.4.3 Facebook Mobile Advertising Introduction
11.4.4 Facebook Revenue in Mobile Advertising Business (2019-2024)
11.4.5 Facebook Recent Development
11.5 Flurry
11.5.1 Flurry Company Detail
11.5.2 Flurry Business Overview
11.5.3 Flurry Mobile Advertising Introduction
11.5.4 Flurry Revenue in Mobile Advertising Business (2019-2024)
11.5.5 Flurry Recent Development
11.6 Google
11.6.1 Google Company Detail
11.6.2 Google Business Overview
11.6.3 Google Mobile Advertising Introduction
11.6.4 Google Revenue in Mobile Advertising Business (2019-2024)
11.6.5 Google Recent Development
11.7 InMobi
11.7.1 InMobi Company Detail
11.7.2 InMobi Business Overview
11.7.3 InMobi Mobile Advertising Introduction
11.7.4 InMobi Revenue in Mobile Advertising Business (2019-2024)
11.7.5 InMobi Recent Development
11.8 Matomy Media Group
11.8.1 Matomy Media Group Company Detail
11.8.2 Matomy Media Group Business Overview
11.8.3 Matomy Media Group Mobile Advertising Introduction
11.8.4 Matomy Media Group Revenue in Mobile Advertising Business (2019-2024)
11.8.5 Matomy Media Group Recent Development
11.9 Millennial Media
11.9.1 Millennial Media Company Detail
11.9.2 Millennial Media Business Overview
11.9.3 Millennial Media Mobile Advertising Introduction
11.9.4 Millennial Media Revenue in Mobile Advertising Business (2019-2024)
11.9.5 Millennial Media Recent Development
11.10 Smaato
11.10.1 Smaato Company Detail
11.10.2 Smaato Business Overview
11.10.3 Smaato Mobile Advertising Introduction
11.10.4 Smaato Revenue in Mobile Advertising Business (2019-2024)
11.10.5 Smaato Recent Development
11.11 GoWide
11.11.1 GoWide Company Detail
11.11.2 GoWide Business Overview
11.11.3 GoWide Mobile Advertising Introduction
11.11.4 GoWide Revenue in Mobile Advertising Business (2019-2024)
11.11.5 GoWide Recent Development
11.12 InMobi
11.12.1 InMobi Company Detail
11.12.2 InMobi Business Overview
11.12.3 InMobi Mobile Advertising Introduction
11.12.4 InMobi Revenue in Mobile Advertising Business (2019-2024)
11.12.5 InMobi Recent Development
11.13 Mobvista
11.13.1 Mobvista Company Detail
11.13.2 Mobvista Business Overview
11.13.3 Mobvista Mobile Advertising Introduction
11.13.4 Mobvista Revenue in Mobile Advertising Business (2019-2024)
11.13.5 Mobvista Recent Development
11.14 AdColony
11.14.1 AdColony Company Detail
11.14.2 AdColony Business Overview
11.14.3 AdColony Mobile Advertising Introduction
11.14.4 AdColony Revenue in Mobile Advertising Business (2019-2024)
11.14.5 AdColony Recent Development
11.15 Yeahmobi
11.15.1 Yeahmobi Company Detail
11.15.2 Yeahmobi Business Overview
11.15.3 Yeahmobi Mobile Advertising Introduction
11.15.4 Yeahmobi Revenue in Mobile Advertising Business (2019-2024)
11.15.5 Yeahmobi Recent Development
11.16 PassionTeck
11.16.1 PassionTeck Company Detail
11.16.2 PassionTeck Business Overview
11.16.3 PassionTeck Mobile Advertising Introduction
11.16.4 PassionTeck Revenue in Mobile Advertising Business (2019-2024)
11.16.5 PassionTeck Recent Development
11.17 Google
11.17.1 Google Company Detail
11.17.2 Google Business Overview
11.17.3 Google Mobile Advertising Introduction
11.17.4 Google Revenue in Mobile Advertising Business (2019-2024)
11.17.5 Google Recent Development
11.18 GumGum
11.18.1 GumGum Company Detail
11.18.2 GumGum Business Overview
11.18.3 GumGum Mobile Advertising Introduction
11.18.4 GumGum Revenue in Mobile Advertising Business (2019-2024)
11.18.5 GumGum Recent Development
11.19 Digital Turbine
11.19.1 Digital Turbine Company Detail
11.19.2 Digital Turbine Business Overview
11.19.3 Digital Turbine Mobile Advertising Introduction
11.19.4 Digital Turbine Revenue in Mobile Advertising Business (2019-2024)
11.19.5 Digital Turbine Recent Development
11.20 Global Wide Media
11.20.1 Global Wide Media Company Detail
11.20.2 Global Wide Media Business Overview
11.20.3 Global Wide Media Mobile Advertising Introduction
11.20.4 Global Wide Media Revenue in Mobile Advertising Business (2019-2024)
11.20.5 Global Wide Media Recent Development
11.21 Leadbolt
11.21.1 Leadbolt Company Detail
11.21.2 Leadbolt Business Overview
11.21.3 Leadbolt Mobile Advertising Introduction
11.21.4 Leadbolt Revenue in Mobile Advertising Business (2019-2024)
11.21.5 Leadbolt Recent Development
11.22 Moloco
11.22.1 Moloco Company Detail
11.22.2 Moloco Business Overview
11.22.3 Moloco Mobile Advertising Introduction
11.22.4 Moloco Revenue in Mobile Advertising Business (2019-2024)
11.22.5 Moloco Recent Development
11.23 Adperio
11.23.1 Adperio Company Detail
11.23.2 Adperio Business Overview
11.23.3 Adperio Mobile Advertising Introduction
11.23.4 Adperio Revenue in Mobile Advertising Business (2019-2024)
11.23.5 Adperio Recent Development
11.24 Liftoff
11.24.1 Liftoff Company Detail
11.24.2 Liftoff Business Overview
11.24.3 Liftoff Mobile Advertising Introduction
11.24.4 Liftoff Revenue in Mobile Advertising Business (2019-2024)
11.24.5 Liftoff Recent Development
11.25 Criteo
11.25.1 Criteo Company Detail
11.25.2 Criteo Business Overview
11.25.3 Criteo Mobile Advertising Introduction
11.25.4 Criteo Revenue in Mobile Advertising Business (2019-2024)
11.25.5 Criteo Recent Development
11.26 Twitter
11.26.1 Twitter Company Detail
11.26.2 Twitter Business Overview
11.26.3 Twitter Mobile Advertising Introduction
11.26.4 Twitter Revenue in Mobile Advertising Business (2019-2024)
11.26.5 Twitter Recent Development
11.27 UnityAds
11.27.1 UnityAds Company Detail
11.27.2 UnityAds Business Overview
11.27.3 UnityAds Mobile Advertising Introduction
11.27.4 UnityAds Revenue in Mobile Advertising Business (2019-2024)
11.27.5 UnityAds Recent Development
11.28 Apple Search Ads
11.28.1 Apple Search Ads Company Detail
11.28.2 Apple Search Ads Business Overview
11.28.3 Apple Search Ads Mobile Advertising Introduction
11.28.4 Apple Search Ads Revenue in Mobile Advertising Business (2019-2024)
11.28.5 Apple Search Ads Recent Development
11.29 Tapjoy
11.29.1 Tapjoy Company Detail
11.29.2 Tapjoy Business Overview
11.29.3 Tapjoy Mobile Advertising Introduction
11.29.4 Tapjoy Revenue in Mobile Advertising Business (2019-2024)
11.29.5 Tapjoy Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Published By : QY Research

Why ‘The Market Reports’