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Global Programmatic Native Advertising Platform Market Research Report 2024
Synopsis
Programmatic Native Advertising Platform is a type of software that enables advertisers to buy, sell, and manage native ads across various publishers and platforms using automated and data-driven processes. Native ads are a form of online advertising that match the look, feel, and function of the media format in which they appear, such as articles, videos, or social media posts. Programmatic Native Advertising Platform helps advertisers create, optimize, and deliver native ads to target audiences based on their interests, behaviors, and preferences. Programmatic Native Advertising Platform also helps publishers monetize their content by offering native ad inventory to advertisers through real-time bidding (RTB) or private marketplaces (PMP).
The global Programmatic Native Advertising Platform market was valued at US$ 711 million in 2023 and is anticipated to reach US$ 1251.6 million by 2030, witnessing a CAGR of 8.2% during the forecast period 2024-2030.
The industry trend of Programmatic Native Advertising Platform is expected to be positive and growing in the coming years. The growth of the market is driven by several factors, such as the increasing popularity of mobile devices and social media platforms, the rising demand for personalized and engaging content experiences, the adoption of data-driven and automated advertising strategies, and the need for cost-effective and scalable advertising solutions. The market is also witnessing innovations and developments in Programmatic Native Advertising Platform products and services by key players to enhance their offerings and gain a competitive edge. For instance, in July 2022, Taboola announced Taboola Stories, a new way for publishers to engage readers with short-form video stories within their mobile sites. In June 2022, Outbrain launched Outbrain Academy for Advertisers, a free online learning platform that provides courses on how to use Outbrain’s native advertising platform effectively.
This report aims to provide a comprehensive presentation of the global market for Programmatic Native Advertising Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Native Advertising Platform.
Report Scope
The Programmatic Native Advertising Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Programmatic Native Advertising Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Programmatic Native Advertising Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
SmartyAds
Earnify
StackAdapt
my6sense
Outbrain.com
Ligatus
The Trade Desk
PowerLinks
AdMaxim
Facebook Audience Network
Powerlinks
Taboola
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Programmatic Native Advertising Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Programmatic Native Advertising Platform is a type of software that enables advertisers to buy, sell, and manage native ads across various publishers and platforms using automated and data-driven processes. Native ads are a form of online advertising that match the look, feel, and function of the media format in which they appear, such as articles, videos, or social media posts. Programmatic Native Advertising Platform helps advertisers create, optimize, and deliver native ads to target audiences based on their interests, behaviors, and preferences. Programmatic Native Advertising Platform also helps publishers monetize their content by offering native ad inventory to advertisers through real-time bidding (RTB) or private marketplaces (PMP).
The global Programmatic Native Advertising Platform market was valued at US$ 711 million in 2023 and is anticipated to reach US$ 1251.6 million by 2030, witnessing a CAGR of 8.2% during the forecast period 2024-2030.
The industry trend of Programmatic Native Advertising Platform is expected to be positive and growing in the coming years. The growth of the market is driven by several factors, such as the increasing popularity of mobile devices and social media platforms, the rising demand for personalized and engaging content experiences, the adoption of data-driven and automated advertising strategies, and the need for cost-effective and scalable advertising solutions. The market is also witnessing innovations and developments in Programmatic Native Advertising Platform products and services by key players to enhance their offerings and gain a competitive edge. For instance, in July 2022, Taboola announced Taboola Stories, a new way for publishers to engage readers with short-form video stories within their mobile sites. In June 2022, Outbrain launched Outbrain Academy for Advertisers, a free online learning platform that provides courses on how to use Outbrain’s native advertising platform effectively.
This report aims to provide a comprehensive presentation of the global market for Programmatic Native Advertising Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Native Advertising Platform.
Report Scope
The Programmatic Native Advertising Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Programmatic Native Advertising Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Programmatic Native Advertising Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
SmartyAds
Earnify
StackAdapt
my6sense
Outbrain.com
Ligatus
The Trade Desk
PowerLinks
AdMaxim
Facebook Audience Network
Powerlinks
Taboola
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Programmatic Native Advertising Platform companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Programmatic Native Advertising Platform Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud Based
1.2.3 Web Based
1.3 Market by Application
1.3.1 Global Programmatic Native Advertising Platform Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Programmatic Native Advertising Platform Market Perspective (2019-2030)
2.2 Programmatic Native Advertising Platform Growth Trends by Region
2.2.1 Global Programmatic Native Advertising Platform Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Programmatic Native Advertising Platform Historic Market Size by Region (2019-2024)
2.2.3 Programmatic Native Advertising Platform Forecasted Market Size by Region (2025-2030)
2.3 Programmatic Native Advertising Platform Market Dynamics
2.3.1 Programmatic Native Advertising Platform Industry Trends
2.3.2 Programmatic Native Advertising Platform Market Drivers
2.3.3 Programmatic Native Advertising Platform Market Challenges
2.3.4 Programmatic Native Advertising Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Programmatic Native Advertising Platform Players by Revenue
3.1.1 Global Top Programmatic Native Advertising Platform Players by Revenue (2019-2024)
3.1.2 Global Programmatic Native Advertising Platform Revenue Market Share by Players (2019-2024)
3.2 Global Programmatic Native Advertising Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Programmatic Native Advertising Platform Revenue
3.4 Global Programmatic Native Advertising Platform Market Concentration Ratio
3.4.1 Global Programmatic Native Advertising Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Programmatic Native Advertising Platform Revenue in 2023
3.5 Programmatic Native Advertising Platform Key Players Head office and Area Served
3.6 Key Players Programmatic Native Advertising Platform Product Solution and Service
3.7 Date of Enter into Programmatic Native Advertising Platform Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Programmatic Native Advertising Platform Breakdown Data by Type
4.1 Global Programmatic Native Advertising Platform Historic Market Size by Type (2019-2024)
4.2 Global Programmatic Native Advertising Platform Forecasted Market Size by Type (2025-2030)
5 Programmatic Native Advertising Platform Breakdown Data by Application
5.1 Global Programmatic Native Advertising Platform Historic Market Size by Application (2019-2024)
5.2 Global Programmatic Native Advertising Platform Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Programmatic Native Advertising Platform Market Size (2019-2030)
6.2 North America Programmatic Native Advertising Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Programmatic Native Advertising Platform Market Size by Country (2019-2024)
6.4 North America Programmatic Native Advertising Platform Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Programmatic Native Advertising Platform Market Size (2019-2030)
7.2 Europe Programmatic Native Advertising Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Programmatic Native Advertising Platform Market Size by Country (2019-2024)
7.4 Europe Programmatic Native Advertising Platform Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Programmatic Native Advertising Platform Market Size (2019-2030)
8.2 Asia-Pacific Programmatic Native Advertising Platform Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Programmatic Native Advertising Platform Market Size by Region (2019-2024)
8.4 Asia-Pacific Programmatic Native Advertising Platform Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Programmatic Native Advertising Platform Market Size (2019-2030)
9.2 Latin America Programmatic Native Advertising Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Programmatic Native Advertising Platform Market Size by Country (2019-2024)
9.4 Latin America Programmatic Native Advertising Platform Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Programmatic Native Advertising Platform Market Size (2019-2030)
10.2 Middle East & Africa Programmatic Native Advertising Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Programmatic Native Advertising Platform Market Size by Country (2019-2024)
10.4 Middle East & Africa Programmatic Native Advertising Platform Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 SmartyAds
11.1.1 SmartyAds Company Detail
11.1.2 SmartyAds Business Overview
11.1.3 SmartyAds Programmatic Native Advertising Platform Introduction
11.1.4 SmartyAds Revenue in Programmatic Native Advertising Platform Business (2019-2024)
11.1.5 SmartyAds Recent Development
11.2 Earnify
11.2.1 Earnify Company Detail
11.2.2 Earnify Business Overview
11.2.3 Earnify Programmatic Native Advertising Platform Introduction
11.2.4 Earnify Revenue in Programmatic Native Advertising Platform Business (2019-2024)
11.2.5 Earnify Recent Development
11.3 StackAdapt
11.3.1 StackAdapt Company Detail
11.3.2 StackAdapt Business Overview
11.3.3 StackAdapt Programmatic Native Advertising Platform Introduction
11.3.4 StackAdapt Revenue in Programmatic Native Advertising Platform Business (2019-2024)
11.3.5 StackAdapt Recent Development
11.4 my6sense
11.4.1 my6sense Company Detail
11.4.2 my6sense Business Overview
11.4.3 my6sense Programmatic Native Advertising Platform Introduction
11.4.4 my6sense Revenue in Programmatic Native Advertising Platform Business (2019-2024)
11.4.5 my6sense Recent Development
11.5 Outbrain.com
11.5.1 Outbrain.com Company Detail
11.5.2 Outbrain.com Business Overview
11.5.3 Outbrain.com Programmatic Native Advertising Platform Introduction
11.5.4 Outbrain.com Revenue in Programmatic Native Advertising Platform Business (2019-2024)
11.5.5 Outbrain.com Recent Development
11.6 Ligatus
11.6.1 Ligatus Company Detail
11.6.2 Ligatus Business Overview
11.6.3 Ligatus Programmatic Native Advertising Platform Introduction
11.6.4 Ligatus Revenue in Programmatic Native Advertising Platform Business (2019-2024)
11.6.5 Ligatus Recent Development
11.7 The Trade Desk
11.7.1 The Trade Desk Company Detail
11.7.2 The Trade Desk Business Overview
11.7.3 The Trade Desk Programmatic Native Advertising Platform Introduction
11.7.4 The Trade Desk Revenue in Programmatic Native Advertising Platform Business (2019-2024)
11.7.5 The Trade Desk Recent Development
11.8 PowerLinks
11.8.1 PowerLinks Company Detail
11.8.2 PowerLinks Business Overview
11.8.3 PowerLinks Programmatic Native Advertising Platform Introduction
11.8.4 PowerLinks Revenue in Programmatic Native Advertising Platform Business (2019-2024)
11.8.5 PowerLinks Recent Development
11.9 AdMaxim
11.9.1 AdMaxim Company Detail
11.9.2 AdMaxim Business Overview
11.9.3 AdMaxim Programmatic Native Advertising Platform Introduction
11.9.4 AdMaxim Revenue in Programmatic Native Advertising Platform Business (2019-2024)
11.9.5 AdMaxim Recent Development
11.10 Facebook Audience Network
11.10.1 Facebook Audience Network Company Detail
11.10.2 Facebook Audience Network Business Overview
11.10.3 Facebook Audience Network Programmatic Native Advertising Platform Introduction
11.10.4 Facebook Audience Network Revenue in Programmatic Native Advertising Platform Business (2019-2024)
11.10.5 Facebook Audience Network Recent Development
11.11 Powerlinks
11.11.1 Powerlinks Company Detail
11.11.2 Powerlinks Business Overview
11.11.3 Powerlinks Programmatic Native Advertising Platform Introduction
11.11.4 Powerlinks Revenue in Programmatic Native Advertising Platform Business (2019-2024)
11.11.5 Powerlinks Recent Development
11.12 Taboola
11.12.1 Taboola Company Detail
11.12.2 Taboola Business Overview
11.12.3 Taboola Programmatic Native Advertising Platform Introduction
11.12.4 Taboola Revenue in Programmatic Native Advertising Platform Business (2019-2024)
11.12.5 Taboola Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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