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Global Online Travel Agency (OTA) Market Research Report 2024
Synopsis
Smart tourism refers to the application of information and communication technology for developing innovative tools in tourism.[1] It supports integrated efforts at a destination to find innovative ways to collect and use data derived from physical infrastructure, social connectedness and organizational sources (both government and non-government), and users in combination with advanced technologies to increase efficiency, sustainability, experiences. The information and communication technology tools used for smart tourism include IoT, mobile communication, cloud computing, and artificial intelligence. It combines physical, informational, social, and commercial infrastructure of tourism with such tools to provide smart tourism opportunities.[1]The principles of smart tourism lie at enhancing tourism experiences, improve the efficiency of resource management, maximize destination competitiveness with an emphasis on sustainable aspects.It should also gather and distribute information to facilitate efficient allocation of tourism resources and integrate tourism supplies at a micro and macro level ensuring that the benefits are well distributed.
The global Online Travel Agency (OTA) market was valued at US$ 133580 million in 2023 and is anticipated to reach US$ 163810 million by 2030, witnessing a CAGR of 3.0% during the forecast period 2024-2030.
North American market for Online Travel Agency (OTA) is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Online Travel Agency (OTA) is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Online Travel Agency (OTA) in Making Reservations is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Online Travel Agency (OTA) include Booking Holdings, TripAdvisor, Expedia, HomeAway, Kayak, QUNR, Ctrip, Orbitz and MakeMyTrip, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Online Travel Agency (OTA), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Online Travel Agency (OTA).
Report Scope
The Online Travel Agency (OTA) market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Online Travel Agency (OTA) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Online Travel Agency (OTA) companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Booking Holdings
TripAdvisor
Expedia
HomeAway
Kayak
QUNR
Ctrip
Orbitz
MakeMyTrip
TravelZoo
Sabre Corporation
Opodo
Travelgenio
Voyages
Webjet
Wotif.com
Segment by Type
Online
Offline
Segment by Application
Making Reservations
Translation Services
Direction Guidance
Audio Guidance
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Online Travel Agency (OTA) companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Smart tourism refers to the application of information and communication technology for developing innovative tools in tourism.[1] It supports integrated efforts at a destination to find innovative ways to collect and use data derived from physical infrastructure, social connectedness and organizational sources (both government and non-government), and users in combination with advanced technologies to increase efficiency, sustainability, experiences. The information and communication technology tools used for smart tourism include IoT, mobile communication, cloud computing, and artificial intelligence. It combines physical, informational, social, and commercial infrastructure of tourism with such tools to provide smart tourism opportunities.[1]The principles of smart tourism lie at enhancing tourism experiences, improve the efficiency of resource management, maximize destination competitiveness with an emphasis on sustainable aspects.It should also gather and distribute information to facilitate efficient allocation of tourism resources and integrate tourism supplies at a micro and macro level ensuring that the benefits are well distributed.
The global Online Travel Agency (OTA) market was valued at US$ 133580 million in 2023 and is anticipated to reach US$ 163810 million by 2030, witnessing a CAGR of 3.0% during the forecast period 2024-2030.
North American market for Online Travel Agency (OTA) is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Online Travel Agency (OTA) is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Online Travel Agency (OTA) in Making Reservations is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Online Travel Agency (OTA) include Booking Holdings, TripAdvisor, Expedia, HomeAway, Kayak, QUNR, Ctrip, Orbitz and MakeMyTrip, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Online Travel Agency (OTA), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Online Travel Agency (OTA).
Report Scope
The Online Travel Agency (OTA) market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Online Travel Agency (OTA) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Online Travel Agency (OTA) companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Booking Holdings
TripAdvisor
Expedia
HomeAway
Kayak
QUNR
Ctrip
Orbitz
MakeMyTrip
TravelZoo
Sabre Corporation
Opodo
Travelgenio
Voyages
Webjet
Wotif.com
Segment by Type
Online
Offline
Segment by Application
Making Reservations
Translation Services
Direction Guidance
Audio Guidance
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Online Travel Agency (OTA) companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Online Travel Agency (OTA) Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Online
1.2.3 Offline
1.3 Market by Application
1.3.1 Global Online Travel Agency (OTA) Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Making Reservations
1.3.3 Translation Services
1.3.4 Direction Guidance
1.3.5 Audio Guidance
1.3.6 Other
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Online Travel Agency (OTA) Market Perspective (2019-2030)
2.2 Online Travel Agency (OTA) Growth Trends by Region
2.2.1 Global Online Travel Agency (OTA) Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Online Travel Agency (OTA) Historic Market Size by Region (2019-2024)
2.2.3 Online Travel Agency (OTA) Forecasted Market Size by Region (2025-2030)
2.3 Online Travel Agency (OTA) Market Dynamics
2.3.1 Online Travel Agency (OTA) Industry Trends
2.3.2 Online Travel Agency (OTA) Market Drivers
2.3.3 Online Travel Agency (OTA) Market Challenges
2.3.4 Online Travel Agency (OTA) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Online Travel Agency (OTA) Players by Revenue
3.1.1 Global Top Online Travel Agency (OTA) Players by Revenue (2019-2024)
3.1.2 Global Online Travel Agency (OTA) Revenue Market Share by Players (2019-2024)
3.2 Global Online Travel Agency (OTA) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Online Travel Agency (OTA) Revenue
3.4 Global Online Travel Agency (OTA) Market Concentration Ratio
3.4.1 Global Online Travel Agency (OTA) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Online Travel Agency (OTA) Revenue in 2023
3.5 Online Travel Agency (OTA) Key Players Head office and Area Served
3.6 Key Players Online Travel Agency (OTA) Product Solution and Service
3.7 Date of Enter into Online Travel Agency (OTA) Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Online Travel Agency (OTA) Breakdown Data by Type
4.1 Global Online Travel Agency (OTA) Historic Market Size by Type (2019-2024)
4.2 Global Online Travel Agency (OTA) Forecasted Market Size by Type (2025-2030)
5 Online Travel Agency (OTA) Breakdown Data by Application
5.1 Global Online Travel Agency (OTA) Historic Market Size by Application (2019-2024)
5.2 Global Online Travel Agency (OTA) Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Online Travel Agency (OTA) Market Size (2019-2030)
6.2 North America Online Travel Agency (OTA) Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Online Travel Agency (OTA) Market Size by Country (2019-2024)
6.4 North America Online Travel Agency (OTA) Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Online Travel Agency (OTA) Market Size (2019-2030)
7.2 Europe Online Travel Agency (OTA) Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Online Travel Agency (OTA) Market Size by Country (2019-2024)
7.4 Europe Online Travel Agency (OTA) Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Online Travel Agency (OTA) Market Size (2019-2030)
8.2 Asia-Pacific Online Travel Agency (OTA) Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Online Travel Agency (OTA) Market Size by Region (2019-2024)
8.4 Asia-Pacific Online Travel Agency (OTA) Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Online Travel Agency (OTA) Market Size (2019-2030)
9.2 Latin America Online Travel Agency (OTA) Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Online Travel Agency (OTA) Market Size by Country (2019-2024)
9.4 Latin America Online Travel Agency (OTA) Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Online Travel Agency (OTA) Market Size (2019-2030)
10.2 Middle East & Africa Online Travel Agency (OTA) Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Online Travel Agency (OTA) Market Size by Country (2019-2024)
10.4 Middle East & Africa Online Travel Agency (OTA) Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Booking Holdings
11.1.1 Booking Holdings Company Detail
11.1.2 Booking Holdings Business Overview
11.1.3 Booking Holdings Online Travel Agency (OTA) Introduction
11.1.4 Booking Holdings Revenue in Online Travel Agency (OTA) Business (2019-2024)
11.1.5 Booking Holdings Recent Development
11.2 TripAdvisor
11.2.1 TripAdvisor Company Detail
11.2.2 TripAdvisor Business Overview
11.2.3 TripAdvisor Online Travel Agency (OTA) Introduction
11.2.4 TripAdvisor Revenue in Online Travel Agency (OTA) Business (2019-2024)
11.2.5 TripAdvisor Recent Development
11.3 Expedia
11.3.1 Expedia Company Detail
11.3.2 Expedia Business Overview
11.3.3 Expedia Online Travel Agency (OTA) Introduction
11.3.4 Expedia Revenue in Online Travel Agency (OTA) Business (2019-2024)
11.3.5 Expedia Recent Development
11.4 HomeAway
11.4.1 HomeAway Company Detail
11.4.2 HomeAway Business Overview
11.4.3 HomeAway Online Travel Agency (OTA) Introduction
11.4.4 HomeAway Revenue in Online Travel Agency (OTA) Business (2019-2024)
11.4.5 HomeAway Recent Development
11.5 Kayak
11.5.1 Kayak Company Detail
11.5.2 Kayak Business Overview
11.5.3 Kayak Online Travel Agency (OTA) Introduction
11.5.4 Kayak Revenue in Online Travel Agency (OTA) Business (2019-2024)
11.5.5 Kayak Recent Development
11.6 QUNR
11.6.1 QUNR Company Detail
11.6.2 QUNR Business Overview
11.6.3 QUNR Online Travel Agency (OTA) Introduction
11.6.4 QUNR Revenue in Online Travel Agency (OTA) Business (2019-2024)
11.6.5 QUNR Recent Development
11.7 Ctrip
11.7.1 Ctrip Company Detail
11.7.2 Ctrip Business Overview
11.7.3 Ctrip Online Travel Agency (OTA) Introduction
11.7.4 Ctrip Revenue in Online Travel Agency (OTA) Business (2019-2024)
11.7.5 Ctrip Recent Development
11.8 Orbitz
11.8.1 Orbitz Company Detail
11.8.2 Orbitz Business Overview
11.8.3 Orbitz Online Travel Agency (OTA) Introduction
11.8.4 Orbitz Revenue in Online Travel Agency (OTA) Business (2019-2024)
11.8.5 Orbitz Recent Development
11.9 MakeMyTrip
11.9.1 MakeMyTrip Company Detail
11.9.2 MakeMyTrip Business Overview
11.9.3 MakeMyTrip Online Travel Agency (OTA) Introduction
11.9.4 MakeMyTrip Revenue in Online Travel Agency (OTA) Business (2019-2024)
11.9.5 MakeMyTrip Recent Development
11.10 TravelZoo
11.10.1 TravelZoo Company Detail
11.10.2 TravelZoo Business Overview
11.10.3 TravelZoo Online Travel Agency (OTA) Introduction
11.10.4 TravelZoo Revenue in Online Travel Agency (OTA) Business (2019-2024)
11.10.5 TravelZoo Recent Development
11.11 Sabre Corporation
11.11.1 Sabre Corporation Company Detail
11.11.2 Sabre Corporation Business Overview
11.11.3 Sabre Corporation Online Travel Agency (OTA) Introduction
11.11.4 Sabre Corporation Revenue in Online Travel Agency (OTA) Business (2019-2024)
11.11.5 Sabre Corporation Recent Development
11.12 Opodo
11.12.1 Opodo Company Detail
11.12.2 Opodo Business Overview
11.12.3 Opodo Online Travel Agency (OTA) Introduction
11.12.4 Opodo Revenue in Online Travel Agency (OTA) Business (2019-2024)
11.12.5 Opodo Recent Development
11.13 Travelgenio
11.13.1 Travelgenio Company Detail
11.13.2 Travelgenio Business Overview
11.13.3 Travelgenio Online Travel Agency (OTA) Introduction
11.13.4 Travelgenio Revenue in Online Travel Agency (OTA) Business (2019-2024)
11.13.5 Travelgenio Recent Development
11.14 Voyages
11.14.1 Voyages Company Detail
11.14.2 Voyages Business Overview
11.14.3 Voyages Online Travel Agency (OTA) Introduction
11.14.4 Voyages Revenue in Online Travel Agency (OTA) Business (2019-2024)
11.14.5 Voyages Recent Development
11.15 Webjet
11.15.1 Webjet Company Detail
11.15.2 Webjet Business Overview
11.15.3 Webjet Online Travel Agency (OTA) Introduction
11.15.4 Webjet Revenue in Online Travel Agency (OTA) Business (2019-2024)
11.15.5 Webjet Recent Development
11.16 Wotif.com
11.16.1 Wotif.com Company Detail
11.16.2 Wotif.com Business Overview
11.16.3 Wotif.com Online Travel Agency (OTA) Introduction
11.16.4 Wotif.com Revenue in Online Travel Agency (OTA) Business (2019-2024)
11.16.5 Wotif.com Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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