Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Smart Sports Textiles Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Apparel
1.2.3 Footwear
1.2.4 Others
1.3 Market by Application
1.3.1 Global Smart Sports Textiles Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Retail Stores
1.3.3 Supermarkets
1.3.4 Brand Outlets
1.3.5 Discount Stores
1.3.6 Online Stores
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Smart Sports Textiles Market Perspective (2020-2031)
2.2 Global Smart Sports Textiles Growth Trends by Region
2.2.1 Global Smart Sports Textiles Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Smart Sports Textiles Historic Market Size by Region (2020-2025)
2.2.3 Smart Sports Textiles Forecasted Market Size by Region (2026-2031)
2.3 Smart Sports Textiles Market Dynamics
2.3.1 Smart Sports Textiles Industry Trends
2.3.2 Smart Sports Textiles Market Drivers
2.3.3 Smart Sports Textiles Market Challenges
2.3.4 Smart Sports Textiles Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Smart Sports Textiles Players by Revenue
3.1.1 Global Top Smart Sports Textiles Players by Revenue (2020-2025)
3.1.2 Global Smart Sports Textiles Revenue Market Share by Players (2020-2025)
3.2 Global Smart Sports Textiles Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Smart Sports Textiles Revenue
3.4 Global Smart Sports Textiles Market Concentration Ratio
3.4.1 Global Smart Sports Textiles Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Smart Sports Textiles Revenue in 2024
3.5 Global Key Players of Smart Sports Textiles Head office and Area Served
3.6 Global Key Players of Smart Sports Textiles, Product and Application
3.7 Global Key Players of Smart Sports Textiles, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Smart Sports Textiles Breakdown Data by Type
4.1 Global Smart Sports Textiles Historic Market Size by Type (2020-2025)
4.2 Global Smart Sports Textiles Forecasted Market Size by Type (2026-2031)
5 Smart Sports Textiles Breakdown Data by Application
5.1 Global Smart Sports Textiles Historic Market Size by Application (2020-2025)
5.2 Global Smart Sports Textiles Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Smart Sports Textiles Market Size (2020-2031)
6.2 North America Smart Sports Textiles Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Smart Sports Textiles Market Size by Country (2020-2025)
6.4 North America Smart Sports Textiles Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Smart Sports Textiles Market Size (2020-2031)
7.2 Europe Smart Sports Textiles Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Smart Sports Textiles Market Size by Country (2020-2025)
7.4 Europe Smart Sports Textiles Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Smart Sports Textiles Market Size (2020-2031)
8.2 Asia-Pacific Smart Sports Textiles Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Smart Sports Textiles Market Size by Region (2020-2025)
8.4 Asia-Pacific Smart Sports Textiles Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Smart Sports Textiles Market Size (2020-2031)
9.2 Latin America Smart Sports Textiles Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Smart Sports Textiles Market Size by Country (2020-2025)
9.4 Latin America Smart Sports Textiles Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Smart Sports Textiles Market Size (2020-2031)
10.2 Middle East & Africa Smart Sports Textiles Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Smart Sports Textiles Market Size by Country (2020-2025)
10.4 Middle East & Africa Smart Sports Textiles Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 NIKE
11.1.1 NIKE Company Details
11.1.2 NIKE Business Overview
11.1.3 NIKE Smart Sports Textiles Introduction
11.1.4 NIKE Revenue in Smart Sports Textiles Business (2020-2025)
11.1.5 NIKE Recent Development
11.2 Under Armour
11.2.1 Under Armour Company Details
11.2.2 Under Armour Business Overview
11.2.3 Under Armour Smart Sports Textiles Introduction
11.2.4 Under Armour Revenue in Smart Sports Textiles Business (2020-2025)
11.2.5 Under Armour Recent Development
11.3 New Balance
11.3.1 New Balance Company Details
11.3.2 New Balance Business Overview
11.3.3 New Balance Smart Sports Textiles Introduction
11.3.4 New Balance Revenue in Smart Sports Textiles Business (2020-2025)
11.3.5 New Balance Recent Development
11.4 Skechers
11.4.1 Skechers Company Details
11.4.2 Skechers Business Overview
11.4.3 Skechers Smart Sports Textiles Introduction
11.4.4 Skechers Revenue in Smart Sports Textiles Business (2020-2025)
11.4.5 Skechers Recent Development
11.5 LiNing
11.5.1 LiNing Company Details
11.5.2 LiNing Business Overview
11.5.3 LiNing Smart Sports Textiles Introduction
11.5.4 LiNing Revenue in Smart Sports Textiles Business (2020-2025)
11.5.5 LiNing Recent Development
11.6 Adidas
11.6.1 Adidas Company Details
11.6.2 Adidas Business Overview
11.6.3 Adidas Smart Sports Textiles Introduction
11.6.4 Adidas Revenue in Smart Sports Textiles Business (2020-2025)
11.6.5 Adidas Recent Development
11.7 ANDL
11.7.1 ANDL Company Details
11.7.2 ANDL Business Overview
11.7.3 ANDL Smart Sports Textiles Introduction
11.7.4 ANDL Revenue in Smart Sports Textiles Business (2020-2025)
11.7.5 ANDL Recent Development
11.8 Ducere Technologies
11.8.1 Ducere Technologies Company Details
11.8.2 Ducere Technologies Business Overview
11.8.3 Ducere Technologies Smart Sports Textiles Introduction
11.8.4 Ducere Technologies Revenue in Smart Sports Textiles Business (2020-2025)
11.8.5 Ducere Technologies Recent Development
11.9 Yunduo
11.9.1 Yunduo Company Details
11.9.2 Yunduo Business Overview
11.9.3 Yunduo Smart Sports Textiles Introduction
11.9.4 Yunduo Revenue in Smart Sports Textiles Business (2020-2025)
11.9.5 Yunduo Recent Development
11.10 361 sport
11.10.1 361 sport Company Details
11.10.2 361 sport Business Overview
11.10.3 361 sport Smart Sports Textiles Introduction
11.10.4 361 sport Revenue in Smart Sports Textiles Business (2020-2025)
11.10.5 361 sport Recent Development
11.11 Daphne
11.11.1 Daphne Company Details
11.11.2 Daphne Business Overview
11.11.3 Daphne Smart Sports Textiles Introduction
11.11.4 Daphne Revenue in Smart Sports Textiles Business (2020-2025)
11.11.5 Daphne Recent Development
11.12 Stridalyzer
11.12.1 Stridalyzer Company Details
11.12.2 Stridalyzer Business Overview
11.12.3 Stridalyzer Smart Sports Textiles Introduction
11.12.4 Stridalyzer Revenue in Smart Sports Textiles Business (2020-2025)
11.12.5 Stridalyzer Recent Development
11.13 Digitsole
11.13.1 Digitsole Company Details
11.13.2 Digitsole Business Overview
11.13.3 Digitsole Smart Sports Textiles Introduction
11.13.4 Digitsole Revenue in Smart Sports Textiles Business (2020-2025)
11.13.5 Digitsole Recent Development
11.14 B-Shoe
11.14.1 B-Shoe Company Details
11.14.2 B-Shoe Business Overview
11.14.3 B-Shoe Smart Sports Textiles Introduction
11.14.4 B-Shoe Revenue in Smart Sports Textiles Business (2020-2025)
11.14.5 B-Shoe Recent Development
11.15 PUMA
11.15.1 PUMA Company Details
11.15.2 PUMA Business Overview
11.15.3 PUMA Smart Sports Textiles Introduction
11.15.4 PUMA Revenue in Smart Sports Textiles Business (2020-2025)
11.15.5 PUMA Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
List of Tables
List of Tables
Table 1. Global Smart Sports Textiles Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
Table 2. Key Players of Apparel
Table 3. Key Players of Footwear
Table 4. Key Players of Others
Table 5. Global Smart Sports Textiles Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
Table 6. Global Smart Sports Textiles Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
Table 7. Global Smart Sports Textiles Market Size by Region (2020-2025) & (US$ Million)
Table 8. Global Smart Sports Textiles Market Share by Region (2020-2025)
Table 9. Global Smart Sports Textiles Forecasted Market Size by Region (2026-2031) & (US$ Million)
Table 10. Global Smart Sports Textiles Market Share by Region (2026-2031)
Table 11. Smart Sports Textiles Market Trends
Table 12. Smart Sports Textiles Market Drivers
Table 13. Smart Sports Textiles Market Challenges
Table 14. Smart Sports Textiles Market Restraints
Table 15. Global Smart Sports Textiles Revenue by Players (2020-2025) & (US$ Million)
Table 16. Global Smart Sports Textiles Market Share by Players (2020-2025)
Table 17. Global Top Smart Sports Textiles Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Smart Sports Textiles as of 2024)
Table 18. Ranking of Global Top Smart Sports Textiles Companies by Revenue (US$ Million) in 2024
Table 19. Global 5 Largest Players Market Share by Smart Sports Textiles Revenue (CR5 and HHI) & (2020-2025)
Table 20. Global Key Players of Smart Sports Textiles, Headquarters and Area Served
Table 21. Global Key Players of Smart Sports Textiles, Product and Application
Table 22. Global Key Players of Smart Sports Textiles, Date of Enter into This Industry
Table 23. Mergers & Acquisitions, Expansion Plans
Table 24. Global Smart Sports Textiles Market Size by Type (2020-2025) & (US$ Million)
Table 25. Global Smart Sports Textiles Revenue Market Share by Type (2020-2025)
Table 26. Global Smart Sports Textiles Forecasted Market Size by Type (2026-2031) & (US$ Million)
Table 27. Global Smart Sports Textiles Revenue Market Share by Type (2026-2031)
Table 28. Global Smart Sports Textiles Market Size by Application (2020-2025) & (US$ Million)
Table 29. Global Smart Sports Textiles Revenue Market Share by Application (2020-2025)
Table 30. Global Smart Sports Textiles Forecasted Market Size by Application (2026-2031) & (US$ Million)
Table 31. Global Smart Sports Textiles Revenue Market Share by Application (2026-2031)
Table 32. North America Smart Sports Textiles Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 33. North America Smart Sports Textiles Market Size by Country (2020-2025) & (US$ Million)
Table 34. North America Smart Sports Textiles Market Size by Country (2026-2031) & (US$ Million)
Table 35. Europe Smart Sports Textiles Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 36. Europe Smart Sports Textiles Market Size by Country (2020-2025) & (US$ Million)
Table 37. Europe Smart Sports Textiles Market Size by Country (2026-2031) & (US$ Million)
Table 38. Asia-Pacific Smart Sports Textiles Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
Table 39. Asia-Pacific Smart Sports Textiles Market Size by Region (2020-2025) & (US$ Million)
Table 40. Asia-Pacific Smart Sports Textiles Market Size by Region (2026-2031) & (US$ Million)
Table 41. Latin America Smart Sports Textiles Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 42. Latin America Smart Sports Textiles Market Size by Country (2020-2025) & (US$ Million)
Table 43. Latin America Smart Sports Textiles Market Size by Country (2026-2031) & (US$ Million)
Table 44. Middle East & Africa Smart Sports Textiles Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 45. Middle East & Africa Smart Sports Textiles Market Size by Country (2020-2025) & (US$ Million)
Table 46. Middle East & Africa Smart Sports Textiles Market Size by Country (2026-2031) & (US$ Million)
Table 47. NIKE Company Details
Table 48. NIKE Business Overview
Table 49. NIKE Smart Sports Textiles Product
Table 50. NIKE Revenue in Smart Sports Textiles Business (2020-2025) & (US$ Million)
Table 51. NIKE Recent Development
Table 52. Under Armour Company Details
Table 53. Under Armour Business Overview
Table 54. Under Armour Smart Sports Textiles Product
Table 55. Under Armour Revenue in Smart Sports Textiles Business (2020-2025) & (US$ Million)
Table 56. Under Armour Recent Development
Table 57. New Balance Company Details
Table 58. New Balance Business Overview
Table 59. New Balance Smart Sports Textiles Product
Table 60. New Balance Revenue in Smart Sports Textiles Business (2020-2025) & (US$ Million)
Table 61. New Balance Recent Development
Table 62. Skechers Company Details
Table 63. Skechers Business Overview
Table 64. Skechers Smart Sports Textiles Product
Table 65. Skechers Revenue in Smart Sports Textiles Business (2020-2025) & (US$ Million)
Table 66. Skechers Recent Development
Table 67. LiNing Company Details
Table 68. LiNing Business Overview
Table 69. LiNing Smart Sports Textiles Product
Table 70. LiNing Revenue in Smart Sports Textiles Business (2020-2025) & (US$ Million)
Table 71. LiNing Recent Development
Table 72. Adidas Company Details
Table 73. Adidas Business Overview
Table 74. Adidas Smart Sports Textiles Product
Table 75. Adidas Revenue in Smart Sports Textiles Business (2020-2025) & (US$ Million)
Table 76. Adidas Recent Development
Table 77. ANDL Company Details
Table 78. ANDL Business Overview
Table 79. ANDL Smart Sports Textiles Product
Table 80. ANDL Revenue in Smart Sports Textiles Business (2020-2025) & (US$ Million)
Table 81. ANDL Recent Development
Table 82. Ducere Technologies Company Details
Table 83. Ducere Technologies Business Overview
Table 84. Ducere Technologies Smart Sports Textiles Product
Table 85. Ducere Technologies Revenue in Smart Sports Textiles Business (2020-2025) & (US$ Million)
Table 86. Ducere Technologies Recent Development
Table 87. Yunduo Company Details
Table 88. Yunduo Business Overview
Table 89. Yunduo Smart Sports Textiles Product
Table 90. Yunduo Revenue in Smart Sports Textiles Business (2020-2025) & (US$ Million)
Table 91. Yunduo Recent Development
Table 92. 361 sport Company Details
Table 93. 361 sport Business Overview
Table 94. 361 sport Smart Sports Textiles Product
Table 95. 361 sport Revenue in Smart Sports Textiles Business (2020-2025) & (US$ Million)
Table 96. 361 sport Recent Development
Table 97. Daphne Company Details
Table 98. Daphne Business Overview
Table 99. Daphne Smart Sports Textiles Product
Table 100. Daphne Revenue in Smart Sports Textiles Business (2020-2025) & (US$ Million)
Table 101. Daphne Recent Development
Table 102. Stridalyzer Company Details
Table 103. Stridalyzer Business Overview
Table 104. Stridalyzer Smart Sports Textiles Product
Table 105. Stridalyzer Revenue in Smart Sports Textiles Business (2020-2025) & (US$ Million)
Table 106. Stridalyzer Recent Development
Table 107. Digitsole Company Details
Table 108. Digitsole Business Overview
Table 109. Digitsole Smart Sports Textiles Product
Table 110. Digitsole Revenue in Smart Sports Textiles Business (2020-2025) & (US$ Million)
Table 111. Digitsole Recent Development
Table 112. B-Shoe Company Details
Table 113. B-Shoe Business Overview
Table 114. B-Shoe Smart Sports Textiles Product
Table 115. B-Shoe Revenue in Smart Sports Textiles Business (2020-2025) & (US$ Million)
Table 116. B-Shoe Recent Development
Table 117. PUMA Company Details
Table 118. PUMA Business Overview
Table 119. PUMA Smart Sports Textiles Product
Table 120. PUMA Revenue in Smart Sports Textiles Business (2020-2025) & (US$ Million)
Table 121. PUMA Recent Development
Table 122. Research Programs/Design for This Report
Table 123. Key Data Information from Secondary Sources
Table 124. Key Data Information from Primary Sources
Table 125. Authors List of This Report
List of Figures
Figure 1. Smart Sports Textiles Picture
Figure 2. Global Smart Sports Textiles Market Size Comparison by Type (2020-2031) & (US$ Million)
Figure 3. Global Smart Sports Textiles Market Share by Type: 2024 VS 2031
Figure 4. Apparel Features
Figure 5. Footwear Features
Figure 6. Others Features
Figure 7. Global Smart Sports Textiles Market Size by Application (2020-2031) & (US$ Million)
Figure 8. Global Smart Sports Textiles Market Share by Application: 2024 VS 2031
Figure 9. Retail Stores Case Studies
Figure 10. Supermarkets Case Studies
Figure 11. Brand Outlets Case Studies
Figure 12. Discount Stores Case Studies
Figure 13. Online Stores Case Studies
Figure 14. Smart Sports Textiles Report Years Considered
Figure 15. Global Smart Sports Textiles Market Size (US$ Million), Year-over-Year: 2020-2031
Figure 16. Global Smart Sports Textiles Market Size, (US$ Million), 2020 VS 2024 VS 2031
Figure 17. Global Smart Sports Textiles Market Share by Region: 2024 VS 2031
Figure 18. Global Smart Sports Textiles Market Share by Players in 2024
Figure 19. Global Top Smart Sports Textiles Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Smart Sports Textiles as of 2024)
Figure 20. The Top 10 and 5 Players Market Share by Smart Sports Textiles Revenue in 2024
Figure 21. North America Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 22. North America Smart Sports Textiles Market Share by Country (2020-2031)
Figure 23. United States Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 24. Canada Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 25. Europe Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 26. Europe Smart Sports Textiles Market Share by Country (2020-2031)
Figure 27. Germany Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 28. France Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 29. U.K. Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 30. Italy Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 31. Russia Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 32. Nordic Countries Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 33. Asia-Pacific Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 34. Asia-Pacific Smart Sports Textiles Market Share by Region (2020-2031)
Figure 35. China Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 36. Japan Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 37. South Korea Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 38. Southeast Asia Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 39. India Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 40. Australia Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 41. Latin America Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 42. Latin America Smart Sports Textiles Market Share by Country (2020-2031)
Figure 43. Mexico Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 44. Brazil Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 45. Middle East & Africa Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 46. Middle East & Africa Smart Sports Textiles Market Share by Country (2020-2031)
Figure 47. Turkey Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 48. Saudi Arabia Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 49. UAE Smart Sports Textiles Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 50. NIKE Revenue Growth Rate in Smart Sports Textiles Business (2020-2025)
Figure 51. Under Armour Revenue Growth Rate in Smart Sports Textiles Business (2020-2025)
Figure 52. New Balance Revenue Growth Rate in Smart Sports Textiles Business (2020-2025)
Figure 53. Skechers Revenue Growth Rate in Smart Sports Textiles Business (2020-2025)
Figure 54. LiNing Revenue Growth Rate in Smart Sports Textiles Business (2020-2025)
Figure 55. Adidas Revenue Growth Rate in Smart Sports Textiles Business (2020-2025)
Figure 56. ANDL Revenue Growth Rate in Smart Sports Textiles Business (2020-2025)
Figure 57. Ducere Technologies Revenue Growth Rate in Smart Sports Textiles Business (2020-2025)
Figure 58. Yunduo Revenue Growth Rate in Smart Sports Textiles Business (2020-2025)
Figure 59. 361 sport Revenue Growth Rate in Smart Sports Textiles Business (2020-2025)
Figure 60. Daphne Revenue Growth Rate in Smart Sports Textiles Business (2020-2025)
Figure 61. Stridalyzer Revenue Growth Rate in Smart Sports Textiles Business (2020-2025)
Figure 62. Digitsole Revenue Growth Rate in Smart Sports Textiles Business (2020-2025)
Figure 63. B-Shoe Revenue Growth Rate in Smart Sports Textiles Business (2020-2025)
Figure 64. PUMA Revenue Growth Rate in Smart Sports Textiles Business (2020-2025)
Figure 65. Bottom-up and Top-down Approaches for This Report
Figure 66. Data Triangulation
Figure 67. Key Executives Interviewed