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Global Vtuber (Virtual YouTuber) Market Research Report 2024
Synopsis
A VTuber, or virtual YouTuber, is an online entertainer who uses a virtual model generated using computer graphics. Real-time motion capture software or technology are often—but not always—used to capture movement. A digital trend that originated in Japan in the mid-2010s and, since the early 2020s, has become an international online phenomenon. A majority of VTubers are English and Japanese-speaking YouTubers or live streamers who use model designs. By 2020, there were more than 10,000 active VTubers. Although the term is an allusion to the video platform YouTube, they also use websites such as Niconico, Twitch, and Bilibili. The first entertainer to use the phrase "virtual YouTuber", Kizuna AI, began creating content on YouTube in late 2016. Her popularity sparked a VTuber trend in Japan, and spurred the establishment of specialized agencies to promote them, including major ones such as Hololive Production (Cover), AnyColor, etc. Fan translations and foreign-language VTubers have marked a rise in the trend's international popularity. Virtual YouTubers have appeared in domestic advertising campaigns, and have broken livestream-related world records.
The global Vtuber (Virtual YouTuber) market was valued at US$ 2804.7 million in 2023 and is anticipated to reach US$ 27590 million by 2030, witnessing a CAGR of 35.6% during the forecast period 2024-2030.
Global key players of vtuber (virtual youtuber) include AnyColor, Cover Group, Bilibili, Youtube, 774, inc, etc. The top five players hold a share about 17%. Asia-Pacific is the largest market, has a share about 74%, followed by North America and Europe, with share 12% and 11%, separately.
This report aims to provide a comprehensive presentation of the global market for Vtuber (Virtual YouTuber), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Vtuber (Virtual YouTuber).
Report Scope
The Vtuber (Virtual YouTuber) market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Vtuber (Virtual YouTuber) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Vtuber (Virtual YouTuber) companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
AnyColor
Cover Group
Bilibili
Youtube
774, inc
Mikai
Yuehua Entertainment
Segment by Type
2D Vtuber
3D Vtuber
Segment by Application
Livestreaming & Performance
Digital Contents & Derivative
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Vtuber (Virtual YouTuber) companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
A VTuber, or virtual YouTuber, is an online entertainer who uses a virtual model generated using computer graphics. Real-time motion capture software or technology are often—but not always—used to capture movement. A digital trend that originated in Japan in the mid-2010s and, since the early 2020s, has become an international online phenomenon. A majority of VTubers are English and Japanese-speaking YouTubers or live streamers who use model designs. By 2020, there were more than 10,000 active VTubers. Although the term is an allusion to the video platform YouTube, they also use websites such as Niconico, Twitch, and Bilibili. The first entertainer to use the phrase "virtual YouTuber", Kizuna AI, began creating content on YouTube in late 2016. Her popularity sparked a VTuber trend in Japan, and spurred the establishment of specialized agencies to promote them, including major ones such as Hololive Production (Cover), AnyColor, etc. Fan translations and foreign-language VTubers have marked a rise in the trend's international popularity. Virtual YouTubers have appeared in domestic advertising campaigns, and have broken livestream-related world records.
The global Vtuber (Virtual YouTuber) market was valued at US$ 2804.7 million in 2023 and is anticipated to reach US$ 27590 million by 2030, witnessing a CAGR of 35.6% during the forecast period 2024-2030.
Global key players of vtuber (virtual youtuber) include AnyColor, Cover Group, Bilibili, Youtube, 774, inc, etc. The top five players hold a share about 17%. Asia-Pacific is the largest market, has a share about 74%, followed by North America and Europe, with share 12% and 11%, separately.
This report aims to provide a comprehensive presentation of the global market for Vtuber (Virtual YouTuber), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Vtuber (Virtual YouTuber).
Report Scope
The Vtuber (Virtual YouTuber) market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Vtuber (Virtual YouTuber) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Vtuber (Virtual YouTuber) companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
AnyColor
Cover Group
Bilibili
Youtube
774, inc
Mikai
Yuehua Entertainment
Segment by Type
2D Vtuber
3D Vtuber
Segment by Application
Livestreaming & Performance
Digital Contents & Derivative
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Vtuber (Virtual YouTuber) companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Vtuber (Virtual YouTuber) Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 2D Vtuber
1.2.3 3D Vtuber
1.3 Market by Application
1.3.1 Global Vtuber (Virtual YouTuber) Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Livestreaming & Performance
1.3.3 Digital Contents & Derivative
1.3.4 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Vtuber (Virtual YouTuber) Market Perspective (2019-2030)
2.2 Vtuber (Virtual YouTuber) Growth Trends by Region
2.2.1 Global Vtuber (Virtual YouTuber) Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Vtuber (Virtual YouTuber) Historic Market Size by Region (2019-2024)
2.2.3 Vtuber (Virtual YouTuber) Forecasted Market Size by Region (2025-2030)
2.3 Vtuber (Virtual YouTuber) Market Dynamics
2.3.1 Vtuber (Virtual YouTuber) Industry Trends
2.3.2 Vtuber (Virtual YouTuber) Market Drivers
2.3.3 Vtuber (Virtual YouTuber) Market Challenges
2.3.4 Vtuber (Virtual YouTuber) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Vtuber (Virtual YouTuber) Players by Revenue
3.1.1 Global Top Vtuber (Virtual YouTuber) Players by Revenue (2019-2024)
3.1.2 Global Vtuber (Virtual YouTuber) Revenue Market Share by Players (2019-2024)
3.2 Global Vtuber (Virtual YouTuber) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Vtuber (Virtual YouTuber) Revenue
3.4 Global Vtuber (Virtual YouTuber) Market Concentration Ratio
3.4.1 Global Vtuber (Virtual YouTuber) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Vtuber (Virtual YouTuber) Revenue in 2023
3.5 Vtuber (Virtual YouTuber) Key Players Head office and Area Served
3.6 Key Players Vtuber (Virtual YouTuber) Product Solution and Service
3.7 Date of Enter into Vtuber (Virtual YouTuber) Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Vtuber (Virtual YouTuber) Breakdown Data by Type
4.1 Global Vtuber (Virtual YouTuber) Historic Market Size by Type (2019-2024)
4.2 Global Vtuber (Virtual YouTuber) Forecasted Market Size by Type (2025-2030)
5 Vtuber (Virtual YouTuber) Breakdown Data by Application
5.1 Global Vtuber (Virtual YouTuber) Historic Market Size by Application (2019-2024)
5.2 Global Vtuber (Virtual YouTuber) Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Vtuber (Virtual YouTuber) Market Size (2019-2030)
6.2 North America Vtuber (Virtual YouTuber) Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Vtuber (Virtual YouTuber) Market Size by Country (2019-2024)
6.4 North America Vtuber (Virtual YouTuber) Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Vtuber (Virtual YouTuber) Market Size (2019-2030)
7.2 Europe Vtuber (Virtual YouTuber) Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Vtuber (Virtual YouTuber) Market Size by Country (2019-2024)
7.4 Europe Vtuber (Virtual YouTuber) Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Vtuber (Virtual YouTuber) Market Size (2019-2030)
8.2 Asia-Pacific Vtuber (Virtual YouTuber) Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Vtuber (Virtual YouTuber) Market Size by Region (2019-2024)
8.4 Asia-Pacific Vtuber (Virtual YouTuber) Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Vtuber (Virtual YouTuber) Market Size (2019-2030)
9.2 Latin America Vtuber (Virtual YouTuber) Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Vtuber (Virtual YouTuber) Market Size by Country (2019-2024)
9.4 Latin America Vtuber (Virtual YouTuber) Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Vtuber (Virtual YouTuber) Market Size (2019-2030)
10.2 Middle East & Africa Vtuber (Virtual YouTuber) Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Vtuber (Virtual YouTuber) Market Size by Country (2019-2024)
10.4 Middle East & Africa Vtuber (Virtual YouTuber) Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 AnyColor
11.1.1 AnyColor Company Detail
11.1.2 AnyColor Business Overview
11.1.3 AnyColor Vtuber (Virtual YouTuber) Introduction
11.1.4 AnyColor Revenue in Vtuber (Virtual YouTuber) Business (2019-2024)
11.1.5 AnyColor Recent Development
11.2 Cover Group
11.2.1 Cover Group Company Detail
11.2.2 Cover Group Business Overview
11.2.3 Cover Group Vtuber (Virtual YouTuber) Introduction
11.2.4 Cover Group Revenue in Vtuber (Virtual YouTuber) Business (2019-2024)
11.2.5 Cover Group Recent Development
11.3 Bilibili
11.3.1 Bilibili Company Detail
11.3.2 Bilibili Business Overview
11.3.3 Bilibili Vtuber (Virtual YouTuber) Introduction
11.3.4 Bilibili Revenue in Vtuber (Virtual YouTuber) Business (2019-2024)
11.3.5 Bilibili Recent Development
11.4 Youtube
11.4.1 Youtube Company Detail
11.4.2 Youtube Business Overview
11.4.3 Youtube Vtuber (Virtual YouTuber) Introduction
11.4.4 Youtube Revenue in Vtuber (Virtual YouTuber) Business (2019-2024)
11.4.5 Youtube Recent Development
11.5 774, inc
11.5.1 774, inc Company Detail
11.5.2 774, inc Business Overview
11.5.3 774, inc Vtuber (Virtual YouTuber) Introduction
11.5.4 774, inc Revenue in Vtuber (Virtual YouTuber) Business (2019-2024)
11.5.5 774, inc Recent Development
11.6 Mikai
11.6.1 Mikai Company Detail
11.6.2 Mikai Business Overview
11.6.3 Mikai Vtuber (Virtual YouTuber) Introduction
11.6.4 Mikai Revenue in Vtuber (Virtual YouTuber) Business (2019-2024)
11.6.5 Mikai Recent Development
11.7 Yuehua Entertainment
11.7.1 Yuehua Entertainment Company Detail
11.7.2 Yuehua Entertainment Business Overview
11.7.3 Yuehua Entertainment Vtuber (Virtual YouTuber) Introduction
11.7.4 Yuehua Entertainment Revenue in Vtuber (Virtual YouTuber) Business (2019-2024)
11.7.5 Yuehua Entertainment Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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