Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Over-The-Top (OTT) Video Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
1.2.2 Subscription Video on Demand (SVOD)
1.2.3 TVOD (Transactional Video on Demand)
1.2.4 AVOD (Advertising-based Video on Demand)
1.2.5 Others
1.3 Market by Application
1.3.1 Global Over-The-Top (OTT) Video Market Share by Application: 2017 VS 2021 VS 2028
1.3.2 Laptops and Desktops
1.3.3 Set Top Box
1.3.4 Gaming Consoles
1.3.5 Cellphone and Tablet
1.3.6 Others
1.4 Study Objectives
1.5 Years Considered
2 Global Growth Trends
2.1 Global Over-The-Top (OTT) Video Market Perspective (2017-2028)
2.2 Over-The-Top (OTT) Video Growth Trends by Region
2.2.1 Over-The-Top (OTT) Video Market Size by Region: 2017 VS 2021 VS 2028
2.2.2 Over-The-Top (OTT) Video Historic Market Size by Region (2017-2022)
2.2.3 Over-The-Top (OTT) Video Forecasted Market Size by Region (2023-2028)
2.3 Over-The-Top (OTT) Video Market Dynamics
2.3.1 Over-The-Top (OTT) Video Industry Trends
2.3.2 Over-The-Top (OTT) Video Market Drivers
2.3.3 Over-The-Top (OTT) Video Market Challenges
2.3.4 Over-The-Top (OTT) Video Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Over-The-Top (OTT) Video Players by Revenue
3.1.1 Global Top Over-The-Top (OTT) Video Players by Revenue (2017-2022)
3.1.2 Global Over-The-Top (OTT) Video Revenue Market Share by Players (2017-2022)
3.2 Global Over-The-Top (OTT) Video Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Over-The-Top (OTT) Video Revenue
3.4 Global Over-The-Top (OTT) Video Market Concentration Ratio
3.4.1 Global Over-The-Top (OTT) Video Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Over-The-Top (OTT) Video Revenue in 2021
3.5 Over-The-Top (OTT) Video Key Players Head office and Area Served
3.6 Key Players Over-The-Top (OTT) Video Product Solution and Service
3.7 Date of Enter into Over-The-Top (OTT) Video Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Over-The-Top (OTT) Video Breakdown Data by Type
4.1 Global Over-The-Top (OTT) Video Historic Market Size by Type (2017-2022)
4.2 Global Over-The-Top (OTT) Video Forecasted Market Size by Type (2023-2028)
5 Over-The-Top (OTT) Video Breakdown Data by Application
5.1 Global Over-The-Top (OTT) Video Historic Market Size by Application (2017-2022)
5.2 Global Over-The-Top (OTT) Video Forecasted Market Size by Application (2023-2028)
6 North America
6.1 North America Over-The-Top (OTT) Video Market Size (2017-2028)
6.2 North America Over-The-Top (OTT) Video Market Size by Country (2017-2022)
6.3 North America Over-The-Top (OTT) Video Market Size by Country (2023-2028)
6.4 United States
6.5 Canada
7 Europe
7.1 Europe Over-The-Top (OTT) Video Market Size (2017-2028)
7.2 Europe Over-The-Top (OTT) Video Market Size by Country (2017-2022)
7.3 Europe Over-The-Top (OTT) Video Market Size by Country (2023-2028)
7.4 Germany
7.5 France
7.6 U.K.
7.7 Italy
7.8 Russia
7.9 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Over-The-Top (OTT) Video Market Size (2017-2028)
8.2 Asia-Pacific Over-The-Top (OTT) Video Market Size by Country (2017-2022)
8.3 Asia-Pacific Over-The-Top (OTT) Video Market Size by Country (2023-2028)
8.4 China
8.5 Japan
8.6 South Korea
8.7 Southeast Asia
8.8 India
8.9 Australia
9 Latin America
9.1 Latin America Over-The-Top (OTT) Video Market Size (2017-2028)
9.2 Latin America Over-The-Top (OTT) Video Market Size by Country (2017-2022)
9.3 Latin America Over-The-Top (OTT) Video Market Size by Country (2023-2028)
9.4 Mexico
9.5 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Over-The-Top (OTT) Video Market Size (2017-2028)
10.2 Middle East & Africa Over-The-Top (OTT) Video Market Size by Country (2017-2022)
10.3 Middle East & Africa Over-The-Top (OTT) Video Market Size by Country (2023-2028)
10.4 Turkey
10.5 Saudi Arabia
10.6 UAE
11 Key Players Profiles
11.1 Microsoft Corporation
11.1.1 Microsoft Corporation Company Detail
11.1.2 Microsoft Corporation Business Overview
11.1.3 Microsoft Corporation Over-The-Top (OTT) Video Introduction
11.1.4 Microsoft Corporation Revenue in Over-The-Top (OTT) Video Business (2017-2022)
11.1.5 Microsoft Corporation Recent Development
11.2 Yahoo Inc.
11.2.1 Yahoo Inc. Company Detail
11.2.2 Yahoo Inc. Business Overview
11.2.3 Yahoo Inc. Over-The-Top (OTT) Video Introduction
11.2.4 Yahoo Inc. Revenue in Over-The-Top (OTT) Video Business (2017-2022)
11.2.5 Yahoo Inc. Recent Development
11.3 Amazon
11.3.1 Amazon Company Detail
11.3.2 Amazon Business Overview
11.3.3 Amazon Over-The-Top (OTT) Video Introduction
11.3.4 Amazon Revenue in Over-The-Top (OTT) Video Business (2017-2022)
11.3.5 Amazon Recent Development
11.4 Google Inc.
11.4.1 Google Inc. Company Detail
11.4.2 Google Inc. Business Overview
11.4.3 Google Inc. Over-The-Top (OTT) Video Introduction
11.4.4 Google Inc. Revenue in Over-The-Top (OTT) Video Business (2017-2022)
11.4.5 Google Inc. Recent Development
11.5 Netflix Inc.
11.5.1 Netflix Inc. Company Detail
11.5.2 Netflix Inc. Business Overview
11.5.3 Netflix Inc. Over-The-Top (OTT) Video Introduction
11.5.4 Netflix Inc. Revenue in Over-The-Top (OTT) Video Business (2017-2022)
11.5.5 Netflix Inc. Recent Development
11.6 Roku, Inc.
11.6.1 Roku, Inc. Company Detail
11.6.2 Roku, Inc. Business Overview
11.6.3 Roku, Inc. Over-The-Top (OTT) Video Introduction
11.6.4 Roku, Inc. Revenue in Over-The-Top (OTT) Video Business (2017-2022)
11.6.5 Roku, Inc. Recent Development
11.7 Hulu
11.7.1 Hulu Company Detail
11.7.2 Hulu Business Overview
11.7.3 Hulu Over-The-Top (OTT) Video Introduction
11.7.4 Hulu Revenue in Over-The-Top (OTT) Video Business (2017-2022)
11.7.5 Hulu Recent Development
11.8 Apple, Inc.
11.8.1 Apple, Inc. Company Detail
11.8.2 Apple, Inc. Business Overview
11.8.3 Apple, Inc. Over-The-Top (OTT) Video Introduction
11.8.4 Apple, Inc. Revenue in Over-The-Top (OTT) Video Business (2017-2022)
11.8.5 Apple, Inc. Recent Development
11.9 Akamai Technologies
11.9.1 Akamai Technologies Company Detail
11.9.2 Akamai Technologies Business Overview
11.9.3 Akamai Technologies Over-The-Top (OTT) Video Introduction
11.9.4 Akamai Technologies Revenue in Over-The-Top (OTT) Video Business (2017-2022)
11.9.5 Akamai Technologies Recent Development
11.10 Meta Platforms, Inc.
11.10.1 Meta Platforms, Inc. Company Detail
11.10.2 Meta Platforms, Inc. Business Overview
11.10.3 Meta Platforms, Inc. Over-The-Top (OTT) Video Introduction
11.10.4 Meta Platforms, Inc. Revenue in Over-The-Top (OTT) Video Business (2017-2022)
11.10.5 Meta Platforms, Inc. Recent Development
11.11 Limelight Networks, Inc.
11.11.1 Limelight Networks, Inc. Company Detail
11.11.2 Limelight Networks, Inc. Business Overview
11.11.3 Limelight Networks, Inc. Over-The-Top (OTT) Video Introduction
11.11.4 Limelight Networks, Inc. Revenue in Over-The-Top (OTT) Video Business (2017-2022)
11.11.5 Limelight Networks, Inc. Recent Development
11.12 Tencent Holdings Ltd.
11.12.1 Tencent Holdings Ltd. Company Detail
11.12.2 Tencent Holdings Ltd. Business Overview
11.12.3 Tencent Holdings Ltd. Over-The-Top (OTT) Video Introduction
11.12.4 Tencent Holdings Ltd. Revenue in Over-The-Top (OTT) Video Business (2017-2022)
11.12.5 Tencent Holdings Ltd. Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
List of Tables
Table 1. Global Over-The-Top (OTT) Video Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
Table 2. Key Players of Subscription Video on Demand (SVOD)
Table 3. Key Players of TVOD (Transactional Video on Demand)
Table 4. Key Players of AVOD (Advertising-based Video on Demand)
Table 5. Key Players of Others
Table 6. Global Over-The-Top (OTT) Video Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
Table 7. Global Over-The-Top (OTT) Video Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
Table 8. Global Over-The-Top (OTT) Video Market Size by Region (2017-2022) & (US$ Million)
Table 9. Global Over-The-Top (OTT) Video Market Share by Region (2017-2022)
Table 10. Global Over-The-Top (OTT) Video Forecasted Market Size by Region (2023-2028) & (US$ Million)
Table 11. Global Over-The-Top (OTT) Video Market Share by Region (2023-2028)
Table 12. Over-The-Top (OTT) Video Market Trends
Table 13. Over-The-Top (OTT) Video Market Drivers
Table 14. Over-The-Top (OTT) Video Market Challenges
Table 15. Over-The-Top (OTT) Video Market Restraints
Table 16. Global Over-The-Top (OTT) Video Revenue by Players (2017-2022) & (US$ Million)
Table 17. Global Over-The-Top (OTT) Video Market Share by Players (2017-2022)
Table 18. Global Top Over-The-Top (OTT) Video Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Over-The-Top (OTT) Video as of 2021)
Table 19. Ranking of Global Top Over-The-Top (OTT) Video Companies by Revenue (US$ Million) in 2021
Table 20. Global 5 Largest Players Market Share by Over-The-Top (OTT) Video Revenue (CR5 and HHI) & (2017-2022)
Table 21. Key Players Headquarters and Area Served
Table 22. Key Players Over-The-Top (OTT) Video Product Solution and Service
Table 23. Date of Enter into Over-The-Top (OTT) Video Market
Table 24. Mergers & Acquisitions, Expansion Plans
Table 25. Global Over-The-Top (OTT) Video Market Size by Type (2017-2022) & (US$ Million)
Table 26. Global Over-The-Top (OTT) Video Revenue Market Share by Type (2017-2022)
Table 27. Global Over-The-Top (OTT) Video Forecasted Market Size by Type (2023-2028) & (US$ Million)
Table 28. Global Over-The-Top (OTT) Video Revenue Market Share by Type (2023-2028)
Table 29. Global Over-The-Top (OTT) Video Market Size by Application (2017-2022) & (US$ Million)
Table 30. Global Over-The-Top (OTT) Video Revenue Market Share by Application (2017-2022)
Table 31. Global Over-The-Top (OTT) Video Forecasted Market Size by Application (2023-2028) & (US$ Million)
Table 32. Global Over-The-Top (OTT) Video Revenue Market Share by Application (2023-2028)
Table 33. North America Over-The-Top (OTT) Video Market Size by Country (2017-2022) & (US$ Million)
Table 34. North America Over-The-Top (OTT) Video Market Size by Country (2023-2028) & (US$ Million)
Table 35. Europe Over-The-Top (OTT) Video Market Size by Country (2017-2022) & (US$ Million)
Table 36. Europe Over-The-Top (OTT) Video Market Size by Country (2023-2028) & (US$ Million)
Table 37. Asia-Pacific Over-The-Top (OTT) Video Market Size by Region (2017-2022) & (US$ Million)
Table 38. Asia-Pacific Over-The-Top (OTT) Video Market Size by Region (2023-2028) & (US$ Million)
Table 39. Latin America Over-The-Top (OTT) Video Market Size by Country (2017-2022) & (US$ Million)
Table 40. Latin America Over-The-Top (OTT) Video Market Size by Country (2023-2028) & (US$ Million)
Table 41. Middle East & Africa Over-The-Top (OTT) Video Market Size by Country (2017-2022) & (US$ Million)
Table 42. Middle East & Africa Over-The-Top (OTT) Video Market Size by Country (2023-2028) & (US$ Million)
Table 43. Microsoft Corporation Company Detail
Table 44. Microsoft Corporation Business Overview
Table 45. Microsoft Corporation Over-The-Top (OTT) Video Product
Table 46. Microsoft Corporation Revenue in Over-The-Top (OTT) Video Business (2017-2022) & (US$ Million)
Table 47. Microsoft Corporation Recent Development
Table 48. Yahoo Inc. Company Detail
Table 49. Yahoo Inc. Business Overview
Table 50. Yahoo Inc. Over-The-Top (OTT) Video Product
Table 51. Yahoo Inc. Revenue in Over-The-Top (OTT) Video Business (2017-2022) & (US$ Million)
Table 52. Yahoo Inc. Recent Development
Table 53. Amazon Company Detail
Table 54. Amazon Business Overview
Table 55. Amazon Over-The-Top (OTT) Video Product
Table 56. Amazon Revenue in Over-The-Top (OTT) Video Business (2017-2022) & (US$ Million)
Table 57. Amazon Recent Development
Table 58. Google Inc. Company Detail
Table 59. Google Inc. Business Overview
Table 60. Google Inc. Over-The-Top (OTT) Video Product
Table 61. Google Inc. Revenue in Over-The-Top (OTT) Video Business (2017-2022) & (US$ Million)
Table 62. Google Inc. Recent Development
Table 63. Netflix Inc. Company Detail
Table 64. Netflix Inc. Business Overview
Table 65. Netflix Inc. Over-The-Top (OTT) Video Product
Table 66. Netflix Inc. Revenue in Over-The-Top (OTT) Video Business (2017-2022) & (US$ Million)
Table 67. Netflix Inc. Recent Development
Table 68. Roku, Inc. Company Detail
Table 69. Roku, Inc. Business Overview
Table 70. Roku, Inc. Over-The-Top (OTT) Video Product
Table 71. Roku, Inc. Revenue in Over-The-Top (OTT) Video Business (2017-2022) & (US$ Million)
Table 72. Roku, Inc. Recent Development
Table 73. Hulu Company Detail
Table 74. Hulu Business Overview
Table 75. Hulu Over-The-Top (OTT) Video Product
Table 76. Hulu Revenue in Over-The-Top (OTT) Video Business (2017-2022) & (US$ Million)
Table 77. Hulu Recent Development
Table 78. Apple, Inc. Company Detail
Table 79. Apple, Inc. Business Overview
Table 80. Apple, Inc. Over-The-Top (OTT) Video Product
Table 81. Apple, Inc. Revenue in Over-The-Top (OTT) Video Business (2017-2022) & (US$ Million)
Table 82. Apple, Inc. Recent Development
Table 83. Akamai Technologies Company Detail
Table 84. Akamai Technologies Business Overview
Table 85. Akamai Technologies Over-The-Top (OTT) Video Product
Table 86. Akamai Technologies Revenue in Over-The-Top (OTT) Video Business (2017-2022) & (US$ Million)
Table 87. Akamai Technologies Recent Development
Table 88. Meta Platforms, Inc. Company Detail
Table 89. Meta Platforms, Inc. Business Overview
Table 90. Meta Platforms, Inc. Over-The-Top (OTT) Video Product
Table 91. Meta Platforms, Inc. Revenue in Over-The-Top (OTT) Video Business (2017-2022) & (US$ Million)
Table 92. Meta Platforms, Inc. Recent Development
Table 93. Limelight Networks, Inc. Company Detail
Table 94. Limelight Networks, Inc. Business Overview
Table 95. Limelight Networks, Inc. Over-The-Top (OTT) VideoProduct
Table 96. Limelight Networks, Inc. Revenue in Over-The-Top (OTT) Video Business (2017-2022) & (US$ Million)
Table 97. Limelight Networks, Inc. Recent Development
Table 98. Tencent Holdings Ltd. Company Detail
Table 99. Tencent Holdings Ltd. Business Overview
Table 100. Tencent Holdings Ltd. Over-The-Top (OTT) VideoProduct
Table 101. Tencent Holdings Ltd. Revenue in Over-The-Top (OTT) Video Business (2017-2022) & (US$ Million)
Table 102. Tencent Holdings Ltd. Recent Development
Table 103. Research Programs/Design for This Report
Table 104. Key Data Information from Secondary Sources
Table 105. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Over-The-Top (OTT) Video Market Share by Type: 2021 VS 2028
Figure 2. Subscription Video on Demand (SVOD) Features
Figure 3. TVOD (Transactional Video on Demand) Features
Figure 4. AVOD (Advertising-based Video on Demand) Features
Figure 5. Others Features
Figure 6. Global Over-The-Top (OTT) Video Market Share by Application in 2021 & 2028
Figure 7. Laptops and Desktops Case Studies
Figure 8. Set Top Box Case Studies
Figure 9. Gaming Consoles Case Studies
Figure 10. Cellphone and Tablet Case Studies
Figure 11. Others Case Studies
Figure 12. Over-The-Top (OTT) Video Report Years Considered
Figure 13. Global Over-The-Top (OTT) Video Market Size (US$ Million), Year-over-Year: 2017-2028
Figure 14. Global Over-The-Top (OTT) Video Market Size, (US$ Million), 2017 VS 2021 VS 2028
Figure 15. Global Over-The-Top (OTT) Video Market Share by Region: 2021 VS 2028
Figure 16. Global Over-The-Top (OTT) Video Market Share by Players in 2021
Figure 17. Global Top Over-The-Top (OTT) Video Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Over-The-Top (OTT) Video as of 2021)
Figure 18. The Top 10 and 5 Players Market Share by Over-The-Top (OTT) Video Revenue in 2021
Figure 19. North America Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 20. North America Over-The-Top (OTT) Video Market Share by Country (2017-2028)
Figure 21. United States Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 22. Canada Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 23. Europe Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 24. Europe Over-The-Top (OTT) Video Market Share by Country (2017-2028)
Figure 25. Germany Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 26. France Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 27. U.K. Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 28. Italy Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 29. Russia Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 30. Nordic Countries Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 31. Asia-Pacific Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 32. Asia-Pacific Over-The-Top (OTT) Video Market Share by Region (2017-2028)
Figure 33. China Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 34. Japan Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 35. South Korea Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 36. Southeast Asia Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 37. India Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 38. Australia Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 39. Latin America Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 40. Latin America Over-The-Top (OTT) Video Market Share by Country (2017-2028)
Figure 41. Mexico Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 42. Brazil Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 43. Middle East & Africa Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 44. Middle East & Africa Over-The-Top (OTT) Video Market Share by Country (2017-2028)
Figure 45. Turkey Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 46. Saudi Arabia Over-The-Top (OTT) Video Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 47. Microsoft Corporation Revenue Growth Rate in Over-The-Top (OTT) Video Business (2017-2022)
Figure 48. Yahoo Inc. Revenue Growth Rate in Over-The-Top (OTT) Video Business (2017-2022)
Figure 49. Amazon Revenue Growth Rate in Over-The-Top (OTT) Video Business (2017-2022)
Figure 50. Google Inc. Revenue Growth Rate in Over-The-Top (OTT) Video Business (2017-2022)
Figure 51. Netflix Inc. Revenue Growth Rate in Over-The-Top (OTT) Video Business (2017-2022)
Figure 52. Roku, Inc. Revenue Growth Rate in Over-The-Top (OTT) Video Business (2017-2022)
Figure 53. Hulu Revenue Growth Rate in Over-The-Top (OTT) Video Business (2017-2022)
Figure 54. Apple, Inc. Revenue Growth Rate in Over-The-Top (OTT) Video Business (2017-2022)
Figure 55. Akamai Technologies Revenue Growth Rate in Over-The-Top (OTT) Video Business (2017-2022)
Figure 56. Meta Platforms, Inc. Revenue Growth Rate in Over-The-Top (OTT) Video Business (2017-2022)
Figure 57. Limelight Networks, Inc. Revenue Growth Rate in Over-The-Top (OTT) Video Business (2017-2022)
Figure 58. Tencent Holdings Ltd. Revenue Growth Rate in Over-The-Top (OTT) Video Business (2017-2022)
Figure 59. Bottom-up and Top-down Approaches for This Report
Figure 60. Data Triangulation
Figure 61. Key Executives Interviewed