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Global Sanitary Napkins Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2029

Global Sanitary Napkins Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2029

Publishing Date : Mar, 2025

License Type :
 

Report Code : 1749030

No of Pages : 121

Synopsis
The global Sanitary Napkins market size was valued at USD million in 2022 and is forecast to a readjusted size of USD million by 2029 with a CAGR of % during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
In the Chinese market, the key manufacturers of Sanitary Napkins are Hengan, Unicharm, Procter & Gamble, Kingdom Healthcare, etc.
Among them, Hengan and Unicharm are the top two manufacturers, accounting for about 12% and 10% of the Chinese market, respectively.
In terms of product, it is mainly divided into two kinds: daily use sanitary napkins and night use sanitary napkins. The daily use sanitary napkin market account for about 66%.
Sanitary napkins are sold mainly through super/hypermarkets, convenience store, retail pharmacies, online sales and other channels. Super/hypermarkets account for the highest proportion at 39%, followed by online sales at 27%. The market share of online sales has been rising in recent years, and it is expected to gradually surpass offline sales and become the most important sales channel in the future.
A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, or pad is an absorbent item worn by women while menstruating, recovering from vaginal surgery, for lochia (post-birth bleeding), after an abortion, or in any other situation where it is necessary to absorb a flow of blood from the vagina.
This report is a detailed and comprehensive analysis for global Sanitary Napkins market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Distribution Channel. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.
Key Features:
Global Sanitary Napkins market size and forecasts, in consumption value ($ Million), sales quantity (M Units), and average selling prices (US$/K Units), 2018-2029
Global Sanitary Napkins market size and forecasts by region and country, in consumption value ($ Million), sales quantity (M Units), and average selling prices (US$/K Units), 2018-2029
Global Sanitary Napkins market size and forecasts, by Type and by Distribution Channel, in consumption value ($ Million), sales quantity (M Units), and average selling prices (US$/K Units), 2018-2029
Global Sanitary Napkins market shares of main players, shipments in revenue ($ Million), sales quantity (M Units), and ASP (US$/K Units), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Sanitary Napkins
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Sanitary Napkins market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Procter & Gamble, Kimberly-Clark, Unicharm, Hengan and Johnson & Johnson, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.
Market Segmentation
Sanitary Napkins market is split by Type and by Distribution Channel. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Distribution Channel in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Daily Use
Night Use
Market segment by Distribution Channel
Super/Hypermarkets
Convenience Store
Retail Pharmacies
Online Sales
Others
Major players covered
Procter & Gamble
Kimberly-Clark
Unicharm
Hengan
Johnson & Johnson
Essity
Baiya Corporation
Kingdom Healthcare
Kao Corporation
Jieling
Edgewell Personal Care
The Honest Company
Elleair
KleanNara
Ontex International
Corman SpA
Bjbest
TZMO
Veeda
C-BONS Holding
Zhejiang Haoyue
Fujian Hengli
Qianjin Group
Purcotton
Vinda
Henan Shulai Sanitation Products
Market segment by region, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Sanitary Napkins product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Sanitary Napkins, with price, sales, revenue and global market share of Sanitary Napkins from 2018 to 2023.
Chapter 3, the Sanitary Napkins competitive situation, sales quantity, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Sanitary Napkins breakdown data are shown at the regional level, to show the sales quantity, consumption value and growth by regions, from 2018 to 2029.
Chapter 5 and 6, to segment the sales by Type and distribution channel, with sales market share and growth rate by type, distribution channel, from 2018 to 2029.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value and market share for key countries in the world, from 2017 to 2022.and Sanitary Napkins market forecast, by regions, type and distribution channel, with sales and revenue, from 2024 to 2029.
Chapter 12, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War.
Chapter 13, the key raw materials and key suppliers, and industry chain of Sanitary Napkins.
Chapter 14 and 15, to describe Sanitary Napkins sales channel, distributors, customers, research findings and conclusion.
Index
1 Market Overview
1.1 Product Overview and Scope of Sanitary Napkins
1.2 Market Estimation Caveats and Base Year
1.3 Market Analysis by Type
1.3.1 Overview: Global Sanitary Napkins Consumption Value by Type: 2018 Versus 2022 Versus 2029
1.3.2 Daily Use
1.3.3 Night Use
1.4 Market Analysis by Distribution Channel
1.4.1 Overview: Global Sanitary Napkins Consumption Value by Distribution Channel: 2018 Versus 2022 Versus 2029
1.4.2 Super/Hypermarkets
1.4.3 Convenience Store
1.4.4 Retail Pharmacies
1.4.5 Online Sales
1.4.6 Others
1.5 Global Sanitary Napkins Market Size & Forecast
1.5.1 Global Sanitary Napkins Consumption Value (2018 & 2022 & 2029)
1.5.2 Global Sanitary Napkins Sales Quantity (2018-2029)
1.5.3 Global Sanitary Napkins Average Price (2018-2029)
2 Manufacturers Profiles
2.1 Procter & Gamble
2.1.1 Procter & Gamble Details
2.1.2 Procter & Gamble Major Business
2.1.3 Procter & Gamble Sanitary Napkins Product and Services
2.1.4 Procter & Gamble Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.1.5 Procter & Gamble Recent Developments/Updates
2.2 Kimberly-Clark
2.2.1 Kimberly-Clark Details
2.2.2 Kimberly-Clark Major Business
2.2.3 Kimberly-Clark Sanitary Napkins Product and Services
2.2.4 Kimberly-Clark Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.2.5 Kimberly-Clark Recent Developments/Updates
2.3 Unicharm
2.3.1 Unicharm Details
2.3.2 Unicharm Major Business
2.3.3 Unicharm Sanitary Napkins Product and Services
2.3.4 Unicharm Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.3.5 Unicharm Recent Developments/Updates
2.4 Hengan
2.4.1 Hengan Details
2.4.2 Hengan Major Business
2.4.3 Hengan Sanitary Napkins Product and Services
2.4.4 Hengan Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.4.5 Hengan Recent Developments/Updates
2.5 Johnson & Johnson
2.5.1 Johnson & Johnson Details
2.5.2 Johnson & Johnson Major Business
2.5.3 Johnson & Johnson Sanitary Napkins Product and Services
2.5.4 Johnson & Johnson Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.5.5 Johnson & Johnson Recent Developments/Updates
2.6 Essity
2.6.1 Essity Details
2.6.2 Essity Major Business
2.6.3 Essity Sanitary Napkins Product and Services
2.6.4 Essity Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.6.5 Essity Recent Developments/Updates
2.7 Baiya Corporation
2.7.1 Baiya Corporation Details
2.7.2 Baiya Corporation Major Business
2.7.3 Baiya Corporation Sanitary Napkins Product and Services
2.7.4 Baiya Corporation Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.7.5 Baiya Corporation Recent Developments/Updates
2.8 Kingdom Healthcare
2.8.1 Kingdom Healthcare Details
2.8.2 Kingdom Healthcare Major Business
2.8.3 Kingdom Healthcare Sanitary Napkins Product and Services
2.8.4 Kingdom Healthcare Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.8.5 Kingdom Healthcare Recent Developments/Updates
2.9 Kao Corporation
2.9.1 Kao Corporation Details
2.9.2 Kao Corporation Major Business
2.9.3 Kao Corporation Sanitary Napkins Product and Services
2.9.4 Kao Corporation Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.9.5 Kao Corporation Recent Developments/Updates
2.10 Jieling
2.10.1 Jieling Details
2.10.2 Jieling Major Business
2.10.3 Jieling Sanitary Napkins Product and Services
2.10.4 Jieling Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.10.5 Jieling Recent Developments/Updates
2.11 Edgewell Personal Care
2.11.1 Edgewell Personal Care Details
2.11.2 Edgewell Personal Care Major Business
2.11.3 Edgewell Personal Care Sanitary Napkins Product and Services
2.11.4 Edgewell Personal Care Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.11.5 Edgewell Personal Care Recent Developments/Updates
2.12 The Honest Company
2.12.1 The Honest Company Details
2.12.2 The Honest Company Major Business
2.12.3 The Honest Company Sanitary Napkins Product and Services
2.12.4 The Honest Company Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.12.5 The Honest Company Recent Developments/Updates
2.13 Elleair
2.13.1 Elleair Details
2.13.2 Elleair Major Business
2.13.3 Elleair Sanitary Napkins Product and Services
2.13.4 Elleair Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.13.5 Elleair Recent Developments/Updates
2.14 KleanNara
2.14.1 KleanNara Details
2.14.2 KleanNara Major Business
2.14.3 KleanNara Sanitary Napkins Product and Services
2.14.4 KleanNara Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.14.5 KleanNara Recent Developments/Updates
2.15 Ontex International
2.15.1 Ontex International Details
2.15.2 Ontex International Major Business
2.15.3 Ontex International Sanitary Napkins Product and Services
2.15.4 Ontex International Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.15.5 Ontex International Recent Developments/Updates
2.16 Corman SpA
2.16.1 Corman SpA Details
2.16.2 Corman SpA Major Business
2.16.3 Corman SpA Sanitary Napkins Product and Services
2.16.4 Corman SpA Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.16.5 Corman SpA Recent Developments/Updates
2.17 Bjbest
2.17.1 Bjbest Details
2.17.2 Bjbest Major Business
2.17.3 Bjbest Sanitary Napkins Product and Services
2.17.4 Bjbest Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.17.5 Bjbest Recent Developments/Updates
2.18 TZMO
2.18.1 TZMO Details
2.18.2 TZMO Major Business
2.18.3 TZMO Sanitary Napkins Product and Services
2.18.4 TZMO Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.18.5 TZMO Recent Developments/Updates
2.19 Veeda
2.19.1 Veeda Details
2.19.2 Veeda Major Business
2.19.3 Veeda Sanitary Napkins Product and Services
2.19.4 Veeda Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.19.5 Veeda Recent Developments/Updates
2.20 C-BONS Holding
2.20.1 C-BONS Holding Details
2.20.2 C-BONS Holding Major Business
2.20.3 C-BONS Holding Sanitary Napkins Product and Services
2.20.4 C-BONS Holding Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.20.5 C-BONS Holding Recent Developments/Updates
2.21 Zhejiang Haoyue
2.21.1 Zhejiang Haoyue Details
2.21.2 Zhejiang Haoyue Major Business
2.21.3 Zhejiang Haoyue Sanitary Napkins Product and Services
2.21.4 Zhejiang Haoyue Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.21.5 Zhejiang Haoyue Recent Developments/Updates
2.22 Fujian Hengli
2.22.1 Fujian Hengli Details
2.22.2 Fujian Hengli Major Business
2.22.3 Fujian Hengli Sanitary Napkins Product and Services
2.22.4 Fujian Hengli Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.22.5 Fujian Hengli Recent Developments/Updates
2.23 Qianjin Group
2.23.1 Qianjin Group Details
2.23.2 Qianjin Group Major Business
2.23.3 Qianjin Group Sanitary Napkins Product and Services
2.23.4 Qianjin Group Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.23.5 Qianjin Group Recent Developments/Updates
2.24 Purcotton
2.24.1 Purcotton Details
2.24.2 Purcotton Major Business
2.24.3 Purcotton Sanitary Napkins Product and Services
2.24.4 Purcotton Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.24.5 Purcotton Recent Developments/Updates
2.25 Vinda
2.25.1 Vinda Details
2.25.2 Vinda Major Business
2.25.3 Vinda Sanitary Napkins Product and Services
2.25.4 Vinda Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.25.5 Vinda Recent Developments/Updates
2.26 Henan Shulai Sanitation Products
2.26.1 Henan Shulai Sanitation Products Details
2.26.2 Henan Shulai Sanitation Products Major Business
2.26.3 Henan Shulai Sanitation Products Sanitary Napkins Product and Services
2.26.4 Henan Shulai Sanitation Products Sanitary Napkins Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
2.26.5 Henan Shulai Sanitation Products Recent Developments/Updates
3 Competitive Environment: Sanitary Napkins by Manufacturer
3.1 Global Sanitary Napkins Sales Quantity by Manufacturer (2018-2023)
3.2 Global Sanitary Napkins Revenue by Manufacturer (2018-2023)
3.3 Global Sanitary Napkins Average Price by Manufacturer (2018-2023)
3.4 Market Share Analysis (2022)
3.4.1 Producer Shipments of Sanitary Napkins by Manufacturer Revenue ($MM) and Market Share (%): 2022
3.4.2 Top 3 Sanitary Napkins Manufacturer Market Share in 2022
3.4.2 Top 6 Sanitary Napkins Manufacturer Market Share in 2022
3.5 Sanitary Napkins Market: Overall Company Footprint Analysis
3.5.1 Sanitary Napkins Market: Region Footprint
3.5.2 Sanitary Napkins Market: Company Product Type Footprint
3.5.3 Sanitary Napkins Market: Company Product Application Footprint
3.6 New Market Entrants and Barriers to Market Entry
3.7 Mergers, Acquisition, Agreements, and Collaborations
4 Consumption Analysis by Region
4.1 Global Sanitary Napkins Market Size by Region
4.1.1 Global Sanitary Napkins Sales Quantity by Region (2018-2029)
4.1.2 Global Sanitary Napkins Consumption Value by Region (2018-2029)
4.1.3 Global Sanitary Napkins Average Price by Region (2018-2029)
4.2 North America Sanitary Napkins Consumption Value (2018-2029)
4.3 Europe Sanitary Napkins Consumption Value (2018-2029)
4.4 Asia-Pacific Sanitary Napkins Consumption Value (2018-2029)
4.5 South America Sanitary Napkins Consumption Value (2018-2029)
4.6 Middle East and Africa Sanitary Napkins Consumption Value (2018-2029)
5 Market Segment by Type
5.1 Global Sanitary Napkins Sales Quantity by Type (2018-2029)
5.2 Global Sanitary Napkins Consumption Value by Type (2018-2029)
5.3 Global Sanitary Napkins Average Price by Type (2018-2029)
6 Market Segment by Distribution Channel
6.1 Global Sanitary Napkins Sales Quantity by Distribution Channel (2018-2029)
6.2 Global Sanitary Napkins Consumption Value by Distribution Channel (2018-2029)
6.3 Global Sanitary Napkins Average Price by Distribution Channel (2018-2029)
7 North America
7.1 North America Sanitary Napkins Sales Quantity by Type (2018-2029)
7.2 North America Sanitary Napkins Sales Quantity by Distribution Channel (2018-2029)
7.3 North America Sanitary Napkins Market Size by Country
7.3.1 North America Sanitary Napkins Sales Quantity by Country (2018-2029)
7.3.2 North America Sanitary Napkins Consumption Value by Country (2018-2029)
7.3.3 United States Market Size and Forecast (2018-2029)
7.3.4 Canada Market Size and Forecast (2018-2029)
7.3.5 Mexico Market Size and Forecast (2018-2029)
8 Europe
8.1 Europe Sanitary Napkins Sales Quantity by Type (2018-2029)
8.2 Europe Sanitary Napkins Sales Quantity by Distribution Channel (2018-2029)
8.3 Europe Sanitary Napkins Market Size by Country
8.3.1 Europe Sanitary Napkins Sales Quantity by Country (2018-2029)
8.3.2 Europe Sanitary Napkins Consumption Value by Country (2018-2029)
8.3.3 Germany Market Size and Forecast (2018-2029)
8.3.4 France Market Size and Forecast (2018-2029)
8.3.5 United Kingdom Market Size and Forecast (2018-2029)
8.3.6 Russia Market Size and Forecast (2018-2029)
8.3.7 Italy Market Size and Forecast (2018-2029)
9 Asia-Pacific
9.1 Asia-Pacific Sanitary Napkins Sales Quantity by Type (2018-2029)
9.2 Asia-Pacific Sanitary Napkins Sales Quantity by Distribution Channel (2018-2029)
9.3 Asia-Pacific Sanitary Napkins Market Size by Region
9.3.1 Asia-Pacific Sanitary Napkins Sales Quantity by Region (2018-2029)
9.3.2 Asia-Pacific Sanitary Napkins Consumption Value by Region (2018-2029)
9.3.3 China Market Size and Forecast (2018-2029)
9.3.4 Japan Market Size and Forecast (2018-2029)
9.3.5 Korea Market Size and Forecast (2018-2029)
9.3.6 India Market Size and Forecast (2018-2029)
9.3.7 Southeast Asia Market Size and Forecast (2018-2029)
9.3.8 Australia Market Size and Forecast (2018-2029)
10 South America
10.1 South America Sanitary Napkins Sales Quantity by Type (2018-2029)
10.2 South America Sanitary Napkins Sales Quantity by Distribution Channel (2018-2029)
10.3 South America Sanitary Napkins Market Size by Country
10.3.1 South America Sanitary Napkins Sales Quantity by Country (2018-2029)
10.3.2 South America Sanitary Napkins Consumption Value by Country (2018-2029)
10.3.3 Brazil Market Size and Forecast (2018-2029)
10.3.4 Argentina Market Size and Forecast (2018-2029)
11 Middle East & Africa
11.1 Middle East & Africa Sanitary Napkins Sales Quantity by Type (2018-2029)
11.2 Middle East & Africa Sanitary Napkins Sales Quantity by Distribution Channel (2018-2029)
11.3 Middle East & Africa Sanitary Napkins Market Size by Country
11.3.1 Middle East & Africa Sanitary Napkins Sales Quantity by Country (2018-2029)
11.3.2 Middle East & Africa Sanitary Napkins Consumption Value by Country (2018-2029)
11.3.3 Turkey Market Size and Forecast (2018-2029)
11.3.4 Egypt Market Size and Forecast (2018-2029)
11.3.5 Saudi Arabia Market Size and Forecast (2018-2029)
11.3.6 South Africa Market Size and Forecast (2018-2029)
12 Market Dynamics
12.1 Sanitary Napkins Market Drivers
12.2 Sanitary Napkins Market Restraints
12.3 Sanitary Napkins Trends Analysis
12.4 Porters Five Forces Analysis
12.4.1 Threat of New Entrants
12.4.2 Bargaining Power of Suppliers
12.4.3 Bargaining Power of Buyers
12.4.4 Threat of Substitutes
12.4.5 Competitive Rivalry
12.5 Influence of COVID-19 and Russia-Ukraine War
12.5.1 Influence of COVID-19
12.5.2 Influence of Russia-Ukraine War
13 Raw Material and Industry Chain
13.1 Raw Material of Sanitary Napkins and Key Manufacturers
13.2 Manufacturing Costs Percentage of Sanitary Napkins
13.3 Sanitary Napkins Production Process
13.4 Sanitary Napkins Industrial Chain
14 Shipments by Distribution Channel
14.1 Sales Channel
14.1.1 Direct to End-User
14.1.2 Distributors
14.2 Sanitary Napkins Typical Distributors
14.3 Sanitary Napkins Typical Customers
15 Research Findings and Conclusion
16 Appendix
16.1 Methodology
16.2 Research Process and Data Source
16.3 Disclaimer

Published By : GlobalInfoResearch

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