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Global Programmatic Advertising Platform Market Research Report 2024

Global Programmatic Advertising Platform Market Research Report 2024

Publishing Date : Jan, 2024

License Type :
 

Report Code : 1720393

No of Pages : 106

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Synopsis

It is an automated bidding software for digital advertisers and publishers that allows automating the whole process of decision-making and evaluating the options in real-time.

The global Programmatic Advertising Platform market was valued at US$ 5829.2 million in 2023 and is anticipated to reach US$ 14250 million by 2030, witnessing a CAGR of 13.2% during the forecast period 2024-2030.

North American market for Programmatic Advertising Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

Asia-Pacific market for Programmatic Advertising Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The global market for Programmatic Advertising Platform in Governance is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.

The major global companies of Programmatic Advertising Platform include AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated, Rubicon Project Inc. and Rocket Fuel Inc., etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.

This report aims to provide a comprehensive presentation of the global market for Programmatic Advertising Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Advertising Platform.

Report Scope

The Programmatic Advertising Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Programmatic Advertising Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Programmatic Advertising Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

By Company (Partial List)

  • AppNexus Inc.
  • AOL Inc. (Verizon Communications Inc.)
  • Yahoo! Inc.
  • DataXu Inc.
  • Adroll.com
  • Google Inc. (Doubleclick)
  • Adobe Systems Incorporated
  • Rubicon Project Inc.
  • Rocket Fuel Inc.
  • MediaMath Inc.
  • IPONWEB Holding Limited (BidSwitch)
  • Between Digital
  • Fluct
  • Adform
  • The Trade Desk
  • Turn Inc.
  • Beeswax
  • Connexity, Inc.
  • Centro, Inc.
  • RadiumOne, Inc.

Segment by Type

  • Desktop Display
  • Desktop Video
  • Mobile Display
  • Mobile Video

Segment by Application

  • Governance
  • Commerical
  • Others

By Region

  • North America (United States, Canada)
  • Europe (Germany, France, U.K., Italy, Netherlands)
  • Asia-Pacific (China, Japan, South Korea, China Taiwan, Southeast Asia, India)
  • Latin America, Middle East & Africa (Latin America, Mexico, Brazil, Turkey)

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Programmatic Advertising Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

Index

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Programmatic Advertising Platform Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Desktop Display
1.2.3 Desktop Video
1.2.4 Mobile Display
1.2.5 Mobile Video
1.3 Market by Application
1.3.1 Global Programmatic Advertising Platform Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Governance
1.3.3 Commerical
1.3.4 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Programmatic Advertising Platform Market Perspective (2019-2030)
2.2 Programmatic Advertising Platform Growth Trends by Region
2.2.1 Global Programmatic Advertising Platform Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Programmatic Advertising Platform Historic Market Size by Region (2019-2024)
2.2.3 Programmatic Advertising Platform Forecasted Market Size by Region (2025-2030)
2.3 Programmatic Advertising Platform Market Dynamics
2.3.1 Programmatic Advertising Platform Industry Trends
2.3.2 Programmatic Advertising Platform Market Drivers
2.3.3 Programmatic Advertising Platform Market Challenges
2.3.4 Programmatic Advertising Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Programmatic Advertising Platform Players by Revenue
3.1.1 Global Top Programmatic Advertising Platform Players by Revenue (2019-2024)
3.1.2 Global Programmatic Advertising Platform Revenue Market Share by Players (2019-2024)
3.2 Global Programmatic Advertising Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Programmatic Advertising Platform Revenue
3.4 Global Programmatic Advertising Platform Market Concentration Ratio
3.4.1 Global Programmatic Advertising Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Programmatic Advertising Platform Revenue in 2023
3.5 Programmatic Advertising Platform Key Players Head office and Area Served
3.6 Key Players Programmatic Advertising Platform Product Solution and Service
3.7 Date of Enter into Programmatic Advertising Platform Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Programmatic Advertising Platform Breakdown Data by Type
4.1 Global Programmatic Advertising Platform Historic Market Size by Type (2019-2024)
4.2 Global Programmatic Advertising Platform Forecasted Market Size by Type (2025-2030)
5 Programmatic Advertising Platform Breakdown Data by Application
5.1 Global Programmatic Advertising Platform Historic Market Size by Application (2019-2024)
5.2 Global Programmatic Advertising Platform Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Programmatic Advertising Platform Market Size (2019-2030)
6.2 North America Programmatic Advertising Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Programmatic Advertising Platform Market Size by Country (2019-2024)
6.4 North America Programmatic Advertising Platform Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Programmatic Advertising Platform Market Size (2019-2030)
7.2 Europe Programmatic Advertising Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Programmatic Advertising Platform Market Size by Country (2019-2024)
7.4 Europe Programmatic Advertising Platform Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Programmatic Advertising Platform Market Size (2019-2030)
8.2 Asia-Pacific Programmatic Advertising Platform Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Programmatic Advertising Platform Market Size by Region (2019-2024)
8.4 Asia-Pacific Programmatic Advertising Platform Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Programmatic Advertising Platform Market Size (2019-2030)
9.2 Latin America Programmatic Advertising Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Programmatic Advertising Platform Market Size by Country (2019-2024)
9.4 Latin America Programmatic Advertising Platform Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Programmatic Advertising Platform Market Size (2019-2030)
10.2 Middle East & Africa Programmatic Advertising Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Programmatic Advertising Platform Market Size by Country (2019-2024)
10.4 Middle East & Africa Programmatic Advertising Platform Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 AppNexus Inc.
11.1.1 AppNexus Inc. Company Detail
11.1.2 AppNexus Inc. Business Overview
11.1.3 AppNexus Inc. Programmatic Advertising Platform Introduction
11.1.4 AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.1.5 AppNexus Inc. Recent Development
11.2 AOL Inc. (Verizon Communications Inc.)
11.2.1 AOL Inc. (Verizon Communications Inc.) Company Detail
11.2.2 AOL Inc. (Verizon Communications Inc.) Business Overview
11.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Introduction
11.2.4 AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2019-2024)
11.2.5 AOL Inc. (Verizon Communications Inc.) Recent Development
11.3 Yahoo! Inc.
11.3.1 Yahoo! Inc. Company Detail
11.3.2 Yahoo! Inc. Business Overview
11.3.3 Yahoo! Inc. Programmatic Advertising Platform Introduction
11.3.4 Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.3.5 Yahoo! Inc. Recent Development
11.4 DataXu Inc.
11.4.1 DataXu Inc. Company Detail
11.4.2 DataXu Inc. Business Overview
11.4.3 DataXu Inc. Programmatic Advertising Platform Introduction
11.4.4 DataXu Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.4.5 DataXu Inc. Recent Development
11.5 Adroll.com
11.5.1 Adroll.com Company Detail
11.5.2 Adroll.com Business Overview
11.5.3 Adroll.com Programmatic Advertising Platform Introduction
11.5.4 Adroll.com Revenue in Programmatic Advertising Platform Business (2019-2024)
11.5.5 Adroll.com Recent Development
11.6 Google Inc. (Doubleclick)
11.6.1 Google Inc. (Doubleclick) Company Detail
11.6.2 Google Inc. (Doubleclick) Business Overview
11.6.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Introduction
11.6.4 Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2019-2024)
11.6.5 Google Inc. (Doubleclick) Recent Development
11.7 Adobe Systems Incorporated
11.7.1 Adobe Systems Incorporated Company Detail
11.7.2 Adobe Systems Incorporated Business Overview
11.7.3 Adobe Systems Incorporated Programmatic Advertising Platform Introduction
11.7.4 Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2019-2024)
11.7.5 Adobe Systems Incorporated Recent Development
11.8 Rubicon Project Inc.
11.8.1 Rubicon Project Inc. Company Detail
11.8.2 Rubicon Project Inc. Business Overview
11.8.3 Rubicon Project Inc. Programmatic Advertising Platform Introduction
11.8.4 Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.8.5 Rubicon Project Inc. Recent Development
11.9 Rocket Fuel Inc.
11.9.1 Rocket Fuel Inc. Company Detail
11.9.2 Rocket Fuel Inc. Business Overview
11.9.3 Rocket Fuel Inc. Programmatic Advertising Platform Introduction
11.9.4 Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.9.5 Rocket Fuel Inc. Recent Development
11.10 MediaMath Inc.
11.10.1 MediaMath Inc. Company Detail
11.10.2 MediaMath Inc. Business Overview
11.10.3 MediaMath Inc. Programmatic Advertising Platform Introduction
11.10.4 MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.10.5 MediaMath Inc. Recent Development
11.11 IPONWEB Holding Limited (BidSwitch)
11.11.1 IPONWEB Holding Limited (BidSwitch) Company Detail
11.11.2 IPONWEB Holding Limited (BidSwitch) Business Overview
11.11.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Introduction
11.11.4 IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2019-2024)
11.11.5 IPONWEB Holding Limited (BidSwitch) Recent Development
11.12 Between Digital
11.12.1 Between Digital Company Detail
11.12.2 Between Digital Business Overview
11.12.3 Between Digital Programmatic Advertising Platform Introduction
11.12.4 Between Digital Revenue in Programmatic Advertising Platform Business (2019-2024)
11.12.5 Between Digital Recent Development
11.13 Fluct
11.13.1 Fluct Company Detail
11.13.2 Fluct Business Overview
11.13.3 Fluct Programmatic Advertising Platform Introduction
11.13.4 Fluct Revenue in Programmatic Advertising Platform Business (2019-2024)
11.13.5 Fluct Recent Development
11.14 Adform
11.14.1 Adform Company Detail
11.14.2 Adform Business Overview
11.14.3 Adform Programmatic Advertising Platform Introduction
11.14.4 Adform Revenue in Programmatic Advertising Platform Business (2019-2024)
11.14.5 Adform Recent Development
11.15 The Trade Desk
11.15.1 The Trade Desk Company Detail
11.15.2 The Trade Desk Business Overview
11.15.3 The Trade Desk Programmatic Advertising Platform Introduction
11.15.4 The Trade Desk Revenue in Programmatic Advertising Platform Business (2019-2024)
11.15.5 The Trade Desk Recent Development
11.16 Turn Inc.
11.16.1 Turn Inc. Company Detail
11.16.2 Turn Inc. Business Overview
11.16.3 Turn Inc. Programmatic Advertising Platform Introduction
11.16.4 Turn Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.16.5 Turn Inc. Recent Development
11.17 Beeswax
11.17.1 Beeswax Company Detail
11.17.2 Beeswax Business Overview
11.17.3 Beeswax Programmatic Advertising Platform Introduction
11.17.4 Beeswax Revenue in Programmatic Advertising Platform Business (2019-2024)
11.17.5 Beeswax Recent Development
11.18 Connexity, Inc.
11.18.1 Connexity, Inc. Company Detail
11.18.2 Connexity, Inc. Business Overview
11.18.3 Connexity, Inc. Programmatic Advertising Platform Introduction
11.18.4 Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.18.5 Connexity, Inc. Recent Development
11.19 Centro, Inc.
11.19.1 Centro, Inc. Company Detail
11.19.2 Centro, Inc. Business Overview
11.19.3 Centro, Inc. Programmatic Advertising Platform Introduction
11.19.4 Centro, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.19.5 Centro, Inc. Recent Development
11.20 RadiumOne, Inc.
11.20.1 RadiumOne, Inc. Company Detail
11.20.2 RadiumOne, Inc. Business Overview
11.20.3 RadiumOne, Inc. Programmatic Advertising Platform Introduction
11.20.4 RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2019-2024)
11.20.5 RadiumOne, Inc. Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Published By : QY Research

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