The Market Reports
Call: +1-631-407-1315 / +91-750-729-1479
Email: sales@themarketreports.com
Marketing Automation Software-Global Market Insights and Sales Trends 2024
Synopsis
Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
The global Marketing Automation Software market size is expected to reach US$ 9358.6 million by 2029, growing at a CAGR of 15.9% from 2023 to 2029. The market is mainly driven by the significant applications of Marketing Automation Software in various end use industries. The expanding demands from the Large Enterprises and Small and Mid-sized Enterprises (SMEs), are propelling Marketing Automation Software market. Campaign Management, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Email Marketing segment is estimated at % CAGR for the next seven-year period.
Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.
United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.
In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Marketing Automation Software, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Marketing Automation Software market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Marketing Automation Software market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Marketing Automation Software sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Marketing Automation Software covered in this report include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM and Cognizant, etc.
The global Marketing Automation Software market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Global Marketing Automation Software market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Marketing Automation Software market, Segment by Type:
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Global Marketing Automation Software market, by Application
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Marketing Automation Software companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
The global Marketing Automation Software market size is expected to reach US$ 9358.6 million by 2029, growing at a CAGR of 15.9% from 2023 to 2029. The market is mainly driven by the significant applications of Marketing Automation Software in various end use industries. The expanding demands from the Large Enterprises and Small and Mid-sized Enterprises (SMEs), are propelling Marketing Automation Software market. Campaign Management, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Email Marketing segment is estimated at % CAGR for the next seven-year period.
Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.
United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.
In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Marketing Automation Software, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Marketing Automation Software market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Marketing Automation Software market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Marketing Automation Software sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Marketing Automation Software covered in this report include HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM and Cognizant, etc.
The global Marketing Automation Software market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Global Marketing Automation Software market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Marketing Automation Software market, Segment by Type:
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Global Marketing Automation Software market, by Application
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Marketing Automation Software companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Marketing Automation Software
1.1 Marketing Automation Software Market Overview
1.1.1 Marketing Automation Software Product Scope
1.1.2 Marketing Automation Software Market Status and Outlook
1.2 Global Marketing Automation Software Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Marketing Automation Software Market Size by Region (2018-2029)
1.4 Global Marketing Automation Software Historic Market Size by Region (2018-2023)
1.5 Global Marketing Automation Software Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Marketing Automation Software Market Size (2018-2029)
1.6.1 North America Marketing Automation Software Market Size (2018-2029)
1.6.2 Europe Marketing Automation Software Market Size (2018-2029)
1.6.3 Asia-Pacific Marketing Automation Software Market Size (2018-2029)
1.6.4 Latin America Marketing Automation Software Market Size (2018-2029)
1.6.5 Middle East & Africa Marketing Automation Software Market Size (2018-2029)
2 Marketing Automation Software Market by Type
2.1 Introduction
2.1.1 Campaign Management
2.1.2 Email Marketing
2.1.3 Mobile Application
2.1.4 Inbound Marketing
2.1.5 Lead Nurturing and Lead Scoring
2.1.6 Reporting and Analytics
2.1.7 Social Media Marketing
2.1.8 Others
2.2 Global Marketing Automation Software Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Marketing Automation Software Historic Market Size by Type (2018-2023)
2.2.2 Global Marketing Automation Software Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Marketing Automation Software Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Marketing Automation Software Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Marketing Automation Software Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Marketing Automation Software Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Marketing Automation Software Revenue Breakdown by Type (2018-2029)
3 Marketing Automation Software Market Overview by Application
3.1 Introduction
3.1.1 Large Enterprises
3.1.2 Small and Mid-sized Enterprises (SMEs)
3.2 Global Marketing Automation Software Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Marketing Automation Software Historic Market Size by Application (2018-2023)
3.2.2 Global Marketing Automation Software Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Marketing Automation Software Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Marketing Automation Software Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Marketing Automation Software Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Marketing Automation Software Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Marketing Automation Software Revenue Breakdown by Application (2018-2029)
4 Marketing Automation Software Competition Analysis by Players
4.1 Global Marketing Automation Software Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Marketing Automation Software as of 2022)
4.3 Date of Key Players Enter into Marketing Automation Software Market
4.4 Global Top Players Marketing Automation Software Headquarters and Area Served
4.5 Key Players Marketing Automation Software Product Solution and Service
4.6 Competitive Status
4.6.1 Marketing Automation Software Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 HubSpot
5.1.1 HubSpot Profile
5.1.2 HubSpot Main Business
5.1.3 HubSpot Marketing Automation Software Products, Services and Solutions
5.1.4 HubSpot Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.1.5 HubSpot Recent Developments
5.2 Marketo
5.2.1 Marketo Profile
5.2.2 Marketo Main Business
5.2.3 Marketo Marketing Automation Software Products, Services and Solutions
5.2.4 Marketo Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.2.5 Marketo Recent Developments
5.3 Act-On Software
5.3.1 Act-On Software Profile
5.3.2 Act-On Software Main Business
5.3.3 Act-On Software Marketing Automation Software Products, Services and Solutions
5.3.4 Act-On Software Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.3.5 Salesforce Recent Developments
5.4 Salesforce
5.4.1 Salesforce Profile
5.4.2 Salesforce Main Business
5.4.3 Salesforce Marketing Automation Software Products, Services and Solutions
5.4.4 Salesforce Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.4.5 Salesforce Recent Developments
5.5 Adobe Systems
5.5.1 Adobe Systems Profile
5.5.2 Adobe Systems Main Business
5.5.3 Adobe Systems Marketing Automation Software Products, Services and Solutions
5.5.4 Adobe Systems Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.5.5 Adobe Systems Recent Developments
5.6 Oracle
5.6.1 Oracle Profile
5.6.2 Oracle Main Business
5.6.3 Oracle Marketing Automation Software Products, Services and Solutions
5.6.4 Oracle Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.6.5 Oracle Recent Developments
5.7 Infusionsoft
5.7.1 Infusionsoft Profile
5.7.2 Infusionsoft Main Business
5.7.3 Infusionsoft Marketing Automation Software Products, Services and Solutions
5.7.4 Infusionsoft Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.7.5 Infusionsoft Recent Developments
5.8 IBM
5.8.1 IBM Profile
5.8.2 IBM Main Business
5.8.3 IBM Marketing Automation Software Products, Services and Solutions
5.8.4 IBM Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.8.5 IBM Recent Developments
5.9 Cognizant
5.9.1 Cognizant Profile
5.9.2 Cognizant Main Business
5.9.3 Cognizant Marketing Automation Software Products, Services and Solutions
5.9.4 Cognizant Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.9.5 Cognizant Recent Developments
5.10 ETrigue
5.10.1 ETrigue Profile
5.10.2 ETrigue Main Business
5.10.3 ETrigue Marketing Automation Software Products, Services and Solutions
5.10.4 ETrigue Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.10.5 ETrigue Recent Developments
5.11 GreenRope
5.11.1 GreenRope Profile
5.11.2 GreenRope Main Business
5.11.3 GreenRope Marketing Automation Software Products, Services and Solutions
5.11.4 GreenRope Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.11.5 GreenRope Recent Developments
5.12 Hatchbuck
5.12.1 Hatchbuck Profile
5.12.2 Hatchbuck Main Business
5.12.3 Hatchbuck Marketing Automation Software Products, Services and Solutions
5.12.4 Hatchbuck Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.12.5 Hatchbuck Recent Developments
5.13 IContact
5.13.1 IContact Profile
5.13.2 IContact Main Business
5.13.3 IContact Marketing Automation Software Products, Services and Solutions
5.13.4 IContact Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.13.5 IContact Recent Developments
5.14 LeadSquared
5.14.1 LeadSquared Profile
5.14.2 LeadSquared Main Business
5.14.3 LeadSquared Marketing Automation Software Products, Services and Solutions
5.14.4 LeadSquared Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.14.5 LeadSquared Recent Developments
5.15 MarcomCentral
5.15.1 MarcomCentral Profile
5.15.2 MarcomCentral Main Business
5.15.3 MarcomCentral Marketing Automation Software Products, Services and Solutions
5.15.4 MarcomCentral Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.15.5 MarcomCentral Recent Developments
5.16 Salesfusion
5.16.1 Salesfusion Profile
5.16.2 Salesfusion Main Business
5.16.3 Salesfusion Marketing Automation Software Products, Services and Solutions
5.16.4 Salesfusion Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.16.5 Salesfusion Recent Developments
5.17 SALESmanago
5.17.1 SALESmanago Profile
5.17.2 SALESmanago Main Business
5.17.3 SALESmanago Marketing Automation Software Products, Services and Solutions
5.17.4 SALESmanago Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.17.5 SALESmanago Recent Developments
5.18 SAP
5.18.1 SAP Profile
5.18.2 SAP Main Business
5.18.3 SAP Marketing Automation Software Products, Services and Solutions
5.18.4 SAP Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.18.5 SAP Recent Developments
5.19 SAS Institute
5.19.1 SAS Institute Profile
5.19.2 SAS Institute Main Business
5.19.3 SAS Institute Marketing Automation Software Products, Services and Solutions
5.19.4 SAS Institute Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.19.5 SAS Institute Recent Developments
5.20 SharpSpring
5.20.1 SharpSpring Profile
5.20.2 SharpSpring Main Business
5.20.3 SharpSpring Marketing Automation Software Products, Services and Solutions
5.20.4 SharpSpring Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.20.5 SharpSpring Recent Developments
5.21 Aprimo
5.21.1 Aprimo Profile
5.21.2 Aprimo Main Business
5.21.3 Aprimo Marketing Automation Software Products, Services and Solutions
5.21.4 Aprimo Marketing Automation Software Revenue (US$ Million) & (2018-2023)
5.21.5 Aprimo Recent Developments
6 North America
6.1 North America Marketing Automation Software Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Marketing Automation Software Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Marketing Automation Software Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Marketing Automation Software Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Marketing Automation Software Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Marketing Automation Software Market Dynamics
11.1 Marketing Automation Software Industry Trends
11.2 Marketing Automation Software Market Drivers
11.3 Marketing Automation Software Market Challenges
11.4 Marketing Automation Software Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
Why ‘The Market Reports’
In Business:
Pre Sales Support:
Post Sales Support:
Turn Around Time:
Clients Served:
Clients Assisted:
Client Types:
Payment:
- Accept global payments [Credit Card / PayPal / Wire Transfer]
- Accept local payments in South Korea, Germany, China and India [Can pay in local currency]
Latest IT & Electronics Market Reports
Payments Accepted From
Connect with us at
Complete Secure Website
