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Marketing Automation-Global Market Insights and Sales Trends 2025
Synopsis
Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
The global Marketing Automation market size is expected to reach US$ 4697.1 million by 2029, growing at a CAGR of 7.9% from 2023 to 2029. The market is mainly driven by the significant applications of Marketing Automation in various end use industries. The expanding demands from the Large Enterprises and Small and Mid-sized Enterprises (SMEs), are propelling Marketing Automation market. Campaign Management, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Email Marketing segment is estimated at % CAGR for the next seven-year period.
Marketing Automation Software is primarily split into: Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics and Social Media Marketing. And Email Marketing is the most widely used type which takes up about 32.39% % of the global market in 2017.
USA is the largest sales region of Marketing Automation Software in the world in the past few years. USA market took up about 53.95% the global market in 2017, while Europe was 23.84%.
The rise of cloud computing and social platforms enabled the growth of Marketing Automation Software from the earlier software product, and both cloud and social platforms now support much of the Marketing Automation Software capabilities.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Marketing Automation, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Marketing Automation market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Marketing Automation market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Marketing Automation sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Marketing Automation covered in this report include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM and Cognizant, etc.
The global Marketing Automation market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Global Marketing Automation market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Marketing Automation market, Segment by Type:
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Global Marketing Automation market, by Application
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Marketing Automation companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
The global Marketing Automation market size is expected to reach US$ 4697.1 million by 2029, growing at a CAGR of 7.9% from 2023 to 2029. The market is mainly driven by the significant applications of Marketing Automation in various end use industries. The expanding demands from the Large Enterprises and Small and Mid-sized Enterprises (SMEs), are propelling Marketing Automation market. Campaign Management, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Email Marketing segment is estimated at % CAGR for the next seven-year period.
Marketing Automation Software is primarily split into: Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics and Social Media Marketing. And Email Marketing is the most widely used type which takes up about 32.39% % of the global market in 2017.
USA is the largest sales region of Marketing Automation Software in the world in the past few years. USA market took up about 53.95% the global market in 2017, while Europe was 23.84%.
The rise of cloud computing and social platforms enabled the growth of Marketing Automation Software from the earlier software product, and both cloud and social platforms now support much of the Marketing Automation Software capabilities.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Marketing Automation, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Marketing Automation market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Marketing Automation market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Marketing Automation sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Marketing Automation covered in this report include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM and Cognizant, etc.
The global Marketing Automation market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Global Marketing Automation market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Marketing Automation market, Segment by Type:
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Global Marketing Automation market, by Application
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Marketing Automation companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Marketing Automation
1.1 Marketing Automation Market Overview
1.1.1 Marketing Automation Product Scope
1.1.2 Marketing Automation Market Status and Outlook
1.2 Global Marketing Automation Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Marketing Automation Market Size by Region (2018-2029)
1.4 Global Marketing Automation Historic Market Size by Region (2018-2023)
1.5 Global Marketing Automation Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Marketing Automation Market Size (2018-2029)
1.6.1 North America Marketing Automation Market Size (2018-2029)
1.6.2 Europe Marketing Automation Market Size (2018-2029)
1.6.3 Asia-Pacific Marketing Automation Market Size (2018-2029)
1.6.4 Latin America Marketing Automation Market Size (2018-2029)
1.6.5 Middle East & Africa Marketing Automation Market Size (2018-2029)
2 Marketing Automation Market by Type
2.1 Introduction
2.1.1 Campaign Management
2.1.2 Email Marketing
2.1.3 Mobile Application
2.1.4 Inbound Marketing
2.1.5 Lead Nurturing and Lead Scoring
2.1.6 Reporting and Analytics
2.1.7 Social Media Marketing
2.1.8 Others
2.2 Global Marketing Automation Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Marketing Automation Historic Market Size by Type (2018-2023)
2.2.2 Global Marketing Automation Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Marketing Automation Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Marketing Automation Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Marketing Automation Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Marketing Automation Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Marketing Automation Revenue Breakdown by Type (2018-2029)
3 Marketing Automation Market Overview by Application
3.1 Introduction
3.1.1 Large Enterprises
3.1.2 Small and Mid-sized Enterprises (SMEs)
3.2 Global Marketing Automation Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Marketing Automation Historic Market Size by Application (2018-2023)
3.2.2 Global Marketing Automation Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Marketing Automation Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Marketing Automation Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Marketing Automation Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Marketing Automation Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Marketing Automation Revenue Breakdown by Application (2018-2029)
4 Marketing Automation Competition Analysis by Players
4.1 Global Marketing Automation Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Marketing Automation as of 2022)
4.3 Date of Key Players Enter into Marketing Automation Market
4.4 Global Top Players Marketing Automation Headquarters and Area Served
4.5 Key Players Marketing Automation Product Solution and Service
4.6 Competitive Status
4.6.1 Marketing Automation Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 HubSpot
5.1.1 HubSpot Profile
5.1.2 HubSpot Main Business
5.1.3 HubSpot Marketing Automation Products, Services and Solutions
5.1.4 HubSpot Marketing Automation Revenue (US$ Million) & (2018-2023)
5.1.5 HubSpot Recent Developments
5.2 Marketo
5.2.1 Marketo Profile
5.2.2 Marketo Main Business
5.2.3 Marketo Marketing Automation Products, Services and Solutions
5.2.4 Marketo Marketing Automation Revenue (US$ Million) & (2018-2023)
5.2.5 Marketo Recent Developments
5.3 Act-On Software
5.3.1 Act-On Software Profile
5.3.2 Act-On Software Main Business
5.3.3 Act-On Software Marketing Automation Products, Services and Solutions
5.3.4 Act-On Software Marketing Automation Revenue (US$ Million) & (2018-2023)
5.3.5 Salesforce Recent Developments
5.4 Salesforce
5.4.1 Salesforce Profile
5.4.2 Salesforce Main Business
5.4.3 Salesforce Marketing Automation Products, Services and Solutions
5.4.4 Salesforce Marketing Automation Revenue (US$ Million) & (2018-2023)
5.4.5 Salesforce Recent Developments
5.5 Adobe Systems
5.5.1 Adobe Systems Profile
5.5.2 Adobe Systems Main Business
5.5.3 Adobe Systems Marketing Automation Products, Services and Solutions
5.5.4 Adobe Systems Marketing Automation Revenue (US$ Million) & (2018-2023)
5.5.5 Adobe Systems Recent Developments
5.6 Oracle
5.6.1 Oracle Profile
5.6.2 Oracle Main Business
5.6.3 Oracle Marketing Automation Products, Services and Solutions
5.6.4 Oracle Marketing Automation Revenue (US$ Million) & (2018-2023)
5.6.5 Oracle Recent Developments
5.7 Infusionsoft
5.7.1 Infusionsoft Profile
5.7.2 Infusionsoft Main Business
5.7.3 Infusionsoft Marketing Automation Products, Services and Solutions
5.7.4 Infusionsoft Marketing Automation Revenue (US$ Million) & (2018-2023)
5.7.5 Infusionsoft Recent Developments
5.8 IBM
5.8.1 IBM Profile
5.8.2 IBM Main Business
5.8.3 IBM Marketing Automation Products, Services and Solutions
5.8.4 IBM Marketing Automation Revenue (US$ Million) & (2018-2023)
5.8.5 IBM Recent Developments
5.9 Cognizant
5.9.1 Cognizant Profile
5.9.2 Cognizant Main Business
5.9.3 Cognizant Marketing Automation Products, Services and Solutions
5.9.4 Cognizant Marketing Automation Revenue (US$ Million) & (2018-2023)
5.9.5 Cognizant Recent Developments
5.10 ETrigue
5.10.1 ETrigue Profile
5.10.2 ETrigue Main Business
5.10.3 ETrigue Marketing Automation Products, Services and Solutions
5.10.4 ETrigue Marketing Automation Revenue (US$ Million) & (2018-2023)
5.10.5 ETrigue Recent Developments
5.11 GreenRope
5.11.1 GreenRope Profile
5.11.2 GreenRope Main Business
5.11.3 GreenRope Marketing Automation Products, Services and Solutions
5.11.4 GreenRope Marketing Automation Revenue (US$ Million) & (2018-2023)
5.11.5 GreenRope Recent Developments
5.12 Hatchbuck
5.12.1 Hatchbuck Profile
5.12.2 Hatchbuck Main Business
5.12.3 Hatchbuck Marketing Automation Products, Services and Solutions
5.12.4 Hatchbuck Marketing Automation Revenue (US$ Million) & (2018-2023)
5.12.5 Hatchbuck Recent Developments
5.13 IContact
5.13.1 IContact Profile
5.13.2 IContact Main Business
5.13.3 IContact Marketing Automation Products, Services and Solutions
5.13.4 IContact Marketing Automation Revenue (US$ Million) & (2018-2023)
5.13.5 IContact Recent Developments
5.14 LeadSquared
5.14.1 LeadSquared Profile
5.14.2 LeadSquared Main Business
5.14.3 LeadSquared Marketing Automation Products, Services and Solutions
5.14.4 LeadSquared Marketing Automation Revenue (US$ Million) & (2018-2023)
5.14.5 LeadSquared Recent Developments
5.15 MarcomCentral
5.15.1 MarcomCentral Profile
5.15.2 MarcomCentral Main Business
5.15.3 MarcomCentral Marketing Automation Products, Services and Solutions
5.15.4 MarcomCentral Marketing Automation Revenue (US$ Million) & (2018-2023)
5.15.5 MarcomCentral Recent Developments
5.16 Salesfusion
5.16.1 Salesfusion Profile
5.16.2 Salesfusion Main Business
5.16.3 Salesfusion Marketing Automation Products, Services and Solutions
5.16.4 Salesfusion Marketing Automation Revenue (US$ Million) & (2018-2023)
5.16.5 Salesfusion Recent Developments
5.17 SALESmanago
5.17.1 SALESmanago Profile
5.17.2 SALESmanago Main Business
5.17.3 SALESmanago Marketing Automation Products, Services and Solutions
5.17.4 SALESmanago Marketing Automation Revenue (US$ Million) & (2018-2023)
5.17.5 SALESmanago Recent Developments
5.18 SAP
5.18.1 SAP Profile
5.18.2 SAP Main Business
5.18.3 SAP Marketing Automation Products, Services and Solutions
5.18.4 SAP Marketing Automation Revenue (US$ Million) & (2018-2023)
5.18.5 SAP Recent Developments
5.19 SAS Institute
5.19.1 SAS Institute Profile
5.19.2 SAS Institute Main Business
5.19.3 SAS Institute Marketing Automation Products, Services and Solutions
5.19.4 SAS Institute Marketing Automation Revenue (US$ Million) & (2018-2023)
5.19.5 SAS Institute Recent Developments
5.20 SharpSpring
5.20.1 SharpSpring Profile
5.20.2 SharpSpring Main Business
5.20.3 SharpSpring Marketing Automation Products, Services and Solutions
5.20.4 SharpSpring Marketing Automation Revenue (US$ Million) & (2018-2023)
5.20.5 SharpSpring Recent Developments
5.21 Aprimo
5.21.1 Aprimo Profile
5.21.2 Aprimo Main Business
5.21.3 Aprimo Marketing Automation Products, Services and Solutions
5.21.4 Aprimo Marketing Automation Revenue (US$ Million) & (2018-2023)
5.21.5 Aprimo Recent Developments
6 North America
6.1 North America Marketing Automation Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Marketing Automation Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Marketing Automation Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Marketing Automation Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Marketing Automation Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Marketing Automation Market Dynamics
11.1 Marketing Automation Industry Trends
11.2 Marketing Automation Market Drivers
11.3 Marketing Automation Market Challenges
11.4 Marketing Automation Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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