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Synopsis
Mobile value added services (MVAS) are defined as mobile services that are offered by mobile service providers apart from the voice communication services.
The global Mobile Value-Added Services (VAS) market was valued at US$ 619430 million in 2023 and is anticipated to reach US$ 1356670 million by 2030, witnessing a CAGR of 11.6% during the forecast period 2024-2030.
The quick innovations in technology have led to the evolution of MVAS beyond the voice communication services. It helps mobile service providers to create and sustain new revenue streams and drive ARPU. Rising mobile phones, network penetration, and increased return on marketing spend are some of the factors driving the mobile value added services market. Social media offer new opportunities for the vendors. Whereas, privacy concerns is the key challenge being faced by the marketers in the MVAS ecosystem.
This report aims to provide a comprehensive presentation of the global market for Mobile Value-Added Services (VAS), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Value-Added Services (VAS).
Report Scope
The Mobile Value-Added Services (VAS) market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mobile Value-Added Services (VAS) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mobile Value-Added Services (VAS) companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company (Partial List):
- America Movil
- Monty Mobile
- StreamWIDE
- Telcovas International
- OneAPI
- Nextgen
- Andrexen
- GenieNG
- Nokia
- Digicel Group
- Vodafone
- ZTE
- Teligent Telecom
Segment by Type
- Short Messaging Service (SMS)
- Multimedia Messaging Service (MMS)
- Interactive Voice Response(VIR)
- Wireless Application Protocol(WAP)
Segment by Application
- Personal
- Commercial
By Region
- North America (United States, Canada)
- Europe (Germany, France, U.K., Italy, Russia)
- Asia-Pacific (China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia)
- Latin America (Mexico, Brazil, Argentina)
- Middle East & Africa (Turkey, Saudi Arabia, UAE)
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Mobile Value-Added Services (VAS) companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Mobile Value-Added Services (VAS) Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Short Messaging Service (SMS)
1.2.3 Multimedia Messaging Service (MMS)
1.2.4 Interactive Voice Response(VIR)
1.2.5 Wireless Application Protocol(WAP)
1.3 Market by Application
1.3.1 Global Mobile Value-Added Services (VAS) Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Personal
1.3.3 Commercial
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Mobile Value-Added Services (VAS) Market Perspective (2019-2030)
2.2 Mobile Value-Added Services (VAS) Growth Trends by Region
2.2.1 Global Mobile Value-Added Services (VAS) Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Mobile Value-Added Services (VAS) Historic Market Size by Region (2019-2024)
2.2.3 Mobile Value-Added Services (VAS) Forecasted Market Size by Region (2025-2030)
2.3 Mobile Value-Added Services (VAS) Market Dynamics
2.3.1 Mobile Value-Added Services (VAS) Industry Trends
2.3.2 Mobile Value-Added Services (VAS) Market Drivers
2.3.3 Mobile Value-Added Services (VAS) Market Challenges
2.3.4 Mobile Value-Added Services (VAS) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Mobile Value-Added Services (VAS) Players by Revenue
3.1.1 Global Top Mobile Value-Added Services (VAS) Players by Revenue (2019-2024)
3.1.2 Global Mobile Value-Added Services (VAS) Revenue Market Share by Players (2019-2024)
3.2 Global Mobile Value-Added Services (VAS) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Mobile Value-Added Services (VAS) Revenue
3.4 Global Mobile Value-Added Services (VAS) Market Concentration Ratio
3.4.1 Global Mobile Value-Added Services (VAS) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Mobile Value-Added Services (VAS) Revenue in 2023
3.5 Mobile Value-Added Services (VAS) Key Players Head office and Area Served
3.6 Key Players Mobile Value-Added Services (VAS) Product Solution and Service
3.7 Date of Enter into Mobile Value-Added Services (VAS) Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Mobile Value-Added Services (VAS) Breakdown Data by Type
4.1 Global Mobile Value-Added Services (VAS) Historic Market Size by Type (2019-2024)
4.2 Global Mobile Value-Added Services (VAS) Forecasted Market Size by Type (2025-2030)
5 Mobile Value-Added Services (VAS) Breakdown Data by Application
5.1 Global Mobile Value-Added Services (VAS) Historic Market Size by Application (2019-2024)
5.2 Global Mobile Value-Added Services (VAS) Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Mobile Value-Added Services (VAS) Market Size (2019-2030)
6.2 North America Mobile Value-Added Services (VAS) Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Mobile Value-Added Services (VAS) Market Size by Country (2019-2024)
6.4 North America Mobile Value-Added Services (VAS) Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Mobile Value-Added Services (VAS) Market Size (2019-2030)
7.2 Europe Mobile Value-Added Services (VAS) Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Mobile Value-Added Services (VAS) Market Size by Country (2019-2024)
7.4 Europe Mobile Value-Added Services (VAS) Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Mobile Value-Added Services (VAS) Market Size (2019-2030)
8.2 Asia-Pacific Mobile Value-Added Services (VAS) Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Mobile Value-Added Services (VAS) Market Size by Region (2019-2024)
8.4 Asia-Pacific Mobile Value-Added Services (VAS) Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Mobile Value-Added Services (VAS) Market Size (2019-2030)
9.2 Latin America Mobile Value-Added Services (VAS) Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Mobile Value-Added Services (VAS) Market Size by Country (2019-2024)
9.4 Latin America Mobile Value-Added Services (VAS) Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Mobile Value-Added Services (VAS) Market Size (2019-2030)
10.2 Middle East & Africa Mobile Value-Added Services (VAS) Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Mobile Value-Added Services (VAS) Market Size by Country (2019-2024)
10.4 Middle East & Africa Mobile Value-Added Services (VAS) Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 America Movil
11.1.1 America Movil Company Detail
11.1.2 America Movil Business Overview
11.1.3 America Movil Mobile Value-Added Services (VAS) Introduction
11.1.4 America Movil Revenue in Mobile Value-Added Services (VAS) Business (2019-2024)
11.1.5 America Movil Recent Development
11.2 Monty Mobile
11.2.1 Monty Mobile Company Detail
11.2.2 Monty Mobile Business Overview
11.2.3 Monty Mobile Mobile Value-Added Services (VAS) Introduction
11.2.4 Monty Mobile Revenue in Mobile Value-Added Services (VAS) Business (2019-2024)
11.2.5 Monty Mobile Recent Development
11.3 StreamWIDE
11.3.1 StreamWIDE Company Detail
11.3.2 StreamWIDE Business Overview
11.3.3 StreamWIDE Mobile Value-Added Services (VAS) Introduction
11.3.4 StreamWIDE Revenue in Mobile Value-Added Services (VAS) Business (2019-2024)
11.3.5 StreamWIDE Recent Development
11.4 Telcovas International
11.4.1 Telcovas International Company Detail
11.4.2 Telcovas International Business Overview
11.4.3 Telcovas International Mobile Value-Added Services (VAS) Introduction
11.4.4 Telcovas International Revenue in Mobile Value-Added Services (VAS) Business (2019-2024)
11.4.5 Telcovas International Recent Development
11.5 OneAPI
11.5.1 OneAPI Company Detail
11.5.2 OneAPI Business Overview
11.5.3 OneAPI Mobile Value-Added Services (VAS) Introduction
11.5.4 OneAPI Revenue in Mobile Value-Added Services (VAS) Business (2019-2024)
11.5.5 OneAPI Recent Development
11.6 Nextgen
11.6.1 Nextgen Company Detail
11.6.2 Nextgen Business Overview
11.6.3 Nextgen Mobile Value-Added Services (VAS) Introduction
11.6.4 Nextgen Revenue in Mobile Value-Added Services (VAS) Business (2019-2024)
11.6.5 Nextgen Recent Development
11.7 Andrexen
11.7.1 Andrexen Company Detail
11.7.2 Andrexen Business Overview
11.7.3 Andrexen Mobile Value-Added Services (VAS) Introduction
11.7.4 Andrexen Revenue in Mobile Value-Added Services (VAS) Business (2019-2024)
11.7.5 Andrexen Recent Development
11.8 GenieNG
11.8.1 GenieNG Company Detail
11.8.2 GenieNG Business Overview
11.8.3 GenieNG Mobile Value-Added Services (VAS) Introduction
11.8.4 GenieNG Revenue in Mobile Value-Added Services (VAS) Business (2019-2024)
11.8.5 GenieNG Recent Development
11.9 Nokia
11.9.1 Nokia Company Detail
11.9.2 Nokia Business Overview
11.9.3 Nokia Mobile Value-Added Services (VAS) Introduction
11.9.4 Nokia Revenue in Mobile Value-Added Services (VAS) Business (2019-2024)
11.9.5 Nokia Recent Development
11.10 Digicel Group
11.10.1 Digicel Group Company Detail
11.10.2 Digicel Group Business Overview
11.10.3 Digicel Group Mobile Value-Added Services (VAS) Introduction
11.10.4 Digicel Group Revenue in Mobile Value-Added Services (VAS) Business (2019-2024)
11.10.5 Digicel Group Recent Development
11.11 Vodafone
11.11.1 Vodafone Company Detail
11.11.2 Vodafone Business Overview
11.11.3 Vodafone Mobile Value-Added Services (VAS) Introduction
11.11.4 Vodafone Revenue in Mobile Value-Added Services (VAS) Business (2019-2024)
11.11.5 Vodafone Recent Development
11.12 ZTE
11.12.1 ZTE Company Detail
11.12.2 ZTE Business Overview
11.12.3 ZTE Mobile Value-Added Services (VAS) Introduction
11.12.4 ZTE Revenue in Mobile Value-Added Services (VAS) Business (2019-2024)
11.12.5 ZTE Recent Development
11.13 Teligent Telecom
11.13.1 Teligent Telecom Company Detail
11.13.2 Teligent Telecom Business Overview
11.13.3 Teligent Telecom Mobile Value-Added Services (VAS) Introduction
11.13.4 Teligent Telecom Revenue in Mobile Value-Added Services (VAS) Business (2019-2024)
11.13.5 Teligent Telecom Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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