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Synopsis
The social media advertisement market consists of promotional activities to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. Social media advertising or marketing includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram in order to accomplish marketing and branding goals. It comprises activities such as image updates, posting text, videos, and other content that driver user engagement.
The global Social Advertising Software market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North America market was the largest market for social media advertisement in 2019. Asia Pacific is expected to be the fastest-growing market during the forecast period.The advancement in technology is a major trend in the social media advertising market. Social media is likely to experience an increase in the adoption of technologies such as virtual reality (VR) and augmented reality (AR). These technologies help a social media advertising company to enhance their product appearance in order to attract more users. For instance, Sephora has incorporated AR features on its Facebook page to enhance user experience. Through this, a user can try different products and know if it works for them. This advancement will draw more audience and affect social media advertising positively.
This report aims to provide a comprehensive presentation of the global market for Social Advertising Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Social Advertising Software.
Report Scope
The Social Advertising Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Social Advertising Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Social Advertising Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Social Advertising Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Social Advertising Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud-Based
1.2.3 On-Premises
1.3 Market by Application
1.3.1 Global Social Advertising Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Small Business
1.3.3 Medium Business
1.3.4 Large Enterprises
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Social Advertising Software Market Perspective (2019-2030)
2.2 Social Advertising Software Growth Trends by Region
2.2.1 Global Social Advertising Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Social Advertising Software Historic Market Size by Region (2019-2024)
2.2.3 Social Advertising Software Forecasted Market Size by Region (2025-2030)
2.3 Social Advertising Software Market Dynamics
2.3.1 Social Advertising Software Industry Trends
2.3.2 Social Advertising Software Market Drivers
2.3.3 Social Advertising Software Market Challenges
2.3.4 Social Advertising Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Social Advertising Software Players by Revenue
3.1.1 Global Top Social Advertising Software Players by Revenue (2019-2024)
3.1.2 Global Social Advertising Software Revenue Market Share by Players (2019-2024)
3.2 Global Social Advertising Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Social Advertising Software Revenue
3.4 Global Social Advertising Software Market Concentration Ratio
3.4.1 Global Social Advertising Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Social Advertising Software Revenue in 2023
3.5 Social Advertising Software Key Players Head office and Area Served
3.6 Key Players Social Advertising Software Product Solution and Service
3.7 Date of Enter into Social Advertising Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Social Advertising Software Breakdown Data by Type
4.1 Global Social Advertising Software Historic Market Size by Type (2019-2024)
4.2 Global Social Advertising Software Forecasted Market Size by Type (2025-2030)
5 Social Advertising Software Breakdown Data by Application
5.1 Global Social Advertising Software Historic Market Size by Application (2019-2024)
5.2 Global Social Advertising Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Social Advertising Software Market Size (2019-2030)
6.2 North America Social Advertising Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Social Advertising Software Market Size by Country (2019-2024)
6.4 North America Social Advertising Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Social Advertising Software Market Size (2019-2030)
7.2 Europe Social Advertising Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Social Advertising Software Market Size by Country (2019-2024)
7.4 Europe Social Advertising Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Social Advertising Software Market Size (2019-2030)
8.2 Asia-Pacific Social Advertising Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Social Advertising Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Social Advertising Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Social Advertising Software Market Size (2019-2030)
9.2 Latin America Social Advertising Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Social Advertising Software Market Size by Country (2019-2024)
9.4 Latin America Social Advertising Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Social Advertising Software Market Size (2019-2030)
10.2 Middle East & Africa Social Advertising Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Social Advertising Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Social Advertising Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Twitter
11.1.1 Twitter Company Detail
11.1.2 Twitter Business Overview
11.1.3 Twitter Social Advertising Software Introduction
11.1.4 Twitter Revenue in Social Advertising Software Business (2019-2024)
11.1.5 Twitter Recent Development
11.2 AdRoll
11.2.1 AdRoll Company Detail
11.2.2 AdRoll Business Overview
11.2.3 AdRoll Social Advertising Software Introduction
11.2.4 AdRoll Revenue in Social Advertising Software Business (2019-2024)
11.2.5 AdRoll Recent Development
11.3 Facebook
11.3.1 Facebook Company Detail
11.3.2 Facebook Business Overview
11.3.3 Facebook Social Advertising Software Introduction
11.3.4 Facebook Revenue in Social Advertising Software Business (2019-2024)
11.3.5 Facebook Recent Development
11.4 MediaMath
11.4.1 MediaMath Company Detail
11.4.2 MediaMath Business Overview
11.4.3 MediaMath Social Advertising Software Introduction
11.4.4 MediaMath Revenue in Social Advertising Software Business (2019-2024)
11.4.5 MediaMath Recent Development
11.5 Marin Software
11.5.1 Marin Software Company Detail
11.5.2 Marin Software Business Overview
11.5.3 Marin Software Social Advertising Software Introduction
11.5.4 Marin Software Revenue in Social Advertising Software Business (2019-2024)
11.5.5 Marin Software Recent Development
11.6 Kenshoo
11.6.1 Kenshoo Company Detail
11.6.2 Kenshoo Business Overview
11.6.3 Kenshoo Social Advertising Software Introduction
11.6.4 Kenshoo Revenue in Social Advertising Software Business (2019-2024)
11.6.5 Kenshoo Recent Development
11.7 Adobe
11.7.1 Adobe Company Detail
11.7.2 Adobe Business Overview
11.7.3 Adobe Social Advertising Software Introduction
11.7.4 Adobe Revenue in Social Advertising Software Business (2019-2024)
11.7.5 Adobe Recent Development
11.8 Sprinklr
11.8.1 Sprinklr Company Detail
11.8.2 Sprinklr Business Overview
11.8.3 Sprinklr Social Advertising Software Introduction
11.8.4 Sprinklr Revenue in Social Advertising Software Business (2019-2024)
11.8.5 Sprinklr Recent Development
11.9 LinkedIn
11.9.1 LinkedIn Company Detail
11.9.2 LinkedIn Business Overview
11.9.3 LinkedIn Social Advertising Software Introduction
11.9.4 LinkedIn Revenue in Social Advertising Software Business (2019-2024)
11.9.5 LinkedIn Recent Development
11.10 4C Insights
11.10.1 4C Insights Company Detail
11.10.2 4C Insights Business Overview
11.10.3 4C Insights Social Advertising Software Introduction
11.10.4 4C Insights Revenue in Social Advertising Software Business (2019-2024)
11.10.5 4C Insights Recent Development
11.11 Advertising Studio
11.11.1 Advertising Studio Company Detail
11.11.2 Advertising Studio Business Overview
11.11.3 Advertising Studio Social Advertising Software Introduction
11.11.4 Advertising Studio Revenue in Social Advertising Software Business (2019-2024)
11.11.5 Advertising Studio Recent Development
11.12 Needls
11.12.1 Needls Company Detail
11.12.2 Needls Business Overview
11.12.3 Needls Social Advertising Software Introduction
11.12.4 Needls Revenue in Social Advertising Software Business (2019-2024)
11.12.5 Needls Recent Development
11.13 WordStream
11.13.1 WordStream Company Detail
11.13.2 WordStream Business Overview
11.13.3 WordStream Social Advertising Software Introduction
11.13.4 WordStream Revenue in Social Advertising Software Business (2019-2024)
11.13.5 WordStream Recent Development
11.14 FastTony
11.14.1 FastTony Company Detail
11.14.2 FastTony Business Overview
11.14.3 FastTony Social Advertising Software Introduction
11.14.4 FastTony Revenue in Social Advertising Software Business (2019-2024)
11.14.5 FastTony Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research