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Synopsis
The global Toy market was valued at US$ 65220 million in 2023 and is anticipated to reach US$ 88020 million by 2030, witnessing a CAGR of 4.5% during the forecast period 2024-2030.
Global key players of toys in the world include LEGO, Mattel, Hasbro, Bandai, MGA Entertainment, Tujia Tomei, TAKARA TOMY, etc. Global top six manufacturers hold a share over 34%. The key players are mainly located in Europe, North America, China and Japan. In terms of products, activity toys are the largest segment with a share of over 43%. In terms of application, the largest application is for 6-8 years old, with a share over 40%.
This report aims to provide a comprehensive presentation of the global market for Toy, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Toy.
Report Scope
The Toy market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Toy market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Toy companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
- LEGO
- Hasbro
- Vtech
- Mattel
- McDonald's
- Bandai
- TAKARA TOMY
- MGA Entertainment
- JAKKS Pacific
- Gigotoys
- Melissa & Doug
- Simba-Dickie Group
- Giochi Preziosi
- PLAYMOBIL
- Ravensburger
- Leapfrog
- Spin Master
- MindWare
- Safari
- BanBao
- Guangdong Loongon
- Goldlok Toys
- Alpha Animation and Culture
- POP Mart
Segment by Type
- Activity Toys
- Games and Puzzles
- Construction Toys
- Dolls and Accessories
- Outdoor and Sports Toys
- Others
Segment by Application
- Less Than 6 Years Old
- 6-8 Years Old
- 9-11 Years Old
- Over 11 Years Old
Consumption by Region
- North America (United States, Canada)
- Europe (Germany, France, U.K., Italy, Netherlands)
- Asia-Pacific (China, Japan, South Korea, China Taiwan, Southeast Asia, India)
- Latin America, Middle East & Africa (Latin America, Mexico, Brazil, Turkey)
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Toy companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Toy Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Activity Toys
1.2.3 Games and Puzzles
1.2.4 Construction Toys
1.2.5 Dolls and Accessories
1.2.6 Outdoor and Sports Toys
1.2.7 Others
1.3 Market by Application
1.3.1 Global Toy Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Less Than 6 Years Old
1.3.3 6-8 Years Old
1.3.4 9-11 Years Old
1.3.5 Over 11 Years Old
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Toy Market Perspective (2019-2030)
2.2 Toy Growth Trends by Region
2.2.1 Global Toy Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Toy Historic Market Size by Region (2019-2024)
2.2.3 Toy Forecasted Market Size by Region (2025-2030)
2.3 Toy Market Dynamics
2.3.1 Toy Industry Trends
2.3.2 Toy Market Drivers
2.3.3 Toy Market Challenges
2.3.4 Toy Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Toy Players by Revenue
3.1.1 Global Top Toy Players by Revenue (2019-2024)
3.1.2 Global Toy Revenue Market Share by Players (2019-2024)
3.2 Global Toy Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Toy Revenue
3.4 Global Toy Market Concentration Ratio
3.4.1 Global Toy Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Toy Revenue in 2023
3.5 Toy Key Players Head office and Area Served
3.6 Key Players Toy Product Solution and Service
3.7 Date of Enter into Toy Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Toy Breakdown Data by Type
4.1 Global Toy Historic Market Size by Type (2019-2024)
4.2 Global Toy Forecasted Market Size by Type (2025-2030)
5 Toy Breakdown Data by Application
5.1 Global Toy Historic Market Size by Application (2019-2024)
5.2 Global Toy Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Toy Market Size (2019-2030)
6.2 North America Toy Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Toy Market Size by Country (2019-2024)
6.4 North America Toy Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Toy Market Size (2019-2030)
7.2 Europe Toy Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Toy Market Size by Country (2019-2024)
7.4 Europe Toy Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Toy Market Size (2019-2030)
8.2 Asia-Pacific Toy Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Toy Market Size by Region (2019-2024)
8.4 Asia-Pacific Toy Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Toy Market Size (2019-2030)
9.2 Latin America Toy Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Toy Market Size by Country (2019-2024)
9.4 Latin America Toy Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Toy Market Size (2019-2030)
10.2 Middle East & Africa Toy Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Toy Market Size by Country (2019-2024)
10.4 Middle East & Africa Toy Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 LEGO
11.1.1 LEGO Company Detail
11.1.2 LEGO Business Overview
11.1.3 LEGO Toy Introduction
11.1.4 LEGO Revenue in Toy Business (2019-2024)
11.1.5 LEGO Recent Development
11.2 Hasbro
11.2.1 Hasbro Company Detail
11.2.2 Hasbro Business Overview
11.2.3 Hasbro Toy Introduction
11.2.4 Hasbro Revenue in Toy Business (2019-2024)
11.2.5 Hasbro Recent Development
11.3 Vtech
11.3.1 Vtech Company Detail
11.3.2 Vtech Business Overview
11.3.3 Vtech Toy Introduction
11.3.4 Vtech Revenue in Toy Business (2019-2024)
11.3.5 Vtech Recent Development
11.4 Mattel
11.4.1 Mattel Company Detail
11.4.2 Mattel Business Overview
11.4.3 Mattel Toy Introduction
11.4.4 Mattel Revenue in Toy Business (2019-2024)
11.4.5 Mattel Recent Development
11.5 McDonald's
11.5.1 McDonald's Company Detail
11.5.2 McDonald's Business Overview
11.5.3 McDonald's Toy Introduction
11.5.4 McDonald's Revenue in Toy Business (2019-2024)
11.5.5 McDonald's Recent Development
11.6 Bandai
11.6.1 Bandai Company Detail
11.6.2 Bandai Business Overview
11.6.3 Bandai Toy Introduction
11.6.4 Bandai Revenue in Toy Business (2019-2024)
11.6.5 Bandai Recent Development
11.7 TAKARA TOMY
11.7.1 TAKARA TOMY Company Detail
11.7.2 TAKARA TOMY Business Overview
11.7.3 TAKARA TOMY Toy Introduction
11.7.4 TAKARA TOMY Revenue in Toy Business (2019-2024)
11.7.5 TAKARA TOMY Recent Development
11.8 MGA Entertainment
11.8.1 MGA Entertainment Company Detail
11.8.2 MGA Entertainment Business Overview
11.8.3 MGA Entertainment Toy Introduction
11.8.4 MGA Entertainment Revenue in Toy Business (2019-2024)
11.8.5 MGA Entertainment Recent Development
11.9 JAKKS Pacific
11.9.1 JAKKS Pacific Company Detail
11.9.2 JAKKS Pacific Business Overview
11.9.3 JAKKS Pacific Toy Introduction
11.9.4 JAKKS Pacific Revenue in Toy Business (2019-2024)
11.9.5 JAKKS Pacific Recent Development
11.10 Gigotoys
11.10.1 Gigotoys Company Detail
11.10.2 Gigotoys Business Overview
11.10.3 Gigotoys Toy Introduction
11.10.4 Gigotoys Revenue in Toy Business (2019-2024)
11.10.5 Gigotoys Recent Development
11.11 Melissa & Doug
11.11.1 Melissa & Doug Company Detail
11.11.2 Melissa & Doug Business Overview
11.11.3 Melissa & Doug Toy Introduction
11.11.4 Melissa & Doug Revenue in Toy Business (2019-2024)
11.11.5 Melissa & Doug Recent Development
11.12 Simba-Dickie Group
11.12.1 Simba-Dickie Group Company Detail
11.12.2 Simba-Dickie Group Business Overview
11.12.3 Simba-Dickie Group Toy Introduction
11.12.4 Simba-Dickie Group Revenue in Toy Business (2019-2024)
11.12.5 Simba-Dickie Group Recent Development
11.13 Giochi Preziosi
11.13.1 Giochi Preziosi Company Detail
11.13.2 Giochi Preziosi Business Overview
11.13.3 Giochi Preziosi Toy Introduction
11.13.4 Giochi Preziosi Revenue in Toy Business (2019-2024)
11.13.5 Giochi Preziosi Recent Development
11.14 PLAYMOBIL
11.14.1 PLAYMOBIL Company Detail
11.14.2 PLAYMOBIL Business Overview
11.14.3 PLAYMOBIL Toy Introduction
11.14.4 PLAYMOBIL Revenue in Toy Business (2019-2024)
11.14.5 PLAYMOBIL Recent Development
11.15 Ravensburger
11.15.1 Ravensburger Company Detail
11.15.2 Ravensburger Business Overview
11.15.3 Ravensburger Toy Introduction
11.15.4 Ravensburger Revenue in Toy Business (2019-2024)
11.15.5 Ravensburger Recent Development
11.16 Leapfrog
11.16.1 Leapfrog Company Detail
11.16.2 Leapfrog Business Overview
11.16.3 Leapfrog Toy Introduction
11.16.4 Leapfrog Revenue in Toy Business (2019-2024)
11.16.5 Leapfrog Recent Development
11.17 Spin Master
11.17.1 Spin Master Company Detail
11.17.2 Spin Master Business Overview
11.17.3 Spin Master Toy Introduction
11.17.4 Spin Master Revenue in Toy Business (2019-2024)
11.17.5 Spin Master Recent Development
11.18 MindWare
11.18.1 MindWare Company Detail
11.18.2 MindWare Business Overview
11.18.3 MindWare Toy Introduction
11.18.4 MindWare Revenue in Toy Business (2019-2024)
11.18.5 MindWare Recent Development
11.19 Safari
11.19.1 Safari Company Detail
11.19.2 Safari Business Overview
11.19.3 Safari Toy Introduction
11.19.4 Safari Revenue in Toy Business (2019-2024)
11.19.5 Safari Recent Development
11.20 BanBao
11.20.1 BanBao Company Detail
11.20.2 BanBao Business Overview
11.20.3 BanBao Toy Introduction
11.20.4 BanBao Revenue in Toy Business (2019-2024)
11.20.5 BanBao Recent Development
11.21 Guangdong Loongon
11.21.1 Guangdong Loongon Company Detail
11.21.2 Guangdong Loongon Business Overview
11.21.3 Guangdong Loongon Toy Introduction
11.21.4 Guangdong Loongon Revenue in Toy Business (2019-2024)
11.21.5 Guangdong Loongon Recent Development
11.22 Goldlok Toys
11.22.1 Goldlok Toys Company Detail
11.22.2 Goldlok Toys Business Overview
11.22.3 Goldlok Toys Toy Introduction
11.22.4 Goldlok Toys Revenue in Toy Business (2019-2024)
11.22.5 Goldlok Toys Recent Development
11.23 Alpha Animation and Culture
11.23.1 Alpha Animation and Culture Company Detail
11.23.2 Alpha Animation and Culture Business Overview
11.23.3 Alpha Animation and Culture Toy Introduction
11.23.4 Alpha Animation and Culture Revenue in Toy Business (2019-2024)
11.23.5 Alpha Animation and Culture Recent Development
11.24 POP Mart
11.24.1 POP Mart Company Detail
11.24.2 POP Mart Business Overview
11.24.3 POP Mart Toy Introduction
11.24.4 POP Mart Revenue in Toy Business (2019-2024)
11.24.5 POP Mart Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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