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Mascaras-Global Market Insights and Sales Trends 2025
Synopsis
Mascara is a cosmetic commonly used to enhance the eyes. It may darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, cake, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives.
The global Mascaras market size is expected to reach US$ 7255 million by 2029, growing at a CAGR of 3.1% from 2023 to 2029. The market is mainly driven by the significant applications of Mascaras in various end use industries. The expanding demands from the Hypermarkets, Supermarkets, Department Stores and Specialty Retailers, are propelling Mascaras market. Age 12 to 17, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Age 18 to 24 segment is estimated at % CAGR for the next seven-year period.
Geographically, Europe was the largest market in the world, which took about 32 percent of the global consumption volume in 2015. The APAC rank as No.2 by shared 28% of global total consumption volume, North America shared 27% and Latin America shared 8%.
As to companies, L’Oreal was largest company in production, which counted 29% of global total sales revenue. Besides, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific and Missha are also the key players of this industry. As to the production, enterprises in United States are taking the largest market share worldwide by large production scale and revenue.
Report Objectives
This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Mascaras, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Mascaras market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Mascaras market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Mascaras sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Mascaras covered in this report include Chanel, L'Oral Paris, Clinique, Benefit, Lancme, Too Faced, Dior, Max Factor and Charlotte Tilbury, etc.
The global Mascaras market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Chanel
L'Oral Paris
Clinique
Benefit
Lancme
Too Faced
Dior
Max Factor
Charlotte Tilbury
Nars
Global Mascaras market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Mascaras market, Segment by Type:
Age 12 to 17
Age 18 to 24
Age 25 to 44
Age 45 to 64
Global Mascaras market, by Application
Hypermarkets
Supermarkets
Department Stores
Specialty Retailers
Pharmacy and Drugstores
Core Chapters
Chapter One: Introduces the study scope of this report, executive summary of market segments by Type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Two: Detailed analysis of Mascaras manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Three: Sales, revenue of Mascaras in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter Four: Introduces market segments by Application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Five, Six, Seven, Eight and Nine: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter Ten: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter Eleven: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics. Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Analysis of sales channel, distributors and customers.
Chapter Thirteen: Research Findings and Conclusion.
Mascara is a cosmetic commonly used to enhance the eyes. It may darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, cake, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives.
The global Mascaras market size is expected to reach US$ 7255 million by 2029, growing at a CAGR of 3.1% from 2023 to 2029. The market is mainly driven by the significant applications of Mascaras in various end use industries. The expanding demands from the Hypermarkets, Supermarkets, Department Stores and Specialty Retailers, are propelling Mascaras market. Age 12 to 17, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Age 18 to 24 segment is estimated at % CAGR for the next seven-year period.
Geographically, Europe was the largest market in the world, which took about 32 percent of the global consumption volume in 2015. The APAC rank as No.2 by shared 28% of global total consumption volume, North America shared 27% and Latin America shared 8%.
As to companies, L’Oreal was largest company in production, which counted 29% of global total sales revenue. Besides, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific and Missha are also the key players of this industry. As to the production, enterprises in United States are taking the largest market share worldwide by large production scale and revenue.
Report Objectives
This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Mascaras, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Mascaras market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Mascaras market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Mascaras sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Mascaras covered in this report include Chanel, L'Oral Paris, Clinique, Benefit, Lancme, Too Faced, Dior, Max Factor and Charlotte Tilbury, etc.
The global Mascaras market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Chanel
L'Oral Paris
Clinique
Benefit
Lancme
Too Faced
Dior
Max Factor
Charlotte Tilbury
Nars
Global Mascaras market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Mascaras market, Segment by Type:
Age 12 to 17
Age 18 to 24
Age 25 to 44
Age 45 to 64
Global Mascaras market, by Application
Hypermarkets
Supermarkets
Department Stores
Specialty Retailers
Pharmacy and Drugstores
Core Chapters
Chapter One: Introduces the study scope of this report, executive summary of market segments by Type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Two: Detailed analysis of Mascaras manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Three: Sales, revenue of Mascaras in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter Four: Introduces market segments by Application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Five, Six, Seven, Eight and Nine: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter Ten: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter Eleven: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics. Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Analysis of sales channel, distributors and customers.
Chapter Thirteen: Research Findings and Conclusion.
Index1 Mascaras Market Overview
1.1 Mascaras Product Overview
1.2 Mascaras Market Segment by Type
1.2.1 Age 12 to 17
1.2.2 Age 18 to 24
1.2.3 Age 25 to 44
1.2.4 Age 45 to 64
1.3 Global Mascaras Market Size by Type
1.3.1 Global Mascaras Market Size Overview by Type (2018-2029)
1.3.2 Global Mascaras Historic Market Size Review by Type (2018-2023)
1.3.3 Global Mascaras Forecasted Market Size by Type (2024-2029)
1.4 Key Regions Market Size Segment by Type
1.4.1 North America Mascaras Sales Breakdown by Type (2018-2023)
1.4.2 Europe Mascaras Sales Breakdown by Type (2018-2023)
1.4.3 Asia-Pacific Mascaras Sales Breakdown by Type (2018-2023)
1.4.4 Latin America Mascaras Sales Breakdown by Type (2018-2023)
1.4.5 Middle East and Africa Mascaras Sales Breakdown by Type (2018-2023)
2 Global Mascaras Market Competition by Company
2.1 Global Top Players by Mascaras Sales (2018-2023)
2.2 Global Top Players by Mascaras Revenue (2018-2023)
2.3 Global Top Players by Mascaras Price (2018-2023)
2.4 Global Top Manufacturers Mascaras Manufacturing Base Distribution, Sales Area, Product Type
2.5 Mascaras Market Competitive Situation and Trends
2.5.1 Mascaras Market Concentration Rate (2018-2023)
2.5.2 Global 5 and 10 Largest Manufacturers by Mascaras Sales and Revenue in 2022
2.6 Global Top Manufacturers by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Mascaras as of 2022)
2.7 Date of Key Manufacturers Enter into Mascaras Market
2.8 Key Manufacturers Mascaras Product Offered
2.9 Mergers & Acquisitions, Expansion
3 Mascaras Status and Outlook by Region
3.1 Global Mascaras Market Size and CAGR by Region: 2018 VS 2022 VS 2029
3.2 Global Mascaras Historic Market Size by Region
3.2.1 Global Mascaras Sales in Volume by Region (2018-2023)
3.2.2 Global Mascaras Sales in Value by Region (2018-2023)
3.2.3 Global Mascaras Sales (Volume & Value) Price and Gross Margin (2018-2023)
3.3 Global Mascaras Forecasted Market Size by Region
3.3.1 Global Mascaras Sales in Volume by Region (2024-2029)
3.3.2 Global Mascaras Sales in Value by Region (2024-2029)
3.3.3 Global Mascaras Sales (Volume & Value), Price and Gross Margin (2024-2029)
4 Global Mascaras by Application
4.1 Mascaras Market Segment by Application
4.1.1 Hypermarkets
4.1.2 Supermarkets
4.1.3 Department Stores
4.1.4 Specialty Retailers
4.1.5 Pharmacy and Drugstores
4.2 Global Mascaras Market Size by Application
4.2.1 Global Mascaras Market Size Overview by Application (2018-2029)
4.2.2 Global Mascaras Historic Market Size Review by Application (2018-2023)
4.2.3 Global Mascaras Forecasted Market Size by Application (2024-2029)
4.3 Key Regions Market Size Segment by Application
4.3.1 North America Mascaras Sales Breakdown by Application (2018-2023)
4.3.2 Europe Mascaras Sales Breakdown by Application (2018-2023)
4.3.3 Asia-Pacific Mascaras Sales Breakdown by Application (2018-2023)
4.3.4 Latin America Mascaras Sales Breakdown by Application (2018-2023)
4.3.5 Middle East and Africa Mascaras Sales Breakdown by Application (2018-2023)
5 North America Mascaras by Country
5.1 North America Mascaras Historic Market Size by Country
5.1.1 North America Mascaras Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
5.1.2 North America Mascaras Sales in Volume by Country (2018-2023)
5.1.3 North America Mascaras Sales in Value by Country (2018-2023)
5.2 North America Mascaras Forecasted Market Size by Country
5.2.1 North America Mascaras Sales in Volume by Country (2024-2029)
5.2.2 North America Mascaras Sales in Value by Country (2024-2029)
6 Europe Mascaras by Country
6.1 Europe Mascaras Historic Market Size by Country
6.1.1 Europe Mascaras Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
6.1.2 Europe Mascaras Sales in Volume by Country (2018-2023)
6.1.3 Europe Mascaras Sales in Value by Country (2018-2023)
6.2 Europe Mascaras Forecasted Market Size by Country
6.2.1 Europe Mascaras Sales in Volume by Country (2024-2029)
6.2.2 Europe Mascaras Sales in Value by Country (2024-2029)
7 Asia-Pacific Mascaras by Region
7.1 Asia-Pacific Mascaras Historic Market Size by Region
7.1.1 Asia-Pacific Mascaras Market Size Growth Rate (CAGR) by Region: 2018 VS 2022 VS 2029
7.1.2 Asia-Pacific Mascaras Sales in Volume by Region (2018-2023)
7.1.3 Asia-Pacific Mascaras Sales in Value by Region (2018-2023)
7.2 Asia-Pacific Mascaras Forecasted Market Size by Region
7.2.1 Asia-Pacific Mascaras Sales in Volume by Region (2024-2029)
7.2.2 Asia-Pacific Mascaras Sales in Value by Region (2024-2029)
8 Latin America Mascaras by Country
8.1 Latin America Mascaras Historic Market Size by Country
8.1.1 Latin America Mascaras Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
8.1.2 Latin America Mascaras Sales in Volume by Country (2018-2023)
8.1.3 Latin America Mascaras Sales in Value by Country (2018-2023)
8.2 Latin America Mascaras Forecasted Market Size by Country
8.2.1 Latin America Mascaras Sales in Volume by Country (2024-2029)
8.2.2 Latin America Mascaras Sales in Value by Country (2024-2029)
9 Middle East and Africa Mascaras by Country
9.1 Middle East and Africa Mascaras Historic Market Size by Country
9.1.1 Middle East and Africa Mascaras Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
9.1.2 Middle East and Africa Mascaras Sales in Volume by Country (2018-2023)
9.1.3 Middle East and Africa Mascaras Sales in Value by Country (2018-2023)
9.2 Middle East and Africa Mascaras Forecasted Market Size by Country
9.2.1 Middle East and Africa Mascaras Sales in Volume by Country (2024-2029)
9.2.2 Middle East and Africa Mascaras Sales in Value by Country (2024-2029)
10 Company Profiles
10.1 Chanel
10.1.1 Chanel Company Information
10.1.2 Chanel Introduction and Business Overview
10.1.3 Chanel Mascaras Sales, Revenue and Gross Margin (2018-2023)
10.1.4 Chanel Mascaras Products Offered
10.1.5 Chanel Recent Development
10.2 L'Oral Paris
10.2.1 L'Oral Paris Company Information
10.2.2 L'Oral Paris Introduction and Business Overview
10.2.3 L'Oral Paris Mascaras Sales, Revenue and Gross Margin (2018-2023)
10.2.4 L'Oral Paris Mascaras Products Offered
10.2.5 L'Oral Paris Recent Development
10.3 Clinique
10.3.1 Clinique Company Information
10.3.2 Clinique Introduction and Business Overview
10.3.3 Clinique Mascaras Sales, Revenue and Gross Margin (2018-2023)
10.3.4 Clinique Mascaras Products Offered
10.3.5 Clinique Recent Development
10.4 Benefit
10.4.1 Benefit Company Information
10.4.2 Benefit Introduction and Business Overview
10.4.3 Benefit Mascaras Sales, Revenue and Gross Margin (2018-2023)
10.4.4 Benefit Mascaras Products Offered
10.4.5 Benefit Recent Development
10.5 Lancme
10.5.1 Lancme Company Information
10.5.2 Lancme Introduction and Business Overview
10.5.3 Lancme Mascaras Sales, Revenue and Gross Margin (2018-2023)
10.5.4 Lancme Mascaras Products Offered
10.5.5 Lancme Recent Development
10.6 Too Faced
10.6.1 Too Faced Company Information
10.6.2 Too Faced Introduction and Business Overview
10.6.3 Too Faced Mascaras Sales, Revenue and Gross Margin (2018-2023)
10.6.4 Too Faced Mascaras Products Offered
10.6.5 Too Faced Recent Development
10.7 Dior
10.7.1 Dior Company Information
10.7.2 Dior Introduction and Business Overview
10.7.3 Dior Mascaras Sales, Revenue and Gross Margin (2018-2023)
10.7.4 Dior Mascaras Products Offered
10.7.5 Dior Recent Development
10.8 Max Factor
10.8.1 Max Factor Company Information
10.8.2 Max Factor Introduction and Business Overview
10.8.3 Max Factor Mascaras Sales, Revenue and Gross Margin (2018-2023)
10.8.4 Max Factor Mascaras Products Offered
10.8.5 Max Factor Recent Development
10.9 Charlotte Tilbury
10.9.1 Charlotte Tilbury Company Information
10.9.2 Charlotte Tilbury Introduction and Business Overview
10.9.3 Charlotte Tilbury Mascaras Sales, Revenue and Gross Margin (2018-2023)
10.9.4 Charlotte Tilbury Mascaras Products Offered
10.9.5 Charlotte Tilbury Recent Development
10.10 Nars
10.10.1 Nars Company Information
10.10.2 Nars Introduction and Business Overview
10.10.3 Nars Mascaras Sales, Revenue and Gross Margin (2018-2023)
10.10.4 Nars Mascaras Products Offered
10.10.5 Nars Recent Development
11 Upstream, Opportunities, Challenges, Risks and Influences Factors Analysis
11.1 Mascaras Key Raw Materials
11.1.1 Key Raw Materials
11.1.2 Key Raw Materials Price
11.1.3 Raw Materials Key Suppliers
11.2 Manufacturing Cost Structure
11.2.1 Raw Materials
11.2.2 Labor Cost
11.2.3 Manufacturing Expenses
11.3 Mascaras Industrial Chain Analysis
11.4 Mascaras Market Dynamics
11.4.1 Mascaras Industry Trends
11.4.2 Mascaras Market Drivers
11.4.3 Mascaras Market Challenges
11.4.4 Mascaras Market Restraints
12 Market Strategy Analysis, Distributors
12.1 Sales Channel
12.2 Mascaras Distributors
12.3 Mascaras Downstream Customers
13 Research Findings and Conclusion
14 Appendix
14.1 Research Methodology
14.1.1 Methodology/Research Approach
14.1.2 Data Source
14.2 Author Details
14.3 Disclaimer
Published By : QY Research
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