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Interactive Advertising-Global Market Insights and Sales Trends 2024
Synopsis
Interactive advertising can be defined as a form of advertising that uses a feedback information from the users for whom advertisement is made. The feedback information from the users helps the advertiser to improve their advertising techniques. Interactive advertising can be referred to as online advertising but can be implied to offline advertising as well.
The global Interactive Advertising market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Interactive Advertising in various end use industries. The expanding demands from the Retail and Consumer Goods, BFSI, IT & Telecommunication and Media and Entertainment, are propelling Interactive Advertising market. Online Interactive Advertising, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Offline Interactive Advertising segment is estimated at % CAGR for the next seven-year period.
The key trends in interactive advertising market includes reaching to mass audience in less time, invention of latest technology that are convenient for users, emergence of innovative ideas that are going to benefit users and proficient use of smartphone to generate money. The study indicates, the factors such as increase in mobile users owing to usage of multiple channels and device that boost the interactive advertising market. The efficient use of media technologies and creation of personalization media portals are one of the most significant factors fuelling interactive advertising market. According to the study, the growing social media networks and online and offline internet integration are the prime factors boosting interactive advertising market.The interactive advertising market can be segmented on the basis of type, organization size and vertical. By type the interactive advertising market consists of mobile advertising, videos, internet, social media marketing, email marketing, sponsorship, blogging, widgets, and offline activation. Social media marketing is the most cost efficient digital marketing technique. It enhances business by increasing brand awareness. It helps enterprises to get engage with broad range of audience and increase the business visibility.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Interactive Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Interactive Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Interactive Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Interactive Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Interactive Advertising covered in this report include Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather, BBDO, Crispin Porter + Bogusky and The Martin Agency, etc.
The global Interactive Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Grey Advertising
Wieden+Kennedy
Butler
Shine
Stern & Partners
Ogilvy & Mather
BBDO
Crispin Porter + Bogusky
The Martin Agency
Deutsch
Droga5
Mullen Advertising
Global Interactive Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Interactive Advertising market, Segment by Type:
Online Interactive Advertising
Offline Interactive Advertising
Global Interactive Advertising market, by Application
Retail and Consumer Goods
BFSI
IT & Telecommunication
Media and Entertainment
Travel
Transportation
Supply Chain and Logistics
Healthcare
Energy & Power and Utilities
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Interactive Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Interactive advertising can be defined as a form of advertising that uses a feedback information from the users for whom advertisement is made. The feedback information from the users helps the advertiser to improve their advertising techniques. Interactive advertising can be referred to as online advertising but can be implied to offline advertising as well.
The global Interactive Advertising market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Interactive Advertising in various end use industries. The expanding demands from the Retail and Consumer Goods, BFSI, IT & Telecommunication and Media and Entertainment, are propelling Interactive Advertising market. Online Interactive Advertising, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Offline Interactive Advertising segment is estimated at % CAGR for the next seven-year period.
The key trends in interactive advertising market includes reaching to mass audience in less time, invention of latest technology that are convenient for users, emergence of innovative ideas that are going to benefit users and proficient use of smartphone to generate money. The study indicates, the factors such as increase in mobile users owing to usage of multiple channels and device that boost the interactive advertising market. The efficient use of media technologies and creation of personalization media portals are one of the most significant factors fuelling interactive advertising market. According to the study, the growing social media networks and online and offline internet integration are the prime factors boosting interactive advertising market.The interactive advertising market can be segmented on the basis of type, organization size and vertical. By type the interactive advertising market consists of mobile advertising, videos, internet, social media marketing, email marketing, sponsorship, blogging, widgets, and offline activation. Social media marketing is the most cost efficient digital marketing technique. It enhances business by increasing brand awareness. It helps enterprises to get engage with broad range of audience and increase the business visibility.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Interactive Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Interactive Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Interactive Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Interactive Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Interactive Advertising covered in this report include Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather, BBDO, Crispin Porter + Bogusky and The Martin Agency, etc.
The global Interactive Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Grey Advertising
Wieden+Kennedy
Butler
Shine
Stern & Partners
Ogilvy & Mather
BBDO
Crispin Porter + Bogusky
The Martin Agency
Deutsch
Droga5
Mullen Advertising
Global Interactive Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Interactive Advertising market, Segment by Type:
Online Interactive Advertising
Offline Interactive Advertising
Global Interactive Advertising market, by Application
Retail and Consumer Goods
BFSI
IT & Telecommunication
Media and Entertainment
Travel
Transportation
Supply Chain and Logistics
Healthcare
Energy & Power and Utilities
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Interactive Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Interactive Advertising
1.1 Interactive Advertising Market Overview
1.1.1 Interactive Advertising Product Scope
1.1.2 Interactive Advertising Market Status and Outlook
1.2 Global Interactive Advertising Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Interactive Advertising Market Size by Region (2018-2029)
1.4 Global Interactive Advertising Historic Market Size by Region (2018-2023)
1.5 Global Interactive Advertising Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Interactive Advertising Market Size (2018-2029)
1.6.1 North America Interactive Advertising Market Size (2018-2029)
1.6.2 Europe Interactive Advertising Market Size (2018-2029)
1.6.3 Asia-Pacific Interactive Advertising Market Size (2018-2029)
1.6.4 Latin America Interactive Advertising Market Size (2018-2029)
1.6.5 Middle East & Africa Interactive Advertising Market Size (2018-2029)
2 Interactive Advertising Market by Type
2.1 Introduction
2.1.1 Online Interactive Advertising
2.1.2 Offline Interactive Advertising
2.2 Global Interactive Advertising Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Interactive Advertising Historic Market Size by Type (2018-2023)
2.2.2 Global Interactive Advertising Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Interactive Advertising Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Interactive Advertising Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Interactive Advertising Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Interactive Advertising Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Interactive Advertising Revenue Breakdown by Type (2018-2029)
3 Interactive Advertising Market Overview by Application
3.1 Introduction
3.1.1 Retail and Consumer Goods
3.1.2 BFSI
3.1.3 IT & Telecommunication
3.1.4 Media and Entertainment
3.1.5 Travel
3.1.6 Transportation
3.1.7 Supply Chain and Logistics
3.1.8 Healthcare
3.1.9 Energy & Power and Utilities
3.2 Global Interactive Advertising Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Interactive Advertising Historic Market Size by Application (2018-2023)
3.2.2 Global Interactive Advertising Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Interactive Advertising Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Interactive Advertising Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Interactive Advertising Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Interactive Advertising Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Interactive Advertising Revenue Breakdown by Application (2018-2029)
4 Interactive Advertising Competition Analysis by Players
4.1 Global Interactive Advertising Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Interactive Advertising as of 2022)
4.3 Date of Key Players Enter into Interactive Advertising Market
4.4 Global Top Players Interactive Advertising Headquarters and Area Served
4.5 Key Players Interactive Advertising Product Solution and Service
4.6 Competitive Status
4.6.1 Interactive Advertising Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Grey Advertising
5.1.1 Grey Advertising Profile
5.1.2 Grey Advertising Main Business
5.1.3 Grey Advertising Interactive Advertising Products, Services and Solutions
5.1.4 Grey Advertising Interactive Advertising Revenue (US$ Million) & (2018-2023)
5.1.5 Grey Advertising Recent Developments
5.2 Wieden+Kennedy
5.2.1 Wieden+Kennedy Profile
5.2.2 Wieden+Kennedy Main Business
5.2.3 Wieden+Kennedy Interactive Advertising Products, Services and Solutions
5.2.4 Wieden+Kennedy Interactive Advertising Revenue (US$ Million) & (2018-2023)
5.2.5 Wieden+Kennedy Recent Developments
5.3 Butler
5.3.1 Butler Profile
5.3.2 Butler Main Business
5.3.3 Butler Interactive Advertising Products, Services and Solutions
5.3.4 Butler Interactive Advertising Revenue (US$ Million) & (2018-2023)
5.3.5 Shine Recent Developments
5.4 Shine
5.4.1 Shine Profile
5.4.2 Shine Main Business
5.4.3 Shine Interactive Advertising Products, Services and Solutions
5.4.4 Shine Interactive Advertising Revenue (US$ Million) & (2018-2023)
5.4.5 Shine Recent Developments
5.5 Stern & Partners
5.5.1 Stern & Partners Profile
5.5.2 Stern & Partners Main Business
5.5.3 Stern & Partners Interactive Advertising Products, Services and Solutions
5.5.4 Stern & Partners Interactive Advertising Revenue (US$ Million) & (2018-2023)
5.5.5 Stern & Partners Recent Developments
5.6 Ogilvy & Mather
5.6.1 Ogilvy & Mather Profile
5.6.2 Ogilvy & Mather Main Business
5.6.3 Ogilvy & Mather Interactive Advertising Products, Services and Solutions
5.6.4 Ogilvy & Mather Interactive Advertising Revenue (US$ Million) & (2018-2023)
5.6.5 Ogilvy & Mather Recent Developments
5.7 BBDO
5.7.1 BBDO Profile
5.7.2 BBDO Main Business
5.7.3 BBDO Interactive Advertising Products, Services and Solutions
5.7.4 BBDO Interactive Advertising Revenue (US$ Million) & (2018-2023)
5.7.5 BBDO Recent Developments
5.8 Crispin Porter + Bogusky
5.8.1 Crispin Porter + Bogusky Profile
5.8.2 Crispin Porter + Bogusky Main Business
5.8.3 Crispin Porter + Bogusky Interactive Advertising Products, Services and Solutions
5.8.4 Crispin Porter + Bogusky Interactive Advertising Revenue (US$ Million) & (2018-2023)
5.8.5 Crispin Porter + Bogusky Recent Developments
5.9 The Martin Agency
5.9.1 The Martin Agency Profile
5.9.2 The Martin Agency Main Business
5.9.3 The Martin Agency Interactive Advertising Products, Services and Solutions
5.9.4 The Martin Agency Interactive Advertising Revenue (US$ Million) & (2018-2023)
5.9.5 The Martin Agency Recent Developments
5.10 Deutsch
5.10.1 Deutsch Profile
5.10.2 Deutsch Main Business
5.10.3 Deutsch Interactive Advertising Products, Services and Solutions
5.10.4 Deutsch Interactive Advertising Revenue (US$ Million) & (2018-2023)
5.10.5 Deutsch Recent Developments
5.11 Droga5
5.11.1 Droga5 Profile
5.11.2 Droga5 Main Business
5.11.3 Droga5 Interactive Advertising Products, Services and Solutions
5.11.4 Droga5 Interactive Advertising Revenue (US$ Million) & (2018-2023)
5.11.5 Droga5 Recent Developments
5.12 Mullen Advertising
5.12.1 Mullen Advertising Profile
5.12.2 Mullen Advertising Main Business
5.12.3 Mullen Advertising Interactive Advertising Products, Services and Solutions
5.12.4 Mullen Advertising Interactive Advertising Revenue (US$ Million) & (2018-2023)
5.12.5 Mullen Advertising Recent Developments
6 North America
6.1 North America Interactive Advertising Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Interactive Advertising Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Interactive Advertising Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Interactive Advertising Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Interactive Advertising Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Interactive Advertising Market Dynamics
11.1 Interactive Advertising Industry Trends
11.2 Interactive Advertising Market Drivers
11.3 Interactive Advertising Market Challenges
11.4 Interactive Advertising Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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