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Synopsis
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
The global Web Analytics market was valued at US$ 2766.1 million in 2023 and is anticipated to reach US$ 5692.6 million by 2030, witnessing a CAGR of 10.4% during the forecast period 2024-2030.
Web analytics solutions are extensively used in a wide spectrum of verticals such as consumer goods and retail, healthcare and life sciences, government, transportation and logistics, travel and hospitality, telecommunication and IT.
This report aims to provide a comprehensive presentation of the global market for Web Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Web Analytics.
Report Scope
The Web Analytics market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Web Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Web Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
- Adobe
- AT Internet
- IBM
- MicroStrategy
- SAS
- Splunk
- Tableau
- Teradata
- Webtrends
- Lucky Orange
- Optimizely
- Smartlook
- Siteimprove
- Pendo
- Looker
- Affise
- Mouseflow
- Heap
- Reactflow
- Hitsteps.com
- Matomo
- SEMrush
- ContentKing
- Capturly
- CANDDi
- Zo Digital
- Wasabi Creation
Segment by Type
- On-Demand
- On-Premise
Segment by Application
- Social Media Management
- Targeting and Behavioral Analysis
- Display Advertising Optimization
- Multichannel Campaign Analysis
- Performance Monitoring
- Others
By Region
- North America (United States, Canada)
- Europe (Germany, France, U.K., Italy, Netherlands)
- Asia-Pacific (China, Japan, South Korea, China Taiwan, Southeast Asia, India)
- Latin America, Middle East & Africa (Latin America, Mexico, Brazil, Turkey)
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Web Analytics companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Index
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Web Analytics Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 On-Demand
1.2.3 On-Premise
1.3 Market by Application
1.3.1 Global Web Analytics Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Social Media Management
1.3.3 Targeting and Behavioral Analysis
1.3.4 Display Advertising Optimization
1.3.5 Multichannel Campaign Analysis
1.3.6 Performance Monitoring
1.3.7 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Web Analytics Market Perspective (2019-2030)
2.2 Web Analytics Growth Trends by Region
2.2.1 Global Web Analytics Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Web Analytics Historic Market Size by Region (2019-2024)
2.2.3 Web Analytics Forecasted Market Size by Region (2025-2030)
2.3 Web Analytics Market Dynamics
2.3.1 Web Analytics Industry Trends
2.3.2 Web Analytics Market Drivers
2.3.3 Web Analytics Market Challenges
2.3.4 Web Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Web Analytics Players by Revenue
3.1.1 Global Top Web Analytics Players by Revenue (2019-2024)
3.1.2 Global Web Analytics Revenue Market Share by Players (2019-2024)
3.2 Global Web Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Web Analytics Revenue
3.4 Global Web Analytics Market Concentration Ratio
3.4.1 Global Web Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Web Analytics Revenue in 2023
3.5 Web Analytics Key Players Head office and Area Served
3.6 Key Players Web Analytics Product Solution and Service
3.7 Date of Enter into Web Analytics Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Web Analytics Breakdown Data by Type
4.1 Global Web Analytics Historic Market Size by Type (2019-2024)
4.2 Global Web Analytics Forecasted Market Size by Type (2025-2030)
5 Web Analytics Breakdown Data by Application
5.1 Global Web Analytics Historic Market Size by Application (2019-2024)
5.2 Global Web Analytics Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Web Analytics Market Size (2019-2030)
6.2 North America Web Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Web Analytics Market Size by Country (2019-2024)
6.4 North America Web Analytics Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Web Analytics Market Size (2019-2030)
7.2 Europe Web Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Web Analytics Market Size by Country (2019-2024)
7.4 Europe Web Analytics Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Web Analytics Market Size (2019-2030)
8.2 Asia-Pacific Web Analytics Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Web Analytics Market Size by Region (2019-2024)
8.4 Asia-Pacific Web Analytics Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Web Analytics Market Size (2019-2030)
9.2 Latin America Web Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Web Analytics Market Size by Country (2019-2024)
9.4 Latin America Web Analytics Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Web Analytics Market Size (2019-2030)
10.2 Middle East & Africa Web Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Web Analytics Market Size by Country (2019-2024)
10.4 Middle East & Africa Web Analytics Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Adobe
11.1.1 Adobe Company Detail
11.1.2 Adobe Business Overview
11.1.3 Adobe Web Analytics Introduction
11.1.4 Adobe Revenue in Web Analytics Business (2019-2024)
11.1.5 Adobe Recent Development
11.2 AT Internet
11.2.1 AT Internet Company Detail
11.2.2 AT Internet Business Overview
11.2.3 AT Internet Web Analytics Introduction
11.2.4 AT Internet Revenue in Web Analytics Business (2019-2024)
11.2.5 AT Internet Recent Development
11.3 Google
11.3.1 Google Company Detail
11.3.2 Google Business Overview
11.3.3 Google Web Analytics Introduction
11.3.4 Google Revenue in Web Analytics Business (2019-2024)
11.3.5 Google Recent Development
11.4 IBM
11.4.1 IBM Company Detail
11.4.2 IBM Business Overview
11.4.3 IBM Web Analytics Introduction
11.4.4 IBM Revenue in Web Analytics Business (2019-2024)
11.4.5 IBM Recent Development
11.5 MicroStrategy
11.5.1 MicroStrategy Company Detail
11.5.2 MicroStrategy Business Overview
11.5.3 MicroStrategy Web Analytics Introduction
11.5.4 MicroStrategy Revenue in Web Analytics Business (2019-2024)
11.5.5 MicroStrategy Recent Development
11.6 SAS
11.6.1 SAS Company Detail
11.6.2 SAS Business Overview
11.6.3 SAS Web Analytics Introduction
11.6.4 SAS Revenue in Web Analytics Business (2019-2024)
11.6.5 SAS Recent Development
11.7 Splunk
11.7.1 Splunk Company Detail
11.7.2 Splunk Business Overview
11.7.3 Splunk Web Analytics Introduction
11.7.4 Splunk Revenue in Web Analytics Business (2019-2024)
11.7.5 Splunk Recent Development
11.8 Tableau
11.8.1 Tableau Company Detail
11.8.2 Tableau Business Overview
11.8.3 Tableau Web Analytics Introduction
11.8.4 Tableau Revenue in Web Analytics Business (2019-2024)
11.8.5 Tableau Recent Development
11.9 Teradata
11.9.1 Teradata Company Detail
11.9.2 Teradata Business Overview
11.9.3 Teradata Web Analytics Introduction
11.9.4 Teradata Revenue in Web Analytics Business (2019-2024)
11.9.5 Teradata Recent Development
11.10 Webtrends
11.10.1 Webtrends Company Detail
11.10.2 Webtrends Business Overview
11.10.3 Webtrends Web Analytics Introduction
11.10.4 Webtrends Revenue in Web Analytics Business (2019-2024)
11.10.5 Webtrends Recent Development
11.11 Lucky Orange
11.11.1 Lucky Orange Company Detail
11.11.2 Lucky Orange Business Overview
11.11.3 Lucky Orange Web Analytics Introduction
11.11.4 Lucky Orange Revenue in Web Analytics Business (2019-2024)
11.11.5 Lucky Orange Recent Development
11.12 Optimizely
11.12.1 Optimizely Company Detail
11.12.2 Optimizely Business Overview
11.12.3 Optimizely Web Analytics Introduction
11.12.4 Optimizely Revenue in Web Analytics Business (2019-2024)
11.12.5 Optimizely Recent Development
11.13 Smartlook
11.13.1 Smartlook Company Detail
11.13.2 Smartlook Business Overview
11.13.3 Smartlook Web Analytics Introduction
11.13.4 Smartlook Revenue in Web Analytics Business (2019-2024)
11.13.5 Smartlook Recent Development
11.14 Siteimprove
11.14.1 Siteimprove Company Detail
11.14.2 Siteimprove Business Overview
11.14.3 Siteimprove Web Analytics Introduction
11.14.4 Siteimprove Revenue in Web Analytics Business (2019-2024)
11.14.5 Siteimprove Recent Development
11.15 Pendo
11.15.1 Pendo Company Detail
11.15.2 Pendo Business Overview
11.15.3 Pendo Web Analytics Introduction
11.15.4 Pendo Revenue in Web Analytics Business (2019-2024)
11.15.5 Pendo Recent Development
11.16 Looker
11.16.1 Looker Company Detail
11.16.2 Looker Business Overview
11.16.3 Looker Web Analytics Introduction
11.16.4 Looker Revenue in Web Analytics Business (2019-2024)
11.16.5 Looker Recent Development
11.17 Affise
11.17.1 Affise Company Detail
11.17.2 Affise Business Overview
11.17.3 Affise Web Analytics Introduction
11.17.4 Affise Revenue in Web Analytics Business (2019-2024)
11.17.5 Affise Recent Development
11.18 Mouseflow
11.18.1 Mouseflow Company Detail
11.18.2 Mouseflow Business Overview
11.18.3 Mouseflow Web Analytics Introduction
11.18.4 Mouseflow Revenue in Web Analytics Business (2019-2024)
11.18.5 Mouseflow Recent Development
11.19 Heap
11.19.1 Heap Company Detail
11.19.2 Heap Business Overview
11.19.3 Heap Web Analytics Introduction
11.19.4 Heap Revenue in Web Analytics Business (2019-2024)
11.19.5 Heap Recent Development
11.20 Reactflow
11.20.1 Reactflow Company Detail
11.20.2 Reactflow Business Overview
11.20.3 Reactflow Web Analytics Introduction
11.20.4 Reactflow Revenue in Web Analytics Business (2019-2024)
11.20.5 Reactflow Recent Development
11.21 Hitsteps.com
11.21.1 Hitsteps.com Company Detail
11.21.2 Hitsteps.com Business Overview
11.21.3 Hitsteps.com Web Analytics Introduction
11.21.4 Hitsteps.com Revenue in Web Analytics Business (2019-2024)
11.21.5 Hitsteps.com Recent Development
11.22 Matomo
11.22.1 Matomo Company Detail
11.22.2 Matomo Business Overview
11.22.3 Matomo Web Analytics Introduction
11.22.4 Matomo Revenue in Web Analytics Business (2019-2024)
11.22.5 Matomo Recent Development
11.23 SEMrush
11.23.1 SEMrush Company Detail
11.23.2 SEMrush Business Overview
11.23.3 SEMrush Web Analytics Introduction
11.23.4 SEMrush Revenue in Web Analytics Business (2019-2024)
11.23.5 SEMrush Recent Development
11.24 ContentKing
11.24.1 ContentKing Company Detail
11.24.2 ContentKing Business Overview
11.24.3 ContentKing Web Analytics Introduction
11.24.4 ContentKing Revenue in Web Analytics Business (2019-2024)
11.24.5 ContentKing Recent Development
11.25 Capturly
11.25.1 Capturly Company Detail
11.25.2 Capturly Business Overview
11.25.3 Capturly Web Analytics Introduction
11.25.4 Capturly Revenue in Web Analytics Business (2019-2024)
11.25.5 Capturly Recent Development
11.26 CANDDi
11.26.1 CANDDi Company Detail
11.26.2 CANDDi Business Overview
11.26.3 CANDDi Web Analytics Introduction
11.26.4 CANDDi Revenue in Web Analytics Business (2019-2024)
11.26.5 CANDDi Recent Development
11.27 Zo Digital
11.27.1 Zo Digital Company Detail
11.27.2 Zo Digital Business Overview
11.27.3 Zo Digital Web Analytics Introduction
11.27.4 Zo Digital Revenue in Web Analytics Business (2019-2024)
11.27.5 Zo Digital Recent Development
11.28 Wasabi Creation
11.28.1 Wasabi Creation Company Detail
11.28.2 Wasabi Creation Business Overview
11.28.3 Wasabi Creation Web Analytics Introduction
11.28.4 Wasabi Creation Revenue in Web Analytics Business (2019-2024)
11.28.5 Wasabi Creation Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Published By : QY Research
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