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Global Social Media Marketing Tools Market Research Report 2024

Global Social Media Marketing Tools Market Research Report 2024

Publishing Date : Feb, 2024

License Type :
 

Report Code : 1899637

No of Pages : 93

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Synopsis
Social media marketing tools are software solutions that help marketers to plan, execute, and analyze their social media campaigns. These tools enable marketers to create and publish engaging content, monitor and interact with their audience, measure and optimize their performance, and automate their workflows across multiple social platforms. Social media marketing tools can help marketers to achieve various goals, such as increasing brand awareness, generating leads, driving traffic, boosting sales, and enhancing customer loyalty. Some of the common types of social media marketing tools are:
Social media scheduling tools: These tools allow marketers to create social content in advance and schedule it for automatic publication at a specified time. They also provide a calendar view of the posting schedule and allow for easy editing and rescheduling of posts.
Social media analytics tools: These tools help marketers to track and measure the performance of their social media campaigns. They provide insights into various metrics, such as reach, impressions, engagement, clicks, conversions, and ROI. They also help marketers to identify trends, patterns, and opportunities for improvement.
Social media monitoring tools: These tools help marketers to listen and respond to what their audience and competitors are saying on social media. They enable marketers to track mentions, keywords, hashtags, and sentiments related to their brand, products, industry, or topics of interest. They also help marketers to manage their online reputation and handle customer service issues.
Social media listening tools: These tools help marketers to understand the needs, preferences, opinions, and behaviors of their target audience and market segments. They enable marketers to analyze large volumes of social data and discover insights that can inform their marketing strategy, product development, content creation, and customer segmentation.
Social media reporting tools: These tools help marketers to create and share reports that showcase the results and impact of their social media campaigns. They allow marketers to customize their reports with various charts, graphs, tables, and visualizations. They also help marketers to export and distribute their reports to various stakeholders.
Social media automation tools: These tools help marketers to streamline and simplify their social media tasks and processes. They enable marketers to automate repetitive or tedious tasks, such as posting content, sending messages, following users, liking posts, or generating captions. They also help marketers to save time and resources.
Social media engagement tools: These tools help marketers to increase the interaction and connection with their audience on social media. They enable marketers to create and join conversations, ask questions, run polls or quizzes, host live events or webinars, or launch contests or giveaways. They also help marketers to build trust and loyalty with their audience.
Social media customer service tools: These tools help marketers to provide fast and effective support to their customers on social media. They enable marketers to manage and respond to customer inquiries, complaints, feedbacks, or reviews across multiple social channels. They also help marketers to improve customer satisfaction and retention.
Social media chatbots: These tools help marketers to communicate with their audience using artificial intelligence (AI) or natural language processing (NLP). They enable marketers to create and deploy chatbots that can answer questions, provide information, offer recommendations, or perform actions on behalf of the users. They also help marketers to personalize and enhance the user experience.
The global Social Media Marketing Tools market was valued at US$ 4020 million in 2023 and is anticipated to reach US$ 7586.6 million by 2030, witnessing a CAGR of 9.3% during the forecast period 2024-2030.
The industry trend of social media marketing tools is influenced by the increasing number of social media users worldwide, the growing adoption of 5G technology, the changing preferences and behaviors of consumers, and the evolving features and algorithms of social media platforms . Some of the emerging trends for 2023 are:
The rise of social commerce: Social media platforms are becoming more integrated with e-commerce functionalities, allowing users to discover, browse, and purchase products directly from their feeds or stories. Marketers will need to optimize their social media content for conversions and leverage tools such as shoppable posts, live shopping, product catalogs, and checkout options .
The importance of video content: Video content is one of the most engaging and effective forms of social media content, especially for younger audiences. Marketers will need to create more video content for various formats and platforms, such as short-form videos (e.g., TikTok), long-form videos (e.g., YouTube), live videos (e.g., Instagram Live), stories (e.g., Snapchat), reels (e.g., Instagram Reels), and fleets (e.g., Twitter Fleets) .
The shift to user-generated content: User-generated content (UGC) is any content created by users or customers that features or mentions a brand or product. UGC can help marketers increase brand awareness, trust, loyalty, and advocacy among their audience. Marketers will need to encourage and incentivize their customers to create and share UGC on social media platforms, such as reviews, testimonials, photos, videos, hashtags, or stories .
This report aims to provide a comprehensive presentation of the global market for Social Media Marketing Tools, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Social Media Marketing Tools.
Report Scope
The Social Media Marketing Tools market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Social Media Marketing Tools market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Social Media Marketing Tools companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Monday
HubSpot
Bitrix
AgencyAnalytics
Agile CRM
Zoho Social
Hootsuite Media
Buffer
SEMrush
SocialPilot
Missinglettr
Animatron
Facebook Apps and Tabs
Loomly
Post Planner
Later
Preferred Market Solutions
Statusbrew
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Social Media Marketing Tools companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Social Media Marketing Tools Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud Based
1.2.3 Web Based
1.3 Market by Application
1.3.1 Global Social Media Marketing Tools Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Social Media Marketing Tools Market Perspective (2019-2030)
2.2 Social Media Marketing Tools Growth Trends by Region
2.2.1 Global Social Media Marketing Tools Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Social Media Marketing Tools Historic Market Size by Region (2019-2024)
2.2.3 Social Media Marketing Tools Forecasted Market Size by Region (2025-2030)
2.3 Social Media Marketing Tools Market Dynamics
2.3.1 Social Media Marketing Tools Industry Trends
2.3.2 Social Media Marketing Tools Market Drivers
2.3.3 Social Media Marketing Tools Market Challenges
2.3.4 Social Media Marketing Tools Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Social Media Marketing Tools Players by Revenue
3.1.1 Global Top Social Media Marketing Tools Players by Revenue (2019-2024)
3.1.2 Global Social Media Marketing Tools Revenue Market Share by Players (2019-2024)
3.2 Global Social Media Marketing Tools Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Social Media Marketing Tools Revenue
3.4 Global Social Media Marketing Tools Market Concentration Ratio
3.4.1 Global Social Media Marketing Tools Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Social Media Marketing Tools Revenue in 2023
3.5 Social Media Marketing Tools Key Players Head office and Area Served
3.6 Key Players Social Media Marketing Tools Product Solution and Service
3.7 Date of Enter into Social Media Marketing Tools Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Social Media Marketing Tools Breakdown Data by Type
4.1 Global Social Media Marketing Tools Historic Market Size by Type (2019-2024)
4.2 Global Social Media Marketing Tools Forecasted Market Size by Type (2025-2030)
5 Social Media Marketing Tools Breakdown Data by Application
5.1 Global Social Media Marketing Tools Historic Market Size by Application (2019-2024)
5.2 Global Social Media Marketing Tools Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Social Media Marketing Tools Market Size (2019-2030)
6.2 North America Social Media Marketing Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Social Media Marketing Tools Market Size by Country (2019-2024)
6.4 North America Social Media Marketing Tools Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Social Media Marketing Tools Market Size (2019-2030)
7.2 Europe Social Media Marketing Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Social Media Marketing Tools Market Size by Country (2019-2024)
7.4 Europe Social Media Marketing Tools Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Social Media Marketing Tools Market Size (2019-2030)
8.2 Asia-Pacific Social Media Marketing Tools Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Social Media Marketing Tools Market Size by Region (2019-2024)
8.4 Asia-Pacific Social Media Marketing Tools Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Social Media Marketing Tools Market Size (2019-2030)
9.2 Latin America Social Media Marketing Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Social Media Marketing Tools Market Size by Country (2019-2024)
9.4 Latin America Social Media Marketing Tools Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Social Media Marketing Tools Market Size (2019-2030)
10.2 Middle East & Africa Social Media Marketing Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Social Media Marketing Tools Market Size by Country (2019-2024)
10.4 Middle East & Africa Social Media Marketing Tools Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Monday
11.1.1 Monday Company Detail
11.1.2 Monday Business Overview
11.1.3 Monday Social Media Marketing Tools Introduction
11.1.4 Monday Revenue in Social Media Marketing Tools Business (2019-2024)
11.1.5 Monday Recent Development
11.2 HubSpot
11.2.1 HubSpot Company Detail
11.2.2 HubSpot Business Overview
11.2.3 HubSpot Social Media Marketing Tools Introduction
11.2.4 HubSpot Revenue in Social Media Marketing Tools Business (2019-2024)
11.2.5 HubSpot Recent Development
11.3 Bitrix
11.3.1 Bitrix Company Detail
11.3.2 Bitrix Business Overview
11.3.3 Bitrix Social Media Marketing Tools Introduction
11.3.4 Bitrix Revenue in Social Media Marketing Tools Business (2019-2024)
11.3.5 Bitrix Recent Development
11.4 AgencyAnalytics
11.4.1 AgencyAnalytics Company Detail
11.4.2 AgencyAnalytics Business Overview
11.4.3 AgencyAnalytics Social Media Marketing Tools Introduction
11.4.4 AgencyAnalytics Revenue in Social Media Marketing Tools Business (2019-2024)
11.4.5 AgencyAnalytics Recent Development
11.5 Agile CRM
11.5.1 Agile CRM Company Detail
11.5.2 Agile CRM Business Overview
11.5.3 Agile CRM Social Media Marketing Tools Introduction
11.5.4 Agile CRM Revenue in Social Media Marketing Tools Business (2019-2024)
11.5.5 Agile CRM Recent Development
11.6 Zoho Social
11.6.1 Zoho Social Company Detail
11.6.2 Zoho Social Business Overview
11.6.3 Zoho Social Social Media Marketing Tools Introduction
11.6.4 Zoho Social Revenue in Social Media Marketing Tools Business (2019-2024)
11.6.5 Zoho Social Recent Development
11.7 Hootsuite Media
11.7.1 Hootsuite Media Company Detail
11.7.2 Hootsuite Media Business Overview
11.7.3 Hootsuite Media Social Media Marketing Tools Introduction
11.7.4 Hootsuite Media Revenue in Social Media Marketing Tools Business (2019-2024)
11.7.5 Hootsuite Media Recent Development
11.8 Buffer
11.8.1 Buffer Company Detail
11.8.2 Buffer Business Overview
11.8.3 Buffer Social Media Marketing Tools Introduction
11.8.4 Buffer Revenue in Social Media Marketing Tools Business (2019-2024)
11.8.5 Buffer Recent Development
11.9 SEMrush
11.9.1 SEMrush Company Detail
11.9.2 SEMrush Business Overview
11.9.3 SEMrush Social Media Marketing Tools Introduction
11.9.4 SEMrush Revenue in Social Media Marketing Tools Business (2019-2024)
11.9.5 SEMrush Recent Development
11.10 SocialPilot
11.10.1 SocialPilot Company Detail
11.10.2 SocialPilot Business Overview
11.10.3 SocialPilot Social Media Marketing Tools Introduction
11.10.4 SocialPilot Revenue in Social Media Marketing Tools Business (2019-2024)
11.10.5 SocialPilot Recent Development
11.11 Missinglettr
11.11.1 Missinglettr Company Detail
11.11.2 Missinglettr Business Overview
11.11.3 Missinglettr Social Media Marketing Tools Introduction
11.11.4 Missinglettr Revenue in Social Media Marketing Tools Business (2019-2024)
11.11.5 Missinglettr Recent Development
11.12 Animatron
11.12.1 Animatron Company Detail
11.12.2 Animatron Business Overview
11.12.3 Animatron Social Media Marketing Tools Introduction
11.12.4 Animatron Revenue in Social Media Marketing Tools Business (2019-2024)
11.12.5 Animatron Recent Development
11.13 Facebook Apps and Tabs
11.13.1 Facebook Apps and Tabs Company Detail
11.13.2 Facebook Apps and Tabs Business Overview
11.13.3 Facebook Apps and Tabs Social Media Marketing Tools Introduction
11.13.4 Facebook Apps and Tabs Revenue in Social Media Marketing Tools Business (2019-2024)
11.13.5 Facebook Apps and Tabs Recent Development
11.14 Loomly
11.14.1 Loomly Company Detail
11.14.2 Loomly Business Overview
11.14.3 Loomly Social Media Marketing Tools Introduction
11.14.4 Loomly Revenue in Social Media Marketing Tools Business (2019-2024)
11.14.5 Loomly Recent Development
11.15 Post Planner
11.15.1 Post Planner Company Detail
11.15.2 Post Planner Business Overview
11.15.3 Post Planner Social Media Marketing Tools Introduction
11.15.4 Post Planner Revenue in Social Media Marketing Tools Business (2019-2024)
11.15.5 Post Planner Recent Development
11.16 Later
11.16.1 Later Company Detail
11.16.2 Later Business Overview
11.16.3 Later Social Media Marketing Tools Introduction
11.16.4 Later Revenue in Social Media Marketing Tools Business (2019-2024)
11.16.5 Later Recent Development
11.17 Preferred Market Solutions
11.17.1 Preferred Market Solutions Company Detail
11.17.2 Preferred Market Solutions Business Overview
11.17.3 Preferred Market Solutions Social Media Marketing Tools Introduction
11.17.4 Preferred Market Solutions Revenue in Social Media Marketing Tools Business (2019-2024)
11.17.5 Preferred Market Solutions Recent Development
11.18 Statusbrew
11.18.1 Statusbrew Company Detail
11.18.2 Statusbrew Business Overview
11.18.3 Statusbrew Social Media Marketing Tools Introduction
11.18.4 Statusbrew Revenue in Social Media Marketing Tools Business (2019-2024)
11.18.5 Statusbrew Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Published By : QY Research

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