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Global Public Relations (PR) Software Market Research Report 2024
Synopsis
Public Relations (PR) Software is a software solution that helps businesses to disseminate important information and events about their company to the public, build their brand image, minimize or mitigate the damage caused by negative publicity, or transform it into positive sentiment. PR software typically includes features such as media and influencer targeting, media monitoring, online newsroom, press release distribution, and PR analytics.
The global Public Relations (PR) Software market was valued at US$ 4075 million in 2023 and is anticipated to reach US$ 6621.9 million by 2030, witnessing a CAGR of 7.0% during the forecast period 2024-2030.
The industry trend of PR software is expected to be positive and growing in the coming years, as more businesses adopt flexible policies that allow them to communicate with their stakeholders across multiple channels and platforms. Some of the factors driving the demand for PR software are the increasing adoption of cloud-based services, the rising need for data security and compliance, the growing application of ERP and CRM systems, and the emergence of new technologies such as 5G, workplace analytics, and virtual and mixed reality.
This report aims to provide a comprehensive presentation of the global market for Public Relations (PR) Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Public Relations (PR) Software.
Report Scope
The Public Relations (PR) Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Public Relations (PR) Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Public Relations (PR) Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Outbrain
Google
Business Wire
Salesforce
Meltwater
Cision AB
AirPR Software
IrisPR Software
ISentia
Onalytica
Prezly
IPR Software
TrendKite
Agility
Red Wheat
Segment by Type
Publishing Tools
Social Media Monitoring & Management
Content Creation and Distribution
Data Aggregation, Monitoring and Analysis
Relationship Management
Segment by Application
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Public Relations (PR) Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Public Relations (PR) Software is a software solution that helps businesses to disseminate important information and events about their company to the public, build their brand image, minimize or mitigate the damage caused by negative publicity, or transform it into positive sentiment. PR software typically includes features such as media and influencer targeting, media monitoring, online newsroom, press release distribution, and PR analytics.
The global Public Relations (PR) Software market was valued at US$ 4075 million in 2023 and is anticipated to reach US$ 6621.9 million by 2030, witnessing a CAGR of 7.0% during the forecast period 2024-2030.
The industry trend of PR software is expected to be positive and growing in the coming years, as more businesses adopt flexible policies that allow them to communicate with their stakeholders across multiple channels and platforms. Some of the factors driving the demand for PR software are the increasing adoption of cloud-based services, the rising need for data security and compliance, the growing application of ERP and CRM systems, and the emergence of new technologies such as 5G, workplace analytics, and virtual and mixed reality.
This report aims to provide a comprehensive presentation of the global market for Public Relations (PR) Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Public Relations (PR) Software.
Report Scope
The Public Relations (PR) Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Public Relations (PR) Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Public Relations (PR) Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Outbrain
Business Wire
Salesforce
Meltwater
Cision AB
AirPR Software
IrisPR Software
ISentia
Onalytica
Prezly
IPR Software
TrendKite
Agility
Red Wheat
Segment by Type
Publishing Tools
Social Media Monitoring & Management
Content Creation and Distribution
Data Aggregation, Monitoring and Analysis
Relationship Management
Segment by Application
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Public Relations (PR) Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Public Relations (PR) Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Publishing Tools
1.2.3 Social Media Monitoring & Management
1.2.4 Content Creation and Distribution
1.2.5 Data Aggregation, Monitoring and Analysis
1.2.6 Relationship Management
1.3 Market by Application
1.3.1 Global Public Relations (PR) Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 BFSI
1.3.3 Consumer Goods and Retail
1.3.4 Government and Public Sector
1.3.5 IT & Telecom & Healthcare
1.3.6 Media & Entertainment
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Public Relations (PR) Software Market Perspective (2019-2030)
2.2 Public Relations (PR) Software Growth Trends by Region
2.2.1 Global Public Relations (PR) Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Public Relations (PR) Software Historic Market Size by Region (2019-2024)
2.2.3 Public Relations (PR) Software Forecasted Market Size by Region (2025-2030)
2.3 Public Relations (PR) Software Market Dynamics
2.3.1 Public Relations (PR) Software Industry Trends
2.3.2 Public Relations (PR) Software Market Drivers
2.3.3 Public Relations (PR) Software Market Challenges
2.3.4 Public Relations (PR) Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Public Relations (PR) Software Players by Revenue
3.1.1 Global Top Public Relations (PR) Software Players by Revenue (2019-2024)
3.1.2 Global Public Relations (PR) Software Revenue Market Share by Players (2019-2024)
3.2 Global Public Relations (PR) Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Public Relations (PR) Software Revenue
3.4 Global Public Relations (PR) Software Market Concentration Ratio
3.4.1 Global Public Relations (PR) Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Public Relations (PR) Software Revenue in 2023
3.5 Public Relations (PR) Software Key Players Head office and Area Served
3.6 Key Players Public Relations (PR) Software Product Solution and Service
3.7 Date of Enter into Public Relations (PR) Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Public Relations (PR) Software Breakdown Data by Type
4.1 Global Public Relations (PR) Software Historic Market Size by Type (2019-2024)
4.2 Global Public Relations (PR) Software Forecasted Market Size by Type (2025-2030)
5 Public Relations (PR) Software Breakdown Data by Application
5.1 Global Public Relations (PR) Software Historic Market Size by Application (2019-2024)
5.2 Global Public Relations (PR) Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Public Relations (PR) Software Market Size (2019-2030)
6.2 North America Public Relations (PR) Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Public Relations (PR) Software Market Size by Country (2019-2024)
6.4 North America Public Relations (PR) Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Public Relations (PR) Software Market Size (2019-2030)
7.2 Europe Public Relations (PR) Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Public Relations (PR) Software Market Size by Country (2019-2024)
7.4 Europe Public Relations (PR) Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Public Relations (PR) Software Market Size (2019-2030)
8.2 Asia-Pacific Public Relations (PR) Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Public Relations (PR) Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Public Relations (PR) Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Public Relations (PR) Software Market Size (2019-2030)
9.2 Latin America Public Relations (PR) Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Public Relations (PR) Software Market Size by Country (2019-2024)
9.4 Latin America Public Relations (PR) Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Public Relations (PR) Software Market Size (2019-2030)
10.2 Middle East & Africa Public Relations (PR) Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Public Relations (PR) Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Public Relations (PR) Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Outbrain
11.1.1 Outbrain Company Detail
11.1.2 Outbrain Business Overview
11.1.3 Outbrain Public Relations (PR) Software Introduction
11.1.4 Outbrain Revenue in Public Relations (PR) Software Business (2019-2024)
11.1.5 Outbrain Recent Development
11.2 Google
11.2.1 Google Company Detail
11.2.2 Google Business Overview
11.2.3 Google Public Relations (PR) Software Introduction
11.2.4 Google Revenue in Public Relations (PR) Software Business (2019-2024)
11.2.5 Google Recent Development
11.3 Business Wire
11.3.1 Business Wire Company Detail
11.3.2 Business Wire Business Overview
11.3.3 Business Wire Public Relations (PR) Software Introduction
11.3.4 Business Wire Revenue in Public Relations (PR) Software Business (2019-2024)
11.3.5 Business Wire Recent Development
11.4 Salesforce
11.4.1 Salesforce Company Detail
11.4.2 Salesforce Business Overview
11.4.3 Salesforce Public Relations (PR) Software Introduction
11.4.4 Salesforce Revenue in Public Relations (PR) Software Business (2019-2024)
11.4.5 Salesforce Recent Development
11.5 Meltwater
11.5.1 Meltwater Company Detail
11.5.2 Meltwater Business Overview
11.5.3 Meltwater Public Relations (PR) Software Introduction
11.5.4 Meltwater Revenue in Public Relations (PR) Software Business (2019-2024)
11.5.5 Meltwater Recent Development
11.6 Cision AB
11.6.1 Cision AB Company Detail
11.6.2 Cision AB Business Overview
11.6.3 Cision AB Public Relations (PR) Software Introduction
11.6.4 Cision AB Revenue in Public Relations (PR) Software Business (2019-2024)
11.6.5 Cision AB Recent Development
11.7 AirPR Software
11.7.1 AirPR Software Company Detail
11.7.2 AirPR Software Business Overview
11.7.3 AirPR Software Public Relations (PR) Software Introduction
11.7.4 AirPR Software Revenue in Public Relations (PR) Software Business (2019-2024)
11.7.5 AirPR Software Recent Development
11.8 IrisPR Software
11.8.1 IrisPR Software Company Detail
11.8.2 IrisPR Software Business Overview
11.8.3 IrisPR Software Public Relations (PR) Software Introduction
11.8.4 IrisPR Software Revenue in Public Relations (PR) Software Business (2019-2024)
11.8.5 IrisPR Software Recent Development
11.9 ISentia
11.9.1 ISentia Company Detail
11.9.2 ISentia Business Overview
11.9.3 ISentia Public Relations (PR) Software Introduction
11.9.4 ISentia Revenue in Public Relations (PR) Software Business (2019-2024)
11.9.5 ISentia Recent Development
11.10 Onalytica
11.10.1 Onalytica Company Detail
11.10.2 Onalytica Business Overview
11.10.3 Onalytica Public Relations (PR) Software Introduction
11.10.4 Onalytica Revenue in Public Relations (PR) Software Business (2019-2024)
11.10.5 Onalytica Recent Development
11.11 Prezly
11.11.1 Prezly Company Detail
11.11.2 Prezly Business Overview
11.11.3 Prezly Public Relations (PR) Software Introduction
11.11.4 Prezly Revenue in Public Relations (PR) Software Business (2019-2024)
11.11.5 Prezly Recent Development
11.12 IPR Software
11.12.1 IPR Software Company Detail
11.12.2 IPR Software Business Overview
11.12.3 IPR Software Public Relations (PR) Software Introduction
11.12.4 IPR Software Revenue in Public Relations (PR) Software Business (2019-2024)
11.12.5 IPR Software Recent Development
11.13 TrendKite
11.13.1 TrendKite Company Detail
11.13.2 TrendKite Business Overview
11.13.3 TrendKite Public Relations (PR) Software Introduction
11.13.4 TrendKite Revenue in Public Relations (PR) Software Business (2019-2024)
11.13.5 TrendKite Recent Development
11.14 Agility
11.14.1 Agility Company Detail
11.14.2 Agility Business Overview
11.14.3 Agility Public Relations (PR) Software Introduction
11.14.4 Agility Revenue in Public Relations (PR) Software Business (2019-2024)
11.14.5 Agility Recent Development
11.15 Red Wheat
11.15.1 Red Wheat Company Detail
11.15.2 Red Wheat Business Overview
11.15.3 Red Wheat Public Relations (PR) Software Introduction
11.15.4 Red Wheat Revenue in Public Relations (PR) Software Business (2019-2024)
11.15.5 Red Wheat Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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