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Synopsis
Major factors driving the market include increasing use of mobile device applications and growing focus on the mobile first strategy.
The global Mobile Engagement market was valued at US$ 5118.4 million in 2023 and is anticipated to reach US$ 42610 million by 2030, witnessing a CAGR of 34.8% during the forecast period 2024-2030.
Financial services vertical in the mobile engagement market is expected to grow at the highest rate during the forecast period.
This report aims to provide a comprehensive presentation of the global market for Mobile Engagement, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Engagement.
Report Scope
The Mobile Engagement market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mobile Engagement market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mobile Engagement companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company (Partial List)
- IBM
- SALESFORCE
- ORACLE
- ADOBE
- VIBES
- SELLIGENT
- URBAN AIRSHIP
- APPBOY
- LOCALYTICS
- SWRVE
- TAPJOY
- MARKETO
Segment by Type
- SMS & MMS
- Push Notification
- In-App Messaging
Segment by Application
- Financial Services
- Communication
- Retail
- Medical
- Education
- Other
By Region
- North America (United States, Canada)
- Europe (Germany, France, U.K., Italy, Netherlands)
- Asia-Pacific (China, Japan, South Korea, China Taiwan, Southeast Asia, India)
- Latin America, Middle East & Africa (Latin America, Mexico, Brazil, Turkey)
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Mobile Engagement companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Mobile Engagement Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 SMS & MMS
1.2.3 Push Notification
1.2.4 In-App Messaging
1.2.5 E-mail
1.3 Market by Application
1.3.1 Global Mobile Engagement Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Financial Services
1.3.3 Communication
1.3.4 Retail
1.3.5 Medical
1.3.6 Education
1.3.7 Other
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Mobile Engagement Market Perspective (2019-2030)
2.2 Mobile Engagement Growth Trends by Region
2.2.1 Global Mobile Engagement Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Mobile Engagement Historic Market Size by Region (2019-2024)
2.2.3 Mobile Engagement Forecasted Market Size by Region (2025-2030)
2.3 Mobile Engagement Market Dynamics
2.3.1 Mobile Engagement Industry Trends
2.3.2 Mobile Engagement Market Drivers
2.3.3 Mobile Engagement Market Challenges
2.3.4 Mobile Engagement Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Mobile Engagement Players by Revenue
3.1.1 Global Top Mobile Engagement Players by Revenue (2019-2024)
3.1.2 Global Mobile Engagement Revenue Market Share by Players (2019-2024)
3.2 Global Mobile Engagement Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Mobile Engagement Revenue
3.4 Global Mobile Engagement Market Concentration Ratio
3.4.1 Global Mobile Engagement Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Mobile Engagement Revenue in 2023
3.5 Mobile Engagement Key Players Head office and Area Served
3.6 Key Players Mobile Engagement Product Solution and Service
3.7 Date of Enter into Mobile Engagement Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Mobile Engagement Breakdown Data by Type
4.1 Global Mobile Engagement Historic Market Size by Type (2019-2024)
4.2 Global Mobile Engagement Forecasted Market Size by Type (2025-2030)
5 Mobile Engagement Breakdown Data by Application
5.1 Global Mobile Engagement Historic Market Size by Application (2019-2024)
5.2 Global Mobile Engagement Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Mobile Engagement Market Size (2019-2030)
6.2 North America Mobile Engagement Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Mobile Engagement Market Size by Country (2019-2024)
6.4 North America Mobile Engagement Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Mobile Engagement Market Size (2019-2030)
7.2 Europe Mobile Engagement Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Mobile Engagement Market Size by Country (2019-2024)
7.4 Europe Mobile Engagement Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Mobile Engagement Market Size (2019-2030)
8.2 Asia-Pacific Mobile Engagement Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Mobile Engagement Market Size by Region (2019-2024)
8.4 Asia-Pacific Mobile Engagement Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Mobile Engagement Market Size (2019-2030)
9.2 Latin America Mobile Engagement Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Mobile Engagement Market Size by Country (2019-2024)
9.4 Latin America Mobile Engagement Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Mobile Engagement Market Size (2019-2030)
10.2 Middle East & Africa Mobile Engagement Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Mobile Engagement Market Size by Country (2019-2024)
10.4 Middle East & Africa Mobile Engagement Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 IBM
11.1.1 IBM Company Detail
11.1.2 IBM Business Overview
11.1.3 IBM Mobile Engagement Introduction
11.1.4 IBM Revenue in Mobile Engagement Business (2019-2024)
11.1.5 IBM Recent Development
11.2 SALESFORCE
11.2.1 SALESFORCE Company Detail
11.2.2 SALESFORCE Business Overview
11.2.3 SALESFORCE Mobile Engagement Introduction
11.2.4 SALESFORCE Revenue in Mobile Engagement Business (2019-2024)
11.2.5 SALESFORCE Recent Development
11.3 ORACLE
11.3.1 ORACLE Company Detail
11.3.2 ORACLE Business Overview
11.3.3 ORACLE Mobile Engagement Introduction
11.3.4 ORACLE Revenue in Mobile Engagement Business (2019-2024)
11.3.5 ORACLE Recent Development
11.4 ADOBE
11.4.1 ADOBE Company Detail
11.4.2 ADOBE Business Overview
11.4.3 ADOBE Mobile Engagement Introduction
11.4.4 ADOBE Revenue in Mobile Engagement Business (2019-2024)
11.4.5 ADOBE Recent Development
11.5 VIBES
11.5.1 VIBES Company Detail
11.5.2 VIBES Business Overview
11.5.3 VIBES Mobile Engagement Introduction
11.5.4 VIBES Revenue in Mobile Engagement Business (2019-2024)
11.5.5 VIBES Recent Development
11.6 SELLIGENT
11.6.1 SELLIGENT Company Detail
11.6.2 SELLIGENT Business Overview
11.6.3 SELLIGENT Mobile Engagement Introduction
11.6.4 SELLIGENT Revenue in Mobile Engagement Business (2019-2024)
11.6.5 SELLIGENT Recent Development
11.7 URBAN AIRSHIP
11.7.1 URBAN AIRSHIP Company Detail
11.7.2 URBAN AIRSHIP Business Overview
11.7.3 URBAN AIRSHIP Mobile Engagement Introduction
11.7.4 URBAN AIRSHIP Revenue in Mobile Engagement Business (2019-2024)
11.7.5 URBAN AIRSHIP Recent Development
11.8 APPBOY
11.8.1 APPBOY Company Detail
11.8.2 APPBOY Business Overview
11.8.3 APPBOY Mobile Engagement Introduction
11.8.4 APPBOY Revenue in Mobile Engagement Business (2019-2024)
11.8.5 APPBOY Recent Development
11.9 LOCALYTICS
11.9.1 LOCALYTICS Company Detail
11.9.2 LOCALYTICS Business Overview
11.9.3 LOCALYTICS Mobile Engagement Introduction
11.9.4 LOCALYTICS Revenue in Mobile Engagement Business (2019-2024)
11.9.5 LOCALYTICS Recent Development
11.10 SWRVE
11.10.1 SWRVE Company Detail
11.10.2 SWRVE Business Overview
11.10.3 SWRVE Mobile Engagement Introduction
11.10.4 SWRVE Revenue in Mobile Engagement Business (2019-2024)
11.10.5 SWRVE Recent Development
11.11 TAPJOY
11.11.1 TAPJOY Company Detail
11.11.2 TAPJOY Business Overview
11.11.3 TAPJOY Mobile Engagement Introduction
11.11.4 TAPJOY Revenue in Mobile Engagement Business (2019-2024)
11.11.5 TAPJOY Recent Development
11.12 MARKETO
11.12.1 MARKETO Company Detail
11.12.2 MARKETO Business Overview
11.12.3 MARKETO Mobile Engagement Introduction
11.12.4 MARKETO Revenue in Mobile Engagement Business (2019-2024)
11.12.5 MARKETO Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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