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Global SMS Marketing Software Market Research Report 2024
Synopsis
SMS Marketing Software refers to a specialized category of software tools designed to facilitate businesses in creating, managing, and executing marketing campaigns through SMS (Short Message Service) messages. SMS is a widely used communication channel that allows businesses to send concise text messages directly to the mobile phones of their customers, subscribers, or target audience.
SMS Marketing Software typically offers features such as contact list management, message customization, scheduling, automation, and reporting. It enables businesses to engage with their audience in a direct and personalized manner, sending promotions, updates, alerts, confirmations, and other types of marketing messages. The goal is to leverage the immediacy and high open rates of SMS to effectively reach customers and drive desired actions, such as making a purchase, attending an event, or signing up for a service.
The global SMS Marketing Software market was valued at US$ 626 million in 2023 and is anticipated to reach US$ 1042.6 million by 2030, witnessing a CAGR of 7.2% during the forecast period 2024-2030.
What is the industry trend of this product?
As of my last knowledge update in September 2021, the SMS Marketing Software industry has been experiencing several notable trends:
a. Personalization and Automation: Businesses are increasingly using SMS Marketing Software to deliver highly personalized messages to customers. Automation features allow for sending timely messages based on customer behavior, preferences, and other data.
b. Integration with CRM and Marketing Tools: Many SMS Marketing Software solutions are being integrated with Customer Relationship Management (CRM) systems and other marketing tools, enabling businesses to streamline their communication strategies across multiple channels.
c. Compliance and Privacy: With growing concern for data privacy and stricter regulations (such as GDPR and CCPA), SMS marketers are focusing on obtaining explicit consent from recipients before sending messages and ensuring compliance with relevant regulations.
d. Rich Media Messaging: Beyond plain text, multimedia messaging is gaining traction, allowing businesses to send images, videos, GIFs, and interactive content via SMS.
e. AI and Chatbots: Some platforms are integrating artificial intelligence (AI) and chatbot capabilities into SMS Marketing Software, enabling automated two-way conversations and customer interactions.
f. Analytics and Performance Metrics: The industry is placing a stronger emphasis on providing detailed analytics and performance metrics to help businesses measure the effectiveness of their SMS marketing campaigns.
g. Cross-Channel Marketing: SMS is being used in conjunction with other marketing channels (email, social media, etc.) as part of a comprehensive cross-channel marketing strategy.
This report aims to provide a comprehensive presentation of the global market for SMS Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding SMS Marketing Software.
Report Scope
The SMS Marketing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global SMS Marketing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the SMS Marketing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
EZ Texting
SendinBlue
SimpleTexting
TextUs
Avochato
TXT180
DialMyCalls
Salesforce Mobile Studio
SlickText
Omnisend
TextMagic
Mailigen
Mobiniti
Textedly
Segment by Type
Cloud Based
Web Based
Segment by Application
SMEs
Large Enterprises
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of SMS Marketing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
SMS Marketing Software refers to a specialized category of software tools designed to facilitate businesses in creating, managing, and executing marketing campaigns through SMS (Short Message Service) messages. SMS is a widely used communication channel that allows businesses to send concise text messages directly to the mobile phones of their customers, subscribers, or target audience.
SMS Marketing Software typically offers features such as contact list management, message customization, scheduling, automation, and reporting. It enables businesses to engage with their audience in a direct and personalized manner, sending promotions, updates, alerts, confirmations, and other types of marketing messages. The goal is to leverage the immediacy and high open rates of SMS to effectively reach customers and drive desired actions, such as making a purchase, attending an event, or signing up for a service.
The global SMS Marketing Software market was valued at US$ 626 million in 2023 and is anticipated to reach US$ 1042.6 million by 2030, witnessing a CAGR of 7.2% during the forecast period 2024-2030.
What is the industry trend of this product?
As of my last knowledge update in September 2021, the SMS Marketing Software industry has been experiencing several notable trends:
a. Personalization and Automation: Businesses are increasingly using SMS Marketing Software to deliver highly personalized messages to customers. Automation features allow for sending timely messages based on customer behavior, preferences, and other data.
b. Integration with CRM and Marketing Tools: Many SMS Marketing Software solutions are being integrated with Customer Relationship Management (CRM) systems and other marketing tools, enabling businesses to streamline their communication strategies across multiple channels.
c. Compliance and Privacy: With growing concern for data privacy and stricter regulations (such as GDPR and CCPA), SMS marketers are focusing on obtaining explicit consent from recipients before sending messages and ensuring compliance with relevant regulations.
d. Rich Media Messaging: Beyond plain text, multimedia messaging is gaining traction, allowing businesses to send images, videos, GIFs, and interactive content via SMS.
e. AI and Chatbots: Some platforms are integrating artificial intelligence (AI) and chatbot capabilities into SMS Marketing Software, enabling automated two-way conversations and customer interactions.
f. Analytics and Performance Metrics: The industry is placing a stronger emphasis on providing detailed analytics and performance metrics to help businesses measure the effectiveness of their SMS marketing campaigns.
g. Cross-Channel Marketing: SMS is being used in conjunction with other marketing channels (email, social media, etc.) as part of a comprehensive cross-channel marketing strategy.
This report aims to provide a comprehensive presentation of the global market for SMS Marketing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding SMS Marketing Software.
Report Scope
The SMS Marketing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global SMS Marketing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the SMS Marketing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
EZ Texting
SendinBlue
SimpleTexting
TextUs
Avochato
TXT180
DialMyCalls
Salesforce Mobile Studio
SlickText
Omnisend
TextMagic
Mailigen
Mobiniti
Textedly
Segment by Type
Cloud Based
Web Based
Segment by Application
SMEs
Large Enterprises
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of SMS Marketing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global SMS Marketing Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud Based
1.2.3 Web Based
1.3 Market by Application
1.3.1 Global SMS Marketing Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 SMEs
1.3.3 Large Enterprises
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global SMS Marketing Software Market Perspective (2019-2030)
2.2 SMS Marketing Software Growth Trends by Region
2.2.1 Global SMS Marketing Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 SMS Marketing Software Historic Market Size by Region (2019-2024)
2.2.3 SMS Marketing Software Forecasted Market Size by Region (2025-2030)
2.3 SMS Marketing Software Market Dynamics
2.3.1 SMS Marketing Software Industry Trends
2.3.2 SMS Marketing Software Market Drivers
2.3.3 SMS Marketing Software Market Challenges
2.3.4 SMS Marketing Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top SMS Marketing Software Players by Revenue
3.1.1 Global Top SMS Marketing Software Players by Revenue (2019-2024)
3.1.2 Global SMS Marketing Software Revenue Market Share by Players (2019-2024)
3.2 Global SMS Marketing Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by SMS Marketing Software Revenue
3.4 Global SMS Marketing Software Market Concentration Ratio
3.4.1 Global SMS Marketing Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by SMS Marketing Software Revenue in 2023
3.5 SMS Marketing Software Key Players Head office and Area Served
3.6 Key Players SMS Marketing Software Product Solution and Service
3.7 Date of Enter into SMS Marketing Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 SMS Marketing Software Breakdown Data by Type
4.1 Global SMS Marketing Software Historic Market Size by Type (2019-2024)
4.2 Global SMS Marketing Software Forecasted Market Size by Type (2025-2030)
5 SMS Marketing Software Breakdown Data by Application
5.1 Global SMS Marketing Software Historic Market Size by Application (2019-2024)
5.2 Global SMS Marketing Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America SMS Marketing Software Market Size (2019-2030)
6.2 North America SMS Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America SMS Marketing Software Market Size by Country (2019-2024)
6.4 North America SMS Marketing Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe SMS Marketing Software Market Size (2019-2030)
7.2 Europe SMS Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe SMS Marketing Software Market Size by Country (2019-2024)
7.4 Europe SMS Marketing Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific SMS Marketing Software Market Size (2019-2030)
8.2 Asia-Pacific SMS Marketing Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific SMS Marketing Software Market Size by Region (2019-2024)
8.4 Asia-Pacific SMS Marketing Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America SMS Marketing Software Market Size (2019-2030)
9.2 Latin America SMS Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America SMS Marketing Software Market Size by Country (2019-2024)
9.4 Latin America SMS Marketing Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa SMS Marketing Software Market Size (2019-2030)
10.2 Middle East & Africa SMS Marketing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa SMS Marketing Software Market Size by Country (2019-2024)
10.4 Middle East & Africa SMS Marketing Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 EZ Texting
11.1.1 EZ Texting Company Detail
11.1.2 EZ Texting Business Overview
11.1.3 EZ Texting SMS Marketing Software Introduction
11.1.4 EZ Texting Revenue in SMS Marketing Software Business (2019-2024)
11.1.5 EZ Texting Recent Development
11.2 SendinBlue
11.2.1 SendinBlue Company Detail
11.2.2 SendinBlue Business Overview
11.2.3 SendinBlue SMS Marketing Software Introduction
11.2.4 SendinBlue Revenue in SMS Marketing Software Business (2019-2024)
11.2.5 SendinBlue Recent Development
11.3 SimpleTexting
11.3.1 SimpleTexting Company Detail
11.3.2 SimpleTexting Business Overview
11.3.3 SimpleTexting SMS Marketing Software Introduction
11.3.4 SimpleTexting Revenue in SMS Marketing Software Business (2019-2024)
11.3.5 SimpleTexting Recent Development
11.4 TextUs
11.4.1 TextUs Company Detail
11.4.2 TextUs Business Overview
11.4.3 TextUs SMS Marketing Software Introduction
11.4.4 TextUs Revenue in SMS Marketing Software Business (2019-2024)
11.4.5 TextUs Recent Development
11.5 Avochato
11.5.1 Avochato Company Detail
11.5.2 Avochato Business Overview
11.5.3 Avochato SMS Marketing Software Introduction
11.5.4 Avochato Revenue in SMS Marketing Software Business (2019-2024)
11.5.5 Avochato Recent Development
11.6 TXT180
11.6.1 TXT180 Company Detail
11.6.2 TXT180 Business Overview
11.6.3 TXT180 SMS Marketing Software Introduction
11.6.4 TXT180 Revenue in SMS Marketing Software Business (2019-2024)
11.6.5 TXT180 Recent Development
11.7 DialMyCalls
11.7.1 DialMyCalls Company Detail
11.7.2 DialMyCalls Business Overview
11.7.3 DialMyCalls SMS Marketing Software Introduction
11.7.4 DialMyCalls Revenue in SMS Marketing Software Business (2019-2024)
11.7.5 DialMyCalls Recent Development
11.8 Salesforce Mobile Studio
11.8.1 Salesforce Mobile Studio Company Detail
11.8.2 Salesforce Mobile Studio Business Overview
11.8.3 Salesforce Mobile Studio SMS Marketing Software Introduction
11.8.4 Salesforce Mobile Studio Revenue in SMS Marketing Software Business (2019-2024)
11.8.5 Salesforce Mobile Studio Recent Development
11.9 SlickText
11.9.1 SlickText Company Detail
11.9.2 SlickText Business Overview
11.9.3 SlickText SMS Marketing Software Introduction
11.9.4 SlickText Revenue in SMS Marketing Software Business (2019-2024)
11.9.5 SlickText Recent Development
11.10 Omnisend
11.10.1 Omnisend Company Detail
11.10.2 Omnisend Business Overview
11.10.3 Omnisend SMS Marketing Software Introduction
11.10.4 Omnisend Revenue in SMS Marketing Software Business (2019-2024)
11.10.5 Omnisend Recent Development
11.11 TextMagic
11.11.1 TextMagic Company Detail
11.11.2 TextMagic Business Overview
11.11.3 TextMagic SMS Marketing Software Introduction
11.11.4 TextMagic Revenue in SMS Marketing Software Business (2019-2024)
11.11.5 TextMagic Recent Development
11.12 Mailigen
11.12.1 Mailigen Company Detail
11.12.2 Mailigen Business Overview
11.12.3 Mailigen SMS Marketing Software Introduction
11.12.4 Mailigen Revenue in SMS Marketing Software Business (2019-2024)
11.12.5 Mailigen Recent Development
11.13 Mobiniti
11.13.1 Mobiniti Company Detail
11.13.2 Mobiniti Business Overview
11.13.3 Mobiniti SMS Marketing Software Introduction
11.13.4 Mobiniti Revenue in SMS Marketing Software Business (2019-2024)
11.13.5 Mobiniti Recent Development
11.14 Textedly
11.14.1 Textedly Company Detail
11.14.2 Textedly Business Overview
11.14.3 Textedly SMS Marketing Software Introduction
11.14.4 Textedly Revenue in SMS Marketing Software Business (2019-2024)
11.14.5 Textedly Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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