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Synopsis
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes.
Outdoor advertising is aimed at all the public, so it is difficult to choose specific target objects, but outdoor advertising can display the image and brand of the company in a fixed place for a long time, so it is very effective for improving the popularity of the company and the brand.
The global Outdoor Advertising market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
Key manufacturers of outdoor advertising in the Asia-Pacific region include JCDecaux, Focus Media, and oOh! Media Limited, Asiaray Media Group Limited, Move Media Pte Ltd, Mediacorp Pte Ltd., Dentsu Inc., Beijing Bashi Media, Quotient Technology, Ströer and OUTFLONT Media (CBS), among which the top three manufacturers hold more than 15% of the market share, and the largest manufacturer is Focus Media. The production of outdoor advertising in the Asia-Pacific region is mainly distributed in Japan, Thailand, Indonesia, Philippines and Malaysia, among which the top five production regions account for nearly 40% of the market share. At present, Japan is the largest production region, accounting for more than 30% of the market share. In terms of products, the traditional market share is close to 60%, and the relative growth of digital is faster. In terms of application, large enterprise is the first application field, accounting for nearly 80% of the market share, followed by small and medium-sized enterprises.
This report aims to provide a comprehensive presentation of the global market for Outdoor Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Outdoor Advertising.
Report Scope
The Outdoor Advertising market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Outdoor Advertising market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Outdoor Advertising companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
- JCDecaux
- Focus Media
- oOh!media Limited
- Asiaray Media Group Limited
- Moove Media Pte Ltd
- Mediacorp Pte Ltd.
- Dentsu Inc.
- Beijing Bashi Media
- Quotient Technology
- Ströer
- OUTFRONT Media (CBS)
- Lamar Advertising Company
- Clear Channel Outdoor Holdings, Inc.
- Kesion
- IPG
- QBF
- SiMei Media
- Guangdong Guangzhou Daily Media Co., Ltd.
- Publicis Groupe
- Havas SA
- Chengdu B-ray Media Co., Ltd.
Segment by Type
- Digital
- Traditional
Segment by Application
- Large Enterprise
- SME
By Region
- North America (United States, Canada)
- Europe (Germany, France, U.K., Italy, Netherlands)
- Asia-Pacific (China, Japan, South Korea, China Taiwan, Southeast Asia, India)
- Latin America, Middle East & Africa (Latin America, Mexico, Brazil, Turkey)
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Outdoor Advertising companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Outdoor Advertising Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Digital
1.2.3 Traditional
1.3 Market by Application
1.3.1 Global Outdoor Advertising Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprise
1.3.3 SME
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Outdoor Advertising Market Perspective (2019-2030)
2.2 Outdoor Advertising Growth Trends by Region
2.2.1 Global Outdoor Advertising Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Outdoor Advertising Historic Market Size by Region (2019-2024)
2.2.3 Outdoor Advertising Forecasted Market Size by Region (2025-2030)
2.3 Outdoor Advertising Market Dynamics
2.3.1 Outdoor Advertising Industry Trends
2.3.2 Outdoor Advertising Market Drivers
2.3.3 Outdoor Advertising Market Challenges
2.3.4 Outdoor Advertising Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Outdoor Advertising Players by Revenue
3.1.1 Global Top Outdoor Advertising Players by Revenue (2019-2024)
3.1.2 Global Outdoor Advertising Revenue Market Share by Players (2019-2024)
3.2 Global Outdoor Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Outdoor Advertising Revenue
3.4 Global Outdoor Advertising Market Concentration Ratio
3.4.1 Global Outdoor Advertising Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Outdoor Advertising Revenue in 2023
3.5 Outdoor Advertising Key Players Head office and Area Served
3.6 Key Players Outdoor Advertising Product Solution and Service
3.7 Date of Enter into Outdoor Advertising Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Outdoor Advertising Breakdown Data by Type
4.1 Global Outdoor Advertising Historic Market Size by Type (2019-2024)
4.2 Global Outdoor Advertising Forecasted Market Size by Type (2025-2030)
5 Outdoor Advertising Breakdown Data by Application
5.1 Global Outdoor Advertising Historic Market Size by Application (2019-2024)
5.2 Global Outdoor Advertising Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Outdoor Advertising Market Size (2019-2030)
6.2 North America Outdoor Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Outdoor Advertising Market Size by Country (2019-2024)
6.4 North America Outdoor Advertising Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Outdoor Advertising Market Size (2019-2030)
7.2 Europe Outdoor Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Outdoor Advertising Market Size by Country (2019-2024)
7.4 Europe Outdoor Advertising Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Outdoor Advertising Market Size (2019-2030)
8.2 Asia-Pacific Outdoor Advertising Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Outdoor Advertising Market Size by Region (2019-2024)
8.4 Asia-Pacific Outdoor Advertising Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Outdoor Advertising Market Size (2019-2030)
9.2 Latin America Outdoor Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Outdoor Advertising Market Size by Country (2019-2024)
9.4 Latin America Outdoor Advertising Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Outdoor Advertising Market Size (2019-2030)
10.2 Middle East & Africa Outdoor Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Outdoor Advertising Market Size by Country (2019-2024)
10.4 Middle East & Africa Outdoor Advertising Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 JCDecaux
11.1.1 JCDecaux Company Detail
11.1.2 JCDecaux Business Overview
11.1.3 JCDecaux Outdoor Advertising Introduction
11.1.4 JCDecaux Revenue in Outdoor Advertising Business (2019-2024)
11.1.5 JCDecaux Recent Development
11.2 Focus Media
11.2.1 Focus Media Company Detail
11.2.2 Focus Media Business Overview
11.2.3 Focus Media Outdoor Advertising Introduction
11.2.4 Focus Media Revenue in Outdoor Advertising Business (2019-2024)
11.2.5 Focus Media Recent Development
11.3 oOh!media Limited
11.3.1 oOh!media Limited Company Detail
11.3.2 oOh!media Limited Business Overview
11.3.3 oOh!media Limited Outdoor Advertising Introduction
11.3.4 oOh!media Limited Revenue in Outdoor Advertising Business (2019-2024)
11.3.5 oOh!media Limited Recent Development
11.4 Asiaray Media Group Limited
11.4.1 Asiaray Media Group Limited Company Detail
11.4.2 Asiaray Media Group Limited Business Overview
11.4.3 Asiaray Media Group Limited Outdoor Advertising Introduction
11.4.4 Asiaray Media Group Limited Revenue in Outdoor Advertising Business (2019-2024)
11.4.5 Asiaray Media Group Limited Recent Development
11.5 Moove Media Pte Ltd
11.5.1 Moove Media Pte Ltd Company Detail
11.5.2 Moove Media Pte Ltd Business Overview
11.5.3 Moove Media Pte Ltd Outdoor Advertising Introduction
11.5.4 Moove Media Pte Ltd Revenue in Outdoor Advertising Business (2019-2024)
11.5.5 Moove Media Pte Ltd Recent Development
11.6 Mediacorp Pte Ltd.
11.6.1 Mediacorp Pte Ltd. Company Detail
11.6.2 Mediacorp Pte Ltd. Business Overview
11.6.3 Mediacorp Pte Ltd. Outdoor Advertising Introduction
11.6.4 Mediacorp Pte Ltd. Revenue in Outdoor Advertising Business (2019-2024)
11.6.5 Mediacorp Pte Ltd. Recent Development
11.7 Dentsu Inc.
11.7.1 Dentsu Inc. Company Detail
11.7.2 Dentsu Inc. Business Overview
11.7.3 Dentsu Inc. Outdoor Advertising Introduction
11.7.4 Dentsu Inc. Revenue in Outdoor Advertising Business (2019-2024)
11.7.5 Dentsu Inc. Recent Development
11.8 Beijing Bashi Media
11.8.1 Beijing Bashi Media Company Detail
11.8.2 Beijing Bashi Media Business Overview
11.8.3 Beijing Bashi Media Outdoor Advertising Introduction
11.8.4 Beijing Bashi Media Revenue in Outdoor Advertising Business (2019-2024)
11.8.5 Beijing Bashi Media Recent Development
11.9 Quotient Technology
11.9.1 Quotient Technology Company Detail
11.9.2 Quotient Technology Business Overview
11.9.3 Quotient Technology Outdoor Advertising Introduction
11.9.4 Quotient Technology Revenue in Outdoor Advertising Business (2019-2024)
11.9.5 Quotient Technology Recent Development
11.10 Ströer
11.10.1 Ströer Company Detail
11.10.2 Ströer Business Overview
11.10.3 Ströer Outdoor Advertising Introduction
11.10.4 Ströer Revenue in Outdoor Advertising Business (2019-2024)
11.10.5 Ströer Recent Development
11.11 OUTFRONT Media (CBS)
11.11.1 OUTFRONT Media (CBS) Company Detail
11.11.2 OUTFRONT Media (CBS) Business Overview
11.11.3 OUTFRONT Media (CBS) Outdoor Advertising Introduction
11.11.4 OUTFRONT Media (CBS) Revenue in Outdoor Advertising Business (2019-2024)
11.11.5 OUTFRONT Media (CBS) Recent Development
11.12 Lamar Advertising Company
11.12.1 Lamar Advertising Company Company Detail
11.12.2 Lamar Advertising Company Business Overview
11.12.3 Lamar Advertising Company Outdoor Advertising Introduction
11.12.4 Lamar Advertising Company Revenue in Outdoor Advertising Business (2019-2024)
11.12.5 Lamar Advertising Company Recent Development
11.13 Clear Channel Outdoor Holdings, Inc.
11.13.1 Clear Channel Outdoor Holdings, Inc. Company Detail
11.13.2 Clear Channel Outdoor Holdings, Inc. Business Overview
11.13.3 Clear Channel Outdoor Holdings, Inc. Outdoor Advertising Introduction
11.13.4 Clear Channel Outdoor Holdings, Inc. Revenue in Outdoor Advertising Business (2019-2024)
11.13.5 Clear Channel Outdoor Holdings, Inc. Recent Development
11.14 Kesion
11.14.1 Kesion Company Detail
11.14.2 Kesion Business Overview
11.14.3 Kesion Outdoor Advertising Introduction
11.14.4 Kesion Revenue in Outdoor Advertising Business (2019-2024)
11.14.5 Kesion Recent Development
11.15 IPG
11.15.1 IPG Company Detail
11.15.2 IPG Business Overview
11.15.3 IPG Outdoor Advertising Introduction
11.15.4 IPG Revenue in Outdoor Advertising Business (2019-2024)
11.15.5 IPG Recent Development
11.16 QBF
11.16.1 QBF Company Detail
11.16.2 QBF Business Overview
11.16.3 QBF Outdoor Advertising Introduction
11.16.4 QBF Revenue in Outdoor Advertising Business (2019-2024)
11.16.5 QBF Recent Development
11.17 SiMei Media
11.17.1 SiMei Media Company Detail
11.17.2 SiMei Media Business Overview
11.17.3 SiMei Media Outdoor Advertising Introduction
11.17.4 SiMei Media Revenue in Outdoor Advertising Business (2019-2024)
11.17.5 SiMei Media Recent Development
11.18 Guangdong Guangzhou Daily Media Co., Ltd.
11.18.1 Guangdong Guangzhou Daily Media Co., Ltd. Company Detail
11.18.2 Guangdong Guangzhou Daily Media Co., Ltd. Business Overview
11.18.3 Guangdong Guangzhou Daily Media Co., Ltd. Outdoor Advertising Introduction
11.18.4 Guangdong Guangzhou Daily Media Co., Ltd. Revenue in Outdoor Advertising Business (2019-2024)
11.18.5 Guangdong Guangzhou Daily Media Co., Ltd. Recent Development
11.19 Publicis Groupe
11.19.1 Publicis Groupe Company Detail
11.19.2 Publicis Groupe Business Overview
11.19.3 Publicis Groupe Outdoor Advertising Introduction
11.19.4 Publicis Groupe Revenue in Outdoor Advertising Business (2019-2024)
11.19.5 Publicis Groupe Recent Development
11.20 Havas SA
11.20.1 Havas SA Company Detail
11.20.2 Havas SA Business Overview
11.20.3 Havas SA Outdoor Advertising Introduction
11.20.4 Havas SA Revenue in Outdoor Advertising Business (2019-2024)
11.20.5 Havas SA Recent Development
11.21 Chengdu B-ray Media Co., Ltd.
11.21.1 Chengdu B-ray Media Co., Ltd. Company Detail
11.21.2 Chengdu B-ray Media Co., Ltd. Business Overview
11.21.3 Chengdu B-ray Media Co., Ltd. Outdoor Advertising Introduction
11.21.4 Chengdu B-ray Media Co., Ltd. Revenue in Outdoor Advertising Business (2019-2024)
11.21.5 Chengdu B-ray Media Co., Ltd. Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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