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Global Public Relations (PR) Tools Market Research Report 2024

Global Public Relations (PR) Tools Market Research Report 2024

Publishing Date : Jan, 2024

License Type :
 

Report Code : 1704563

No of Pages : 93

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Synopsis

"Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Public relations can also be defined as the practice of managing communication between an organization and its publics.

This report covered the Publishing tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring, and Analysis and Relationship Management.

The global Public Relations (PR) Tools market was valued at US$ 4043.7 million in 2023 and is anticipated to reach US$ 8252.6 million by 2030, witnessing a CAGR of 10.6% during the forecast period 2024-2030.

The main enterprises of public relations (PR) tools are Cision AB, Meltwater, Business Wire, Outbrain, etc.The top three accounted for about 35% of the market.

The United States is the largest market with about 35%, followed by Europe with about 30%.

This report aims to provide a comprehensive presentation of the global market for Public Relations (PR) Tools, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Public Relations (PR) Tools.

Report Scope

The Public Relations (PR) Tools market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Public Relations (PR) Tools market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Public Relations (PR) Tools companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

By Company

  • Outbrain
  • Google
  • Business Wire
  • Salesforce
  • Meltwater
  • Cision AB
  • AirPR Software
  • IrisPR Software
  • ISentia
  • Onalytica
  • Prezly
  • IPR Software
  • TrendKite
  • Agility
  • Red Wheat

Segment by Type

  • Publishing Tools
  • Social Media Monitoring & Management
  • Content Creation and Distribution
  • Data Aggregation, Monitoring and Analysis
  • Relationship Management

Segment by Application

  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT & Telecom & Healthcare
  • Media & Entertainment

Consumption by Region

  • North America (United States, Canada)
  • Europe (Germany, France, U.K., Italy, Russia)
  • Asia-Pacific (China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia)
  • Latin America (Mexico, Brazil, Argentina)
  • Middle East & Africa (Turkey, Saudi Arabia, UAE)

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Public Relations (PR) Tools companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

Index

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Public Relations (PR) Tools Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Publishing Tools
1.2.3 Social Media Monitoring & Management
1.2.4 Content Creation and Distribution
1.2.5 Data Aggregation, Monitoring and Analysis
1.2.6 Relationship Management
1.3 Market by Application
1.3.1 Global Public Relations (PR) Tools Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 BFSI
1.3.3 Consumer Goods and Retail
1.3.4 Government and Public Sector
1.3.5 IT & Telecom & Healthcare
1.3.6 Media & Entertainment
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Public Relations (PR) Tools Market Perspective (2019-2030)
2.2 Public Relations (PR) Tools Growth Trends by Region
2.2.1 Global Public Relations (PR) Tools Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Public Relations (PR) Tools Historic Market Size by Region (2019-2024)
2.2.3 Public Relations (PR) Tools Forecasted Market Size by Region (2025-2030)
2.3 Public Relations (PR) Tools Market Dynamics
2.3.1 Public Relations (PR) Tools Industry Trends
2.3.2 Public Relations (PR) Tools Market Drivers
2.3.3 Public Relations (PR) Tools Market Challenges
2.3.4 Public Relations (PR) Tools Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Public Relations (PR) Tools Players by Revenue
3.1.1 Global Top Public Relations (PR) Tools Players by Revenue (2019-2024)
3.1.2 Global Public Relations (PR) Tools Revenue Market Share by Players (2019-2024)
3.2 Global Public Relations (PR) Tools Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Public Relations (PR) Tools Revenue
3.4 Global Public Relations (PR) Tools Market Concentration Ratio
3.4.1 Global Public Relations (PR) Tools Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Public Relations (PR) Tools Revenue in 2023
3.5 Public Relations (PR) Tools Key Players Head office and Area Served
3.6 Key Players Public Relations (PR) Tools Product Solution and Service
3.7 Date of Enter into Public Relations (PR) Tools Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Public Relations (PR) Tools Breakdown Data by Type
4.1 Global Public Relations (PR) Tools Historic Market Size by Type (2019-2024)
4.2 Global Public Relations (PR) Tools Forecasted Market Size by Type (2025-2030)
5 Public Relations (PR) Tools Breakdown Data by Application
5.1 Global Public Relations (PR) Tools Historic Market Size by Application (2019-2024)
5.2 Global Public Relations (PR) Tools Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Public Relations (PR) Tools Market Size (2019-2030)
6.2 North America Public Relations (PR) Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Public Relations (PR) Tools Market Size by Country (2019-2024)
6.4 North America Public Relations (PR) Tools Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Public Relations (PR) Tools Market Size (2019-2030)
7.2 Europe Public Relations (PR) Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Public Relations (PR) Tools Market Size by Country (2019-2024)
7.4 Europe Public Relations (PR) Tools Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Public Relations (PR) Tools Market Size (2019-2030)
8.2 Asia-Pacific Public Relations (PR) Tools Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Public Relations (PR) Tools Market Size by Region (2019-2024)
8.4 Asia-Pacific Public Relations (PR) Tools Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Public Relations (PR) Tools Market Size (2019-2030)
9.2 Latin America Public Relations (PR) Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Public Relations (PR) Tools Market Size by Country (2019-2024)
9.4 Latin America Public Relations (PR) Tools Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Public Relations (PR) Tools Market Size (2019-2030)
10.2 Middle East & Africa Public Relations (PR) Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Public Relations (PR) Tools Market Size by Country (2019-2024)
10.4 Middle East & Africa Public Relations (PR) Tools Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Outbrain
11.1.1 Outbrain Company Detail
11.1.2 Outbrain Business Overview
11.1.3 Outbrain Public Relations (PR) Tools Introduction
11.1.4 Outbrain Revenue in Public Relations (PR) Tools Business (2019-2024)
11.1.5 Outbrain Recent Development
11.2 Google
11.2.1 Google Company Detail
11.2.2 Google Business Overview
11.2.3 Google Public Relations (PR) Tools Introduction
11.2.4 Google Revenue in Public Relations (PR) Tools Business (2019-2024)
11.2.5 Google Recent Development
11.3 Business Wire
11.3.1 Business Wire Company Detail
11.3.2 Business Wire Business Overview
11.3.3 Business Wire Public Relations (PR) Tools Introduction
11.3.4 Business Wire Revenue in Public Relations (PR) Tools Business (2019-2024)
11.3.5 Business Wire Recent Development
11.4 Salesforce
11.4.1 Salesforce Company Detail
11.4.2 Salesforce Business Overview
11.4.3 Salesforce Public Relations (PR) Tools Introduction
11.4.4 Salesforce Revenue in Public Relations (PR) Tools Business (2019-2024)
11.4.5 Salesforce Recent Development
11.5 Meltwater
11.5.1 Meltwater Company Detail
11.5.2 Meltwater Business Overview
11.5.3 Meltwater Public Relations (PR) Tools Introduction
11.5.4 Meltwater Revenue in Public Relations (PR) Tools Business (2019-2024)
11.5.5 Meltwater Recent Development
11.6 Cision AB
11.6.1 Cision AB Company Detail
11.6.2 Cision AB Business Overview
11.6.3 Cision AB Public Relations (PR) Tools Introduction
11.6.4 Cision AB Revenue in Public Relations (PR) Tools Business (2019-2024)
11.6.5 Cision AB Recent Development
11.7 AirPR Software
11.7.1 AirPR Software Company Detail
11.7.2 AirPR Software Business Overview
11.7.3 AirPR Software Public Relations (PR) Tools Introduction
11.7.4 AirPR Software Revenue in Public Relations (PR) Tools Business (2019-2024)
11.7.5 AirPR Software Recent Development
11.8 IrisPR Software
11.8.1 IrisPR Software Company Detail
11.8.2 IrisPR Software Business Overview
11.8.3 IrisPR Software Public Relations (PR) Tools Introduction
11.8.4 IrisPR Software Revenue in Public Relations (PR) Tools Business (2019-2024)
11.8.5 IrisPR Software Recent Development
11.9 ISentia
11.9.1 ISentia Company Detail
11.9.2 ISentia Business Overview
11.9.3 ISentia Public Relations (PR) Tools Introduction
11.9.4 ISentia Revenue in Public Relations (PR) Tools Business (2019-2024)
11.9.5 ISentia Recent Development
11.10 Onalytica
11.10.1 Onalytica Company Detail
11.10.2 Onalytica Business Overview
11.10.3 Onalytica Public Relations (PR) Tools Introduction
11.10.4 Onalytica Revenue in Public Relations (PR) Tools Business (2019-2024)
11.10.5 Onalytica Recent Development
11.11 Prezly
11.11.1 Prezly Company Detail
11.11.2 Prezly Business Overview
11.11.3 Prezly Public Relations (PR) Tools Introduction
11.11.4 Prezly Revenue in Public Relations (PR) Tools Business (2019-2024)
11.11.5 Prezly Recent Development
11.12 IPR Software
11.12.1 IPR Software Company Detail
11.12.2 IPR Software Business Overview
11.12.3 IPR Software Public Relations (PR) Tools Introduction
11.12.4 IPR Software Revenue in Public Relations (PR) Tools Business (2019-2024)
11.12.5 IPR Software Recent Development
11.13 TrendKite
11.13.1 TrendKite Company Detail
11.13.2 TrendKite Business Overview
11.13.3 TrendKite Public Relations (PR) Tools Introduction
11.13.4 TrendKite Revenue in Public Relations (PR) Tools Business (2019-2024)
11.13.5 TrendKite Recent Development
11.14 Agility
11.14.1 Agility Company Detail
11.14.2 Agility Business Overview
11.14.3 Agility Public Relations (PR) Tools Introduction
11.14.4 Agility Revenue in Public Relations (PR) Tools Business (2019-2024)
11.14.5 Agility Recent Development
11.15 Red Wheat
11.15.1 Red Wheat Company Detail
11.15.2 Red Wheat Business Overview
11.15.3 Red Wheat Public Relations (PR) Tools Introduction
11.15.4 Red Wheat Revenue in Public Relations (PR) Tools Business (2019-2024)
11.15.5 Red Wheat Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Published By : QY Research

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