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Global Mobile Advertising System Market Research Report 2024
Synopsis
Mobile Advertising software is advertiser campaign management software that allows advertisers to purchase ads on mobile devices such as smartphones and tablets.
The global Mobile Advertising System market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
A Mobile Advertising System is a comprehensive platform or set of tools designed to facilitate the creation, management, and optimization of mobile advertising campaigns. These systems leverage the ubiquity of mobile devices to deliver targeted ads to users. Here are key components and aspects of a mobile advertising system:
**1. Ad Inventory:
Mobile Apps and Websites: Ad inventory includes available spaces for ads within mobile apps, mobile websites, and other mobile platforms.
**2. Ad Formats:
Banner Ads: Displayed at the top or bottom of the screen.
Interstitial Ads: Full-screen ads appearing between content.
Video Ads: Short video clips integrated into apps or mobile websites.
Native Ads: Ads designed to match the look and feel of the platform they appear on.
**3. Targeting and Personalization:
Demographics: Targeting based on user characteristics such as age, gender, and location.
Behavioral Targeting: Analyzing user behavior to serve ads based on interests and preferences.
Contextual Targeting: Displaying ads based on the content of the app or webpage.
**4. Ad Bidding and Auctions:
Real-Time Bidding (RTB): Advertisers bid on ad impressions in real-time auctions, allowing for efficient and automated ad buying.
This report aims to provide a comprehensive presentation of the global market for Mobile Advertising System, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Advertising System.
Report Scope
The Mobile Advertising System market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mobile Advertising System market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mobile Advertising System companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
DoubleClick
Marin Software
MediaMath
Sizmek
AdRoll
Choozle
Kenshoo
Adobe
Rocket Fuel
Rubicon Project
Amobee DSP
Segment by Type
Cloud-based
On-premise
Segment by Application
Banking & Financial Services
Fast Moving Consumer Goods (FMCG)
Healthcare
Media and Entertainment
Telecommunication & IT
Media and Entertainment
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Mobile Advertising System companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Mobile Advertising software is advertiser campaign management software that allows advertisers to purchase ads on mobile devices such as smartphones and tablets.
The global Mobile Advertising System market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
A Mobile Advertising System is a comprehensive platform or set of tools designed to facilitate the creation, management, and optimization of mobile advertising campaigns. These systems leverage the ubiquity of mobile devices to deliver targeted ads to users. Here are key components and aspects of a mobile advertising system:
**1. Ad Inventory:
Mobile Apps and Websites: Ad inventory includes available spaces for ads within mobile apps, mobile websites, and other mobile platforms.
**2. Ad Formats:
Banner Ads: Displayed at the top or bottom of the screen.
Interstitial Ads: Full-screen ads appearing between content.
Video Ads: Short video clips integrated into apps or mobile websites.
Native Ads: Ads designed to match the look and feel of the platform they appear on.
**3. Targeting and Personalization:
Demographics: Targeting based on user characteristics such as age, gender, and location.
Behavioral Targeting: Analyzing user behavior to serve ads based on interests and preferences.
Contextual Targeting: Displaying ads based on the content of the app or webpage.
**4. Ad Bidding and Auctions:
Real-Time Bidding (RTB): Advertisers bid on ad impressions in real-time auctions, allowing for efficient and automated ad buying.
This report aims to provide a comprehensive presentation of the global market for Mobile Advertising System, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Advertising System.
Report Scope
The Mobile Advertising System market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mobile Advertising System market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mobile Advertising System companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
DoubleClick
Marin Software
MediaMath
Sizmek
AdRoll
Choozle
Kenshoo
Adobe
Rocket Fuel
Rubicon Project
Amobee DSP
Segment by Type
Cloud-based
On-premise
Segment by Application
Banking & Financial Services
Fast Moving Consumer Goods (FMCG)
Healthcare
Media and Entertainment
Telecommunication & IT
Media and Entertainment
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Mobile Advertising System companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Mobile Advertising System Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud-based
1.2.3 On-premise
1.3 Market by Application
1.3.1 Global Mobile Advertising System Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Banking & Financial Services
1.3.3 Fast Moving Consumer Goods (FMCG)
1.3.4 Healthcare
1.3.5 Media and Entertainment
1.3.6 Telecommunication & IT
1.3.7 Media and Entertainment
1.3.8 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Mobile Advertising System Market Perspective (2019-2030)
2.2 Mobile Advertising System Growth Trends by Region
2.2.1 Global Mobile Advertising System Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Mobile Advertising System Historic Market Size by Region (2019-2024)
2.2.3 Mobile Advertising System Forecasted Market Size by Region (2025-2030)
2.3 Mobile Advertising System Market Dynamics
2.3.1 Mobile Advertising System Industry Trends
2.3.2 Mobile Advertising System Market Drivers
2.3.3 Mobile Advertising System Market Challenges
2.3.4 Mobile Advertising System Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Mobile Advertising System Players by Revenue
3.1.1 Global Top Mobile Advertising System Players by Revenue (2019-2024)
3.1.2 Global Mobile Advertising System Revenue Market Share by Players (2019-2024)
3.2 Global Mobile Advertising System Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Mobile Advertising System Revenue
3.4 Global Mobile Advertising System Market Concentration Ratio
3.4.1 Global Mobile Advertising System Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Mobile Advertising System Revenue in 2023
3.5 Mobile Advertising System Key Players Head office and Area Served
3.6 Key Players Mobile Advertising System Product Solution and Service
3.7 Date of Enter into Mobile Advertising System Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Mobile Advertising System Breakdown Data by Type
4.1 Global Mobile Advertising System Historic Market Size by Type (2019-2024)
4.2 Global Mobile Advertising System Forecasted Market Size by Type (2025-2030)
5 Mobile Advertising System Breakdown Data by Application
5.1 Global Mobile Advertising System Historic Market Size by Application (2019-2024)
5.2 Global Mobile Advertising System Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Mobile Advertising System Market Size (2019-2030)
6.2 North America Mobile Advertising System Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Mobile Advertising System Market Size by Country (2019-2024)
6.4 North America Mobile Advertising System Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Mobile Advertising System Market Size (2019-2030)
7.2 Europe Mobile Advertising System Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Mobile Advertising System Market Size by Country (2019-2024)
7.4 Europe Mobile Advertising System Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Mobile Advertising System Market Size (2019-2030)
8.2 Asia-Pacific Mobile Advertising System Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Mobile Advertising System Market Size by Region (2019-2024)
8.4 Asia-Pacific Mobile Advertising System Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Mobile Advertising System Market Size (2019-2030)
9.2 Latin America Mobile Advertising System Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Mobile Advertising System Market Size by Country (2019-2024)
9.4 Latin America Mobile Advertising System Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Mobile Advertising System Market Size (2019-2030)
10.2 Middle East & Africa Mobile Advertising System Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Mobile Advertising System Market Size by Country (2019-2024)
10.4 Middle East & Africa Mobile Advertising System Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 DoubleClick
11.1.1 DoubleClick Company Detail
11.1.2 DoubleClick Business Overview
11.1.3 DoubleClick Mobile Advertising System Introduction
11.1.4 DoubleClick Revenue in Mobile Advertising System Business (2019-2024)
11.1.5 DoubleClick Recent Development
11.2 Marin Software
11.2.1 Marin Software Company Detail
11.2.2 Marin Software Business Overview
11.2.3 Marin Software Mobile Advertising System Introduction
11.2.4 Marin Software Revenue in Mobile Advertising System Business (2019-2024)
11.2.5 Marin Software Recent Development
11.3 MediaMath
11.3.1 MediaMath Company Detail
11.3.2 MediaMath Business Overview
11.3.3 MediaMath Mobile Advertising System Introduction
11.3.4 MediaMath Revenue in Mobile Advertising System Business (2019-2024)
11.3.5 MediaMath Recent Development
11.4 Sizmek
11.4.1 Sizmek Company Detail
11.4.2 Sizmek Business Overview
11.4.3 Sizmek Mobile Advertising System Introduction
11.4.4 Sizmek Revenue in Mobile Advertising System Business (2019-2024)
11.4.5 Sizmek Recent Development
11.5 AdRoll
11.5.1 AdRoll Company Detail
11.5.2 AdRoll Business Overview
11.5.3 AdRoll Mobile Advertising System Introduction
11.5.4 AdRoll Revenue in Mobile Advertising System Business (2019-2024)
11.5.5 AdRoll Recent Development
11.6 Choozle
11.6.1 Choozle Company Detail
11.6.2 Choozle Business Overview
11.6.3 Choozle Mobile Advertising System Introduction
11.6.4 Choozle Revenue in Mobile Advertising System Business (2019-2024)
11.6.5 Choozle Recent Development
11.7 Kenshoo
11.7.1 Kenshoo Company Detail
11.7.2 Kenshoo Business Overview
11.7.3 Kenshoo Mobile Advertising System Introduction
11.7.4 Kenshoo Revenue in Mobile Advertising System Business (2019-2024)
11.7.5 Kenshoo Recent Development
11.8 Adobe
11.8.1 Adobe Company Detail
11.8.2 Adobe Business Overview
11.8.3 Adobe Mobile Advertising System Introduction
11.8.4 Adobe Revenue in Mobile Advertising System Business (2019-2024)
11.8.5 Adobe Recent Development
11.9 Rocket Fuel
11.9.1 Rocket Fuel Company Detail
11.9.2 Rocket Fuel Business Overview
11.9.3 Rocket Fuel Mobile Advertising System Introduction
11.9.4 Rocket Fuel Revenue in Mobile Advertising System Business (2019-2024)
11.9.5 Rocket Fuel Recent Development
11.10 Rubicon Project
11.10.1 Rubicon Project Company Detail
11.10.2 Rubicon Project Business Overview
11.10.3 Rubicon Project Mobile Advertising System Introduction
11.10.4 Rubicon Project Revenue in Mobile Advertising System Business (2019-2024)
11.10.5 Rubicon Project Recent Development
11.11 Amobee DSP
11.11.1 Amobee DSP Company Detail
11.11.2 Amobee DSP Business Overview
11.11.3 Amobee DSP Mobile Advertising System Introduction
11.11.4 Amobee DSP Revenue in Mobile Advertising System Business (2019-2024)
11.11.5 Amobee DSP Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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