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Global Video Games Advertising Market Research Report 2024
Synopsis
Video games are electronic games that require a video device for the user interface of the game. The device can be a mobile display or a PC monitor, or a TV screen. Based on the electronic system employed, they are categorized in the form of platforms such as mobile, PC, and TV. Different types of games are available for a number of gaming platforms. Video games are available in two major formats - physical and digital. The physical format comes in the form of compact discs, which are used while playing the game. In the digital format, the game is downloaded and played.
The global Video Games Advertising market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
According to the report, one of the major drivers for this market is Increasing growth of the HDR technology. HDR is a technology for displaying a wider range of color tones with more emphasis on details.
This report aims to provide a comprehensive presentation of the global market for Video Games Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Video Games Advertising.
Report Scope
The Video Games Advertising market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Video Games Advertising market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Video Games Advertising companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
BrightRoll
Flurry
Google
InMobi
AppNexus
Byyd
Fiksu
IAD
Kiip
Matomy Media
Millennial Media
Platform One
MobPartner
MoPub
Tapjoy
SpotXchange
Tremor Video
TubeMogul
Segment by Type
In-game Advertising
Advergames
Others
Segment by Application
Commercial
Service Industry
Manufacturing Industry
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Video Games Advertising companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Video games are electronic games that require a video device for the user interface of the game. The device can be a mobile display or a PC monitor, or a TV screen. Based on the electronic system employed, they are categorized in the form of platforms such as mobile, PC, and TV. Different types of games are available for a number of gaming platforms. Video games are available in two major formats - physical and digital. The physical format comes in the form of compact discs, which are used while playing the game. In the digital format, the game is downloaded and played.
The global Video Games Advertising market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
According to the report, one of the major drivers for this market is Increasing growth of the HDR technology. HDR is a technology for displaying a wider range of color tones with more emphasis on details.
This report aims to provide a comprehensive presentation of the global market for Video Games Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Video Games Advertising.
Report Scope
The Video Games Advertising market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Video Games Advertising market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Video Games Advertising companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
BrightRoll
Flurry
InMobi
AppNexus
Byyd
Fiksu
IAD
Kiip
Matomy Media
Millennial Media
Platform One
MobPartner
MoPub
Tapjoy
SpotXchange
Tremor Video
TubeMogul
Segment by Type
In-game Advertising
Advergames
Others
Segment by Application
Commercial
Service Industry
Manufacturing Industry
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Video Games Advertising companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Video Games Advertising Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 In-game Advertising
1.2.3 Advergames
1.2.4 Others
1.3 Market by Application
1.3.1 Global Video Games Advertising Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Commercial
1.3.3 Service Industry
1.3.4 Manufacturing Industry
1.3.5 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Video Games Advertising Market Perspective (2019-2030)
2.2 Video Games Advertising Growth Trends by Region
2.2.1 Global Video Games Advertising Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Video Games Advertising Historic Market Size by Region (2019-2024)
2.2.3 Video Games Advertising Forecasted Market Size by Region (2025-2030)
2.3 Video Games Advertising Market Dynamics
2.3.1 Video Games Advertising Industry Trends
2.3.2 Video Games Advertising Market Drivers
2.3.3 Video Games Advertising Market Challenges
2.3.4 Video Games Advertising Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Video Games Advertising Players by Revenue
3.1.1 Global Top Video Games Advertising Players by Revenue (2019-2024)
3.1.2 Global Video Games Advertising Revenue Market Share by Players (2019-2024)
3.2 Global Video Games Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Video Games Advertising Revenue
3.4 Global Video Games Advertising Market Concentration Ratio
3.4.1 Global Video Games Advertising Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Video Games Advertising Revenue in 2023
3.5 Video Games Advertising Key Players Head office and Area Served
3.6 Key Players Video Games Advertising Product Solution and Service
3.7 Date of Enter into Video Games Advertising Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Video Games Advertising Breakdown Data by Type
4.1 Global Video Games Advertising Historic Market Size by Type (2019-2024)
4.2 Global Video Games Advertising Forecasted Market Size by Type (2025-2030)
5 Video Games Advertising Breakdown Data by Application
5.1 Global Video Games Advertising Historic Market Size by Application (2019-2024)
5.2 Global Video Games Advertising Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Video Games Advertising Market Size (2019-2030)
6.2 North America Video Games Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Video Games Advertising Market Size by Country (2019-2024)
6.4 North America Video Games Advertising Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Video Games Advertising Market Size (2019-2030)
7.2 Europe Video Games Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Video Games Advertising Market Size by Country (2019-2024)
7.4 Europe Video Games Advertising Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Video Games Advertising Market Size (2019-2030)
8.2 Asia-Pacific Video Games Advertising Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Video Games Advertising Market Size by Region (2019-2024)
8.4 Asia-Pacific Video Games Advertising Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Video Games Advertising Market Size (2019-2030)
9.2 Latin America Video Games Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Video Games Advertising Market Size by Country (2019-2024)
9.4 Latin America Video Games Advertising Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Video Games Advertising Market Size (2019-2030)
10.2 Middle East & Africa Video Games Advertising Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Video Games Advertising Market Size by Country (2019-2024)
10.4 Middle East & Africa Video Games Advertising Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 BrightRoll
11.1.1 BrightRoll Company Detail
11.1.2 BrightRoll Business Overview
11.1.3 BrightRoll Video Games Advertising Introduction
11.1.4 BrightRoll Revenue in Video Games Advertising Business (2019-2024)
11.1.5 BrightRoll Recent Development
11.2 Flurry
11.2.1 Flurry Company Detail
11.2.2 Flurry Business Overview
11.2.3 Flurry Video Games Advertising Introduction
11.2.4 Flurry Revenue in Video Games Advertising Business (2019-2024)
11.2.5 Flurry Recent Development
11.3 Google
11.3.1 Google Company Detail
11.3.2 Google Business Overview
11.3.3 Google Video Games Advertising Introduction
11.3.4 Google Revenue in Video Games Advertising Business (2019-2024)
11.3.5 Google Recent Development
11.4 InMobi
11.4.1 InMobi Company Detail
11.4.2 InMobi Business Overview
11.4.3 InMobi Video Games Advertising Introduction
11.4.4 InMobi Revenue in Video Games Advertising Business (2019-2024)
11.4.5 InMobi Recent Development
11.5 AppNexus
11.5.1 AppNexus Company Detail
11.5.2 AppNexus Business Overview
11.5.3 AppNexus Video Games Advertising Introduction
11.5.4 AppNexus Revenue in Video Games Advertising Business (2019-2024)
11.5.5 AppNexus Recent Development
11.6 Byyd
11.6.1 Byyd Company Detail
11.6.2 Byyd Business Overview
11.6.3 Byyd Video Games Advertising Introduction
11.6.4 Byyd Revenue in Video Games Advertising Business (2019-2024)
11.6.5 Byyd Recent Development
11.7 Fiksu
11.7.1 Fiksu Company Detail
11.7.2 Fiksu Business Overview
11.7.3 Fiksu Video Games Advertising Introduction
11.7.4 Fiksu Revenue in Video Games Advertising Business (2019-2024)
11.7.5 Fiksu Recent Development
11.8 IAD
11.8.1 IAD Company Detail
11.8.2 IAD Business Overview
11.8.3 IAD Video Games Advertising Introduction
11.8.4 IAD Revenue in Video Games Advertising Business (2019-2024)
11.8.5 IAD Recent Development
11.9 Kiip
11.9.1 Kiip Company Detail
11.9.2 Kiip Business Overview
11.9.3 Kiip Video Games Advertising Introduction
11.9.4 Kiip Revenue in Video Games Advertising Business (2019-2024)
11.9.5 Kiip Recent Development
11.10 Matomy Media
11.10.1 Matomy Media Company Detail
11.10.2 Matomy Media Business Overview
11.10.3 Matomy Media Video Games Advertising Introduction
11.10.4 Matomy Media Revenue in Video Games Advertising Business (2019-2024)
11.10.5 Matomy Media Recent Development
11.11 Millennial Media
11.11.1 Millennial Media Company Detail
11.11.2 Millennial Media Business Overview
11.11.3 Millennial Media Video Games Advertising Introduction
11.11.4 Millennial Media Revenue in Video Games Advertising Business (2019-2024)
11.11.5 Millennial Media Recent Development
11.12 Platform One
11.12.1 Platform One Company Detail
11.12.2 Platform One Business Overview
11.12.3 Platform One Video Games Advertising Introduction
11.12.4 Platform One Revenue in Video Games Advertising Business (2019-2024)
11.12.5 Platform One Recent Development
11.13 MobPartner
11.13.1 MobPartner Company Detail
11.13.2 MobPartner Business Overview
11.13.3 MobPartner Video Games Advertising Introduction
11.13.4 MobPartner Revenue in Video Games Advertising Business (2019-2024)
11.13.5 MobPartner Recent Development
11.14 MoPub
11.14.1 MoPub Company Detail
11.14.2 MoPub Business Overview
11.14.3 MoPub Video Games Advertising Introduction
11.14.4 MoPub Revenue in Video Games Advertising Business (2019-2024)
11.14.5 MoPub Recent Development
11.15 Tapjoy
11.15.1 Tapjoy Company Detail
11.15.2 Tapjoy Business Overview
11.15.3 Tapjoy Video Games Advertising Introduction
11.15.4 Tapjoy Revenue in Video Games Advertising Business (2019-2024)
11.15.5 Tapjoy Recent Development
11.16 SpotXchange
11.16.1 SpotXchange Company Detail
11.16.2 SpotXchange Business Overview
11.16.3 SpotXchange Video Games Advertising Introduction
11.16.4 SpotXchange Revenue in Video Games Advertising Business (2019-2024)
11.16.5 SpotXchange Recent Development
11.17 Tremor Video
11.17.1 Tremor Video Company Detail
11.17.2 Tremor Video Business Overview
11.17.3 Tremor Video Video Games Advertising Introduction
11.17.4 Tremor Video Revenue in Video Games Advertising Business (2019-2024)
11.17.5 Tremor Video Recent Development
11.18 TubeMogul
11.18.1 TubeMogul Company Detail
11.18.2 TubeMogul Business Overview
11.18.3 TubeMogul Video Games Advertising Introduction
11.18.4 TubeMogul Revenue in Video Games Advertising Business (2019-2024)
11.18.5 TubeMogul Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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