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Global Social Media Advertising Software Market Research Report 2024
Synopsis
Social Media Advertising Software refers to a specific type of software or tools designed to facilitate planning, creation, execution, and analysis of advertising campaigns on various social media platforms. It provides features and capabilities to target specific audiences, create engaging ad content, manage ad placements and budgets, schedule and optimize campaigns, track performance metrics, and generate reports. Social Media Advertising Software enables businesses to reach a wider audience and promote their products or services effectively on popular social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, resulting in increased brand visibility, customer engagement, and potential conversions.
The global Social Media Advertising Software market was valued at US$ 2415 million in 2023 and is anticipated to reach US$ 4429.9 million by 2030, witnessing a CAGR of 8.9% during the forecast period 2024-2030.
The industry trend for Social Media Advertising Software is centered around enhanced audience targeting, automation, and integration with other marketing technologies. There is an increasing focus on leveraging artificial intelligence and machine learning algorithms to improve ad targeting and personalization. Automation of ad creation, bidding, and campaign optimization is gaining traction, allowing marketers to efficiently manage large-scale social media advertising efforts. Integration with customer relationship management (CRM) systems, marketing automation platforms, and data analytics tools is becoming prominent, enabling seamless data exchange and advanced campaign performance analysis. Additionally, there is a growing emphasis on mobile-friendly advertising formats and incorporating emerging social media platforms into software solutions to meet the evolving advertising needs of businesses.
This report aims to provide a comprehensive presentation of the global market for Social Media Advertising Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Social Media Advertising Software.
Report Scope
The Social Media Advertising Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Social Media Advertising Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Social Media Advertising Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Mailchimp
HubSpot
Smartly.io
Facebook for Business
WordStream
AdRoll
4C
Constant Contact
Criteo
OutboundEngine
Salesforce Advertising Studio
AdStage
Kenshoo
AdHawk
Acquisio
SOCi
Liquidus
Marin Software
MediaMath
Adobe Advertising Cloud
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Social Media Advertising Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Social Media Advertising Software refers to a specific type of software or tools designed to facilitate planning, creation, execution, and analysis of advertising campaigns on various social media platforms. It provides features and capabilities to target specific audiences, create engaging ad content, manage ad placements and budgets, schedule and optimize campaigns, track performance metrics, and generate reports. Social Media Advertising Software enables businesses to reach a wider audience and promote their products or services effectively on popular social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, resulting in increased brand visibility, customer engagement, and potential conversions.
The global Social Media Advertising Software market was valued at US$ 2415 million in 2023 and is anticipated to reach US$ 4429.9 million by 2030, witnessing a CAGR of 8.9% during the forecast period 2024-2030.
The industry trend for Social Media Advertising Software is centered around enhanced audience targeting, automation, and integration with other marketing technologies. There is an increasing focus on leveraging artificial intelligence and machine learning algorithms to improve ad targeting and personalization. Automation of ad creation, bidding, and campaign optimization is gaining traction, allowing marketers to efficiently manage large-scale social media advertising efforts. Integration with customer relationship management (CRM) systems, marketing automation platforms, and data analytics tools is becoming prominent, enabling seamless data exchange and advanced campaign performance analysis. Additionally, there is a growing emphasis on mobile-friendly advertising formats and incorporating emerging social media platforms into software solutions to meet the evolving advertising needs of businesses.
This report aims to provide a comprehensive presentation of the global market for Social Media Advertising Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Social Media Advertising Software.
Report Scope
The Social Media Advertising Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Social Media Advertising Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Social Media Advertising Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Mailchimp
HubSpot
Smartly.io
Facebook for Business
WordStream
AdRoll
4C
Constant Contact
Criteo
OutboundEngine
Salesforce Advertising Studio
AdStage
Kenshoo
AdHawk
Acquisio
SOCi
Liquidus
Marin Software
MediaMath
Adobe Advertising Cloud
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Social Media Advertising Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Social Media Advertising Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud Based
1.2.3 Web Based
1.3 Market by Application
1.3.1 Global Social Media Advertising Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Social Media Advertising Software Market Perspective (2019-2030)
2.2 Social Media Advertising Software Growth Trends by Region
2.2.1 Global Social Media Advertising Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Social Media Advertising Software Historic Market Size by Region (2019-2024)
2.2.3 Social Media Advertising Software Forecasted Market Size by Region (2025-2030)
2.3 Social Media Advertising Software Market Dynamics
2.3.1 Social Media Advertising Software Industry Trends
2.3.2 Social Media Advertising Software Market Drivers
2.3.3 Social Media Advertising Software Market Challenges
2.3.4 Social Media Advertising Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Social Media Advertising Software Players by Revenue
3.1.1 Global Top Social Media Advertising Software Players by Revenue (2019-2024)
3.1.2 Global Social Media Advertising Software Revenue Market Share by Players (2019-2024)
3.2 Global Social Media Advertising Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Social Media Advertising Software Revenue
3.4 Global Social Media Advertising Software Market Concentration Ratio
3.4.1 Global Social Media Advertising Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Social Media Advertising Software Revenue in 2023
3.5 Social Media Advertising Software Key Players Head office and Area Served
3.6 Key Players Social Media Advertising Software Product Solution and Service
3.7 Date of Enter into Social Media Advertising Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Social Media Advertising Software Breakdown Data by Type
4.1 Global Social Media Advertising Software Historic Market Size by Type (2019-2024)
4.2 Global Social Media Advertising Software Forecasted Market Size by Type (2025-2030)
5 Social Media Advertising Software Breakdown Data by Application
5.1 Global Social Media Advertising Software Historic Market Size by Application (2019-2024)
5.2 Global Social Media Advertising Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Social Media Advertising Software Market Size (2019-2030)
6.2 North America Social Media Advertising Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Social Media Advertising Software Market Size by Country (2019-2024)
6.4 North America Social Media Advertising Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Social Media Advertising Software Market Size (2019-2030)
7.2 Europe Social Media Advertising Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Social Media Advertising Software Market Size by Country (2019-2024)
7.4 Europe Social Media Advertising Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Social Media Advertising Software Market Size (2019-2030)
8.2 Asia-Pacific Social Media Advertising Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Social Media Advertising Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Social Media Advertising Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Social Media Advertising Software Market Size (2019-2030)
9.2 Latin America Social Media Advertising Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Social Media Advertising Software Market Size by Country (2019-2024)
9.4 Latin America Social Media Advertising Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Social Media Advertising Software Market Size (2019-2030)
10.2 Middle East & Africa Social Media Advertising Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Social Media Advertising Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Social Media Advertising Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Mailchimp
11.1.1 Mailchimp Company Detail
11.1.2 Mailchimp Business Overview
11.1.3 Mailchimp Social Media Advertising Software Introduction
11.1.4 Mailchimp Revenue in Social Media Advertising Software Business (2019-2024)
11.1.5 Mailchimp Recent Development
11.2 HubSpot
11.2.1 HubSpot Company Detail
11.2.2 HubSpot Business Overview
11.2.3 HubSpot Social Media Advertising Software Introduction
11.2.4 HubSpot Revenue in Social Media Advertising Software Business (2019-2024)
11.2.5 HubSpot Recent Development
11.3 Smartly.io
11.3.1 Smartly.io Company Detail
11.3.2 Smartly.io Business Overview
11.3.3 Smartly.io Social Media Advertising Software Introduction
11.3.4 Smartly.io Revenue in Social Media Advertising Software Business (2019-2024)
11.3.5 Smartly.io Recent Development
11.4 Facebook for Business
11.4.1 Facebook for Business Company Detail
11.4.2 Facebook for Business Business Overview
11.4.3 Facebook for Business Social Media Advertising Software Introduction
11.4.4 Facebook for Business Revenue in Social Media Advertising Software Business (2019-2024)
11.4.5 Facebook for Business Recent Development
11.5 WordStream
11.5.1 WordStream Company Detail
11.5.2 WordStream Business Overview
11.5.3 WordStream Social Media Advertising Software Introduction
11.5.4 WordStream Revenue in Social Media Advertising Software Business (2019-2024)
11.5.5 WordStream Recent Development
11.6 AdRoll
11.6.1 AdRoll Company Detail
11.6.2 AdRoll Business Overview
11.6.3 AdRoll Social Media Advertising Software Introduction
11.6.4 AdRoll Revenue in Social Media Advertising Software Business (2019-2024)
11.6.5 AdRoll Recent Development
11.7 4C
11.7.1 4C Company Detail
11.7.2 4C Business Overview
11.7.3 4C Social Media Advertising Software Introduction
11.7.4 4C Revenue in Social Media Advertising Software Business (2019-2024)
11.7.5 4C Recent Development
11.8 Constant Contact
11.8.1 Constant Contact Company Detail
11.8.2 Constant Contact Business Overview
11.8.3 Constant Contact Social Media Advertising Software Introduction
11.8.4 Constant Contact Revenue in Social Media Advertising Software Business (2019-2024)
11.8.5 Constant Contact Recent Development
11.9 Criteo
11.9.1 Criteo Company Detail
11.9.2 Criteo Business Overview
11.9.3 Criteo Social Media Advertising Software Introduction
11.9.4 Criteo Revenue in Social Media Advertising Software Business (2019-2024)
11.9.5 Criteo Recent Development
11.10 OutboundEngine
11.10.1 OutboundEngine Company Detail
11.10.2 OutboundEngine Business Overview
11.10.3 OutboundEngine Social Media Advertising Software Introduction
11.10.4 OutboundEngine Revenue in Social Media Advertising Software Business (2019-2024)
11.10.5 OutboundEngine Recent Development
11.11 Salesforce Advertising Studio
11.11.1 Salesforce Advertising Studio Company Detail
11.11.2 Salesforce Advertising Studio Business Overview
11.11.3 Salesforce Advertising Studio Social Media Advertising Software Introduction
11.11.4 Salesforce Advertising Studio Revenue in Social Media Advertising Software Business (2019-2024)
11.11.5 Salesforce Advertising Studio Recent Development
11.12 AdStage
11.12.1 AdStage Company Detail
11.12.2 AdStage Business Overview
11.12.3 AdStage Social Media Advertising Software Introduction
11.12.4 AdStage Revenue in Social Media Advertising Software Business (2019-2024)
11.12.5 AdStage Recent Development
11.13 Kenshoo
11.13.1 Kenshoo Company Detail
11.13.2 Kenshoo Business Overview
11.13.3 Kenshoo Social Media Advertising Software Introduction
11.13.4 Kenshoo Revenue in Social Media Advertising Software Business (2019-2024)
11.13.5 Kenshoo Recent Development
11.14 AdHawk
11.14.1 AdHawk Company Detail
11.14.2 AdHawk Business Overview
11.14.3 AdHawk Social Media Advertising Software Introduction
11.14.4 AdHawk Revenue in Social Media Advertising Software Business (2019-2024)
11.14.5 AdHawk Recent Development
11.15 Acquisio
11.15.1 Acquisio Company Detail
11.15.2 Acquisio Business Overview
11.15.3 Acquisio Social Media Advertising Software Introduction
11.15.4 Acquisio Revenue in Social Media Advertising Software Business (2019-2024)
11.15.5 Acquisio Recent Development
11.16 SOCi
11.16.1 SOCi Company Detail
11.16.2 SOCi Business Overview
11.16.3 SOCi Social Media Advertising Software Introduction
11.16.4 SOCi Revenue in Social Media Advertising Software Business (2019-2024)
11.16.5 SOCi Recent Development
11.17 Liquidus
11.17.1 Liquidus Company Detail
11.17.2 Liquidus Business Overview
11.17.3 Liquidus Social Media Advertising Software Introduction
11.17.4 Liquidus Revenue in Social Media Advertising Software Business (2019-2024)
11.17.5 Liquidus Recent Development
11.18 Marin Software
11.18.1 Marin Software Company Detail
11.18.2 Marin Software Business Overview
11.18.3 Marin Software Social Media Advertising Software Introduction
11.18.4 Marin Software Revenue in Social Media Advertising Software Business (2019-2024)
11.18.5 Marin Software Recent Development
11.19 MediaMath
11.19.1 MediaMath Company Detail
11.19.2 MediaMath Business Overview
11.19.3 MediaMath Social Media Advertising Software Introduction
11.19.4 MediaMath Revenue in Social Media Advertising Software Business (2019-2024)
11.19.5 MediaMath Recent Development
11.20 Adobe Advertising Cloud
11.20.1 Adobe Advertising Cloud Company Detail
11.20.2 Adobe Advertising Cloud Business Overview
11.20.3 Adobe Advertising Cloud Social Media Advertising Software Introduction
11.20.4 Adobe Advertising Cloud Revenue in Social Media Advertising Software Business (2019-2024)
11.20.5 Adobe Advertising Cloud Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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