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Global Omni-channel Campaign Management Market Research Report 2024
Synopsis
Omni-channel Campaign Management (OCCM), also known as all-channel marketing, as an extension of multi- and cross-channel management, refers to the synchronized planning, management and monitoring of sales channels and touchpoints. The goal is to optimize the customer experience.
The global Omni-channel Campaign Management market was valued at US$ 2012.9 million in 2023 and is anticipated to reach US$ 8462.6 million by 2030, witnessing a CAGR of 22.5% during the forecast period 2024-2030.
The top three companies in the global Omni-channel Campaign Management market are Adobe, HCL Campaign and SAP. Together they account for more than 25% of the global market .Most of the enterprises in the market are small manufacturers, so the market competition in this industry is fierce and fragmented. Based on regions, North America and Europe are holding the largest market share for Omni-channel Campaign Management market. In 2019, total North America Omni-channel Campaign Management market size was estimated to be almost 600 Million$. Total Europe Omni-channel Campaign Management market Size was valued at about 450 Million$ in 2019, occupied about 30% market share.
This report aims to provide a comprehensive presentation of the global market for Omni-channel Campaign Management, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Omni-channel Campaign Management.
Report Scope
The Omni-channel Campaign Management market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Omni-channel Campaign Management market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Omni-channel Campaign Management companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Adobe
Infor
HCL Campaign
SAP
Salesforce.com
SAS
Experian
Teradata
MediaMath
Allant Group
Capillary
Segment by Type
On-premise Omni-channel Campaign Management
Cloud-based Omni-channel Campaign Management
Segment by Application
Retail
Healthcare and Pharmaceuticals
IT and Telecommunication
Transportation and Logistics
BFSI
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Omni-channel Campaign Management companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Omni-channel Campaign Management (OCCM), also known as all-channel marketing, as an extension of multi- and cross-channel management, refers to the synchronized planning, management and monitoring of sales channels and touchpoints. The goal is to optimize the customer experience.
The global Omni-channel Campaign Management market was valued at US$ 2012.9 million in 2023 and is anticipated to reach US$ 8462.6 million by 2030, witnessing a CAGR of 22.5% during the forecast period 2024-2030.
The top three companies in the global Omni-channel Campaign Management market are Adobe, HCL Campaign and SAP. Together they account for more than 25% of the global market .Most of the enterprises in the market are small manufacturers, so the market competition in this industry is fierce and fragmented. Based on regions, North America and Europe are holding the largest market share for Omni-channel Campaign Management market. In 2019, total North America Omni-channel Campaign Management market size was estimated to be almost 600 Million$. Total Europe Omni-channel Campaign Management market Size was valued at about 450 Million$ in 2019, occupied about 30% market share.
This report aims to provide a comprehensive presentation of the global market for Omni-channel Campaign Management, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Omni-channel Campaign Management.
Report Scope
The Omni-channel Campaign Management market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Omni-channel Campaign Management market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Omni-channel Campaign Management companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Adobe
Infor
HCL Campaign
SAP
Salesforce.com
SAS
Experian
Teradata
MediaMath
Allant Group
Capillary
Segment by Type
On-premise Omni-channel Campaign Management
Cloud-based Omni-channel Campaign Management
Segment by Application
Retail
Healthcare and Pharmaceuticals
IT and Telecommunication
Transportation and Logistics
BFSI
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Omni-channel Campaign Management companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Omni-channel Campaign Management Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 On-premise Omni-channel Campaign Management
1.2.3 Cloud-based Omni-channel Campaign Management
1.3 Market by Application
1.3.1 Global Omni-channel Campaign Management Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Retail
1.3.3 Healthcare and Pharmaceuticals
1.3.4 IT and Telecommunication
1.3.5 Transportation and Logistics
1.3.6 BFSI
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Omni-channel Campaign Management Market Perspective (2019-2030)
2.2 Omni-channel Campaign Management Growth Trends by Region
2.2.1 Global Omni-channel Campaign Management Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Omni-channel Campaign Management Historic Market Size by Region (2019-2024)
2.2.3 Omni-channel Campaign Management Forecasted Market Size by Region (2025-2030)
2.3 Omni-channel Campaign Management Market Dynamics
2.3.1 Omni-channel Campaign Management Industry Trends
2.3.2 Omni-channel Campaign Management Market Drivers
2.3.3 Omni-channel Campaign Management Market Challenges
2.3.4 Omni-channel Campaign Management Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Omni-channel Campaign Management Players by Revenue
3.1.1 Global Top Omni-channel Campaign Management Players by Revenue (2019-2024)
3.1.2 Global Omni-channel Campaign Management Revenue Market Share by Players (2019-2024)
3.2 Global Omni-channel Campaign Management Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Omni-channel Campaign Management Revenue
3.4 Global Omni-channel Campaign Management Market Concentration Ratio
3.4.1 Global Omni-channel Campaign Management Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Omni-channel Campaign Management Revenue in 2023
3.5 Omni-channel Campaign Management Key Players Head office and Area Served
3.6 Key Players Omni-channel Campaign Management Product Solution and Service
3.7 Date of Enter into Omni-channel Campaign Management Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Omni-channel Campaign Management Breakdown Data by Type
4.1 Global Omni-channel Campaign Management Historic Market Size by Type (2019-2024)
4.2 Global Omni-channel Campaign Management Forecasted Market Size by Type (2025-2030)
5 Omni-channel Campaign Management Breakdown Data by Application
5.1 Global Omni-channel Campaign Management Historic Market Size by Application (2019-2024)
5.2 Global Omni-channel Campaign Management Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Omni-channel Campaign Management Market Size (2019-2030)
6.2 North America Omni-channel Campaign Management Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Omni-channel Campaign Management Market Size by Country (2019-2024)
6.4 North America Omni-channel Campaign Management Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Omni-channel Campaign Management Market Size (2019-2030)
7.2 Europe Omni-channel Campaign Management Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Omni-channel Campaign Management Market Size by Country (2019-2024)
7.4 Europe Omni-channel Campaign Management Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Omni-channel Campaign Management Market Size (2019-2030)
8.2 Asia-Pacific Omni-channel Campaign Management Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Omni-channel Campaign Management Market Size by Region (2019-2024)
8.4 Asia-Pacific Omni-channel Campaign Management Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Omni-channel Campaign Management Market Size (2019-2030)
9.2 Latin America Omni-channel Campaign Management Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Omni-channel Campaign Management Market Size by Country (2019-2024)
9.4 Latin America Omni-channel Campaign Management Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Omni-channel Campaign Management Market Size (2019-2030)
10.2 Middle East & Africa Omni-channel Campaign Management Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Omni-channel Campaign Management Market Size by Country (2019-2024)
10.4 Middle East & Africa Omni-channel Campaign Management Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Adobe
11.1.1 Adobe Company Detail
11.1.2 Adobe Business Overview
11.1.3 Adobe Omni-channel Campaign Management Introduction
11.1.4 Adobe Revenue in Omni-channel Campaign Management Business (2019-2024)
11.1.5 Adobe Recent Development
11.2 Infor
11.2.1 Infor Company Detail
11.2.2 Infor Business Overview
11.2.3 Infor Omni-channel Campaign Management Introduction
11.2.4 Infor Revenue in Omni-channel Campaign Management Business (2019-2024)
11.2.5 Infor Recent Development
11.3 HCL Campaign
11.3.1 HCL Campaign Company Detail
11.3.2 HCL Campaign Business Overview
11.3.3 HCL Campaign Omni-channel Campaign Management Introduction
11.3.4 HCL Campaign Revenue in Omni-channel Campaign Management Business (2019-2024)
11.3.5 HCL Campaign Recent Development
11.4 SAP
11.4.1 SAP Company Detail
11.4.2 SAP Business Overview
11.4.3 SAP Omni-channel Campaign Management Introduction
11.4.4 SAP Revenue in Omni-channel Campaign Management Business (2019-2024)
11.4.5 SAP Recent Development
11.5 Salesforce.com
11.5.1 Salesforce.com Company Detail
11.5.2 Salesforce.com Business Overview
11.5.3 Salesforce.com Omni-channel Campaign Management Introduction
11.5.4 Salesforce.com Revenue in Omni-channel Campaign Management Business (2019-2024)
11.5.5 Salesforce.com Recent Development
11.6 SAS
11.6.1 SAS Company Detail
11.6.2 SAS Business Overview
11.6.3 SAS Omni-channel Campaign Management Introduction
11.6.4 SAS Revenue in Omni-channel Campaign Management Business (2019-2024)
11.6.5 SAS Recent Development
11.7 Experian
11.7.1 Experian Company Detail
11.7.2 Experian Business Overview
11.7.3 Experian Omni-channel Campaign Management Introduction
11.7.4 Experian Revenue in Omni-channel Campaign Management Business (2019-2024)
11.7.5 Experian Recent Development
11.8 Teradata
11.8.1 Teradata Company Detail
11.8.2 Teradata Business Overview
11.8.3 Teradata Omni-channel Campaign Management Introduction
11.8.4 Teradata Revenue in Omni-channel Campaign Management Business (2019-2024)
11.8.5 Teradata Recent Development
11.9 MediaMath
11.9.1 MediaMath Company Detail
11.9.2 MediaMath Business Overview
11.9.3 MediaMath Omni-channel Campaign Management Introduction
11.9.4 MediaMath Revenue in Omni-channel Campaign Management Business (2019-2024)
11.9.5 MediaMath Recent Development
11.10 Allant Group
11.10.1 Allant Group Company Detail
11.10.2 Allant Group Business Overview
11.10.3 Allant Group Omni-channel Campaign Management Introduction
11.10.4 Allant Group Revenue in Omni-channel Campaign Management Business (2019-2024)
11.10.5 Allant Group Recent Development
11.11 Capillary
11.11.1 Capillary Company Detail
11.11.2 Capillary Business Overview
11.11.3 Capillary Omni-channel Campaign Management Introduction
11.11.4 Capillary Revenue in Omni-channel Campaign Management Business (2019-2024)
11.11.5 Capillary Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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