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Global Social Media Analytics Market Research Report 2024

Global Social Media Analytics Market Research Report 2024

Publishing Date : Jan, 2024

License Type :
 

Report Code : 1704256

No of Pages : 97

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The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.

Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

Social media analytics is considered the basic foundation for enabling an enterprises to:
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.

• Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.

The global Social Media Analytics market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.

The largest application of North America Social Media Analytics market is Customer Behavioral Analysis, with a share more than 25%, followed by Customer Segmentation and Targeting and Competitor Benchmarking, both share are nearly 35%. Retail is the largest end user, with over than 40% market share.

This report aims to provide a comprehensive presentation of the global market for Social Media Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Social Media Analytics.

Report Scope

The Social Media Analytics market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Social Media Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided. 

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Social Media Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.

Market Segmentation

By Company

  • IBM
  •  Oracle
  •  Salesforce
  •  Adobe Systems
  •  SAS Institute
  •  Clarabridge
  •  Netbase Solutions
  •  Brandwatch
  •  Talkwalker
  •  GoodData
  •  Crimson Hexagon
  •  Simply Measured
  •  Sysomos
  •  Digimind
  •  Unmetric
  •  Cision US

By Type

  • Customer Segmentation and Targeting
  • Multichannel Campaign Management
  • Competitor Benchmarking
  • Customer Behavioral Analysis
  • Marketing Measurement

By Application

  • Banking, Financial Services and Insurance (BFSI)
  • Telecommunications and IT
  • Retail
  • Healthcare
  • Government
  • Media and Entertainment
  • Transportation and Logistics
  • Others

Consumption by Region

  • North America (United States, Canada)
  • Europe (Germany, France, U.K., Italy, Netherlands)
  • Asia-Pacific (China, Japan, South Korea, China Taiwan, Southeast Asia, India)
  • Latin America, Middle East & Africa (Latin America, Mexico, Brazil, Turkey)

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Social Media Analytics companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

 1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Social Media Analytics Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
        1.2.2 Customer Segmentation and Targeting
        1.2.3 Multichannel Campaign Management
        1.2.4 Competitor Benchmarking
        1.2.5 Customer Behavioral Analysis
        1.2.6 Marketing Measurement
    1.3 Market by Application
        1.3.1 Global Social Media Analytics Market Growth by Application: 2019 VS 2023 VS 2030
        1.3.2 Banking, Financial Services and Insurance (BFSI)
        1.3.3 Telecommunications and IT
        1.3.4 Retail
        1.3.5 Healthcare
        1.3.6 Government
        1.3.7 Media and Entertainment
        1.3.8 Transportation and Logistics
        1.3.9 Others
    1.4 Study Objectives
    1.5 Years Considered
    1.6 Years Considered

 2 Global Growth Trends
    2.1 Global Social Media Analytics Market Perspective (2019-2030)
    2.2 Social Media Analytics Growth Trends by Region
        2.2.1 Global Social Media Analytics Market Size by Region: 2019 VS 2023 VS 2030
        2.2.2 Social Media Analytics Historic Market Size by Region (2019-2024)
        2.2.3 Social Media Analytics Forecasted Market Size by Region (2025-2030)
    2.3 Social Media Analytics Market Dynamics
        2.3.1 Social Media Analytics Industry Trends
        2.3.2 Social Media Analytics Market Drivers
        2.3.3 Social Media Analytics Market Challenges
        2.3.4 Social Media Analytics Market Restraints

 3 Competition Landscape by Key Players
    3.1 Global Top Social Media Analytics Players by Revenue
        3.1.1 Global Top Social Media Analytics Players by Revenue (2019-2024)
        3.1.2 Global Social Media Analytics Revenue Market Share by Players (2019-2024)
    3.2 Global Social Media Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Social Media Analytics Revenue
    3.4 Global Social Media Analytics Market Concentration Ratio
        3.4.1 Global Social Media Analytics Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Social Media Analytics Revenue in 2023
    3.5 Social Media Analytics Key Players Head office and Area Served
    3.6 Key Players Social Media Analytics Product Solution and Service
    3.7 Date of Enter into Social Media Analytics Market
    3.8 Mergers & Acquisitions, Expansion Plans

 4 Social Media Analytics Breakdown Data by Type
    4.1 Global Social Media Analytics Historic Market Size by Type (2019-2024)
    4.2 Global Social Media Analytics Forecasted Market Size by Type (2025-2030)

 5 Social Media Analytics Breakdown Data by Application
    5.1 Global Social Media Analytics Historic Market Size by Application (2019-2024)
    5.2 Global Social Media Analytics Forecasted Market Size by Application (2025-2030)

 6 North America
    6.1 North America Social Media Analytics Market Size (2019-2030)
    6.2 North America Social Media Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
    6.3 North America Social Media Analytics Market Size by Country (2019-2024)
    6.4 North America Social Media Analytics Market Size by Country (2025-2030)
    6.5 United States
    6.6 Canada

 7 Europe
    7.1 Europe Social Media Analytics Market Size (2019-2030)
    7.2 Europe Social Media Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
    7.3 Europe Social Media Analytics Market Size by Country (2019-2024)
    7.4 Europe Social Media Analytics Market Size by Country (2025-2030)
    7.5 Germany
    7.6 France
    7.7 U.K.
    7.8 Italy
    7.9 Russia
    7.10 Nordic Countries

 8 Asia-Pacific
    8.1 Asia-Pacific Social Media Analytics Market Size (2019-2030)
    8.2 Asia-Pacific Social Media Analytics Market Growth Rate by Region: 2019 VS 2023 VS 2030
    8.3 Asia-Pacific Social Media Analytics Market Size by Region (2019-2024)
    8.4 Asia-Pacific Social Media Analytics Market Size by Region (2025-2030)
    8.5 China
    8.6 Japan
    8.7 South Korea
    8.8 Southeast Asia
    8.9 India
    8.10 Australia

 9 Latin America
    9.1 Latin America Social Media Analytics Market Size (2019-2030)
    9.2 Latin America Social Media Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
    9.3 Latin America Social Media Analytics Market Size by Country (2019-2024)
    9.4 Latin America Social Media Analytics Market Size by Country (2025-2030)
    9.5 Mexico
    9.6 Brazil

 10 Middle East & Africa
    10.1 Middle East & Africa Social Media Analytics Market Size (2019-2030)
    10.2 Middle East & Africa Social Media Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
    10.3 Middle East & Africa Social Media Analytics Market Size by Country (2019-2024)
    10.4 Middle East & Africa Social Media Analytics Market Size by Country (2025-2030)
    10.5 Turkey
    10.6 Saudi Arabia
    10.7 UAE

 11 Key Players Profiles
    11.1 IBM
        11.1.1 IBM Company Detail
        11.1.2 IBM Business Overview
        11.1.3 IBM Social Media Analytics Introduction
        11.1.4 IBM Revenue in Social Media Analytics Business (2019-2024)
        11.1.5 IBM Recent Development
    11.2 Oracle
        11.2.1 Oracle Company Detail
        11.2.2 Oracle Business Overview
        11.2.3 Oracle Social Media Analytics Introduction
        11.2.4 Oracle Revenue in Social Media Analytics Business (2019-2024)
        11.2.5 Oracle Recent Development
    11.3 Salesforce
        11.3.1 Salesforce Company Detail
        11.3.2 Salesforce Business Overview
        11.3.3 Salesforce Social Media Analytics Introduction
        11.3.4 Salesforce Revenue in Social Media Analytics Business (2019-2024)
        11.3.5 Salesforce Recent Development
    11.4 Adobe Systems
        11.4.1 Adobe Systems Company Detail
        11.4.2 Adobe Systems Business Overview
        11.4.3 Adobe Systems Social Media Analytics Introduction
        11.4.4 Adobe Systems Revenue in Social Media Analytics Business (2019-2024)
        11.4.5 Adobe Systems Recent Development
    11.5 SAS Institute
        11.5.1 SAS Institute Company Detail
        11.5.2 SAS Institute Business Overview
        11.5.3 SAS Institute Social Media Analytics Introduction
        11.5.4 SAS Institute Revenue in Social Media Analytics Business (2019-2024)
        11.5.5 SAS Institute Recent Development
    11.6 Clarabridge
        11.6.1 Clarabridge Company Detail
        11.6.2 Clarabridge Business Overview
        11.6.3 Clarabridge Social Media Analytics Introduction
        11.6.4 Clarabridge Revenue in Social Media Analytics Business (2019-2024)
        11.6.5 Clarabridge Recent Development
    11.7 Netbase Solutions
        11.7.1 Netbase Solutions Company Detail
        11.7.2 Netbase Solutions Business Overview
        11.7.3 Netbase Solutions Social Media Analytics Introduction
        11.7.4 Netbase Solutions Revenue in Social Media Analytics Business (2019-2024)
        11.7.5 Netbase Solutions Recent Development
    11.8 Brandwatch
        11.8.1 Brandwatch Company Detail
        11.8.2 Brandwatch Business Overview
        11.8.3 Brandwatch Social Media Analytics Introduction
        11.8.4 Brandwatch Revenue in Social Media Analytics Business (2019-2024)
        11.8.5 Brandwatch Recent Development
    11.9 Talkwalker
        11.9.1 Talkwalker Company Detail
        11.9.2 Talkwalker Business Overview
        11.9.3 Talkwalker Social Media Analytics Introduction
        11.9.4 Talkwalker Revenue in Social Media Analytics Business (2019-2024)
        11.9.5 Talkwalker Recent Development
    11.10 GoodData
        11.10.1 GoodData Company Detail
        11.10.2 GoodData Business Overview
        11.10.3 GoodData Social Media Analytics Introduction
        11.10.4 GoodData Revenue in Social Media Analytics Business (2019-2024)
        11.10.5 GoodData Recent Development
    11.11 Crimson Hexagon
        11.11.1 Crimson Hexagon Company Detail
        11.11.2 Crimson Hexagon Business Overview
        11.11.3 Crimson Hexagon Social Media Analytics Introduction
        11.11.4 Crimson Hexagon Revenue in Social Media Analytics Business (2019-2024)
        11.11.5 Crimson Hexagon Recent Development
    11.12 Simply Measured
        11.12.1 Simply Measured Company Detail
        11.12.2 Simply Measured Business Overview
        11.12.3 Simply Measured Social Media Analytics Introduction
        11.12.4 Simply Measured Revenue in Social Media Analytics Business (2019-2024)
        11.12.5 Simply Measured Recent Development
    11.13 Sysomos
        11.13.1 Sysomos Company Detail
        11.13.2 Sysomos Business Overview
        11.13.3 Sysomos Social Media Analytics Introduction
        11.13.4 Sysomos Revenue in Social Media Analytics Business (2019-2024)
        11.13.5 Sysomos Recent Development
    11.14 Digimind
        11.14.1 Digimind Company Detail
        11.14.2 Digimind Business Overview
        11.14.3 Digimind Social Media Analytics Introduction
        11.14.4 Digimind Revenue in Social Media Analytics Business (2019-2024)
        11.14.5 Digimind Recent Development
    11.15 Unmetric
        11.15.1 Unmetric Company Detail
        11.15.2 Unmetric Business Overview
        11.15.3 Unmetric Social Media Analytics Introduction
        11.15.4 Unmetric Revenue in Social Media Analytics Business (2019-2024)
        11.15.5 Unmetric Recent Development
    11.16 Cision US
        11.16.1 Cision US Company Detail
        11.16.2 Cision US Business Overview
        11.16.3 Cision US Social Media Analytics Introduction
        11.16.4 Cision US Revenue in Social Media Analytics Business (2019-2024)
        11.16.5 Cision US Recent Development

 12 Analyst's Viewpoints/Conclusions

 13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

Published By : QY Research

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