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Global Outdoor Media Market Research Report 2024
Synopsis
Outdoor Media (OOH Media) is advertising that reaches consumers while they are outside their homes.
The global Outdoor Media market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Outdoor Media is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Outdoor Media is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Outdoor Media in Street Public Facilities is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Outdoor Media include JCDecaux, Clear Channel Outdoor, Lamar Advertising, CBS, Stroer Media, Adams Outdoor Advertising, AdSpace Networks, AirMedia and APN Outdoor, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Outdoor Media, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Outdoor Media.
Report Scope
The Outdoor Media market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Outdoor Media market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Outdoor Media companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
JCDecaux
Clear Channel Outdoor
Lamar Advertising
CBS
Stroer Media
Adams Outdoor Advertising
AdSpace Networks
AirMedia
APN Outdoor
Burkhart Advertising
Segment by Type
LCD Advertising Machine
LED Advertising Machine
Segment by Application
Street Public Facilities
Large Billboard
Public Transport Advertising
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Outdoor Media companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Outdoor Media (OOH Media) is advertising that reaches consumers while they are outside their homes.
The global Outdoor Media market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Outdoor Media is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Outdoor Media is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Outdoor Media in Street Public Facilities is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Outdoor Media include JCDecaux, Clear Channel Outdoor, Lamar Advertising, CBS, Stroer Media, Adams Outdoor Advertising, AdSpace Networks, AirMedia and APN Outdoor, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Outdoor Media, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Outdoor Media.
Report Scope
The Outdoor Media market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Outdoor Media market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Outdoor Media companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
JCDecaux
Clear Channel Outdoor
Lamar Advertising
CBS
Stroer Media
Adams Outdoor Advertising
AdSpace Networks
AirMedia
APN Outdoor
Burkhart Advertising
Segment by Type
LCD Advertising Machine
LED Advertising Machine
Segment by Application
Street Public Facilities
Large Billboard
Public Transport Advertising
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Outdoor Media companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Outdoor Media Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 LCD Advertising Machine
1.2.3 LED Advertising Machine
1.3 Market by Application
1.3.1 Global Outdoor Media Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Street Public Facilities
1.3.3 Large Billboard
1.3.4 Public Transport Advertising
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Outdoor Media Market Perspective (2019-2030)
2.2 Outdoor Media Growth Trends by Region
2.2.1 Global Outdoor Media Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Outdoor Media Historic Market Size by Region (2019-2024)
2.2.3 Outdoor Media Forecasted Market Size by Region (2025-2030)
2.3 Outdoor Media Market Dynamics
2.3.1 Outdoor Media Industry Trends
2.3.2 Outdoor Media Market Drivers
2.3.3 Outdoor Media Market Challenges
2.3.4 Outdoor Media Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Outdoor Media Players by Revenue
3.1.1 Global Top Outdoor Media Players by Revenue (2019-2024)
3.1.2 Global Outdoor Media Revenue Market Share by Players (2019-2024)
3.2 Global Outdoor Media Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Outdoor Media Revenue
3.4 Global Outdoor Media Market Concentration Ratio
3.4.1 Global Outdoor Media Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Outdoor Media Revenue in 2023
3.5 Outdoor Media Key Players Head office and Area Served
3.6 Key Players Outdoor Media Product Solution and Service
3.7 Date of Enter into Outdoor Media Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Outdoor Media Breakdown Data by Type
4.1 Global Outdoor Media Historic Market Size by Type (2019-2024)
4.2 Global Outdoor Media Forecasted Market Size by Type (2025-2030)
5 Outdoor Media Breakdown Data by Application
5.1 Global Outdoor Media Historic Market Size by Application (2019-2024)
5.2 Global Outdoor Media Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Outdoor Media Market Size (2019-2030)
6.2 North America Outdoor Media Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Outdoor Media Market Size by Country (2019-2024)
6.4 North America Outdoor Media Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Outdoor Media Market Size (2019-2030)
7.2 Europe Outdoor Media Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Outdoor Media Market Size by Country (2019-2024)
7.4 Europe Outdoor Media Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Outdoor Media Market Size (2019-2030)
8.2 Asia-Pacific Outdoor Media Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Outdoor Media Market Size by Region (2019-2024)
8.4 Asia-Pacific Outdoor Media Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Outdoor Media Market Size (2019-2030)
9.2 Latin America Outdoor Media Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Outdoor Media Market Size by Country (2019-2024)
9.4 Latin America Outdoor Media Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Outdoor Media Market Size (2019-2030)
10.2 Middle East & Africa Outdoor Media Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Outdoor Media Market Size by Country (2019-2024)
10.4 Middle East & Africa Outdoor Media Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 JCDecaux
11.1.1 JCDecaux Company Detail
11.1.2 JCDecaux Business Overview
11.1.3 JCDecaux Outdoor Media Introduction
11.1.4 JCDecaux Revenue in Outdoor Media Business (2019-2024)
11.1.5 JCDecaux Recent Development
11.2 Clear Channel Outdoor
11.2.1 Clear Channel Outdoor Company Detail
11.2.2 Clear Channel Outdoor Business Overview
11.2.3 Clear Channel Outdoor Outdoor Media Introduction
11.2.4 Clear Channel Outdoor Revenue in Outdoor Media Business (2019-2024)
11.2.5 Clear Channel Outdoor Recent Development
11.3 Lamar Advertising
11.3.1 Lamar Advertising Company Detail
11.3.2 Lamar Advertising Business Overview
11.3.3 Lamar Advertising Outdoor Media Introduction
11.3.4 Lamar Advertising Revenue in Outdoor Media Business (2019-2024)
11.3.5 Lamar Advertising Recent Development
11.4 CBS
11.4.1 CBS Company Detail
11.4.2 CBS Business Overview
11.4.3 CBS Outdoor Media Introduction
11.4.4 CBS Revenue in Outdoor Media Business (2019-2024)
11.4.5 CBS Recent Development
11.5 Stroer Media
11.5.1 Stroer Media Company Detail
11.5.2 Stroer Media Business Overview
11.5.3 Stroer Media Outdoor Media Introduction
11.5.4 Stroer Media Revenue in Outdoor Media Business (2019-2024)
11.5.5 Stroer Media Recent Development
11.6 Adams Outdoor Advertising
11.6.1 Adams Outdoor Advertising Company Detail
11.6.2 Adams Outdoor Advertising Business Overview
11.6.3 Adams Outdoor Advertising Outdoor Media Introduction
11.6.4 Adams Outdoor Advertising Revenue in Outdoor Media Business (2019-2024)
11.6.5 Adams Outdoor Advertising Recent Development
11.7 AdSpace Networks
11.7.1 AdSpace Networks Company Detail
11.7.2 AdSpace Networks Business Overview
11.7.3 AdSpace Networks Outdoor Media Introduction
11.7.4 AdSpace Networks Revenue in Outdoor Media Business (2019-2024)
11.7.5 AdSpace Networks Recent Development
11.8 AirMedia
11.8.1 AirMedia Company Detail
11.8.2 AirMedia Business Overview
11.8.3 AirMedia Outdoor Media Introduction
11.8.4 AirMedia Revenue in Outdoor Media Business (2019-2024)
11.8.5 AirMedia Recent Development
11.9 APN Outdoor
11.9.1 APN Outdoor Company Detail
11.9.2 APN Outdoor Business Overview
11.9.3 APN Outdoor Outdoor Media Introduction
11.9.4 APN Outdoor Revenue in Outdoor Media Business (2019-2024)
11.9.5 APN Outdoor Recent Development
11.10 Burkhart Advertising
11.10.1 Burkhart Advertising Company Detail
11.10.2 Burkhart Advertising Business Overview
11.10.3 Burkhart Advertising Outdoor Media Introduction
11.10.4 Burkhart Advertising Revenue in Outdoor Media Business (2019-2024)
11.10.5 Burkhart Advertising Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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