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Global Real-Time Bidding (RTB) Technology Market Research Report 2025
Synopsis
Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.
The global Real-Time Bidding (RTB) Technology market was valued at US$ 354 million in 2023 and is anticipated to reach US$ 546.1 million by 2030, witnessing a CAGR of 6.8% during the forecast period 2024-2030.
North American market for Real-Time Bidding (RTB) Technology is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Real-Time Bidding (RTB) Technology is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Real-Time Bidding (RTB) Technology in Media and Entertainment is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Real-Time Bidding (RTB) Technology include Google, WPP plc, Adobe, CRITEO ADVERTISING, Facebook, PubMatic, Smaato, Yandex and Salesforce, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Real-Time Bidding (RTB) Technology, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Real-Time Bidding (RTB) Technology.
Report Scope
The Real-Time Bidding (RTB) Technology market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Real-Time Bidding (RTB) Technology market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Real-Time Bidding (RTB) Technology companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Google
WPP plc
Adobe
CRITEO ADVERTISING
Facebook
PubMatic
Smaato
Yandex
Salesforce
Rubicon Project
Segment by Type
Open
Invited
Segment by Application
Media and Entertainment
Games
Retail and E-Commerce
Travel and Luxury
Mobile Apps
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Real-Time Bidding (RTB) Technology companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.
The global Real-Time Bidding (RTB) Technology market was valued at US$ 354 million in 2023 and is anticipated to reach US$ 546.1 million by 2030, witnessing a CAGR of 6.8% during the forecast period 2024-2030.
North American market for Real-Time Bidding (RTB) Technology is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Real-Time Bidding (RTB) Technology is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Real-Time Bidding (RTB) Technology in Media and Entertainment is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Real-Time Bidding (RTB) Technology include Google, WPP plc, Adobe, CRITEO ADVERTISING, Facebook, PubMatic, Smaato, Yandex and Salesforce, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Real-Time Bidding (RTB) Technology, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Real-Time Bidding (RTB) Technology.
Report Scope
The Real-Time Bidding (RTB) Technology market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Real-Time Bidding (RTB) Technology market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Real-Time Bidding (RTB) Technology companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
WPP plc
Adobe
CRITEO ADVERTISING
PubMatic
Smaato
Yandex
Salesforce
Rubicon Project
Segment by Type
Open
Invited
Segment by Application
Media and Entertainment
Games
Retail and E-Commerce
Travel and Luxury
Mobile Apps
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Real-Time Bidding (RTB) Technology companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Real-Time Bidding (RTB) Technology Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Open
1.2.3 Invited
1.3 Market by Application
1.3.1 Global Real-Time Bidding (RTB) Technology Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Media and Entertainment
1.3.3 Games
1.3.4 Retail and E-Commerce
1.3.5 Travel and Luxury
1.3.6 Mobile Apps
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Real-Time Bidding (RTB) Technology Market Perspective (2019-2030)
2.2 Real-Time Bidding (RTB) Technology Growth Trends by Region
2.2.1 Global Real-Time Bidding (RTB) Technology Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Real-Time Bidding (RTB) Technology Historic Market Size by Region (2019-2024)
2.2.3 Real-Time Bidding (RTB) Technology Forecasted Market Size by Region (2025-2030)
2.3 Real-Time Bidding (RTB) Technology Market Dynamics
2.3.1 Real-Time Bidding (RTB) Technology Industry Trends
2.3.2 Real-Time Bidding (RTB) Technology Market Drivers
2.3.3 Real-Time Bidding (RTB) Technology Market Challenges
2.3.4 Real-Time Bidding (RTB) Technology Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Real-Time Bidding (RTB) Technology Players by Revenue
3.1.1 Global Top Real-Time Bidding (RTB) Technology Players by Revenue (2019-2024)
3.1.2 Global Real-Time Bidding (RTB) Technology Revenue Market Share by Players (2019-2024)
3.2 Global Real-Time Bidding (RTB) Technology Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Real-Time Bidding (RTB) Technology Revenue
3.4 Global Real-Time Bidding (RTB) Technology Market Concentration Ratio
3.4.1 Global Real-Time Bidding (RTB) Technology Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Real-Time Bidding (RTB) Technology Revenue in 2023
3.5 Real-Time Bidding (RTB) Technology Key Players Head office and Area Served
3.6 Key Players Real-Time Bidding (RTB) Technology Product Solution and Service
3.7 Date of Enter into Real-Time Bidding (RTB) Technology Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Real-Time Bidding (RTB) Technology Breakdown Data by Type
4.1 Global Real-Time Bidding (RTB) Technology Historic Market Size by Type (2019-2024)
4.2 Global Real-Time Bidding (RTB) Technology Forecasted Market Size by Type (2025-2030)
5 Real-Time Bidding (RTB) Technology Breakdown Data by Application
5.1 Global Real-Time Bidding (RTB) Technology Historic Market Size by Application (2019-2024)
5.2 Global Real-Time Bidding (RTB) Technology Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Real-Time Bidding (RTB) Technology Market Size (2019-2030)
6.2 North America Real-Time Bidding (RTB) Technology Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Real-Time Bidding (RTB) Technology Market Size by Country (2019-2024)
6.4 North America Real-Time Bidding (RTB) Technology Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Real-Time Bidding (RTB) Technology Market Size (2019-2030)
7.2 Europe Real-Time Bidding (RTB) Technology Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Real-Time Bidding (RTB) Technology Market Size by Country (2019-2024)
7.4 Europe Real-Time Bidding (RTB) Technology Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Real-Time Bidding (RTB) Technology Market Size (2019-2030)
8.2 Asia-Pacific Real-Time Bidding (RTB) Technology Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Real-Time Bidding (RTB) Technology Market Size by Region (2019-2024)
8.4 Asia-Pacific Real-Time Bidding (RTB) Technology Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Real-Time Bidding (RTB) Technology Market Size (2019-2030)
9.2 Latin America Real-Time Bidding (RTB) Technology Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Real-Time Bidding (RTB) Technology Market Size by Country (2019-2024)
9.4 Latin America Real-Time Bidding (RTB) Technology Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Real-Time Bidding (RTB) Technology Market Size (2019-2030)
10.2 Middle East & Africa Real-Time Bidding (RTB) Technology Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Country (2019-2024)
10.4 Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Detail
11.1.2 Google Business Overview
11.1.3 Google Real-Time Bidding (RTB) Technology Introduction
11.1.4 Google Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.1.5 Google Recent Development
11.2 WPP plc
11.2.1 WPP plc Company Detail
11.2.2 WPP plc Business Overview
11.2.3 WPP plc Real-Time Bidding (RTB) Technology Introduction
11.2.4 WPP plc Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.2.5 WPP plc Recent Development
11.3 Adobe
11.3.1 Adobe Company Detail
11.3.2 Adobe Business Overview
11.3.3 Adobe Real-Time Bidding (RTB) Technology Introduction
11.3.4 Adobe Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.3.5 Adobe Recent Development
11.4 CRITEO ADVERTISING
11.4.1 CRITEO ADVERTISING Company Detail
11.4.2 CRITEO ADVERTISING Business Overview
11.4.3 CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Introduction
11.4.4 CRITEO ADVERTISING Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.4.5 CRITEO ADVERTISING Recent Development
11.5 Facebook
11.5.1 Facebook Company Detail
11.5.2 Facebook Business Overview
11.5.3 Facebook Real-Time Bidding (RTB) Technology Introduction
11.5.4 Facebook Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.5.5 Facebook Recent Development
11.6 PubMatic
11.6.1 PubMatic Company Detail
11.6.2 PubMatic Business Overview
11.6.3 PubMatic Real-Time Bidding (RTB) Technology Introduction
11.6.4 PubMatic Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.6.5 PubMatic Recent Development
11.7 Smaato
11.7.1 Smaato Company Detail
11.7.2 Smaato Business Overview
11.7.3 Smaato Real-Time Bidding (RTB) Technology Introduction
11.7.4 Smaato Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.7.5 Smaato Recent Development
11.8 Yandex
11.8.1 Yandex Company Detail
11.8.2 Yandex Business Overview
11.8.3 Yandex Real-Time Bidding (RTB) Technology Introduction
11.8.4 Yandex Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.8.5 Yandex Recent Development
11.9 Salesforce
11.9.1 Salesforce Company Detail
11.9.2 Salesforce Business Overview
11.9.3 Salesforce Real-Time Bidding (RTB) Technology Introduction
11.9.4 Salesforce Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.9.5 Salesforce Recent Development
11.10 Rubicon Project
11.10.1 Rubicon Project Company Detail
11.10.2 Rubicon Project Business Overview
11.10.3 Rubicon Project Real-Time Bidding (RTB) Technology Introduction
11.10.4 Rubicon Project Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024)
11.10.5 Rubicon Project Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of TablesList of Tables
Table 1. Global Real-Time Bidding (RTB) Technology Market Size Growth Rate by Type (US$ Million): 2019 VS 2023 VS 2030
Table 2. Key Players of Open
Table 3. Key Players of Invited
Table 4. Global Real-Time Bidding (RTB) Technology Market Size Growth by Application (US$ Million): 2019 VS 2023 VS 2030
Table 5. Global Real-Time Bidding (RTB) Technology Market Size by Region (US$ Million): 2019 VS 2023 VS 2030
Table 6. Global Real-Time Bidding (RTB) Technology Market Size by Region (2019-2024) & (US$ Million)
Table 7. Global Real-Time Bidding (RTB) Technology Market Share by Region (2019-2024)
Table 8. Global Real-Time Bidding (RTB) Technology Forecasted Market Size by Region (2025-2030) & (US$ Million)
Table 9. Global Real-Time Bidding (RTB) Technology Market Share by Region (2025-2030)
Table 10. Real-Time Bidding (RTB) Technology Market Trends
Table 11. Real-Time Bidding (RTB) Technology Market Drivers
Table 12. Real-Time Bidding (RTB) Technology Market Challenges
Table 13. Real-Time Bidding (RTB) Technology Market Restraints
Table 14. Global Real-Time Bidding (RTB) Technology Revenue by Players (2019-2024) & (US$ Million)
Table 15. Global Real-Time Bidding (RTB) Technology Market Share by Players (2019-2024)
Table 16. Global Top Real-Time Bidding (RTB) Technology Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Real-Time Bidding (RTB) Technology as of 2023)
Table 17. Ranking of Global Top Real-Time Bidding (RTB) Technology Companies by Revenue (US$ Million) in 2023
Table 18. Global 5 Largest Players Market Share by Real-Time Bidding (RTB) Technology Revenue (CR5 and HHI) & (2019-2024)
Table 19. Key Players Headquarters and Area Served
Table 20. Key Players Real-Time Bidding (RTB) Technology Product Solution and Service
Table 21. Date of Enter into Real-Time Bidding (RTB) Technology Market
Table 22. Mergers & Acquisitions, Expansion Plans
Table 23. Global Real-Time Bidding (RTB) Technology Market Size by Type (2019-2024) & (US$ Million)
Table 24. Global Real-Time Bidding (RTB) Technology Revenue Market Share by Type (2019-2024)
Table 25. Global Real-Time Bidding (RTB) Technology Forecasted Market Size by Type (2025-2030) & (US$ Million)
Table 26. Global Real-Time Bidding (RTB) Technology Revenue Market Share by Type (2025-2030)
Table 27. Global Real-Time Bidding (RTB) Technology Market Size by Application (2019-2024) & (US$ Million)
Table 28. Global Real-Time Bidding (RTB) Technology Revenue Market Share by Application (2019-2024)
Table 29. Global Real-Time Bidding (RTB) Technology Forecasted Market Size by Application (2025-2030) & (US$ Million)
Table 30. Global Real-Time Bidding (RTB) Technology Revenue Market Share by Application (2025-2030)
Table 31. North America Real-Time Bidding (RTB) Technology Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 32. North America Real-Time Bidding (RTB) Technology Market Size by Country (2019-2024) & (US$ Million)
Table 33. North America Real-Time Bidding (RTB) Technology Market Size by Country (2025-2030) & (US$ Million)
Table 34. Europe Real-Time Bidding (RTB) Technology Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 35. Europe Real-Time Bidding (RTB) Technology Market Size by Country (2019-2024) & (US$ Million)
Table 36. Europe Real-Time Bidding (RTB) Technology Market Size by Country (2025-2030) & (US$ Million)
Table 37. Asia-Pacific Real-Time Bidding (RTB) Technology Market Size Growth Rate by Region (US$ Million): 2019 VS 2023 VS 2030
Table 38. Asia-Pacific Real-Time Bidding (RTB) Technology Market Size by Region (2019-2024) & (US$ Million)
Table 39. Asia-Pacific Real-Time Bidding (RTB) Technology Market Size by Region (2025-2030) & (US$ Million)
Table 40. Latin America Real-Time Bidding (RTB) Technology Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 41. Latin America Real-Time Bidding (RTB) Technology Market Size by Country (2019-2024) & (US$ Million)
Table 42. Latin America Real-Time Bidding (RTB) Technology Market Size by Country (2025-2030) & (US$ Million)
Table 43. Middle East & Africa Real-Time Bidding (RTB) Technology Market Size Growth Rate by Country (US$ Million): 2019 VS 2023 VS 2030
Table 44. Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Country (2019-2024) & (US$ Million)
Table 45. Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Country (2025-2030) & (US$ Million)
Table 46. Google Company Detail
Table 47. Google Business Overview
Table 48. Google Real-Time Bidding (RTB) Technology Product
Table 49. Google Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
Table 50. Google Recent Development
Table 51. WPP plc Company Detail
Table 52. WPP plc Business Overview
Table 53. WPP plc Real-Time Bidding (RTB) Technology Product
Table 54. WPP plc Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
Table 55. WPP plc Recent Development
Table 56. Adobe Company Detail
Table 57. Adobe Business Overview
Table 58. Adobe Real-Time Bidding (RTB) Technology Product
Table 59. Adobe Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
Table 60. Adobe Recent Development
Table 61. CRITEO ADVERTISING Company Detail
Table 62. CRITEO ADVERTISING Business Overview
Table 63. CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Product
Table 64. CRITEO ADVERTISING Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
Table 65. CRITEO ADVERTISING Recent Development
Table 66. Facebook Company Detail
Table 67. Facebook Business Overview
Table 68. Facebook Real-Time Bidding (RTB) Technology Product
Table 69. Facebook Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
Table 70. Facebook Recent Development
Table 71. PubMatic Company Detail
Table 72. PubMatic Business Overview
Table 73. PubMatic Real-Time Bidding (RTB) Technology Product
Table 74. PubMatic Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
Table 75. PubMatic Recent Development
Table 76. Smaato Company Detail
Table 77. Smaato Business Overview
Table 78. Smaato Real-Time Bidding (RTB) Technology Product
Table 79. Smaato Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
Table 80. Smaato Recent Development
Table 81. Yandex Company Detail
Table 82. Yandex Business Overview
Table 83. Yandex Real-Time Bidding (RTB) Technology Product
Table 84. Yandex Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
Table 85. Yandex Recent Development
Table 86. Salesforce Company Detail
Table 87. Salesforce Business Overview
Table 88. Salesforce Real-Time Bidding (RTB) Technology Product
Table 89. Salesforce Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
Table 90. Salesforce Recent Development
Table 91. Rubicon Project Company Detail
Table 92. Rubicon Project Business Overview
Table 93. Rubicon Project Real-Time Bidding (RTB) Technology Product
Table 94. Rubicon Project Revenue in Real-Time Bidding (RTB) Technology Business (2019-2024) & (US$ Million)
Table 95. Rubicon Project Recent Development
Table 96. Research Programs/Design for This Report
Table 97. Key Data Information from Secondary Sources
Table 98. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Real-Time Bidding (RTB) Technology Market Size Comparison by Type (2024-2030) & (US$ Million)
Figure 2. Global Real-Time Bidding (RTB) Technology Market Share by Type: 2023 VS 2030
Figure 3. Open Features
Figure 4. Invited Features
Figure 5. Global Real-Time Bidding (RTB) Technology Market Size Comparison by Application (2024-2030) & (US$ Million)
Figure 6. Global Real-Time Bidding (RTB) Technology Market Share by Application: 2023 VS 2030
Figure 7. Media and Entertainment Case Studies
Figure 8. Games Case Studies
Figure 9. Retail and E-Commerce Case Studies
Figure 10. Travel and Luxury Case Studies
Figure 11. Mobile Apps Case Studies
Figure 12. Real-Time Bidding (RTB) Technology Report Years Considered
Figure 13. Global Real-Time Bidding (RTB) Technology Market Size (US$ Million), Year-over-Year: 2019-2030
Figure 14. Global Real-Time Bidding (RTB) Technology Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 15. Global Real-Time Bidding (RTB) Technology Market Share by Region: 2023 VS 2030
Figure 16. Global Real-Time Bidding (RTB) Technology Market Share by Players in 2023
Figure 17. Global Top Real-Time Bidding (RTB) Technology Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Real-Time Bidding (RTB) Technology as of 2023)
Figure 18. The Top 10 and 5 Players Market Share by Real-Time Bidding (RTB) Technology Revenue in 2023
Figure 19. North America Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 20. North America Real-Time Bidding (RTB) Technology Market Share by Country (2019-2030)
Figure 21. United States Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 22. Canada Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 23. Europe Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 24. Europe Real-Time Bidding (RTB) Technology Market Share by Country (2019-2030)
Figure 25. Germany Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 26. France Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 27. U.K. Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 28. Italy Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 29. Russia Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 30. Nordic Countries Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 31. Asia-Pacific Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 32. Asia-Pacific Real-Time Bidding (RTB) Technology Market Share by Region (2019-2030)
Figure 33. China Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 34. Japan Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 35. South Korea Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 36. Southeast Asia Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 37. India Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 38. Australia Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 39. Latin America Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 40. Latin America Real-Time Bidding (RTB) Technology Market Share by Country (2019-2030)
Figure 41. Mexico Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 42. Brazil Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 43. Middle East & Africa Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 44. Middle East & Africa Real-Time Bidding (RTB) Technology Market Share by Country (2019-2030)
Figure 45. Turkey Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 46. Saudi Arabia Real-Time Bidding (RTB) Technology Market Size YoY Growth (2019-2030) & (US$ Million)
Figure 47. Google Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
Figure 48. WPP plc Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
Figure 49. Adobe Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
Figure 50. CRITEO ADVERTISING Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
Figure 51. Facebook Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
Figure 52. PubMatic Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
Figure 53. Smaato Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
Figure 54. Yandex Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
Figure 55. Salesforce Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
Figure 56. Rubicon Project Revenue Growth Rate in Real-Time Bidding (RTB) Technology Business (2019-2024)
Figure 57. Bottom-up and Top-down Approaches for This Report
Figure 58. Data Triangulation
Figure 59. Key Executives Interviewed
Published By : QY Research
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