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Global Social Media Analytics Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031
Synopsis
The global Social Media Analytics market size was US$ million in 2024 and is forecast to a readjusted size of US$ million by 2031 with a CAGR of %during the forecast period 2025-2031.
The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media analytics is considered the basic foundation for enabling an enterprises to:
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
• Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.
The largest application of North America Social Media Analytics market is Customer Behavioral Analysis, with a share more than 25%, followed by Customer Segmentation and Targeting and Competitor Benchmarking, both share are nearly 35%. Retail is the largest end user, with over than 40% market share.
The global Social Media Analytics market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on revenue and forecasts across regions, by Type, and by Application for 2020-2031.
Market Segmentation
By Company:
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US
By Type: (Dominant Segment vs High-Margin Innovation)
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
By Application: (Core Demand Driver vs Emerging Opportunity)
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
By Region
Macro-Regional Analysis: Market Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local Market Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., IBM in Europe)
- Emerging Product Trends: Customer Segmentation and Targeting adoption vs. Multichannel Campaign Management premiumization
- Demand-Side Dynamics: Banking, Financial Services and Insurance (BFSI) growth in China vs. Telecommunications and IT potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus Markets:
North America
Europe
China
Japan
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Social Media Analytics market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Multichannel Campaign Management in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Telecommunications and IT in India).
Chapter 6: Regional revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Social Media Analytics value chain, addressing:
- Market entry risks/opportunities by region
- Product mix optimization based on local practices
- Competitor tactics in fragmented vs. consolidated markets
The global Social Media Analytics market size was US$ million in 2024 and is forecast to a readjusted size of US$ million by 2031 with a CAGR of %during the forecast period 2025-2031.
The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media analytics is considered the basic foundation for enabling an enterprises to:
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
• Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.
The largest application of North America Social Media Analytics market is Customer Behavioral Analysis, with a share more than 25%, followed by Customer Segmentation and Targeting and Competitor Benchmarking, both share are nearly 35%. Retail is the largest end user, with over than 40% market share.
The global Social Media Analytics market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on revenue and forecasts across regions, by Type, and by Application for 2020-2031.
Market Segmentation
By Company:
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US
By Type: (Dominant Segment vs High-Margin Innovation)
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
By Application: (Core Demand Driver vs Emerging Opportunity)
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
By Region
Macro-Regional Analysis: Market Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local Market Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., IBM in Europe)
- Emerging Product Trends: Customer Segmentation and Targeting adoption vs. Multichannel Campaign Management premiumization
- Demand-Side Dynamics: Banking, Financial Services and Insurance (BFSI) growth in China vs. Telecommunications and IT potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus Markets:
North America
Europe
China
Japan
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Social Media Analytics market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Multichannel Campaign Management in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Telecommunications and IT in India).
Chapter 6: Regional revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Social Media Analytics value chain, addressing:
- Market entry risks/opportunities by region
- Product mix optimization based on local practices
- Competitor tactics in fragmented vs. consolidated markets
Index1 Report Overview
1.1 Study Scope
1.2 Market by Type
1.2.1 Global Market Size Growth by Type: 2020 VS 2024 VS 2031
1.2.2 Customer Segmentation and Targeting
1.2.3 Multichannel Campaign Management
1.2.4 Competitor Benchmarking
1.2.5 Customer Behavioral Analysis
1.2.6 Marketing Measurement
1.3 Market by Application
1.3.1 Global Market Share by Application: 2020 VS 2024 VS 2031
1.3.2 Banking, Financial Services and Insurance (BFSI)
1.3.3 Telecommunications and IT
1.3.4 Retail
1.3.5 Healthcare
1.3.6 Government
1.3.7 Media and Entertainment
1.3.8 Transportation and Logistics
1.3.9 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Social Media Analytics Market Perspective (2020-2031)
2.2 Global Market Size by Region: 2020 VS 2024 VS 2031
2.3 Global Social Media Analytics Revenue Market Share by Region (2020-2025)
2.4 Global Social Media Analytics Revenue Forecast by Region (2026-2031)
2.5 Major Region and Emerging Market Analysis
2.5.1 North America Social Media Analytics Market Size and Prospective (2020-2031)
2.5.2 Europe Social Media Analytics Market Size and Prospective (2020-2031)
2.5.3 China Social Media Analytics Market Size and Prospective (2020-2031)
2.5.4 Japan Social Media Analytics Market Size and Prospective (2020-2031)
3 Breakdown Data by Type
3.1 Global Social Media Analytics Historic Market Size by Type (2020-2025)
3.2 Global Social Media Analytics Forecasted Market Size by Type (2026-2031)
3.3 Different Types Social Media Analytics Representative Players
4 Breakdown Data by Application
4.1 Global Social Media Analytics Historic Market Size by Application (2020-2025)
4.2 Global Social Media Analytics Forecasted Market Size by Application (2026-2031)
4.3 New Sources of Growth in Social Media Analytics Application
5 Competition Landscape by Players
5.1 Global Top Players by Revenue
5.1.1 Global Top Social Media Analytics Players by Revenue (2020-2025)
5.1.2 Global Social Media Analytics Revenue Market Share by Players (2020-2025)
5.2 Global Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
5.3 Players Covered: Ranking by Social Media Analytics Revenue
5.4 Global Social Media Analytics Market Concentration Analysis
5.4.1 Global Social Media Analytics Market Concentration Ratio (CR5 and HHI)
5.4.2 Global Top 10 and Top 5 Companies by Social Media Analytics Revenue in 2024
5.5 Global Key Players of Social Media Analytics Head office and Area Served
5.6 Global Key Players of Social Media Analytics, Product and Application
5.7 Global Key Players of Social Media Analytics, Date of Enter into This Industry
5.8 Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Market: Players, Segments and Downstream
6.1.1 North America Social Media Analytics Revenue by Company (2020-2025)
6.1.2 North America Market Size by Type
6.1.2.1 North America Social Media Analytics Market Size by Type (2020-2025)
6.1.2.2 North America Social Media Analytics Market Share by Type (2020-2025)
6.1.3 North America Market Size by Application
6.1.3.1 North America Social Media Analytics Market Size by Application (2020-2025)
6.1.3.2 North America Social Media Analytics Market Share by Application (2020-2025)
6.1.4 North America Market Trend and Opportunities
6.2 Europe Market: Players, Segments and Downstream
6.2.1 Europe Social Media Analytics Revenue by Company (2020-2025)
6.2.2 Europe Market Size by Type
6.2.2.1 Europe Social Media Analytics Market Size by Type (2020-2025)
6.2.2.2 Europe Social Media Analytics Market Share by Type (2020-2025)
6.2.3 Europe Market Size by Application
6.2.3.1 Europe Social Media Analytics Market Size by Application (2020-2025)
6.2.3.2 Europe Social Media Analytics Market Share by Application (2020-2025)
6.2.4 Europe Market Trend and Opportunities
6.3 China Market: Players, Segments and Downstream
6.3.1 China Social Media Analytics Revenue by Company (2020-2025)
6.3.2 China Market Size by Type
6.3.2.1 China Social Media Analytics Market Size by Type (2020-2025)
6.3.2.2 China Social Media Analytics Market Share by Type (2020-2025)
6.3.3 China Market Size by Application
6.3.3.1 China Social Media Analytics Market Size by Application (2020-2025)
6.3.3.2 China Social Media Analytics Market Share by Application (2020-2025)
6.3.4 China Market Trend and Opportunities
6.4 Japan Market: Players, Segments and Downstream
6.4.1 Japan Social Media Analytics Revenue by Company (2020-2025)
6.4.2 Japan Market Size by Type
6.4.2.1 Japan Social Media Analytics Market Size by Type (2020-2025)
6.4.2.2 Japan Social Media Analytics Market Share by Type (2020-2025)
6.4.3 Japan Market Size by Application
6.4.3.1 Japan Social Media Analytics Market Size by Application (2020-2025)
6.4.3.2 Japan Social Media Analytics Market Share by Application (2020-2025)
6.4.4 Japan Market Trend and Opportunities
7 Key Players Profiles
7.1 IBM
7.1.1 IBM Company Details
7.1.2 IBM Business Overview
7.1.3 IBM Social Media Analytics Introduction
7.1.4 IBM Revenue in Social Media Analytics Business (2020-2025)
7.1.5 IBM Recent Development
7.2 Oracle
7.2.1 Oracle Company Details
7.2.2 Oracle Business Overview
7.2.3 Oracle Social Media Analytics Introduction
7.2.4 Oracle Revenue in Social Media Analytics Business (2020-2025)
7.2.5 Oracle Recent Development
7.3 Salesforce
7.3.1 Salesforce Company Details
7.3.2 Salesforce Business Overview
7.3.3 Salesforce Social Media Analytics Introduction
7.3.4 Salesforce Revenue in Social Media Analytics Business (2020-2025)
7.3.5 Salesforce Recent Development
7.4 Adobe Systems
7.4.1 Adobe Systems Company Details
7.4.2 Adobe Systems Business Overview
7.4.3 Adobe Systems Social Media Analytics Introduction
7.4.4 Adobe Systems Revenue in Social Media Analytics Business (2020-2025)
7.4.5 Adobe Systems Recent Development
7.5 SAS Institute
7.5.1 SAS Institute Company Details
7.5.2 SAS Institute Business Overview
7.5.3 SAS Institute Social Media Analytics Introduction
7.5.4 SAS Institute Revenue in Social Media Analytics Business (2020-2025)
7.5.5 SAS Institute Recent Development
7.6 Clarabridge
7.6.1 Clarabridge Company Details
7.6.2 Clarabridge Business Overview
7.6.3 Clarabridge Social Media Analytics Introduction
7.6.4 Clarabridge Revenue in Social Media Analytics Business (2020-2025)
7.6.5 Clarabridge Recent Development
7.7 Netbase Solutions
7.7.1 Netbase Solutions Company Details
7.7.2 Netbase Solutions Business Overview
7.7.3 Netbase Solutions Social Media Analytics Introduction
7.7.4 Netbase Solutions Revenue in Social Media Analytics Business (2020-2025)
7.7.5 Netbase Solutions Recent Development
7.8 Brandwatch
7.8.1 Brandwatch Company Details
7.8.2 Brandwatch Business Overview
7.8.3 Brandwatch Social Media Analytics Introduction
7.8.4 Brandwatch Revenue in Social Media Analytics Business (2020-2025)
7.8.5 Brandwatch Recent Development
7.9 Talkwalker
7.9.1 Talkwalker Company Details
7.9.2 Talkwalker Business Overview
7.9.3 Talkwalker Social Media Analytics Introduction
7.9.4 Talkwalker Revenue in Social Media Analytics Business (2020-2025)
7.9.5 Talkwalker Recent Development
7.10 GoodData
7.10.1 GoodData Company Details
7.10.2 GoodData Business Overview
7.10.3 GoodData Social Media Analytics Introduction
7.10.4 GoodData Revenue in Social Media Analytics Business (2020-2025)
7.10.5 GoodData Recent Development
7.11 Crimson Hexagon
7.11.1 Crimson Hexagon Company Details
7.11.2 Crimson Hexagon Business Overview
7.11.3 Crimson Hexagon Social Media Analytics Introduction
7.11.4 Crimson Hexagon Revenue in Social Media Analytics Business (2020-2025)
7.11.5 Crimson Hexagon Recent Development
7.12 Simply Measured
7.12.1 Simply Measured Company Details
7.12.2 Simply Measured Business Overview
7.12.3 Simply Measured Social Media Analytics Introduction
7.12.4 Simply Measured Revenue in Social Media Analytics Business (2020-2025)
7.12.5 Simply Measured Recent Development
7.13 Sysomos
7.13.1 Sysomos Company Details
7.13.2 Sysomos Business Overview
7.13.3 Sysomos Social Media Analytics Introduction
7.13.4 Sysomos Revenue in Social Media Analytics Business (2020-2025)
7.13.5 Sysomos Recent Development
7.14 Digimind
7.14.1 Digimind Company Details
7.14.2 Digimind Business Overview
7.14.3 Digimind Social Media Analytics Introduction
7.14.4 Digimind Revenue in Social Media Analytics Business (2020-2025)
7.14.5 Digimind Recent Development
7.15 Unmetric
7.15.1 Unmetric Company Details
7.15.2 Unmetric Business Overview
7.15.3 Unmetric Social Media Analytics Introduction
7.15.4 Unmetric Revenue in Social Media Analytics Business (2020-2025)
7.15.5 Unmetric Recent Development
7.16 Cision US
7.16.1 Cision US Company Details
7.16.2 Cision US Business Overview
7.16.3 Cision US Social Media Analytics Introduction
7.16.4 Cision US Revenue in Social Media Analytics Business (2020-2025)
7.16.5 Cision US Recent Development
8 Social Media Analytics Market Dynamics
8.1 Social Media Analytics Industry Trends
8.2 Social Media Analytics Market Drivers
8.3 Social Media Analytics Market Challenges
8.4 Social Media Analytics Market Restraints
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer
List of TablesList of Tables
Table 1. Global Social Media Analytics Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
Table 2. Global Social Media Analytics Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
Table 3. Global Market Social Media Analytics Market Size (US$ Million) by Region:2020 VS 2024 VS 2031
Table 4. Global Social Media Analytics Revenue (US$ Million) Market Share by Region (2020-2025)
Table 5. Global Social Media Analytics Revenue Share by Region (2020-2025)
Table 6. Global Social Media Analytics Revenue (US$ Million) Forecast by Region (2026-2031)
Table 7. Global Social Media Analytics Revenue Share Forecast by Region (2026-2031)
Table 8. Global Social Media Analytics Market Size by Type (2020-2025) & (US$ Million)
Table 9. Global Social Media Analytics Revenue Market Share by Type (2020-2025)
Table 10. Global Social Media Analytics Forecasted Market Size by Type (2026-2031) & (US$ Million)
Table 11. Global Social Media Analytics Revenue Market Share by Type (2026-2031)
Table 12. Representative Players of Each Type
Table 13. Global Social Media Analytics Market Size by Application (2020-2025) & (US$ Million)
Table 14. Global Social Media Analytics Revenue Market Share by Application (2020-2025)
Table 15. Global Social Media Analytics Forecasted Market Size by Application (2026-2031) & (US$ Million)
Table 16. Global Social Media Analytics Revenue Market Share by Application (2026-2031)
Table 17. New Sources of Growth in Social Media Analytics Application
Table 18. Global Social Media Analytics Revenue by Players (2020-2025) & (US$ Million)
Table 19. Global Social Media Analytics Market Share by Players (2020-2025)
Table 20. Global Top Social Media Analytics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Social Media Analytics as of 2024)
Table 21. Ranking of Global Top Social Media Analytics Companies by Revenue (US$ Million) in 2024
Table 22. Global 5 Largest Players Market Share by Social Media Analytics Revenue (CR5 and HHI) & (2020-2025)
Table 23. Global Key Players of Social Media Analytics, Headquarters and Area Served
Table 24. Global Key Players of Social Media Analytics, Product and Application
Table 25. Global Key Players of Social Media Analytics, Date of Enter into This Industry
Table 26. Mergers & Acquisitions, Expansion Plans
Table 27. North America Social Media Analytics Revenue by Company (2020-2025) & (US$ Million)
Table 28. North America Social Media Analytics Revenue Market Share by Company (2020-2025)
Table 29. North America Social Media Analytics Market Size by Type (2020-2025) & (US$ Million)
Table 30. North America Social Media Analytics Market Size by Application (2020-2025) & (US$ Million)
Table 31. Europe Social Media Analytics Revenue by Company (2020-2025) & (US$ Million)
Table 32. Europe Social Media Analytics Revenue Market Share by Company (2020-2025)
Table 33. Europe Social Media Analytics Market Size by Type (2020-2025) & (US$ Million)
Table 34. Europe Social Media Analytics Market Size by Application (2020-2025) & (US$ Million)
Table 35. China Social Media Analytics Revenue by Company (2020-2025) & (US$ Million)
Table 36. China Social Media Analytics Revenue Market Share by Company (2020-2025)
Table 37. China Social Media Analytics Market Size by Type (2020-2025) & (US$ Million)
Table 38. China Social Media Analytics Market Size by Application (2020-2025) & (US$ Million)
Table 39. Japan Social Media Analytics Revenue by Company (2020-2025) & (US$ Million)
Table 40. Japan Social Media Analytics Revenue Market Share by Company (2020-2025)
Table 41. Japan Social Media Analytics Market Size by Type (2020-2025) & (US$ Million)
Table 42. Japan Social Media Analytics Market Size by Application (2020-2025) & (US$ Million)
Table 43. IBM Company Details
Table 44. IBM Business Overview
Table 45. IBM Social Media Analytics Product
Table 46. IBM Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)
Table 47. IBM Recent Development
Table 48. Oracle Company Details
Table 49. Oracle Business Overview
Table 50. Oracle Social Media Analytics Product
Table 51. Oracle Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)
Table 52. Oracle Recent Development
Table 53. Salesforce Company Details
Table 54. Salesforce Business Overview
Table 55. Salesforce Social Media Analytics Product
Table 56. Salesforce Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)
Table 57. Salesforce Recent Development
Table 58. Adobe Systems Company Details
Table 59. Adobe Systems Business Overview
Table 60. Adobe Systems Social Media Analytics Product
Table 61. Adobe Systems Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)
Table 62. Adobe Systems Recent Development
Table 63. SAS Institute Company Details
Table 64. SAS Institute Business Overview
Table 65. SAS Institute Social Media Analytics Product
Table 66. SAS Institute Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)
Table 67. SAS Institute Recent Development
Table 68. Clarabridge Company Details
Table 69. Clarabridge Business Overview
Table 70. Clarabridge Social Media Analytics Product
Table 71. Clarabridge Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)
Table 72. Clarabridge Recent Development
Table 73. Netbase Solutions Company Details
Table 74. Netbase Solutions Business Overview
Table 75. Netbase Solutions Social Media Analytics Product
Table 76. Netbase Solutions Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)
Table 77. Netbase Solutions Recent Development
Table 78. Brandwatch Company Details
Table 79. Brandwatch Business Overview
Table 80. Brandwatch Social Media Analytics Product
Table 81. Brandwatch Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)
Table 82. Brandwatch Recent Development
Table 83. Talkwalker Company Details
Table 84. Talkwalker Business Overview
Table 85. Talkwalker Social Media Analytics Product
Table 86. Talkwalker Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)
Table 87. Talkwalker Recent Development
Table 88. GoodData Company Details
Table 89. GoodData Business Overview
Table 90. GoodData Social Media Analytics Product
Table 91. GoodData Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)
Table 92. GoodData Recent Development
Table 93. Crimson Hexagon Company Details
Table 94. Crimson Hexagon Business Overview
Table 95. Crimson Hexagon Social Media Analytics Product
Table 96. Crimson Hexagon Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)
Table 97. Crimson Hexagon Recent Development
Table 98. Simply Measured Company Details
Table 99. Simply Measured Business Overview
Table 100. Simply Measured Social Media Analytics Product
Table 101. Simply Measured Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)
Table 102. Simply Measured Recent Development
Table 103. Sysomos Company Details
Table 104. Sysomos Business Overview
Table 105. Sysomos Social Media Analytics Product
Table 106. Sysomos Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)
Table 107. Sysomos Recent Development
Table 108. Digimind Company Details
Table 109. Digimind Business Overview
Table 110. Digimind Social Media Analytics Product
Table 111. Digimind Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)
Table 112. Digimind Recent Development
Table 113. Unmetric Company Details
Table 114. Unmetric Business Overview
Table 115. Unmetric Social Media Analytics Product
Table 116. Unmetric Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)
Table 117. Unmetric Recent Development
Table 118. Cision US Company Details
Table 119. Cision US Business Overview
Table 120. Cision US Social Media Analytics Product
Table 121. Cision US Revenue in Social Media Analytics Business (2020-2025) & (US$ Million)
Table 122. Cision US Recent Development
Table 123. Social Media Analytics Market Trends
Table 124. Social Media Analytics Market Drivers
Table 125. Social Media Analytics Market Challenges
Table 126. Social Media Analytics Market Restraints
Table 127. Research Programs/Design for This Report
Table 128. Key Data Information from Secondary Sources
Table 129. Key Data Information from Primary Sources
List of Figures
Figure 1. Social Media Analytics Product Picture
Figure 2. Global Social Media Analytics Market Share by Type: 2024 VS 2031
Figure 3. Customer Segmentation and Targeting Features
Figure 4. Multichannel Campaign Management Features
Figure 5. Competitor Benchmarking Features
Figure 6. Customer Behavioral Analysis Features
Figure 7. Marketing Measurement Features
Figure 8. Global Social Media Analytics Market Share by Application: 2024 VS 2031
Figure 9. Banking, Financial Services and Insurance (BFSI)
Figure 10. Telecommunications and IT
Figure 11. Retail
Figure 12. Healthcare
Figure 13. Government
Figure 14. Media and Entertainment
Figure 15. Transportation and Logistics
Figure 16. Others
Figure 17. Social Media Analytics Report Years Considered
Figure 18. Global Social Media Analytics Market Size (US$ Million), Year-over-Year: 2020-2031
Figure 19. Global Social Media Analytics Market Size, (US$ Million), 2020 VS 2024 VS 2031
Figure 20. Global Social Media Analytics Revenue Market Share by Region: 2020 VS 2024
Figure 21. North America Social Media Analytics Revenue (US$ Million) Growth Rate (2020-2031)
Figure 22. Europe Social Media Analytics Revenue (US$ Million) Growth Rate (2020-2031)
Figure 23. China Social Media Analytics Revenue (US$ Million) Growth Rate (2020-2031)
Figure 24. Japan Social Media Analytics Revenue (US$ Million) Growth Rate (2020-2031)
Figure 25. Global Social Media Analytics Market Share by Players in 2024
Figure 26. Global Top Social Media Analytics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Social Media Analytics as of 2024)
Figure 27. The Top 10 and 5 Players Market Share by Social Media Analytics Revenue in 2024
Figure 28. North America Social Media Analytics Market Share by Type (2020-2025)
Figure 29. North America Social Media Analytics Market Share by Application (2020-2025)
Figure 30. Europe Social Media Analytics Market Share by Type (2020-2025)
Figure 31. Europe Social Media Analytics Market Share by Application (2020-2025)
Figure 32. China Social Media Analytics Market Share by Type (2020-2025)
Figure 33. China Social Media Analytics Market Share by Application (2020-2025)
Figure 34. Japan Social Media Analytics Market Share by Type (2020-2025)
Figure 35. Japan Social Media Analytics Market Share by Application (2020-2025)
Figure 36. IBM Revenue Growth Rate in Social Media Analytics Business (2020-2025)
Figure 37. Oracle Revenue Growth Rate in Social Media Analytics Business (2020-2025)
Figure 38. Salesforce Revenue Growth Rate in Social Media Analytics Business (2020-2025)
Figure 39. Adobe Systems Revenue Growth Rate in Social Media Analytics Business (2020-2025)
Figure 40. SAS Institute Revenue Growth Rate in Social Media Analytics Business (2020-2025)
Figure 41. Clarabridge Revenue Growth Rate in Social Media Analytics Business (2020-2025)
Figure 42. Netbase Solutions Revenue Growth Rate in Social Media Analytics Business (2020-2025)
Figure 43. Brandwatch Revenue Growth Rate in Social Media Analytics Business (2020-2025)
Figure 44. Talkwalker Revenue Growth Rate in Social Media Analytics Business (2020-2025)
Figure 45. GoodData Revenue Growth Rate in Social Media Analytics Business (2020-2025)
Figure 46. Crimson Hexagon Revenue Growth Rate in Social Media Analytics Business (2020-2025)
Figure 47. Simply Measured Revenue Growth Rate in Social Media Analytics Business (2020-2025)
Figure 48. Sysomos Revenue Growth Rate in Social Media Analytics Business (2020-2025)
Figure 49. Digimind Revenue Growth Rate in Social Media Analytics Business (2020-2025)
Figure 50. Unmetric Revenue Growth Rate in Social Media Analytics Business (2020-2025)
Figure 51. Cision US Revenue Growth Rate in Social Media Analytics Business (2020-2025)
Figure 52. Bottom-up and Top-down Approaches for This Report
Figure 53. Data Triangulation
Figure 54. Key Executives Interviewed
Published By : QY Research
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