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Global PR Analytics Software Market Research Report 2024
Synopsis
Public relations (PR) analytics software is used by companies to measure the effectiveness of their public relations campaigns.
The global PR Analytics Software market was valued at US$ 2698 million in 2023 and is anticipated to reach US$ 5211.4 million by 2030, witnessing a CAGR of 9.8% during the forecast period 2024-2030.
Data-driven decision making: PR professionals are increasingly relying on data to understand their target audience, track brand reputation, and measure the impact of their campaigns. PR Analytics Software provides insights and metrics that help PR professionals make data-driven decisions about their campaigns, allowing them to optimize their efforts and achieve better results.
Real-time analysis: PR professionals need to quickly analyze and understand the impact of their campaigns, as well as track relevant trends and news in real-time. PR Analytics Software provides real-time analysis and monitoring, enabling PR professionals to identify opportunities and threats, and respond promptly to any developing stories or events.
This report aims to provide a comprehensive presentation of the global market for PR Analytics Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding PR Analytics Software.
Report Scope
The PR Analytics Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global PR Analytics Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the PR Analytics Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
TrendKite
Meltwater
AirPR
Ubermetrics
Agility PR Solutions
Cision
CoverageBook
Prowly
Prgloo
Zignal
Universal Information Services
Commetric
Muck Rack
BurrellesLuce
Segment by Type
On-Premises
Cloud Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of PR Analytics Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Public relations (PR) analytics software is used by companies to measure the effectiveness of their public relations campaigns.
The global PR Analytics Software market was valued at US$ 2698 million in 2023 and is anticipated to reach US$ 5211.4 million by 2030, witnessing a CAGR of 9.8% during the forecast period 2024-2030.
Data-driven decision making: PR professionals are increasingly relying on data to understand their target audience, track brand reputation, and measure the impact of their campaigns. PR Analytics Software provides insights and metrics that help PR professionals make data-driven decisions about their campaigns, allowing them to optimize their efforts and achieve better results.
Real-time analysis: PR professionals need to quickly analyze and understand the impact of their campaigns, as well as track relevant trends and news in real-time. PR Analytics Software provides real-time analysis and monitoring, enabling PR professionals to identify opportunities and threats, and respond promptly to any developing stories or events.
This report aims to provide a comprehensive presentation of the global market for PR Analytics Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding PR Analytics Software.
Report Scope
The PR Analytics Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global PR Analytics Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the PR Analytics Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
TrendKite
Meltwater
AirPR
Ubermetrics
Agility PR Solutions
Cision
CoverageBook
Prowly
Prgloo
Zignal
Universal Information Services
Commetric
Muck Rack
BurrellesLuce
Segment by Type
On-Premises
Cloud Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of PR Analytics Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global PR Analytics Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 On-Premises
1.2.3 Cloud Based
1.3 Market by Application
1.3.1 Global PR Analytics Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global PR Analytics Software Market Perspective (2019-2030)
2.2 PR Analytics Software Growth Trends by Region
2.2.1 Global PR Analytics Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 PR Analytics Software Historic Market Size by Region (2019-2024)
2.2.3 PR Analytics Software Forecasted Market Size by Region (2025-2030)
2.3 PR Analytics Software Market Dynamics
2.3.1 PR Analytics Software Industry Trends
2.3.2 PR Analytics Software Market Drivers
2.3.3 PR Analytics Software Market Challenges
2.3.4 PR Analytics Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top PR Analytics Software Players by Revenue
3.1.1 Global Top PR Analytics Software Players by Revenue (2019-2024)
3.1.2 Global PR Analytics Software Revenue Market Share by Players (2019-2024)
3.2 Global PR Analytics Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by PR Analytics Software Revenue
3.4 Global PR Analytics Software Market Concentration Ratio
3.4.1 Global PR Analytics Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by PR Analytics Software Revenue in 2023
3.5 PR Analytics Software Key Players Head office and Area Served
3.6 Key Players PR Analytics Software Product Solution and Service
3.7 Date of Enter into PR Analytics Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 PR Analytics Software Breakdown Data by Type
4.1 Global PR Analytics Software Historic Market Size by Type (2019-2024)
4.2 Global PR Analytics Software Forecasted Market Size by Type (2025-2030)
5 PR Analytics Software Breakdown Data by Application
5.1 Global PR Analytics Software Historic Market Size by Application (2019-2024)
5.2 Global PR Analytics Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America PR Analytics Software Market Size (2019-2030)
6.2 North America PR Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America PR Analytics Software Market Size by Country (2019-2024)
6.4 North America PR Analytics Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe PR Analytics Software Market Size (2019-2030)
7.2 Europe PR Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe PR Analytics Software Market Size by Country (2019-2024)
7.4 Europe PR Analytics Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific PR Analytics Software Market Size (2019-2030)
8.2 Asia-Pacific PR Analytics Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific PR Analytics Software Market Size by Region (2019-2024)
8.4 Asia-Pacific PR Analytics Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America PR Analytics Software Market Size (2019-2030)
9.2 Latin America PR Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America PR Analytics Software Market Size by Country (2019-2024)
9.4 Latin America PR Analytics Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa PR Analytics Software Market Size (2019-2030)
10.2 Middle East & Africa PR Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa PR Analytics Software Market Size by Country (2019-2024)
10.4 Middle East & Africa PR Analytics Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 TrendKite
11.1.1 TrendKite Company Detail
11.1.2 TrendKite Business Overview
11.1.3 TrendKite PR Analytics Software Introduction
11.1.4 TrendKite Revenue in PR Analytics Software Business (2019-2024)
11.1.5 TrendKite Recent Development
11.2 Meltwater
11.2.1 Meltwater Company Detail
11.2.2 Meltwater Business Overview
11.2.3 Meltwater PR Analytics Software Introduction
11.2.4 Meltwater Revenue in PR Analytics Software Business (2019-2024)
11.2.5 Meltwater Recent Development
11.3 AirPR
11.3.1 AirPR Company Detail
11.3.2 AirPR Business Overview
11.3.3 AirPR PR Analytics Software Introduction
11.3.4 AirPR Revenue in PR Analytics Software Business (2019-2024)
11.3.5 AirPR Recent Development
11.4 Ubermetrics
11.4.1 Ubermetrics Company Detail
11.4.2 Ubermetrics Business Overview
11.4.3 Ubermetrics PR Analytics Software Introduction
11.4.4 Ubermetrics Revenue in PR Analytics Software Business (2019-2024)
11.4.5 Ubermetrics Recent Development
11.5 Agility PR Solutions
11.5.1 Agility PR Solutions Company Detail
11.5.2 Agility PR Solutions Business Overview
11.5.3 Agility PR Solutions PR Analytics Software Introduction
11.5.4 Agility PR Solutions Revenue in PR Analytics Software Business (2019-2024)
11.5.5 Agility PR Solutions Recent Development
11.6 Cision
11.6.1 Cision Company Detail
11.6.2 Cision Business Overview
11.6.3 Cision PR Analytics Software Introduction
11.6.4 Cision Revenue in PR Analytics Software Business (2019-2024)
11.6.5 Cision Recent Development
11.7 CoverageBook
11.7.1 CoverageBook Company Detail
11.7.2 CoverageBook Business Overview
11.7.3 CoverageBook PR Analytics Software Introduction
11.7.4 CoverageBook Revenue in PR Analytics Software Business (2019-2024)
11.7.5 CoverageBook Recent Development
11.8 Prowly
11.8.1 Prowly Company Detail
11.8.2 Prowly Business Overview
11.8.3 Prowly PR Analytics Software Introduction
11.8.4 Prowly Revenue in PR Analytics Software Business (2019-2024)
11.8.5 Prowly Recent Development
11.9 Prgloo
11.9.1 Prgloo Company Detail
11.9.2 Prgloo Business Overview
11.9.3 Prgloo PR Analytics Software Introduction
11.9.4 Prgloo Revenue in PR Analytics Software Business (2019-2024)
11.9.5 Prgloo Recent Development
11.10 Zignal
11.10.1 Zignal Company Detail
11.10.2 Zignal Business Overview
11.10.3 Zignal PR Analytics Software Introduction
11.10.4 Zignal Revenue in PR Analytics Software Business (2019-2024)
11.10.5 Zignal Recent Development
11.11 Universal Information Services
11.11.1 Universal Information Services Company Detail
11.11.2 Universal Information Services Business Overview
11.11.3 Universal Information Services PR Analytics Software Introduction
11.11.4 Universal Information Services Revenue in PR Analytics Software Business (2019-2024)
11.11.5 Universal Information Services Recent Development
11.12 Commetric
11.12.1 Commetric Company Detail
11.12.2 Commetric Business Overview
11.12.3 Commetric PR Analytics Software Introduction
11.12.4 Commetric Revenue in PR Analytics Software Business (2019-2024)
11.12.5 Commetric Recent Development
11.13 Muck Rack
11.13.1 Muck Rack Company Detail
11.13.2 Muck Rack Business Overview
11.13.3 Muck Rack PR Analytics Software Introduction
11.13.4 Muck Rack Revenue in PR Analytics Software Business (2019-2024)
11.13.5 Muck Rack Recent Development
11.14 BurrellesLuce
11.14.1 BurrellesLuce Company Detail
11.14.2 BurrellesLuce Business Overview
11.14.3 BurrellesLuce PR Analytics Software Introduction
11.14.4 BurrellesLuce Revenue in PR Analytics Software Business (2019-2024)
11.14.5 BurrellesLuce Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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