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Licensed Sports Merchandise-Global Market Insights and Sales Trends 2025
Synopsis
A licensed product is a product whose brand name has been licensed to other manufacturers or companies who will actually produce the product. Sports teams often license their brand logos to companies so that these companies can print t-shirts and other merchandise for fans. For example, the NFL, National Football League, may license their logo and brand image to a company who may use the brand image and logo in products such as coffee mugs to clothing items. Often times the company producing the products will pay a fee for the rights to use the licensed brand.
The global Licensed Sports Merchandise market size is expected to reach US$ 50690 million by 2029, growing at a CAGR of 4.7% from 2023 to 2029. The market is mainly driven by the significant applications of Licensed Sports Merchandise in various end use industries. The expanding demands from the Department Stores, Specialty Stores and E-commerce,, are propelling Licensed Sports Merchandise market. Apparels, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Footwear segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Licensed Sports Merchandise market, driven by demand from China, the second largest economy with some signs of stabilising, the Licensed Sports Merchandise market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Licensed Sports Merchandise, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Licensed Sports Merchandise market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Licensed Sports Merchandise market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Licensed Sports Merchandise sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Licensed Sports Merchandise covered in this report include G-Iii Apparel Group, Fanatics Inc, Adidas Ag, Nike Inc, Under Armour, Anta Sports Products Limited, Puma Se, Columbia Sportswear, Everlast Worldwide, Inc and Hanesbrands Inc, etc.
The global Licensed Sports Merchandise market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
G-Iii Apparel Group
Fanatics Inc
Adidas Ag, Nike Inc
Under Armour
Anta Sports Products Limited
Puma Se
Columbia Sportswear
Everlast Worldwide, Inc
Hanesbrands Inc
Newell Brands Inc
Ralph Lauren
Global Licensed Sports Merchandise market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Licensed Sports Merchandise market, Segment by Type:
Apparels
Footwear
Toys & Accessories
Global Licensed Sports Merchandise market, by Application
Department Stores
Specialty Stores
E-commerce
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Licensed Sports Merchandise companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
A licensed product is a product whose brand name has been licensed to other manufacturers or companies who will actually produce the product. Sports teams often license their brand logos to companies so that these companies can print t-shirts and other merchandise for fans. For example, the NFL, National Football League, may license their logo and brand image to a company who may use the brand image and logo in products such as coffee mugs to clothing items. Often times the company producing the products will pay a fee for the rights to use the licensed brand.
The global Licensed Sports Merchandise market size is expected to reach US$ 50690 million by 2029, growing at a CAGR of 4.7% from 2023 to 2029. The market is mainly driven by the significant applications of Licensed Sports Merchandise in various end use industries. The expanding demands from the Department Stores, Specialty Stores and E-commerce,, are propelling Licensed Sports Merchandise market. Apparels, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Footwear segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Licensed Sports Merchandise market, driven by demand from China, the second largest economy with some signs of stabilising, the Licensed Sports Merchandise market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Licensed Sports Merchandise, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Licensed Sports Merchandise market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Licensed Sports Merchandise market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Licensed Sports Merchandise sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Licensed Sports Merchandise covered in this report include G-Iii Apparel Group, Fanatics Inc, Adidas Ag, Nike Inc, Under Armour, Anta Sports Products Limited, Puma Se, Columbia Sportswear, Everlast Worldwide, Inc and Hanesbrands Inc, etc.
The global Licensed Sports Merchandise market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
G-Iii Apparel Group
Fanatics Inc
Adidas Ag, Nike Inc
Under Armour
Anta Sports Products Limited
Puma Se
Columbia Sportswear
Everlast Worldwide, Inc
Hanesbrands Inc
Newell Brands Inc
Ralph Lauren
Global Licensed Sports Merchandise market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Licensed Sports Merchandise market, Segment by Type:
Apparels
Footwear
Toys & Accessories
Global Licensed Sports Merchandise market, by Application
Department Stores
Specialty Stores
E-commerce
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Licensed Sports Merchandise companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Licensed Sports Merchandise
1.1 Licensed Sports Merchandise Market Overview
1.1.1 Licensed Sports Merchandise Product Scope
1.1.2 Licensed Sports Merchandise Market Status and Outlook
1.2 Global Licensed Sports Merchandise Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Licensed Sports Merchandise Market Size by Region (2018-2029)
1.4 Global Licensed Sports Merchandise Historic Market Size by Region (2018-2023)
1.5 Global Licensed Sports Merchandise Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Licensed Sports Merchandise Market Size (2018-2029)
1.6.1 North America Licensed Sports Merchandise Market Size (2018-2029)
1.6.2 Europe Licensed Sports Merchandise Market Size (2018-2029)
1.6.3 Asia-Pacific Licensed Sports Merchandise Market Size (2018-2029)
1.6.4 Latin America Licensed Sports Merchandise Market Size (2018-2029)
1.6.5 Middle East & Africa Licensed Sports Merchandise Market Size (2018-2029)
2 Licensed Sports Merchandise Market by Type
2.1 Introduction
2.1.1 Apparels
2.1.2 Footwear
2.1.3 Toys & Accessories
2.2 Global Licensed Sports Merchandise Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Licensed Sports Merchandise Historic Market Size by Type (2018-2023)
2.2.2 Global Licensed Sports Merchandise Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Licensed Sports Merchandise Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Licensed Sports Merchandise Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Licensed Sports Merchandise Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Licensed Sports Merchandise Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Licensed Sports Merchandise Revenue Breakdown by Type (2018-2029)
3 Licensed Sports Merchandise Market Overview by Application
3.1 Introduction
3.1.1 Department Stores
3.1.2 Specialty Stores
3.1.3 E-commerce
3.2 Global Licensed Sports Merchandise Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Licensed Sports Merchandise Historic Market Size by Application (2018-2023)
3.2.2 Global Licensed Sports Merchandise Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Licensed Sports Merchandise Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Licensed Sports Merchandise Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Licensed Sports Merchandise Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Licensed Sports Merchandise Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Licensed Sports Merchandise Revenue Breakdown by Application (2018-2029)
4 Licensed Sports Merchandise Competition Analysis by Players
4.1 Global Licensed Sports Merchandise Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Licensed Sports Merchandise as of 2022)
4.3 Date of Key Players Enter into Licensed Sports Merchandise Market
4.4 Global Top Players Licensed Sports Merchandise Headquarters and Area Served
4.5 Key Players Licensed Sports Merchandise Product Solution and Service
4.6 Competitive Status
4.6.1 Licensed Sports Merchandise Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 G-Iii Apparel Group
5.1.1 G-Iii Apparel Group Profile
5.1.2 G-Iii Apparel Group Main Business
5.1.3 G-Iii Apparel Group Licensed Sports Merchandise Products, Services and Solutions
5.1.4 G-Iii Apparel Group Licensed Sports Merchandise Revenue (US$ Million) & (2018-2023)
5.1.5 G-Iii Apparel Group Recent Developments
5.2 Fanatics Inc
5.2.1 Fanatics Inc Profile
5.2.2 Fanatics Inc Main Business
5.2.3 Fanatics Inc Licensed Sports Merchandise Products, Services and Solutions
5.2.4 Fanatics Inc Licensed Sports Merchandise Revenue (US$ Million) & (2018-2023)
5.2.5 Fanatics Inc Recent Developments
5.3 Adidas Ag, Nike Inc
5.3.1 Adidas Ag, Nike Inc Profile
5.3.2 Adidas Ag, Nike Inc Main Business
5.3.3 Adidas Ag, Nike Inc Licensed Sports Merchandise Products, Services and Solutions
5.3.4 Adidas Ag, Nike Inc Licensed Sports Merchandise Revenue (US$ Million) & (2018-2023)
5.3.5 Under Armour Recent Developments
5.4 Under Armour
5.4.1 Under Armour Profile
5.4.2 Under Armour Main Business
5.4.3 Under Armour Licensed Sports Merchandise Products, Services and Solutions
5.4.4 Under Armour Licensed Sports Merchandise Revenue (US$ Million) & (2018-2023)
5.4.5 Under Armour Recent Developments
5.5 Anta Sports Products Limited
5.5.1 Anta Sports Products Limited Profile
5.5.2 Anta Sports Products Limited Main Business
5.5.3 Anta Sports Products Limited Licensed Sports Merchandise Products, Services and Solutions
5.5.4 Anta Sports Products Limited Licensed Sports Merchandise Revenue (US$ Million) & (2018-2023)
5.5.5 Anta Sports Products Limited Recent Developments
5.6 Puma Se
5.6.1 Puma Se Profile
5.6.2 Puma Se Main Business
5.6.3 Puma Se Licensed Sports Merchandise Products, Services and Solutions
5.6.4 Puma Se Licensed Sports Merchandise Revenue (US$ Million) & (2018-2023)
5.6.5 Puma Se Recent Developments
5.7 Columbia Sportswear
5.7.1 Columbia Sportswear Profile
5.7.2 Columbia Sportswear Main Business
5.7.3 Columbia Sportswear Licensed Sports Merchandise Products, Services and Solutions
5.7.4 Columbia Sportswear Licensed Sports Merchandise Revenue (US$ Million) & (2018-2023)
5.7.5 Columbia Sportswear Recent Developments
5.8 Everlast Worldwide, Inc
5.8.1 Everlast Worldwide, Inc Profile
5.8.2 Everlast Worldwide, Inc Main Business
5.8.3 Everlast Worldwide, Inc Licensed Sports Merchandise Products, Services and Solutions
5.8.4 Everlast Worldwide, Inc Licensed Sports Merchandise Revenue (US$ Million) & (2018-2023)
5.8.5 Everlast Worldwide, Inc Recent Developments
5.9 Hanesbrands Inc
5.9.1 Hanesbrands Inc Profile
5.9.2 Hanesbrands Inc Main Business
5.9.3 Hanesbrands Inc Licensed Sports Merchandise Products, Services and Solutions
5.9.4 Hanesbrands Inc Licensed Sports Merchandise Revenue (US$ Million) & (2018-2023)
5.9.5 Hanesbrands Inc Recent Developments
5.10 Newell Brands Inc
5.10.1 Newell Brands Inc Profile
5.10.2 Newell Brands Inc Main Business
5.10.3 Newell Brands Inc Licensed Sports Merchandise Products, Services and Solutions
5.10.4 Newell Brands Inc Licensed Sports Merchandise Revenue (US$ Million) & (2018-2023)
5.10.5 Newell Brands Inc Recent Developments
5.11 Ralph Lauren
5.11.1 Ralph Lauren Profile
5.11.2 Ralph Lauren Main Business
5.11.3 Ralph Lauren Licensed Sports Merchandise Products, Services and Solutions
5.11.4 Ralph Lauren Licensed Sports Merchandise Revenue (US$ Million) & (2018-2023)
5.11.5 Ralph Lauren Recent Developments
6 North America
6.1 North America Licensed Sports Merchandise Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Licensed Sports Merchandise Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Licensed Sports Merchandise Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Licensed Sports Merchandise Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Licensed Sports Merchandise Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Licensed Sports Merchandise Market Dynamics
11.1 Licensed Sports Merchandise Industry Trends
11.2 Licensed Sports Merchandise Market Drivers
11.3 Licensed Sports Merchandise Market Challenges
11.4 Licensed Sports Merchandise Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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