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Global OTT Media Services Market Research Report 2024
Synopsis
OTT services can be defined as any service provided over the internet that bypasses traditional operators’ distribution channel.
The global OTT Media Services market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
The Over-The-Top (OTT) Media Services market has emerged as a transformative force in the entertainment and media industry, revolutionizing the way content is distributed, consumed, and monetized. OTT media services deliver video and audio content directly over the internet, bypassing traditional cable and satellite TV providers. This market's rapid growth can be attributed to the increasing demand for on-demand and personalized content across a plethora of devices, from smartphones and tablets to smart TVs. Leading OTT providers, such as Netflix, Amazon Prime Video, Disney+, and Hulu, have set the stage for a competitive landscape, offering a vast array of content, including original programming, movies, and live sports. The market is characterized by the diversification of streaming platforms, content libraries, and monetization models, with a rising emphasis on ad-supported, subscription-based, and hybrid offerings. OTT media services have become an integral part of the modern media ecosystem, catering to a global audience and redefining how audiences engage with content, presenting boundless opportunities for the entertainment industry and a shifting landscape for traditional television broadcasters. The market's growth trajectory shows no signs of slowing down, with continuous innovation and new entrants fueling the evolving dynamics of the OTT Media Services market.
This report aims to provide a comprehensive presentation of the global market for OTT Media Services, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding OTT Media Services.
Report Scope
The OTT Media Services market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global OTT Media Services market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the OTT Media Services companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Facebook
Twitter
LinkedIn
Netflix
Google
Skype (Microsoft Corporation)
Amazon
YouTube (Google)
Wechat
Apple
Rakuten
iQIYI
Tencent Video
Hulu, LLC
Oksusu (SK Broadband)
Olleh TV (KT)
Second TV (LGU+)
Segment by Type
VoIP
SMS
Apps
Cloud Services
Internet Television
Segment by Application
Household
Commercial
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of OTT Media Services companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
OTT services can be defined as any service provided over the internet that bypasses traditional operators’ distribution channel.
The global OTT Media Services market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
The Over-The-Top (OTT) Media Services market has emerged as a transformative force in the entertainment and media industry, revolutionizing the way content is distributed, consumed, and monetized. OTT media services deliver video and audio content directly over the internet, bypassing traditional cable and satellite TV providers. This market's rapid growth can be attributed to the increasing demand for on-demand and personalized content across a plethora of devices, from smartphones and tablets to smart TVs. Leading OTT providers, such as Netflix, Amazon Prime Video, Disney+, and Hulu, have set the stage for a competitive landscape, offering a vast array of content, including original programming, movies, and live sports. The market is characterized by the diversification of streaming platforms, content libraries, and monetization models, with a rising emphasis on ad-supported, subscription-based, and hybrid offerings. OTT media services have become an integral part of the modern media ecosystem, catering to a global audience and redefining how audiences engage with content, presenting boundless opportunities for the entertainment industry and a shifting landscape for traditional television broadcasters. The market's growth trajectory shows no signs of slowing down, with continuous innovation and new entrants fueling the evolving dynamics of the OTT Media Services market.
This report aims to provide a comprehensive presentation of the global market for OTT Media Services, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding OTT Media Services.
Report Scope
The OTT Media Services market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global OTT Media Services market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the OTT Media Services companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Netflix
Skype (Microsoft Corporation)
Amazon
YouTube (Google)
Apple
Rakuten
iQIYI
Tencent Video
Hulu, LLC
Oksusu (SK Broadband)
Olleh TV (KT)
Second TV (LGU+)
Segment by Type
VoIP
SMS
Apps
Cloud Services
Internet Television
Segment by Application
Household
Commercial
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of OTT Media Services companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global OTT Media Services Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 VoIP
1.2.3 SMS
1.2.4 Apps
1.2.5 Cloud Services
1.2.6 Internet Television
1.3 Market by Application
1.3.1 Global OTT Media Services Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Household
1.3.3 Commercial
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global OTT Media Services Market Perspective (2019-2030)
2.2 OTT Media Services Growth Trends by Region
2.2.1 Global OTT Media Services Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 OTT Media Services Historic Market Size by Region (2019-2024)
2.2.3 OTT Media Services Forecasted Market Size by Region (2025-2030)
2.3 OTT Media Services Market Dynamics
2.3.1 OTT Media Services Industry Trends
2.3.2 OTT Media Services Market Drivers
2.3.3 OTT Media Services Market Challenges
2.3.4 OTT Media Services Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top OTT Media Services Players by Revenue
3.1.1 Global Top OTT Media Services Players by Revenue (2019-2024)
3.1.2 Global OTT Media Services Revenue Market Share by Players (2019-2024)
3.2 Global OTT Media Services Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by OTT Media Services Revenue
3.4 Global OTT Media Services Market Concentration Ratio
3.4.1 Global OTT Media Services Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by OTT Media Services Revenue in 2023
3.5 OTT Media Services Key Players Head office and Area Served
3.6 Key Players OTT Media Services Product Solution and Service
3.7 Date of Enter into OTT Media Services Market
3.8 Mergers & Acquisitions, Expansion Plans
4 OTT Media Services Breakdown Data by Type
4.1 Global OTT Media Services Historic Market Size by Type (2019-2024)
4.2 Global OTT Media Services Forecasted Market Size by Type (2025-2030)
5 OTT Media Services Breakdown Data by Application
5.1 Global OTT Media Services Historic Market Size by Application (2019-2024)
5.2 Global OTT Media Services Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America OTT Media Services Market Size (2019-2030)
6.2 North America OTT Media Services Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America OTT Media Services Market Size by Country (2019-2024)
6.4 North America OTT Media Services Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe OTT Media Services Market Size (2019-2030)
7.2 Europe OTT Media Services Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe OTT Media Services Market Size by Country (2019-2024)
7.4 Europe OTT Media Services Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific OTT Media Services Market Size (2019-2030)
8.2 Asia-Pacific OTT Media Services Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific OTT Media Services Market Size by Region (2019-2024)
8.4 Asia-Pacific OTT Media Services Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America OTT Media Services Market Size (2019-2030)
9.2 Latin America OTT Media Services Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America OTT Media Services Market Size by Country (2019-2024)
9.4 Latin America OTT Media Services Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa OTT Media Services Market Size (2019-2030)
10.2 Middle East & Africa OTT Media Services Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa OTT Media Services Market Size by Country (2019-2024)
10.4 Middle East & Africa OTT Media Services Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Facebook
11.1.1 Facebook Company Detail
11.1.2 Facebook Business Overview
11.1.3 Facebook OTT Media Services Introduction
11.1.4 Facebook Revenue in OTT Media Services Business (2019-2024)
11.1.5 Facebook Recent Development
11.2 Twitter
11.2.1 Twitter Company Detail
11.2.2 Twitter Business Overview
11.2.3 Twitter OTT Media Services Introduction
11.2.4 Twitter Revenue in OTT Media Services Business (2019-2024)
11.2.5 Twitter Recent Development
11.3 LinkedIn
11.3.1 LinkedIn Company Detail
11.3.2 LinkedIn Business Overview
11.3.3 LinkedIn OTT Media Services Introduction
11.3.4 LinkedIn Revenue in OTT Media Services Business (2019-2024)
11.3.5 LinkedIn Recent Development
11.4 Netflix
11.4.1 Netflix Company Detail
11.4.2 Netflix Business Overview
11.4.3 Netflix OTT Media Services Introduction
11.4.4 Netflix Revenue in OTT Media Services Business (2019-2024)
11.4.5 Netflix Recent Development
11.5 Google
11.5.1 Google Company Detail
11.5.2 Google Business Overview
11.5.3 Google OTT Media Services Introduction
11.5.4 Google Revenue in OTT Media Services Business (2019-2024)
11.5.5 Google Recent Development
11.6 Skype (Microsoft Corporation)
11.6.1 Skype (Microsoft Corporation) Company Detail
11.6.2 Skype (Microsoft Corporation) Business Overview
11.6.3 Skype (Microsoft Corporation) OTT Media Services Introduction
11.6.4 Skype (Microsoft Corporation) Revenue in OTT Media Services Business (2019-2024)
11.6.5 Skype (Microsoft Corporation) Recent Development
11.7 Amazon
11.7.1 Amazon Company Detail
11.7.2 Amazon Business Overview
11.7.3 Amazon OTT Media Services Introduction
11.7.4 Amazon Revenue in OTT Media Services Business (2019-2024)
11.7.5 Amazon Recent Development
11.8 YouTube (Google)
11.8.1 YouTube (Google) Company Detail
11.8.2 YouTube (Google) Business Overview
11.8.3 YouTube (Google) OTT Media Services Introduction
11.8.4 YouTube (Google) Revenue in OTT Media Services Business (2019-2024)
11.8.5 YouTube (Google) Recent Development
11.9 Wechat
11.9.1 Wechat Company Detail
11.9.2 Wechat Business Overview
11.9.3 Wechat OTT Media Services Introduction
11.9.4 Wechat Revenue in OTT Media Services Business (2019-2024)
11.9.5 Wechat Recent Development
11.10 Apple
11.10.1 Apple Company Detail
11.10.2 Apple Business Overview
11.10.3 Apple OTT Media Services Introduction
11.10.4 Apple Revenue in OTT Media Services Business (2019-2024)
11.10.5 Apple Recent Development
11.11 Rakuten
11.11.1 Rakuten Company Detail
11.11.2 Rakuten Business Overview
11.11.3 Rakuten OTT Media Services Introduction
11.11.4 Rakuten Revenue in OTT Media Services Business (2019-2024)
11.11.5 Rakuten Recent Development
11.12 iQIYI
11.12.1 iQIYI Company Detail
11.12.2 iQIYI Business Overview
11.12.3 iQIYI OTT Media Services Introduction
11.12.4 iQIYI Revenue in OTT Media Services Business (2019-2024)
11.12.5 iQIYI Recent Development
11.13 Tencent Video
11.13.1 Tencent Video Company Detail
11.13.2 Tencent Video Business Overview
11.13.3 Tencent Video OTT Media Services Introduction
11.13.4 Tencent Video Revenue in OTT Media Services Business (2019-2024)
11.13.5 Tencent Video Recent Development
11.14 Hulu, LLC
11.14.1 Hulu, LLC Company Detail
11.14.2 Hulu, LLC Business Overview
11.14.3 Hulu, LLC OTT Media Services Introduction
11.14.4 Hulu, LLC Revenue in OTT Media Services Business (2019-2024)
11.14.5 Hulu, LLC Recent Development
11.15 Oksusu (SK Broadband)
11.15.1 Oksusu (SK Broadband) Company Detail
11.15.2 Oksusu (SK Broadband) Business Overview
11.15.3 Oksusu (SK Broadband) OTT Media Services Introduction
11.15.4 Oksusu (SK Broadband) Revenue in OTT Media Services Business (2019-2024)
11.15.5 Oksusu (SK Broadband) Recent Development
11.16 Olleh TV (KT)
11.16.1 Olleh TV (KT) Company Detail
11.16.2 Olleh TV (KT) Business Overview
11.16.3 Olleh TV (KT) OTT Media Services Introduction
11.16.4 Olleh TV (KT) Revenue in OTT Media Services Business (2019-2024)
11.16.5 Olleh TV (KT) Recent Development
11.17 Second TV (LGU+)
11.17.1 Second TV (LGU+) Company Detail
11.17.2 Second TV (LGU+) Business Overview
11.17.3 Second TV (LGU+) OTT Media Services Introduction
11.17.4 Second TV (LGU+) Revenue in OTT Media Services Business (2019-2024)
11.17.5 Second TV (LGU+) Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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