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Global Over-the-Top (OTT) Platforms Market Research Report 2024
Synopsis
Over-the-top (OTT) platforms allow users to create their own OTT media streaming services. OTT streaming services have become popular content channels since content creators can distribute their work without using traditional cable or broadcast platforms. Additionally, most services don’t require viewers to purchase or install any proprietary hardware for access. These platforms act as the driving force behind popular internet streaming services and can include features like subscription management, built-in advertising, and content management. While most OTT platforms are intended to build video-based streaming services, some products also allow users to create audio-based streaming services.
OTT platforms provide their own or integrate with established content delivery network (CDN) or enterprise content delivery network (eCDN) to ensure high performance video streaming for viewers. Many OTT platforms also include functionalities of live stream software, video CMS software, and video hosting software within their offering since they have similar infrastructures.
Global Over-the-Top (OTT) Platforms market is projected to reach US$ 265090 million in 2029, increasing from US$ 117950 million in 2022, with the CAGR of 13.9% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Over-the-Top (OTT) Platforms market research.
The global OTT media services market is primarily driven by ease of viewing through different devices and platforms, variety of content, and technological advancements. The expansion of the OTT industry is driven by the availability of various streaming content in different languages and the ease of viewing through various devices and platforms such as smartphones, smart TVs, laptops, etc. are the factors driving the growth of the OTT industry. Significantly influence customer choice from traditional broadcast networks to OTT media services. The demand for OTT media services is expected to grow significantly over the forecast period as consumers' spending power increases and consumers are now more willing to purchase subscriptions to different streaming OTT services in order to take advantage of a wide range of network services Series, movies, live broadcasts, and other media content on everything from TVs to smartphones.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Over-the-Top (OTT) Platforms market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.
By Company
Amazon
Netflix
Hulu
Google
Apple
Meta
Telstra
Roku, Inc.
Kakao
The Walt Disney Company
Alphabet
WarnerMedia Direct
Rakuten
Muvi
IBM
Tencent
Baidu
Segment by Type
Video
Audio
Game
Communication
Other
Segment by Application
Personal
Commercial
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Over-the-Top (OTT) Platforms report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies' Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source
Over-the-top (OTT) platforms allow users to create their own OTT media streaming services. OTT streaming services have become popular content channels since content creators can distribute their work without using traditional cable or broadcast platforms. Additionally, most services don’t require viewers to purchase or install any proprietary hardware for access. These platforms act as the driving force behind popular internet streaming services and can include features like subscription management, built-in advertising, and content management. While most OTT platforms are intended to build video-based streaming services, some products also allow users to create audio-based streaming services.
OTT platforms provide their own or integrate with established content delivery network (CDN) or enterprise content delivery network (eCDN) to ensure high performance video streaming for viewers. Many OTT platforms also include functionalities of live stream software, video CMS software, and video hosting software within their offering since they have similar infrastructures.
Global Over-the-Top (OTT) Platforms market is projected to reach US$ 265090 million in 2029, increasing from US$ 117950 million in 2022, with the CAGR of 13.9% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Over-the-Top (OTT) Platforms market research.
The global OTT media services market is primarily driven by ease of viewing through different devices and platforms, variety of content, and technological advancements. The expansion of the OTT industry is driven by the availability of various streaming content in different languages and the ease of viewing through various devices and platforms such as smartphones, smart TVs, laptops, etc. are the factors driving the growth of the OTT industry. Significantly influence customer choice from traditional broadcast networks to OTT media services. The demand for OTT media services is expected to grow significantly over the forecast period as consumers' spending power increases and consumers are now more willing to purchase subscriptions to different streaming OTT services in order to take advantage of a wide range of network services Series, movies, live broadcasts, and other media content on everything from TVs to smartphones.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Over-the-Top (OTT) Platforms market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.
By Company
Amazon
Netflix
Hulu
Apple
Meta
Telstra
Roku, Inc.
Kakao
The Walt Disney Company
Alphabet
WarnerMedia Direct
Rakuten
Muvi
IBM
Tencent
Baidu
Segment by Type
Video
Audio
Game
Communication
Other
Segment by Application
Personal
Commercial
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Over-the-Top (OTT) Platforms report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies' Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Over-the-Top (OTT) Platforms Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Video
1.2.3 Audio
1.2.4 Game
1.2.5 Communication
1.2.6 Other
1.3 Market by Application
1.3.1 Global Over-the-Top (OTT) Platforms Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Personal
1.3.3 Commercial
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Over-the-Top (OTT) Platforms Market Perspective (2018-2029)
2.2 Over-the-Top (OTT) Platforms Growth Trends by Region
2.2.1 Global Over-the-Top (OTT) Platforms Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Over-the-Top (OTT) Platforms Historic Market Size by Region (2018-2023)
2.2.3 Over-the-Top (OTT) Platforms Forecasted Market Size by Region (2024-2029)
2.3 Over-the-Top (OTT) Platforms Market Dynamics
2.3.1 Over-the-Top (OTT) Platforms Industry Trends
2.3.2 Over-the-Top (OTT) Platforms Market Drivers
2.3.3 Over-the-Top (OTT) Platforms Market Challenges
2.3.4 Over-the-Top (OTT) Platforms Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Over-the-Top (OTT) Platforms Players by Revenue
3.1.1 Global Top Over-the-Top (OTT) Platforms Players by Revenue (2018-2023)
3.1.2 Global Over-the-Top (OTT) Platforms Revenue Market Share by Players (2018-2023)
3.2 Global Over-the-Top (OTT) Platforms Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Over-the-Top (OTT) Platforms Revenue
3.4 Global Over-the-Top (OTT) Platforms Market Concentration Ratio
3.4.1 Global Over-the-Top (OTT) Platforms Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Over-the-Top (OTT) Platforms Revenue in 2022
3.5 Over-the-Top (OTT) Platforms Key Players Head office and Area Served
3.6 Key Players Over-the-Top (OTT) Platforms Product Solution and Service
3.7 Date of Enter into Over-the-Top (OTT) Platforms Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Over-the-Top (OTT) Platforms Breakdown Data by Type
4.1 Global Over-the-Top (OTT) Platforms Historic Market Size by Type (2018-2023)
4.2 Global Over-the-Top (OTT) Platforms Forecasted Market Size by Type (2024-2029)
5 Over-the-Top (OTT) Platforms Breakdown Data by Application
5.1 Global Over-the-Top (OTT) Platforms Historic Market Size by Application (2018-2023)
5.2 Global Over-the-Top (OTT) Platforms Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Over-the-Top (OTT) Platforms Market Size (2018-2029)
6.2 North America Over-the-Top (OTT) Platforms Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Over-the-Top (OTT) Platforms Market Size by Country (2018-2023)
6.4 North America Over-the-Top (OTT) Platforms Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Over-the-Top (OTT) Platforms Market Size (2018-2029)
7.2 Europe Over-the-Top (OTT) Platforms Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Over-the-Top (OTT) Platforms Market Size by Country (2018-2023)
7.4 Europe Over-the-Top (OTT) Platforms Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Over-the-Top (OTT) Platforms Market Size (2018-2029)
8.2 Asia-Pacific Over-the-Top (OTT) Platforms Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Over-the-Top (OTT) Platforms Market Size by Region (2018-2023)
8.4 Asia-Pacific Over-the-Top (OTT) Platforms Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Over-the-Top (OTT) Platforms Market Size (2018-2029)
9.2 Latin America Over-the-Top (OTT) Platforms Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Over-the-Top (OTT) Platforms Market Size by Country (2018-2023)
9.4 Latin America Over-the-Top (OTT) Platforms Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Over-the-Top (OTT) Platforms Market Size (2018-2029)
10.2 Middle East & Africa Over-the-Top (OTT) Platforms Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Over-the-Top (OTT) Platforms Market Size by Country (2018-2023)
10.4 Middle East & Africa Over-the-Top (OTT) Platforms Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Amazon
11.1.1 Amazon Company Detail
11.1.2 Amazon Business Overview
11.1.3 Amazon Over-the-Top (OTT) Platforms Introduction
11.1.4 Amazon Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.1.5 Amazon Recent Development
11.2 Netflix
11.2.1 Netflix Company Detail
11.2.2 Netflix Business Overview
11.2.3 Netflix Over-the-Top (OTT) Platforms Introduction
11.2.4 Netflix Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.2.5 Netflix Recent Development
11.3 Hulu
11.3.1 Hulu Company Detail
11.3.2 Hulu Business Overview
11.3.3 Hulu Over-the-Top (OTT) Platforms Introduction
11.3.4 Hulu Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.3.5 Hulu Recent Development
11.4 Google
11.4.1 Google Company Detail
11.4.2 Google Business Overview
11.4.3 Google Over-the-Top (OTT) Platforms Introduction
11.4.4 Google Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.4.5 Google Recent Development
11.5 Apple
11.5.1 Apple Company Detail
11.5.2 Apple Business Overview
11.5.3 Apple Over-the-Top (OTT) Platforms Introduction
11.5.4 Apple Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.5.5 Apple Recent Development
11.6 Meta
11.6.1 Meta Company Detail
11.6.2 Meta Business Overview
11.6.3 Meta Over-the-Top (OTT) Platforms Introduction
11.6.4 Meta Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.6.5 Meta Recent Development
11.7 Telstra
11.7.1 Telstra Company Detail
11.7.2 Telstra Business Overview
11.7.3 Telstra Over-the-Top (OTT) Platforms Introduction
11.7.4 Telstra Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.7.5 Telstra Recent Development
11.8 Roku, Inc.
11.8.1 Roku, Inc. Company Detail
11.8.2 Roku, Inc. Business Overview
11.8.3 Roku, Inc. Over-the-Top (OTT) Platforms Introduction
11.8.4 Roku, Inc. Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.8.5 Roku, Inc. Recent Development
11.9 Kakao
11.9.1 Kakao Company Detail
11.9.2 Kakao Business Overview
11.9.3 Kakao Over-the-Top (OTT) Platforms Introduction
11.9.4 Kakao Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.9.5 Kakao Recent Development
11.10 The Walt Disney Company
11.10.1 The Walt Disney Company Company Detail
11.10.2 The Walt Disney Company Business Overview
11.10.3 The Walt Disney Company Over-the-Top (OTT) Platforms Introduction
11.10.4 The Walt Disney Company Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.10.5 The Walt Disney Company Recent Development
11.11 Alphabet
11.11.1 Alphabet Company Detail
11.11.2 Alphabet Business Overview
11.11.3 Alphabet Over-the-Top (OTT) Platforms Introduction
11.11.4 Alphabet Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.11.5 Alphabet Recent Development
11.12 WarnerMedia Direct
11.12.1 WarnerMedia Direct Company Detail
11.12.2 WarnerMedia Direct Business Overview
11.12.3 WarnerMedia Direct Over-the-Top (OTT) Platforms Introduction
11.12.4 WarnerMedia Direct Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.12.5 WarnerMedia Direct Recent Development
11.13 Rakuten
11.13.1 Rakuten Company Detail
11.13.2 Rakuten Business Overview
11.13.3 Rakuten Over-the-Top (OTT) Platforms Introduction
11.13.4 Rakuten Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.13.5 Rakuten Recent Development
11.14 Muvi
11.14.1 Muvi Company Detail
11.14.2 Muvi Business Overview
11.14.3 Muvi Over-the-Top (OTT) Platforms Introduction
11.14.4 Muvi Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.14.5 Muvi Recent Development
11.15 IBM
11.15.1 IBM Company Detail
11.15.2 IBM Business Overview
11.15.3 IBM Over-the-Top (OTT) Platforms Introduction
11.15.4 IBM Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.15.5 IBM Recent Development
11.16 Tencent
11.16.1 Tencent Company Detail
11.16.2 Tencent Business Overview
11.16.3 Tencent Over-the-Top (OTT) Platforms Introduction
11.16.4 Tencent Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.16.5 Tencent Recent Development
11.17 Baidu
11.17.1 Baidu Company Detail
11.17.2 Baidu Business Overview
11.17.3 Baidu Over-the-Top (OTT) Platforms Introduction
11.17.4 Baidu Revenue in Over-the-Top (OTT) Platforms Business (2018-2023)
11.17.5 Baidu Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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