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Global Split Testing Software Market Research Report 2024
Synopsis
A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."
The global Split Testing Software market was valued at US$ 798 million in 2023 and is anticipated to reach US$ 1610.7 million by 2030, witnessing a CAGR of 10.6% during the forecast period 2024-2030.
Global AB Testing Software key players include Adobe, Optimizely, AB Tasty, Oracle, Freshworks, etc. Global top five manufacturers hold a share over 50%.
North America is the largest market, with a share about 45%, followed by Europe and China, both have a share about 40 percent.
In terms of product, Web Based is the largest segment, with a share about 55%. And in terms of application, the largest application is Large Enterprises, followed by SMEs.
This report aims to provide a comprehensive presentation of the global market for Split Testing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Split Testing Software.
Report Scope
The Split Testing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Split Testing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Split Testing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Optimizely
VWO
AB Tasty
Instapage
Dynamic Yield
Adobe
Freshmarketer
Unbounce
Qubit
Monetate
Kameleoon
ScribbleLive (ion)
Evergage
SiteSpect
Evolv Ascend
Omniconvert
Convert
Landingi
NotifyVisitors
Crazy Egg
Segment by Type
Web Based
Mobile Based
Full Stack
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Split Testing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."
The global Split Testing Software market was valued at US$ 798 million in 2023 and is anticipated to reach US$ 1610.7 million by 2030, witnessing a CAGR of 10.6% during the forecast period 2024-2030.
Global AB Testing Software key players include Adobe, Optimizely, AB Tasty, Oracle, Freshworks, etc. Global top five manufacturers hold a share over 50%.
North America is the largest market, with a share about 45%, followed by Europe and China, both have a share about 40 percent.
In terms of product, Web Based is the largest segment, with a share about 55%. And in terms of application, the largest application is Large Enterprises, followed by SMEs.
This report aims to provide a comprehensive presentation of the global market for Split Testing Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Split Testing Software.
Report Scope
The Split Testing Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Split Testing Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Split Testing Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Optimizely
VWO
AB Tasty
Instapage
Dynamic Yield
Adobe
Freshmarketer
Unbounce
Qubit
Monetate
Kameleoon
ScribbleLive (ion)
Evergage
SiteSpect
Evolv Ascend
Omniconvert
Convert
Landingi
NotifyVisitors
Crazy Egg
Segment by Type
Web Based
Mobile Based
Full Stack
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Split Testing Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Split Testing Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Web Based
1.2.3 Mobile Based
1.2.4 Full Stack
1.3 Market by Application
1.3.1 Global Split Testing Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Split Testing Software Market Perspective (2019-2030)
2.2 Split Testing Software Growth Trends by Region
2.2.1 Global Split Testing Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Split Testing Software Historic Market Size by Region (2019-2024)
2.2.3 Split Testing Software Forecasted Market Size by Region (2025-2030)
2.3 Split Testing Software Market Dynamics
2.3.1 Split Testing Software Industry Trends
2.3.2 Split Testing Software Market Drivers
2.3.3 Split Testing Software Market Challenges
2.3.4 Split Testing Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Split Testing Software Players by Revenue
3.1.1 Global Top Split Testing Software Players by Revenue (2019-2024)
3.1.2 Global Split Testing Software Revenue Market Share by Players (2019-2024)
3.2 Global Split Testing Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Split Testing Software Revenue
3.4 Global Split Testing Software Market Concentration Ratio
3.4.1 Global Split Testing Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Split Testing Software Revenue in 2023
3.5 Split Testing Software Key Players Head office and Area Served
3.6 Key Players Split Testing Software Product Solution and Service
3.7 Date of Enter into Split Testing Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Split Testing Software Breakdown Data by Type
4.1 Global Split Testing Software Historic Market Size by Type (2019-2024)
4.2 Global Split Testing Software Forecasted Market Size by Type (2025-2030)
5 Split Testing Software Breakdown Data by Application
5.1 Global Split Testing Software Historic Market Size by Application (2019-2024)
5.2 Global Split Testing Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Split Testing Software Market Size (2019-2030)
6.2 North America Split Testing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Split Testing Software Market Size by Country (2019-2024)
6.4 North America Split Testing Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Split Testing Software Market Size (2019-2030)
7.2 Europe Split Testing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Split Testing Software Market Size by Country (2019-2024)
7.4 Europe Split Testing Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Split Testing Software Market Size (2019-2030)
8.2 Asia-Pacific Split Testing Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Split Testing Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Split Testing Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Split Testing Software Market Size (2019-2030)
9.2 Latin America Split Testing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Split Testing Software Market Size by Country (2019-2024)
9.4 Latin America Split Testing Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Split Testing Software Market Size (2019-2030)
10.2 Middle East & Africa Split Testing Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Split Testing Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Split Testing Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Optimizely
11.1.1 Optimizely Company Detail
11.1.2 Optimizely Business Overview
11.1.3 Optimizely Split Testing Software Introduction
11.1.4 Optimizely Revenue in Split Testing Software Business (2019-2024)
11.1.5 Optimizely Recent Development
11.2 VWO
11.2.1 VWO Company Detail
11.2.2 VWO Business Overview
11.2.3 VWO Split Testing Software Introduction
11.2.4 VWO Revenue in Split Testing Software Business (2019-2024)
11.2.5 VWO Recent Development
11.3 AB Tasty
11.3.1 AB Tasty Company Detail
11.3.2 AB Tasty Business Overview
11.3.3 AB Tasty Split Testing Software Introduction
11.3.4 AB Tasty Revenue in Split Testing Software Business (2019-2024)
11.3.5 AB Tasty Recent Development
11.4 Instapage
11.4.1 Instapage Company Detail
11.4.2 Instapage Business Overview
11.4.3 Instapage Split Testing Software Introduction
11.4.4 Instapage Revenue in Split Testing Software Business (2019-2024)
11.4.5 Instapage Recent Development
11.5 Dynamic Yield
11.5.1 Dynamic Yield Company Detail
11.5.2 Dynamic Yield Business Overview
11.5.3 Dynamic Yield Split Testing Software Introduction
11.5.4 Dynamic Yield Revenue in Split Testing Software Business (2019-2024)
11.5.5 Dynamic Yield Recent Development
11.6 Adobe
11.6.1 Adobe Company Detail
11.6.2 Adobe Business Overview
11.6.3 Adobe Split Testing Software Introduction
11.6.4 Adobe Revenue in Split Testing Software Business (2019-2024)
11.6.5 Adobe Recent Development
11.7 Freshmarketer
11.7.1 Freshmarketer Company Detail
11.7.2 Freshmarketer Business Overview
11.7.3 Freshmarketer Split Testing Software Introduction
11.7.4 Freshmarketer Revenue in Split Testing Software Business (2019-2024)
11.7.5 Freshmarketer Recent Development
11.8 Unbounce
11.8.1 Unbounce Company Detail
11.8.2 Unbounce Business Overview
11.8.3 Unbounce Split Testing Software Introduction
11.8.4 Unbounce Revenue in Split Testing Software Business (2019-2024)
11.8.5 Unbounce Recent Development
11.9 Qubit
11.9.1 Qubit Company Detail
11.9.2 Qubit Business Overview
11.9.3 Qubit Split Testing Software Introduction
11.9.4 Qubit Revenue in Split Testing Software Business (2019-2024)
11.9.5 Qubit Recent Development
11.10 Monetate
11.10.1 Monetate Company Detail
11.10.2 Monetate Business Overview
11.10.3 Monetate Split Testing Software Introduction
11.10.4 Monetate Revenue in Split Testing Software Business (2019-2024)
11.10.5 Monetate Recent Development
11.11 Kameleoon
11.11.1 Kameleoon Company Detail
11.11.2 Kameleoon Business Overview
11.11.3 Kameleoon Split Testing Software Introduction
11.11.4 Kameleoon Revenue in Split Testing Software Business (2019-2024)
11.11.5 Kameleoon Recent Development
11.12 ScribbleLive (ion)
11.12.1 ScribbleLive (ion) Company Detail
11.12.2 ScribbleLive (ion) Business Overview
11.12.3 ScribbleLive (ion) Split Testing Software Introduction
11.12.4 ScribbleLive (ion) Revenue in Split Testing Software Business (2019-2024)
11.12.5 ScribbleLive (ion) Recent Development
11.13 Evergage
11.13.1 Evergage Company Detail
11.13.2 Evergage Business Overview
11.13.3 Evergage Split Testing Software Introduction
11.13.4 Evergage Revenue in Split Testing Software Business (2019-2024)
11.13.5 Evergage Recent Development
11.14 SiteSpect
11.14.1 SiteSpect Company Detail
11.14.2 SiteSpect Business Overview
11.14.3 SiteSpect Split Testing Software Introduction
11.14.4 SiteSpect Revenue in Split Testing Software Business (2019-2024)
11.14.5 SiteSpect Recent Development
11.15 Evolv Ascend
11.15.1 Evolv Ascend Company Detail
11.15.2 Evolv Ascend Business Overview
11.15.3 Evolv Ascend Split Testing Software Introduction
11.15.4 Evolv Ascend Revenue in Split Testing Software Business (2019-2024)
11.15.5 Evolv Ascend Recent Development
11.16 Omniconvert
11.16.1 Omniconvert Company Detail
11.16.2 Omniconvert Business Overview
11.16.3 Omniconvert Split Testing Software Introduction
11.16.4 Omniconvert Revenue in Split Testing Software Business (2019-2024)
11.16.5 Omniconvert Recent Development
11.17 Convert
11.17.1 Convert Company Detail
11.17.2 Convert Business Overview
11.17.3 Convert Split Testing Software Introduction
11.17.4 Convert Revenue in Split Testing Software Business (2019-2024)
11.17.5 Convert Recent Development
11.18 Landingi
11.18.1 Landingi Company Detail
11.18.2 Landingi Business Overview
11.18.3 Landingi Split Testing Software Introduction
11.18.4 Landingi Revenue in Split Testing Software Business (2019-2024)
11.18.5 Landingi Recent Development
11.19 NotifyVisitors
11.19.1 NotifyVisitors Company Detail
11.19.2 NotifyVisitors Business Overview
11.19.3 NotifyVisitors Split Testing Software Introduction
11.19.4 NotifyVisitors Revenue in Split Testing Software Business (2019-2024)
11.19.5 NotifyVisitors Recent Development
11.20 Crazy Egg
11.20.1 Crazy Egg Company Detail
11.20.2 Crazy Egg Business Overview
11.20.3 Crazy Egg Split Testing Software Introduction
11.20.4 Crazy Egg Revenue in Split Testing Software Business (2019-2024)
11.20.5 Crazy Egg Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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