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Synopsis
PPC (Pay-Per-Click) software is a type of marketing tool on the internet that is generated by bidding on keywords in the search engines and other related websites, such as Amazon.com. Rather than a person paying for a marketing campaign that may or may not work, advertisers and agencies have opted to using PPC software.
The global PPC Software market was valued at US$ 654.4 million in 2023 and is anticipated to reach US$ 1099.3 million by 2030, witnessing a CAGR of 7.6% during the forecast period 2024-2030.
SEMrush, Marin Software, WordStream, Kenshoo, Acquisio, Sellics, AdStage, Optmyzr, Shape Integrated Software, Omnia Retail, Balihoo, TapClicks (ReportGarden), SpyFu, Apex Pacific, etc. are the key suppliers in the global PPC Software market. Top 5 took up more than 50% of the global market in 2019.
This report aims to provide a comprehensive presentation of the global market for PPC Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding PPC Software.
Report Scope
The PPC Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global PPC Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the PPC Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of PPC Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global PPC Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud-based
1.2.3 On-premises
1.3 Market by Application
1.3.1 Global PPC Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 SMEs
1.3.3 Large Enterprises
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global PPC Software Market Perspective (2019-2030)
2.2 PPC Software Growth Trends by Region
2.2.1 Global PPC Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 PPC Software Historic Market Size by Region (2019-2024)
2.2.3 PPC Software Forecasted Market Size by Region (2025-2030)
2.3 PPC Software Market Dynamics
2.3.1 PPC Software Industry Trends
2.3.2 PPC Software Market Drivers
2.3.3 PPC Software Market Challenges
2.3.4 PPC Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top PPC Software Players by Revenue
3.1.1 Global Top PPC Software Players by Revenue (2019-2024)
3.1.2 Global PPC Software Revenue Market Share by Players (2019-2024)
3.2 Global PPC Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by PPC Software Revenue
3.4 Global PPC Software Market Concentration Ratio
3.4.1 Global PPC Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by PPC Software Revenue in 2023
3.5 PPC Software Key Players Head office and Area Served
3.6 Key Players PPC Software Product Solution and Service
3.7 Date of Enter into PPC Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 PPC Software Breakdown Data by Type
4.1 Global PPC Software Historic Market Size by Type (2019-2024)
4.2 Global PPC Software Forecasted Market Size by Type (2025-2030)
5 PPC Software Breakdown Data by Application
5.1 Global PPC Software Historic Market Size by Application (2019-2024)
5.2 Global PPC Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America PPC Software Market Size (2019-2030)
6.2 North America PPC Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America PPC Software Market Size by Country (2019-2024)
6.4 North America PPC Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe PPC Software Market Size (2019-2030)
7.2 Europe PPC Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe PPC Software Market Size by Country (2019-2024)
7.4 Europe PPC Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific PPC Software Market Size (2019-2030)
8.2 Asia-Pacific PPC Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific PPC Software Market Size by Region (2019-2024)
8.4 Asia-Pacific PPC Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America PPC Software Market Size (2019-2030)
9.2 Latin America PPC Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America PPC Software Market Size by Country (2019-2024)
9.4 Latin America PPC Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa PPC Software Market Size (2019-2030)
10.2 Middle East & Africa PPC Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa PPC Software Market Size by Country (2019-2024)
10.4 Middle East & Africa PPC Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 SEMrush
11.1.1 SEMrush Company Detail
11.1.2 SEMrush Business Overview
11.1.3 SEMrush PPC Software Introduction
11.1.4 SEMrush Revenue in PPC Software Business (2019-2024)
11.1.5 SEMrush Recent Development
11.2 Marin Software
11.2.1 Marin Software Company Detail
11.2.2 Marin Software Business Overview
11.2.3 Marin Software PPC Software Introduction
11.2.4 Marin Software Revenue in PPC Software Business (2019-2024)
11.2.5 Marin Software Recent Development
11.3 WordStream
11.3.1 WordStream Company Detail
11.3.2 WordStream Business Overview
11.3.3 WordStream PPC Software Introduction
11.3.4 WordStream Revenue in PPC Software Business (2019-2024)
11.3.5 WordStream Recent Development
11.4 Kenshoo
11.4.1 Kenshoo Company Detail
11.4.2 Kenshoo Business Overview
11.4.3 Kenshoo PPC Software Introduction
11.4.4 Kenshoo Revenue in PPC Software Business (2019-2024)
11.4.5 Kenshoo Recent Development
11.5 Acquisio
11.5.1 Acquisio Company Detail
11.5.2 Acquisio Business Overview
11.5.3 Acquisio PPC Software Introduction
11.5.4 Acquisio Revenue in PPC Software Business (2019-2024)
11.5.5 Acquisio Recent Development
11.6 Sellics
11.6.1 Sellics Company Detail
11.6.2 Sellics Business Overview
11.6.3 Sellics PPC Software Introduction
11.6.4 Sellics Revenue in PPC Software Business (2019-2024)
11.6.5 Sellics Recent Development
11.7 AdStage
11.7.1 AdStage Company Detail
11.7.2 AdStage Business Overview
11.7.3 AdStage PPC Software Introduction
11.7.4 AdStage Revenue in PPC Software Business (2019-2024)
11.7.5 AdStage Recent Development
11.8 Optmyzr
11.8.1 Optmyzr Company Detail
11.8.2 Optmyzr Business Overview
11.8.3 Optmyzr PPC Software Introduction
11.8.4 Optmyzr Revenue in PPC Software Business (2019-2024)
11.8.5 Optmyzr Recent Development
11.9 Shape Integrated Software
11.9.1 Shape Integrated Software Company Detail
11.9.2 Shape Integrated Software Business Overview
11.9.3 Shape Integrated Software PPC Software Introduction
11.9.4 Shape Integrated Software Revenue in PPC Software Business (2019-2024)
11.9.5 Shape Integrated Software Recent Development
11.10 Omnia Retail
11.10.1 Omnia Retail Company Detail
11.10.2 Omnia Retail Business Overview
11.10.3 Omnia Retail PPC Software Introduction
11.10.4 Omnia Retail Revenue in PPC Software Business (2019-2024)
11.10.5 Omnia Retail Recent Development
11.11 Balihoo
11.11.1 Balihoo Company Detail
11.11.2 Balihoo Business Overview
11.11.3 Balihoo PPC Software Introduction
11.11.4 Balihoo Revenue in PPC Software Business (2019-2024)
11.11.5 Balihoo Recent Development
11.12 TapClicks (ReportGarden)
11.12.1 TapClicks (ReportGarden) Company Detail
11.12.2 TapClicks (ReportGarden) Business Overview
11.12.3 TapClicks (ReportGarden) PPC Software Introduction
11.12.4 TapClicks (ReportGarden) Revenue in PPC Software Business (2019-2024)
11.12.5 TapClicks (ReportGarden) Recent Development
11.13 SpyFu
11.13.1 SpyFu Company Detail
11.13.2 SpyFu Business Overview
11.13.3 SpyFu PPC Software Introduction
11.13.4 SpyFu Revenue in PPC Software Business (2019-2024)
11.13.5 SpyFu Recent Development
11.14 Apex Pacific
11.14.1 Apex Pacific Company Detail
11.14.2 Apex Pacific Business Overview
11.14.3 Apex Pacific PPC Software Introduction
11.14.4 Apex Pacific Revenue in PPC Software Business (2019-2024)
11.14.5 Apex Pacific Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
List of Tables
Table 1. Global PPC Software Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
Table 2. Key Players of Cloud-based
Table 3. Key Players of On-premises
Table 4. Global PPC Software Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
Table 5. Global PPC Software Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
Table 6. Global PPC Software Market Size by Region (2019-2024) & (US$ Million)
Table 7. Global PPC Software Market Share by Region (2019-2024)
Table 8. Global PPC Software Forecasted Market Size by Region (2025-2030) & (US$ Million)
Table 9. Global PPC Software Market Share by Region (2025-2030)
Table 10. PPC Software Market Trends
Table 11. PPC Software Market Drivers
Table 12. PPC Software Market Challenges
Table 13. PPC Software Market Restraints
Table 14. Global PPC Software Revenue by Players (2019-2024) & (US$ Million)
Table 15. Global PPC Software Market Share by Players (2019-2024)
Table 16. Global Top PPC Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in PPC Software as of 2023)
Table 17. Ranking of Global Top PPC Software Companies by Revenue (US$ Million) in 2023
Table 18. Global 5 Largest Players Market Share by PPC Software Revenue (CR5 and HHI) & (2019-2024)
Table 19. Key Players Headquarters and Area Served
Table 20. Key Players PPC Software Product Solution and Service
Table 21. Date of Enter into PPC Software Market
Table 22. Mergers & Acquisitions, Expansion Plans
Table 23. Global PPC Software Market Size by Type (2019-2024) & (US$ Million)
Table 24. Global PPC Software Revenue Market Share by Type (2019-2024)
Table 25. Global PPC Software Forecasted Market Size by Type (2025-2030) & (US$ Million)
Table 26. Global PPC Software Revenue Market Share by Type (2025-2030)
Table 27. Global PPC Software Market Size by Application (2019-2024) & (US$ Million)
Table 28. Global PPC Software Revenue Market Share by Application (2019-2024)
Table 29. Global PPC Software Forecasted Market Size by Application (2025-2030) & (US$ Million)
Table 30. Global PPC Software Revenue Market Share by Application (2025-2030)
Table 31. North America PPC Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 32. North America PPC Software Market Size by Country (2019-2024) & (US$ Million)
Table 33. North America PPC Software Market Size by Country (2025-2030) & (US$ Million)
Table 34. Europe PPC Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 35. Europe PPC Software Market Size by Country (2019-2024) & (US$ Million)
Table 36. Europe PPC Software Market Size by Country (2025-2030) & (US$ Million)
Table 37. Asia-Pacific PPC Software Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
Table 38. Asia-Pacific PPC Software Market Size by Region (2019-2024) & (US$ Million)
Table 39. Asia-Pacific PPC Software Market Size by Region (2025-2030) & (US$ Million)
Table 40. Latin America PPC Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 41. Latin America PPC Software Market Size by Country (2019-2024) & (US$ Million)
Table 42. Latin America PPC Software Market Size by Country (2025-2030) & (US$ Million)
Table 43. Middle East & Africa PPC Software Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 44. Middle East & Africa PPC Software Market Size by Country (2019-2024) & (US$ Million)
Table 45. Middle East & Africa PPC Software Market Size by Country (2025-2030) & (US$ Million)
Table 46. SEMrush Company Detail
Table 47. SEMrush Business Overview
Table 48. SEMrush PPC Software Product
Table 49. SEMrush Revenue in PPC Software Business (2019-2024) & (US$ Million)
Table 50. SEMrush Recent Development
Table 51. Marin Software Company Detail
Table 52. Marin Software Business Overview
Table 53. Marin Software PPC Software Product
Table 54. Marin Software Revenue in PPC Software Business (2019-2024) & (US$ Million)
Table 55. Marin Software Recent Development
Table 56. WordStream Company Detail
Table 57. WordStream Business Overview
Table 58. WordStream PPC Software Product
Table 59. WordStream Revenue in PPC Software Business (2019-2024) & (US$ Million)
Table 60. WordStream Recent Development
Table 61. Kenshoo Company Detail
Table 62. Kenshoo Business Overview
Table 63. Kenshoo PPC Software Product
Table 64. Kenshoo Revenue in PPC Software Business (2019-2024) & (US$ Million)
Table 65. Kenshoo Recent Development
Table 66. Acquisio Company Detail
Table 67. Acquisio Business Overview
Table 68. Acquisio PPC Software Product
Table 69. Acquisio Revenue in PPC Software Business (2019-2024) & (US$ Million)
Table 70. Acquisio Recent Development
Table 71. Sellics Company Detail
Table 72. Sellics Business Overview
Table 73. Sellics PPC Software Product
Table 74. Sellics Revenue in PPC Software Business (2019-2024) & (US$ Million)
Table 75. Sellics Recent Development
Table 76. AdStage Company Detail
Table 77. AdStage Business Overview
Table 78. AdStage PPC Software Product
Table 79. AdStage Revenue in PPC Software Business (2019-2024) & (US$ Million)
Table 80. AdStage Recent Development
Table 81. Optmyzr Company Detail
Table 82. Optmyzr Business Overview
Table 83. Optmyzr PPC Software Product
Table 84. Optmyzr Revenue in PPC Software Business (2019-2024) & (US$ Million)
Table 85. Optmyzr Recent Development
Table 86. Shape Integrated Software Company Detail
Table 87. Shape Integrated Software Business Overview
Table 88. Shape Integrated Software PPC Software Product
Table 89. Shape Integrated Software Revenue in PPC Software Business (2019-2024) & (US$ Million)
Table 90. Shape Integrated Software Recent Development
Table 91. Omnia Retail Company Detail
Table 92. Omnia Retail Business Overview
Table 93. Omnia Retail PPC Software Product
Table 94. Omnia Retail Revenue in PPC Software Business (2019-2024) & (US$ Million)
Table 95. Omnia Retail Recent Development
Table 96. Balihoo Company Detail
Table 97. Balihoo Business Overview
Table 98. Balihoo PPC Software Product
Table 99. Balihoo Revenue in PPC Software Business (2019-2024) & (US$ Million)
Table 100. Balihoo Recent Development
Table 101. TapClicks (ReportGarden) Company Detail
Table 102. TapClicks (ReportGarden) Business Overview
Table 103. TapClicks (ReportGarden) PPC Software Product
Table 104. TapClicks (ReportGarden) Revenue in PPC Software Business (2019-2024) & (US$ Million)
Table 105. TapClicks (ReportGarden) Recent Development
Table 106. SpyFu Company Detail
Table 107. SpyFu Business Overview
Table 108. SpyFu PPC Software Product
Table 109. SpyFu Revenue in PPC Software Business (2019-2024) & (US$ Million)
Table 110. SpyFu Recent Development
Table 111. Apex Pacific Company Detail
Table 112. Apex Pacific Business Overview
Table 113. Apex Pacific PPC Software Product
Table 114. Apex Pacific Revenue in PPC Software Business (2019-2024) & (US$ Million)
Table 115. Apex Pacific Recent Development
Table 116. Research Programs/Design for This Report
Table 117. Key Data Information from Secondary Sources
Table 118. Key Data Information from Primary Sources
List of Figures
Figure 1. Global PPC Software Market Size Comparison by Type (2024-2030) & (US$ Million)
Figure 2. Global PPC Software Market Share by Type: 2023 VS 2030
Figure 3. Cloud-based Features
Figure 4. On-premises Features
Figure 5. Global PPC Software Market Size Comparison by Application (2024-2030) & (US$ Million)
Figure 6. Global PPC Software Market Share by Application: 2023 VS 2030
Figure 7. SMEs Case Studies
Figure 8. Large Enterprises Case Studies
Figure 9. PPC Software Report Years Considered
Figure 10. Global PPC Software Market Size (US$ Million), Year-over-Year: 2019-2030
Figure 11. Global PPC Software Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 12. Global PPC Software Market Share by Region: 2023 VS 2030
Figure 13. Global PPC Software Market Share by Players in 2023
Figure 14. Global Top PPC Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in PPC Software as of 2023)
Figure 15. The Top 10 and 5 Players Market Share by PPC Software Revenue in 2023
Figure 16. North America PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 17. North America PPC Software Market Share by Country (2019-2030)
Figure 18. United States PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 19. Canada PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 20. Europe PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 21. Europe PPC Software Market Share by Country (2019-2030)
Figure 22. Germany PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 23. France PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 24. U.K. PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 25. Italy PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 26. Russia PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 27. Nordic Countries PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 28. Asia-Pacific PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 29. Asia-Pacific PPC Software Market Share by Region (2019-2030)
Figure 30. China PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 31. Japan PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 32. South Korea PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 33. Southeast Asia PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 34. India PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 35. Australia PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 36. Latin America PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 37. Latin America PPC Software Market Share by Country (2019-2030)
Figure 38. Mexico PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 39. Brazil PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 40. Middle East & Africa PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 41. Middle East & Africa PPC Software Market Share by Country (2019-2030)
Figure 42. Turkey PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 43. Saudi Arabia PPC Software Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 44. SEMrush Revenue Growth Rate in PPC Software Business (2019-2024)
Figure 45. Marin Software Revenue Growth Rate in PPC Software Business (2019-2024)
Figure 46. WordStream Revenue Growth Rate in PPC Software Business (2019-2024)
Figure 47. Kenshoo Revenue Growth Rate in PPC Software Business (2019-2024)
Figure 48. Acquisio Revenue Growth Rate in PPC Software Business (2019-2024)
Figure 49. Sellics Revenue Growth Rate in PPC Software Business (2019-2024)
Figure 50. AdStage Revenue Growth Rate in PPC Software Business (2019-2024)
Figure 51. Optmyzr Revenue Growth Rate in PPC Software Business (2019-2024)
Figure 52. Shape Integrated Software Revenue Growth Rate in PPC Software Business (2019-2024)
Figure 53. Omnia Retail Revenue Growth Rate in PPC Software Business (2019-2024)
Figure 54. Balihoo Revenue Growth Rate in PPC Software Business (2019-2024)
Figure 55. TapClicks (ReportGarden) Revenue Growth Rate in PPC Software Business (2019-2024)
Figure 56. SpyFu Revenue Growth Rate in PPC Software Business (2019-2024)
Figure 57. Apex Pacific Revenue Growth Rate in PPC Software Business (2019-2024)
Figure 58. Bottom-up and Top-down Approaches for This Report
Figure 59. Data Triangulation
Figure 60. Key Executives Interviewed
Published By : QY Research