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Marketing Cloud Platform-Global Market Insights and Sales Trends 2025
Synopsis
The marketing cloud platform provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The marketing cloud platform connects different marketing channels, such as social media, e-mail, and content marketing, to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develop appropriate marketing patterns, and integrate marketing channels to deliver better customer experience.
The global Marketing Cloud Platform market size is expected to reach US$ 10560 million by 2029, growing at a CAGR of 6.4% from 2023 to 2029. The market is mainly driven by the significant applications of Marketing Cloud Platform in various end use industries. The expanding demands from the Healthcare, Retail, Government and BFSI, are propelling Marketing Cloud Platform market. Public Cloud, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Private Cloud segment is estimated at % CAGR for the next seven-year period.
Rise in use of content marketing is driving the market.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Marketing Cloud Platform, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Marketing Cloud Platform market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Marketing Cloud Platform market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Marketing Cloud Platform sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Marketing Cloud Platform covered in this report include Adobe Systems, Oracle, Salesforce, IBM, Act-On Software, Cision, Etrigue, GreenRope and Hatchbuck, etc.
The global Marketing Cloud Platform market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Adobe Systems
Oracle
Salesforce
IBM
Act-On Software
Cision
Etrigue
GreenRope
Hatchbuck
HubSpot
Infusionsoft
LeadSquared
Salesfusion
SAP
Global Marketing Cloud Platform market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Marketing Cloud Platform market, Segment by Type:
Public Cloud
Private Cloud
Hybrid Cloud
Global Marketing Cloud Platform market, by Application
Healthcare
Retail
Government
BFSI
IT
Media&Entertainment
Energy & Power
Manufacturing
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Marketing Cloud Platform companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
The marketing cloud platform provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The marketing cloud platform connects different marketing channels, such as social media, e-mail, and content marketing, to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develop appropriate marketing patterns, and integrate marketing channels to deliver better customer experience.
The global Marketing Cloud Platform market size is expected to reach US$ 10560 million by 2029, growing at a CAGR of 6.4% from 2023 to 2029. The market is mainly driven by the significant applications of Marketing Cloud Platform in various end use industries. The expanding demands from the Healthcare, Retail, Government and BFSI, are propelling Marketing Cloud Platform market. Public Cloud, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Private Cloud segment is estimated at % CAGR for the next seven-year period.
Rise in use of content marketing is driving the market.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Marketing Cloud Platform, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Marketing Cloud Platform market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Marketing Cloud Platform market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Marketing Cloud Platform sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Marketing Cloud Platform covered in this report include Adobe Systems, Oracle, Salesforce, IBM, Act-On Software, Cision, Etrigue, GreenRope and Hatchbuck, etc.
The global Marketing Cloud Platform market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Adobe Systems
Oracle
Salesforce
IBM
Act-On Software
Cision
Etrigue
GreenRope
Hatchbuck
HubSpot
Infusionsoft
LeadSquared
Salesfusion
SAP
Global Marketing Cloud Platform market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Marketing Cloud Platform market, Segment by Type:
Public Cloud
Private Cloud
Hybrid Cloud
Global Marketing Cloud Platform market, by Application
Healthcare
Retail
Government
BFSI
IT
Media&Entertainment
Energy & Power
Manufacturing
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Marketing Cloud Platform companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Marketing Cloud Platform
1.1 Marketing Cloud Platform Market Overview
1.1.1 Marketing Cloud Platform Product Scope
1.1.2 Marketing Cloud Platform Market Status and Outlook
1.2 Global Marketing Cloud Platform Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Marketing Cloud Platform Market Size by Region (2018-2029)
1.4 Global Marketing Cloud Platform Historic Market Size by Region (2018-2023)
1.5 Global Marketing Cloud Platform Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Marketing Cloud Platform Market Size (2018-2029)
1.6.1 North America Marketing Cloud Platform Market Size (2018-2029)
1.6.2 Europe Marketing Cloud Platform Market Size (2018-2029)
1.6.3 Asia-Pacific Marketing Cloud Platform Market Size (2018-2029)
1.6.4 Latin America Marketing Cloud Platform Market Size (2018-2029)
1.6.5 Middle East & Africa Marketing Cloud Platform Market Size (2018-2029)
2 Marketing Cloud Platform Market by Type
2.1 Introduction
2.1.1 Public Cloud
2.1.2 Private Cloud
2.1.3 Hybrid Cloud
2.2 Global Marketing Cloud Platform Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Marketing Cloud Platform Historic Market Size by Type (2018-2023)
2.2.2 Global Marketing Cloud Platform Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Marketing Cloud Platform Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Marketing Cloud Platform Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Marketing Cloud Platform Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Marketing Cloud Platform Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Marketing Cloud Platform Revenue Breakdown by Type (2018-2029)
3 Marketing Cloud Platform Market Overview by Application
3.1 Introduction
3.1.1 Healthcare
3.1.2 Retail
3.1.3 Government
3.1.4 BFSI
3.1.5 IT
3.1.6 Media&Entertainment
3.1.7 Energy & Power
3.1.8 Manufacturing
3.1.9 Others
3.2 Global Marketing Cloud Platform Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Marketing Cloud Platform Historic Market Size by Application (2018-2023)
3.2.2 Global Marketing Cloud Platform Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Marketing Cloud Platform Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Marketing Cloud Platform Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Marketing Cloud Platform Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Marketing Cloud Platform Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Marketing Cloud Platform Revenue Breakdown by Application (2018-2029)
4 Marketing Cloud Platform Competition Analysis by Players
4.1 Global Marketing Cloud Platform Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Marketing Cloud Platform as of 2022)
4.3 Date of Key Players Enter into Marketing Cloud Platform Market
4.4 Global Top Players Marketing Cloud Platform Headquarters and Area Served
4.5 Key Players Marketing Cloud Platform Product Solution and Service
4.6 Competitive Status
4.6.1 Marketing Cloud Platform Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Adobe Systems
5.1.1 Adobe Systems Profile
5.1.2 Adobe Systems Main Business
5.1.3 Adobe Systems Marketing Cloud Platform Products, Services and Solutions
5.1.4 Adobe Systems Marketing Cloud Platform Revenue (US$ Million) & (2018-2023)
5.1.5 Adobe Systems Recent Developments
5.2 Oracle
5.2.1 Oracle Profile
5.2.2 Oracle Main Business
5.2.3 Oracle Marketing Cloud Platform Products, Services and Solutions
5.2.4 Oracle Marketing Cloud Platform Revenue (US$ Million) & (2018-2023)
5.2.5 Oracle Recent Developments
5.3 Salesforce
5.3.1 Salesforce Profile
5.3.2 Salesforce Main Business
5.3.3 Salesforce Marketing Cloud Platform Products, Services and Solutions
5.3.4 Salesforce Marketing Cloud Platform Revenue (US$ Million) & (2018-2023)
5.3.5 IBM Recent Developments
5.4 IBM
5.4.1 IBM Profile
5.4.2 IBM Main Business
5.4.3 IBM Marketing Cloud Platform Products, Services and Solutions
5.4.4 IBM Marketing Cloud Platform Revenue (US$ Million) & (2018-2023)
5.4.5 IBM Recent Developments
5.5 Act-On Software
5.5.1 Act-On Software Profile
5.5.2 Act-On Software Main Business
5.5.3 Act-On Software Marketing Cloud Platform Products, Services and Solutions
5.5.4 Act-On Software Marketing Cloud Platform Revenue (US$ Million) & (2018-2023)
5.5.5 Act-On Software Recent Developments
5.6 Cision
5.6.1 Cision Profile
5.6.2 Cision Main Business
5.6.3 Cision Marketing Cloud Platform Products, Services and Solutions
5.6.4 Cision Marketing Cloud Platform Revenue (US$ Million) & (2018-2023)
5.6.5 Cision Recent Developments
5.7 Etrigue
5.7.1 Etrigue Profile
5.7.2 Etrigue Main Business
5.7.3 Etrigue Marketing Cloud Platform Products, Services and Solutions
5.7.4 Etrigue Marketing Cloud Platform Revenue (US$ Million) & (2018-2023)
5.7.5 Etrigue Recent Developments
5.8 GreenRope
5.8.1 GreenRope Profile
5.8.2 GreenRope Main Business
5.8.3 GreenRope Marketing Cloud Platform Products, Services and Solutions
5.8.4 GreenRope Marketing Cloud Platform Revenue (US$ Million) & (2018-2023)
5.8.5 GreenRope Recent Developments
5.9 Hatchbuck
5.9.1 Hatchbuck Profile
5.9.2 Hatchbuck Main Business
5.9.3 Hatchbuck Marketing Cloud Platform Products, Services and Solutions
5.9.4 Hatchbuck Marketing Cloud Platform Revenue (US$ Million) & (2018-2023)
5.9.5 Hatchbuck Recent Developments
5.10 HubSpot
5.10.1 HubSpot Profile
5.10.2 HubSpot Main Business
5.10.3 HubSpot Marketing Cloud Platform Products, Services and Solutions
5.10.4 HubSpot Marketing Cloud Platform Revenue (US$ Million) & (2018-2023)
5.10.5 HubSpot Recent Developments
5.11 Infusionsoft
5.11.1 Infusionsoft Profile
5.11.2 Infusionsoft Main Business
5.11.3 Infusionsoft Marketing Cloud Platform Products, Services and Solutions
5.11.4 Infusionsoft Marketing Cloud Platform Revenue (US$ Million) & (2018-2023)
5.11.5 Infusionsoft Recent Developments
5.12 LeadSquared
5.12.1 LeadSquared Profile
5.12.2 LeadSquared Main Business
5.12.3 LeadSquared Marketing Cloud Platform Products, Services and Solutions
5.12.4 LeadSquared Marketing Cloud Platform Revenue (US$ Million) & (2018-2023)
5.12.5 LeadSquared Recent Developments
5.13 Salesfusion
5.13.1 Salesfusion Profile
5.13.2 Salesfusion Main Business
5.13.3 Salesfusion Marketing Cloud Platform Products, Services and Solutions
5.13.4 Salesfusion Marketing Cloud Platform Revenue (US$ Million) & (2018-2023)
5.13.5 Salesfusion Recent Developments
5.14 SAP
5.14.1 SAP Profile
5.14.2 SAP Main Business
5.14.3 SAP Marketing Cloud Platform Products, Services and Solutions
5.14.4 SAP Marketing Cloud Platform Revenue (US$ Million) & (2018-2023)
5.14.5 SAP Recent Developments
6 North America
6.1 North America Marketing Cloud Platform Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Marketing Cloud Platform Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Marketing Cloud Platform Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Marketing Cloud Platform Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Marketing Cloud Platform Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Marketing Cloud Platform Market Dynamics
11.1 Marketing Cloud Platform Industry Trends
11.2 Marketing Cloud Platform Market Drivers
11.3 Marketing Cloud Platform Market Challenges
11.4 Marketing Cloud Platform Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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