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Synopsis
TV analytics solutions allow advertisers to follow the performance of their TV campaign, to measure their ROI thanks to tangible KPIs and to optimize their media plan in order to boost the digital impact of their TV ads.
The global TV Analytics market was valued at US$ 1899.6 million in 2023 and is anticipated to reach US$ 3784.8 million by 2030, witnessing a CAGR of 9.9% during the forecast period 2024-2030.
North American market for TV Analytics is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for TV Analytics is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for TV Analytics in Customer Lifetime Management is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of TV Analytics include Realytics, IBM, Google, The Nielsen Company, Zapr Media, Alphonso, TVSQUARED, Amobee and Clarivoy, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for TV Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding TV Analytics.
Report Scope
The TV Analytics market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global TV Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the TV Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
- Realytics
- IBM
- The Nielsen Company
- Zapr Media
- Alphonso
- TVSQUARED
- Amobee
- Clarivoy
- Tvbeat
- BLIX
- H-Tech
- SambaTV
Segment by Type
- Cable TV
- Satellite TV/ DTH
- IPTV
- Over the Top (OTT)
Segment by Application
- Customer Lifetime Management
- Content Development
- Competitive Intelligence
- Campaign Management
By Region
- North America (United States, Canada)
- Europe (Germany, France, U.K., Italy, Russia)
- Asia-Pacific (China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia)
- Latin America (Mexico, Brazil, Argentina)
- Middle East & Africa (Turkey, Saudi Arabia, UAE)
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of TV Analytics companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global TV Analytics Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cable TV
1.2.3 Satellite TV/ DTH
1.2.4 IPTV
1.2.5 Over the Top (OTT)
1.3 Market by Application
1.3.1 Global TV Analytics Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Customer Lifetime Management
1.3.3 Content Development
1.3.4 Competitive Intelligence
1.3.5 Campaign Management
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global TV Analytics Market Perspective (2019-2030)
2.2 TV Analytics Growth Trends by Region
2.2.1 Global TV Analytics Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 TV Analytics Historic Market Size by Region (2019-2024)
2.2.3 TV Analytics Forecasted Market Size by Region (2025-2030)
2.3 TV Analytics Market Dynamics
2.3.1 TV Analytics Industry Trends
2.3.2 TV Analytics Market Drivers
2.3.3 TV Analytics Market Challenges
2.3.4 TV Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top TV Analytics Players by Revenue
3.1.1 Global Top TV Analytics Players by Revenue (2019-2024)
3.1.2 Global TV Analytics Revenue Market Share by Players (2019-2024)
3.2 Global TV Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by TV Analytics Revenue
3.4 Global TV Analytics Market Concentration Ratio
3.4.1 Global TV Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by TV Analytics Revenue in 2023
3.5 TV Analytics Key Players Head office and Area Served
3.6 Key Players TV Analytics Product Solution and Service
3.7 Date of Enter into TV Analytics Market
3.8 Mergers & Acquisitions, Expansion Plans
4 TV Analytics Breakdown Data by Type
4.1 Global TV Analytics Historic Market Size by Type (2019-2024)
4.2 Global TV Analytics Forecasted Market Size by Type (2025-2030)
5 TV Analytics Breakdown Data by Application
5.1 Global TV Analytics Historic Market Size by Application (2019-2024)
5.2 Global TV Analytics Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America TV Analytics Market Size (2019-2030)
6.2 North America TV Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America TV Analytics Market Size by Country (2019-2024)
6.4 North America TV Analytics Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe TV Analytics Market Size (2019-2030)
7.2 Europe TV Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe TV Analytics Market Size by Country (2019-2024)
7.4 Europe TV Analytics Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific TV Analytics Market Size (2019-2030)
8.2 Asia-Pacific TV Analytics Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific TV Analytics Market Size by Region (2019-2024)
8.4 Asia-Pacific TV Analytics Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America TV Analytics Market Size (2019-2030)
9.2 Latin America TV Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America TV Analytics Market Size by Country (2019-2024)
9.4 Latin America TV Analytics Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa TV Analytics Market Size (2019-2030)
10.2 Middle East & Africa TV Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa TV Analytics Market Size by Country (2019-2024)
10.4 Middle East & Africa TV Analytics Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Realytics
11.1.1 Realytics Company Detail
11.1.2 Realytics Business Overview
11.1.3 Realytics TV Analytics Introduction
11.1.4 Realytics Revenue in TV Analytics Business (2019-2024)
11.1.5 Realytics Recent Development
11.2 IBM
11.2.1 IBM Company Detail
11.2.2 IBM Business Overview
11.2.3 IBM TV Analytics Introduction
11.2.4 IBM Revenue in TV Analytics Business (2019-2024)
11.2.5 IBM Recent Development
11.3 Google
11.3.1 Google Company Detail
11.3.2 Google Business Overview
11.3.3 Google TV Analytics Introduction
11.3.4 Google Revenue in TV Analytics Business (2019-2024)
11.3.5 Google Recent Development
11.4 The Nielsen Company
11.4.1 The Nielsen Company Company Detail
11.4.2 The Nielsen Company Business Overview
11.4.3 The Nielsen Company TV Analytics Introduction
11.4.4 The Nielsen Company Revenue in TV Analytics Business (2019-2024)
11.4.5 The Nielsen Company Recent Development
11.5 Zapr Media
11.5.1 Zapr Media Company Detail
11.5.2 Zapr Media Business Overview
11.5.3 Zapr Media TV Analytics Introduction
11.5.4 Zapr Media Revenue in TV Analytics Business (2019-2024)
11.5.5 Zapr Media Recent Development
11.6 Alphonso
11.6.1 Alphonso Company Detail
11.6.2 Alphonso Business Overview
11.6.3 Alphonso TV Analytics Introduction
11.6.4 Alphonso Revenue in TV Analytics Business (2019-2024)
11.6.5 Alphonso Recent Development
11.7 TVSQUARED
11.7.1 TVSQUARED Company Detail
11.7.2 TVSQUARED Business Overview
11.7.3 TVSQUARED TV Analytics Introduction
11.7.4 TVSQUARED Revenue in TV Analytics Business (2019-2024)
11.7.5 TVSQUARED Recent Development
11.8 Amobee
11.8.1 Amobee Company Detail
11.8.2 Amobee Business Overview
11.8.3 Amobee TV Analytics Introduction
11.8.4 Amobee Revenue in TV Analytics Business (2019-2024)
11.8.5 Amobee Recent Development
11.9 Clarivoy
11.9.1 Clarivoy Company Detail
11.9.2 Clarivoy Business Overview
11.9.3 Clarivoy TV Analytics Introduction
11.9.4 Clarivoy Revenue in TV Analytics Business (2019-2024)
11.9.5 Clarivoy Recent Development
11.10 Tvbeat
11.10.1 Tvbeat Company Detail
11.10.2 Tvbeat Business Overview
11.10.3 Tvbeat TV Analytics Introduction
11.10.4 Tvbeat Revenue in TV Analytics Business (2019-2024)
11.10.5 Tvbeat Recent Development
11.11 BLIX
11.11.1 BLIX Company Detail
11.11.2 BLIX Business Overview
11.11.3 BLIX TV Analytics Introduction
11.11.4 BLIX Revenue in TV Analytics Business (2019-2024)
11.11.5 BLIX Recent Development
11.12 H-Tech
11.12.1 H-Tech Company Detail
11.12.2 H-Tech Business Overview
11.12.3 H-Tech TV Analytics Introduction
11.12.4 H-Tech Revenue in TV Analytics Business (2019-2024)
11.12.5 H-Tech Recent Development
11.13 SambaTV
11.13.1 SambaTV Company Detail
11.13.2 SambaTV Business Overview
11.13.3 SambaTV TV Analytics Introduction
11.13.4 SambaTV Revenue in TV Analytics Business (2019-2024)
11.13.5 SambaTV Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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