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Synopsis
Over-the-top TV and video has had a major disruptive effect on the traditional pay TV market. Although the US is the world's OTT leader and pioneer, there is plenty going on elsewhere - and every country is different.
The global Over-the-Top (OTT) market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide. The progress made in mobile IP voice and video in the past year alone from key OTT players such as Facebook and Google is a clear indication of heightened mobile communications competitive pressure from these new players in 2016 and beyond.
OTT players are transforming their communications apps into rich media platforms that serve as social networking hubs, offering a number of media services. Apps built on top of messaging enable users to solve broad problems.
Messaging becomes a hub for consuming content and making transactions. Still, we argue that OTT communications providers need partnerships with carriers, to garner scale and differentiation.
This report aims to provide a comprehensive presentation of the global market for Over-the-Top (OTT), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Over-the-Top (OTT).
Report Scope
The Over-the-Top (OTT) market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Over-the-Top (OTT) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Over-the-Top (OTT) companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company (Partial List):
- AMAZON
- Netflix
- Hulu
- Apple
- Akamai Technologies
- IBM
- LeEco
- Limelight Networks
- Microsoft
- Star India
- Zee Entertainment Enterprises
- Spuul
- Eros International
Segment by Type
- VoIP
- Text & Image
- Video
Segment by Application
- Household
- Commercial
By Region
- North America (United States, Canada)
- Europe (Germany, France, U.K., Italy, Russia)
- Asia-Pacific (China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia)
- Latin America (Mexico, Brazil, Argentina)
- Middle East & Africa (Turkey, Saudi Arabia, UAE)
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Over-the-Top (OTT) companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Over-the-Top (OTT) Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 VoIP
1.2.3 Text & Image
1.2.4 Video
1.3 Market by Application
1.3.1 Global Over-the-Top (OTT) Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Household
1.3.3 Commercial
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Over-the-Top (OTT) Market Perspective (2019-2030)
2.2 Over-the-Top (OTT) Growth Trends by Region
2.2.1 Global Over-the-Top (OTT) Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Over-the-Top (OTT) Historic Market Size by Region (2019-2024)
2.2.3 Over-the-Top (OTT) Forecasted Market Size by Region (2025-2030)
2.3 Over-the-Top (OTT) Market Dynamics
2.3.1 Over-the-Top (OTT) Industry Trends
2.3.2 Over-the-Top (OTT) Market Drivers
2.3.3 Over-the-Top (OTT) Market Challenges
2.3.4 Over-the-Top (OTT) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Over-the-Top (OTT) Players by Revenue
3.1.1 Global Top Over-the-Top (OTT) Players by Revenue (2019-2024)
3.1.2 Global Over-the-Top (OTT) Revenue Market Share by Players (2019-2024)
3.2 Global Over-the-Top (OTT) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Over-the-Top (OTT) Revenue
3.4 Global Over-the-Top (OTT) Market Concentration Ratio
3.4.1 Global Over-the-Top (OTT) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Over-the-Top (OTT) Revenue in 2023
3.5 Over-the-Top (OTT) Key Players Head office and Area Served
3.6 Key Players Over-the-Top (OTT) Product Solution and Service
3.7 Date of Enter into Over-the-Top (OTT) Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Over-the-Top (OTT) Breakdown Data by Type
4.1 Global Over-the-Top (OTT) Historic Market Size by Type (2019-2024)
4.2 Global Over-the-Top (OTT) Forecasted Market Size by Type (2025-2030)
5 Over-the-Top (OTT) Breakdown Data by Application
5.1 Global Over-the-Top (OTT) Historic Market Size by Application (2019-2024)
5.2 Global Over-the-Top (OTT) Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Over-the-Top (OTT) Market Size (2019-2030)
6.2 North America Over-the-Top (OTT) Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Over-the-Top (OTT) Market Size by Country (2019-2024)
6.4 North America Over-the-Top (OTT) Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Over-the-Top (OTT) Market Size (2019-2030)
7.2 Europe Over-the-Top (OTT) Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Over-the-Top (OTT) Market Size by Country (2019-2024)
7.4 Europe Over-the-Top (OTT) Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Over-the-Top (OTT) Market Size (2019-2030)
8.2 Asia-Pacific Over-the-Top (OTT) Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Over-the-Top (OTT) Market Size by Region (2019-2024)
8.4 Asia-Pacific Over-the-Top (OTT) Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Over-the-Top (OTT) Market Size (2019-2030)
9.2 Latin America Over-the-Top (OTT) Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Over-the-Top (OTT) Market Size by Country (2019-2024)
9.4 Latin America Over-the-Top (OTT) Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Over-the-Top (OTT) Market Size (2019-2030)
10.2 Middle East & Africa Over-the-Top (OTT) Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Over-the-Top (OTT) Market Size by Country (2019-2024)
10.4 Middle East & Africa Over-the-Top (OTT) Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 AMAZON
11.1.1 AMAZON Company Detail
11.1.2 AMAZON Business Overview
11.1.3 AMAZON Over-the-Top (OTT) Introduction
11.1.4 AMAZON Revenue in Over-the-Top (OTT) Business (2019-2024)
11.1.5 AMAZON Recent Development
11.2 Netflix
11.2.1 Netflix Company Detail
11.2.2 Netflix Business Overview
11.2.3 Netflix Over-the-Top (OTT) Introduction
11.2.4 Netflix Revenue in Over-the-Top (OTT) Business (2019-2024)
11.2.5 Netflix Recent Development
11.3 Hulu
11.3.1 Hulu Company Detail
11.3.2 Hulu Business Overview
11.3.3 Hulu Over-the-Top (OTT) Introduction
11.3.4 Hulu Revenue in Over-the-Top (OTT) Business (2019-2024)
11.3.5 Hulu Recent Development
11.4 Apple
11.4.1 Apple Company Detail
11.4.2 Apple Business Overview
11.4.3 Apple Over-the-Top (OTT) Introduction
11.4.4 Apple Revenue in Over-the-Top (OTT) Business (2019-2024)
11.4.5 Apple Recent Development
11.5 Facebook
11.5.1 Facebook Company Detail
11.5.2 Facebook Business Overview
11.5.3 Facebook Over-the-Top (OTT) Introduction
11.5.4 Facebook Revenue in Over-the-Top (OTT) Business (2019-2024)
11.5.5 Facebook Recent Development
11.6 Akamai Technologies
11.6.1 Akamai Technologies Company Detail
11.6.2 Akamai Technologies Business Overview
11.6.3 Akamai Technologies Over-the-Top (OTT) Introduction
11.6.4 Akamai Technologies Revenue in Over-the-Top (OTT) Business (2019-2024)
11.6.5 Akamai Technologies Recent Development
11.7 Google
11.7.1 Google Company Detail
11.7.2 Google Business Overview
11.7.3 Google Over-the-Top (OTT) Introduction
11.7.4 Google Revenue in Over-the-Top (OTT) Business (2019-2024)
11.7.5 Google Recent Development
11.8 IBM
11.8.1 IBM Company Detail
11.8.2 IBM Business Overview
11.8.3 IBM Over-the-Top (OTT) Introduction
11.8.4 IBM Revenue in Over-the-Top (OTT) Business (2019-2024)
11.8.5 IBM Recent Development
11.9 LeEco
11.9.1 LeEco Company Detail
11.9.2 LeEco Business Overview
11.9.3 LeEco Over-the-Top (OTT) Introduction
11.9.4 LeEco Revenue in Over-the-Top (OTT) Business (2019-2024)
11.9.5 LeEco Recent Development
11.10 Limelight Networks
11.10.1 Limelight Networks Company Detail
11.10.2 Limelight Networks Business Overview
11.10.3 Limelight Networks Over-the-Top (OTT) Introduction
11.10.4 Limelight Networks Revenue in Over-the-Top (OTT) Business (2019-2024)
11.10.5 Limelight Networks Recent Development
11.11 Microsoft
11.11.1 Microsoft Company Detail
11.11.2 Microsoft Business Overview
11.11.3 Microsoft Over-the-Top (OTT) Introduction
11.11.4 Microsoft Revenue in Over-the-Top (OTT) Business (2019-2024)
11.11.5 Microsoft Recent Development
11.12 Star India
11.12.1 Star India Company Detail
11.12.2 Star India Business Overview
11.12.3 Star India Over-the-Top (OTT) Introduction
11.12.4 Star India Revenue in Over-the-Top (OTT) Business (2019-2024)
11.12.5 Star India Recent Development
11.13 Zee Entertainment Enterprises
11.13.1 Zee Entertainment Enterprises Company Detail
11.13.2 Zee Entertainment Enterprises Business Overview
11.13.3 Zee Entertainment Enterprises Over-the-Top (OTT) Introduction
11.13.4 Zee Entertainment Enterprises Revenue in Over-the-Top (OTT) Business (2019-2024)
11.13.5 Zee Entertainment Enterprises Recent Development
11.14 Spuul
11.14.1 Spuul Company Detail
11.14.2 Spuul Business Overview
11.14.3 Spuul Over-the-Top (OTT) Introduction
11.14.4 Spuul Revenue in Over-the-Top (OTT) Business (2019-2024)
11.14.5 Spuul Recent Development
11.15 Eros International
11.15.1 Eros International Company Detail
11.15.2 Eros International Business Overview
11.15.3 Eros International Over-the-Top (OTT) Introduction
11.15.4 Eros International Revenue in Over-the-Top (OTT) Business (2019-2024)
11.15.5 Eros International Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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