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Global Outdoor Advertising Service Market Research Report 2024
Synopsis
Outdoor advertising refers to any visual advertising media that is found outside of the home. Examples of OOH media formats include digital and non-digital billboards, street furniture and transit ads, or place-based advertising in arenas and stadiums. Bulletins or billboards that are located on highly frequented roads are among the most impactful OOH media formats due to their size and consumer exposure.
Global Outdoor Advertising Service market is projected to reach US$ 62530 million in 2029, increasing from US$ 41470 million in 2022, with the CAGR of 6.8% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Outdoor Advertising Service market research.
In 2022, the French holding JCDecaux SE was the world's leading out-of-home (OOH) advertising company based on revenue, with an annual result reaching almost 3.5 billion U.S. dollars. Clear Channel Outdoor Holdings, Inc. and Lamar Advertising Company (both based in the United States) followed, with revenues of 2.4 billion and two billion dollars, respectively.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Outdoor Advertising Service market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.
By Company
JCDecaux
ClearChannel
Lamar
Ströer
Outfront Media
APG | SGA
oOh! Media
Bloom Ads
MediaOnQ
DASH TWO
AdQuick
Pacific Outdoor
Stellar
Asiaray Media Group
Adams Outdoor
Reagan Outdoor
TOM Group
Lindmark Outdoor Media
PHOENIX METROPOLIS MEDIA
Focus Media
White Horse Advertisement
Segment by Type
Poster
LED Screen
Billboard
Other
Segment by Application
Consumer Goods
Entertainment
Real Estate
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Outdoor Advertising Service report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies' Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source
Outdoor advertising refers to any visual advertising media that is found outside of the home. Examples of OOH media formats include digital and non-digital billboards, street furniture and transit ads, or place-based advertising in arenas and stadiums. Bulletins or billboards that are located on highly frequented roads are among the most impactful OOH media formats due to their size and consumer exposure.
Global Outdoor Advertising Service market is projected to reach US$ 62530 million in 2029, increasing from US$ 41470 million in 2022, with the CAGR of 6.8% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Outdoor Advertising Service market research.
In 2022, the French holding JCDecaux SE was the world's leading out-of-home (OOH) advertising company based on revenue, with an annual result reaching almost 3.5 billion U.S. dollars. Clear Channel Outdoor Holdings, Inc. and Lamar Advertising Company (both based in the United States) followed, with revenues of 2.4 billion and two billion dollars, respectively.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Outdoor Advertising Service market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.
By Company
JCDecaux
ClearChannel
Lamar
Ströer
Outfront Media
APG | SGA
oOh! Media
Bloom Ads
MediaOnQ
DASH TWO
AdQuick
Pacific Outdoor
Stellar
Asiaray Media Group
Adams Outdoor
Reagan Outdoor
TOM Group
Lindmark Outdoor Media
PHOENIX METROPOLIS MEDIA
Focus Media
White Horse Advertisement
Segment by Type
Poster
LED Screen
Billboard
Other
Segment by Application
Consumer Goods
Entertainment
Real Estate
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Outdoor Advertising Service report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies' Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Outdoor Advertising Service Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Poster
1.2.3 LED Screen
1.2.4 Billboard
1.2.5 Other
1.3 Market by Application
1.3.1 Global Outdoor Advertising Service Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Consumer Goods
1.3.3 Entertainment
1.3.4 Real Estate
1.3.5 Other
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Outdoor Advertising Service Market Perspective (2018-2029)
2.2 Outdoor Advertising Service Growth Trends by Region
2.2.1 Global Outdoor Advertising Service Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Outdoor Advertising Service Historic Market Size by Region (2018-2023)
2.2.3 Outdoor Advertising Service Forecasted Market Size by Region (2024-2029)
2.3 Outdoor Advertising Service Market Dynamics
2.3.1 Outdoor Advertising Service Industry Trends
2.3.2 Outdoor Advertising Service Market Drivers
2.3.3 Outdoor Advertising Service Market Challenges
2.3.4 Outdoor Advertising Service Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Outdoor Advertising Service Players by Revenue
3.1.1 Global Top Outdoor Advertising Service Players by Revenue (2018-2023)
3.1.2 Global Outdoor Advertising Service Revenue Market Share by Players (2018-2023)
3.2 Global Outdoor Advertising Service Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Outdoor Advertising Service Revenue
3.4 Global Outdoor Advertising Service Market Concentration Ratio
3.4.1 Global Outdoor Advertising Service Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Outdoor Advertising Service Revenue in 2022
3.5 Outdoor Advertising Service Key Players Head office and Area Served
3.6 Key Players Outdoor Advertising Service Product Solution and Service
3.7 Date of Enter into Outdoor Advertising Service Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Outdoor Advertising Service Breakdown Data by Type
4.1 Global Outdoor Advertising Service Historic Market Size by Type (2018-2023)
4.2 Global Outdoor Advertising Service Forecasted Market Size by Type (2024-2029)
5 Outdoor Advertising Service Breakdown Data by Application
5.1 Global Outdoor Advertising Service Historic Market Size by Application (2018-2023)
5.2 Global Outdoor Advertising Service Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Outdoor Advertising Service Market Size (2018-2029)
6.2 North America Outdoor Advertising Service Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Outdoor Advertising Service Market Size by Country (2018-2023)
6.4 North America Outdoor Advertising Service Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Outdoor Advertising Service Market Size (2018-2029)
7.2 Europe Outdoor Advertising Service Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Outdoor Advertising Service Market Size by Country (2018-2023)
7.4 Europe Outdoor Advertising Service Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Outdoor Advertising Service Market Size (2018-2029)
8.2 Asia-Pacific Outdoor Advertising Service Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Outdoor Advertising Service Market Size by Region (2018-2023)
8.4 Asia-Pacific Outdoor Advertising Service Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Outdoor Advertising Service Market Size (2018-2029)
9.2 Latin America Outdoor Advertising Service Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Outdoor Advertising Service Market Size by Country (2018-2023)
9.4 Latin America Outdoor Advertising Service Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Outdoor Advertising Service Market Size (2018-2029)
10.2 Middle East & Africa Outdoor Advertising Service Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Outdoor Advertising Service Market Size by Country (2018-2023)
10.4 Middle East & Africa Outdoor Advertising Service Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 JCDecaux
11.1.1 JCDecaux Company Detail
11.1.2 JCDecaux Business Overview
11.1.3 JCDecaux Outdoor Advertising Service Introduction
11.1.4 JCDecaux Revenue in Outdoor Advertising Service Business (2018-2023)
11.1.5 JCDecaux Recent Development
11.2 ClearChannel
11.2.1 ClearChannel Company Detail
11.2.2 ClearChannel Business Overview
11.2.3 ClearChannel Outdoor Advertising Service Introduction
11.2.4 ClearChannel Revenue in Outdoor Advertising Service Business (2018-2023)
11.2.5 ClearChannel Recent Development
11.3 Lamar
11.3.1 Lamar Company Detail
11.3.2 Lamar Business Overview
11.3.3 Lamar Outdoor Advertising Service Introduction
11.3.4 Lamar Revenue in Outdoor Advertising Service Business (2018-2023)
11.3.5 Lamar Recent Development
11.4 Ströer
11.4.1 Ströer Company Detail
11.4.2 Ströer Business Overview
11.4.3 Ströer Outdoor Advertising Service Introduction
11.4.4 Ströer Revenue in Outdoor Advertising Service Business (2018-2023)
11.4.5 Ströer Recent Development
11.5 Outfront Media
11.5.1 Outfront Media Company Detail
11.5.2 Outfront Media Business Overview
11.5.3 Outfront Media Outdoor Advertising Service Introduction
11.5.4 Outfront Media Revenue in Outdoor Advertising Service Business (2018-2023)
11.5.5 Outfront Media Recent Development
11.6 APG | SGA
11.6.1 APG | SGA Company Detail
11.6.2 APG | SGA Business Overview
11.6.3 APG | SGA Outdoor Advertising Service Introduction
11.6.4 APG | SGA Revenue in Outdoor Advertising Service Business (2018-2023)
11.6.5 APG | SGA Recent Development
11.7 oOh! Media
11.7.1 oOh! Media Company Detail
11.7.2 oOh! Media Business Overview
11.7.3 oOh! Media Outdoor Advertising Service Introduction
11.7.4 oOh! Media Revenue in Outdoor Advertising Service Business (2018-2023)
11.7.5 oOh! Media Recent Development
11.8 Bloom Ads
11.8.1 Bloom Ads Company Detail
11.8.2 Bloom Ads Business Overview
11.8.3 Bloom Ads Outdoor Advertising Service Introduction
11.8.4 Bloom Ads Revenue in Outdoor Advertising Service Business (2018-2023)
11.8.5 Bloom Ads Recent Development
11.9 MediaOnQ
11.9.1 MediaOnQ Company Detail
11.9.2 MediaOnQ Business Overview
11.9.3 MediaOnQ Outdoor Advertising Service Introduction
11.9.4 MediaOnQ Revenue in Outdoor Advertising Service Business (2018-2023)
11.9.5 MediaOnQ Recent Development
11.10 DASH TWO
11.10.1 DASH TWO Company Detail
11.10.2 DASH TWO Business Overview
11.10.3 DASH TWO Outdoor Advertising Service Introduction
11.10.4 DASH TWO Revenue in Outdoor Advertising Service Business (2018-2023)
11.10.5 DASH TWO Recent Development
11.11 AdQuick
11.11.1 AdQuick Company Detail
11.11.2 AdQuick Business Overview
11.11.3 AdQuick Outdoor Advertising Service Introduction
11.11.4 AdQuick Revenue in Outdoor Advertising Service Business (2018-2023)
11.11.5 AdQuick Recent Development
11.12 Pacific Outdoor
11.12.1 Pacific Outdoor Company Detail
11.12.2 Pacific Outdoor Business Overview
11.12.3 Pacific Outdoor Outdoor Advertising Service Introduction
11.12.4 Pacific Outdoor Revenue in Outdoor Advertising Service Business (2018-2023)
11.12.5 Pacific Outdoor Recent Development
11.13 Stellar
11.13.1 Stellar Company Detail
11.13.2 Stellar Business Overview
11.13.3 Stellar Outdoor Advertising Service Introduction
11.13.4 Stellar Revenue in Outdoor Advertising Service Business (2018-2023)
11.13.5 Stellar Recent Development
11.14 Asiaray Media Group
11.14.1 Asiaray Media Group Company Detail
11.14.2 Asiaray Media Group Business Overview
11.14.3 Asiaray Media Group Outdoor Advertising Service Introduction
11.14.4 Asiaray Media Group Revenue in Outdoor Advertising Service Business (2018-2023)
11.14.5 Asiaray Media Group Recent Development
11.15 Adams Outdoor
11.15.1 Adams Outdoor Company Detail
11.15.2 Adams Outdoor Business Overview
11.15.3 Adams Outdoor Outdoor Advertising Service Introduction
11.15.4 Adams Outdoor Revenue in Outdoor Advertising Service Business (2018-2023)
11.15.5 Adams Outdoor Recent Development
11.16 Reagan Outdoor
11.16.1 Reagan Outdoor Company Detail
11.16.2 Reagan Outdoor Business Overview
11.16.3 Reagan Outdoor Outdoor Advertising Service Introduction
11.16.4 Reagan Outdoor Revenue in Outdoor Advertising Service Business (2018-2023)
11.16.5 Reagan Outdoor Recent Development
11.17 TOM Group
11.17.1 TOM Group Company Detail
11.17.2 TOM Group Business Overview
11.17.3 TOM Group Outdoor Advertising Service Introduction
11.17.4 TOM Group Revenue in Outdoor Advertising Service Business (2018-2023)
11.17.5 TOM Group Recent Development
11.18 Lindmark Outdoor Media
11.18.1 Lindmark Outdoor Media Company Detail
11.18.2 Lindmark Outdoor Media Business Overview
11.18.3 Lindmark Outdoor Media Outdoor Advertising Service Introduction
11.18.4 Lindmark Outdoor Media Revenue in Outdoor Advertising Service Business (2018-2023)
11.18.5 Lindmark Outdoor Media Recent Development
11.19 PHOENIX METROPOLIS MEDIA
11.19.1 PHOENIX METROPOLIS MEDIA Company Detail
11.19.2 PHOENIX METROPOLIS MEDIA Business Overview
11.19.3 PHOENIX METROPOLIS MEDIA Outdoor Advertising Service Introduction
11.19.4 PHOENIX METROPOLIS MEDIA Revenue in Outdoor Advertising Service Business (2018-2023)
11.19.5 PHOENIX METROPOLIS MEDIA Recent Development
11.20 Focus Media
11.20.1 Focus Media Company Detail
11.20.2 Focus Media Business Overview
11.20.3 Focus Media Outdoor Advertising Service Introduction
11.20.4 Focus Media Revenue in Outdoor Advertising Service Business (2018-2023)
11.20.5 Focus Media Recent Development
11.21 White Horse Advertisement
11.21.1 White Horse Advertisement Company Detail
11.21.2 White Horse Advertisement Business Overview
11.21.3 White Horse Advertisement Outdoor Advertising Service Introduction
11.21.4 White Horse Advertisement Revenue in Outdoor Advertising Service Business (2018-2023)
11.21.5 White Horse Advertisement Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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