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Mouthwash Liquid-Global Market Insights and Sales Trends 2025
Synopsis
Mouthwash is a liquid oral product designed to freshen breath. Certain varieties may also kill bacteria and whiten teeth.
The global Mouthwash Liquid market size is expected to reach US$ 4630.2 million by 2029, growing at a CAGR of 5.6% from 2023 to 2029. The market is mainly driven by the significant applications of Mouthwash Liquid in various end use industries. The expanding demands from the Hypermarket & Supermarket, Convenience Stores and Online Sale,, are propelling Mouthwash Liquid market. Fluoride Mouthwash, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Antiseptic Mouthwash segment is estimated at % CAGR for the next seven-year period.
The main Mouthwash players include Johnson & Johnson, P&G, Colgate, etc. The top three Mouthwash players account for approximately 65% of the total global market. Americas is the largest consumer market for Mouthwash accounting for about 55%, followed by Asia-Pacific and Europe. In terms of Type, Therapeutic Mouthwash is the largest segment, with a share about 71%. And in terms of Application, the largest application is Household, followed by Hospital & Dental Clinic.
Report Objectives
This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Mouthwash Liquid, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Mouthwash Liquid market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Mouthwash Liquid market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Mouthwash Liquid sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Mouthwash Liquid covered in this report include Johnson & Johnson, Church & Dwight, Crest, Hawley & Hazel, Reckitt Benckiser, Colgate-Palmolive, GSK, Procter & Gamble and Lion, etc.
The global Mouthwash Liquid market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Johnson & Johnson
Church & Dwight
Crest
Hawley & Hazel
Reckitt Benckiser
Colgate-Palmolive
GSK
Procter & Gamble
Lion
Amway
Caldwell Consumer Health
Dr. Harold Katz
Weleda
Dentyl Active
Global Mouthwash Liquid market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Mouthwash Liquid market, Segment by Type:
Fluoride Mouthwash
Antiseptic Mouthwash
Cosmetic Mouthwash
Global Mouthwash Liquid market, by Application
Hypermarket & Supermarket
Convenience Stores
Online Sale
Core Chapters
Chapter One: Introduces the study scope of this report, executive summary of market segments by Type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Two: Detailed analysis of Mouthwash Liquid manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Three: Sales, revenue of Mouthwash Liquid in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter Four: Introduces market segments by Application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Five, Six, Seven, Eight and Nine: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter Ten: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter Eleven: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics. Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Analysis of sales channel, distributors and customers.
Chapter Thirteen: Research Findings and Conclusion.
Mouthwash is a liquid oral product designed to freshen breath. Certain varieties may also kill bacteria and whiten teeth.
The global Mouthwash Liquid market size is expected to reach US$ 4630.2 million by 2029, growing at a CAGR of 5.6% from 2023 to 2029. The market is mainly driven by the significant applications of Mouthwash Liquid in various end use industries. The expanding demands from the Hypermarket & Supermarket, Convenience Stores and Online Sale,, are propelling Mouthwash Liquid market. Fluoride Mouthwash, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Antiseptic Mouthwash segment is estimated at % CAGR for the next seven-year period.
The main Mouthwash players include Johnson & Johnson, P&G, Colgate, etc. The top three Mouthwash players account for approximately 65% of the total global market. Americas is the largest consumer market for Mouthwash accounting for about 55%, followed by Asia-Pacific and Europe. In terms of Type, Therapeutic Mouthwash is the largest segment, with a share about 71%. And in terms of Application, the largest application is Household, followed by Hospital & Dental Clinic.
Report Objectives
This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Mouthwash Liquid, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Mouthwash Liquid market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Mouthwash Liquid market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Mouthwash Liquid sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Mouthwash Liquid covered in this report include Johnson & Johnson, Church & Dwight, Crest, Hawley & Hazel, Reckitt Benckiser, Colgate-Palmolive, GSK, Procter & Gamble and Lion, etc.
The global Mouthwash Liquid market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Johnson & Johnson
Church & Dwight
Crest
Hawley & Hazel
Reckitt Benckiser
Colgate-Palmolive
GSK
Procter & Gamble
Lion
Amway
Caldwell Consumer Health
Dr. Harold Katz
Weleda
Dentyl Active
Global Mouthwash Liquid market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Mouthwash Liquid market, Segment by Type:
Fluoride Mouthwash
Antiseptic Mouthwash
Cosmetic Mouthwash
Global Mouthwash Liquid market, by Application
Hypermarket & Supermarket
Convenience Stores
Online Sale
Core Chapters
Chapter One: Introduces the study scope of this report, executive summary of market segments by Type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Two: Detailed analysis of Mouthwash Liquid manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Three: Sales, revenue of Mouthwash Liquid in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter Four: Introduces market segments by Application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Five, Six, Seven, Eight and Nine: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter Ten: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter Eleven: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics. Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Analysis of sales channel, distributors and customers.
Chapter Thirteen: Research Findings and Conclusion.
Index1 Mouthwash Liquid Market Overview
1.1 Mouthwash Liquid Product Overview
1.2 Mouthwash Liquid Market Segment by Type
1.2.1 Fluoride Mouthwash
1.2.2 Antiseptic Mouthwash
1.2.3 Cosmetic Mouthwash
1.3 Global Mouthwash Liquid Market Size by Type
1.3.1 Global Mouthwash Liquid Market Size Overview by Type (2018-2029)
1.3.2 Global Mouthwash Liquid Historic Market Size Review by Type (2018-2023)
1.3.3 Global Mouthwash Liquid Forecasted Market Size by Type (2024-2029)
1.4 Key Regions Market Size Segment by Type
1.4.1 North America Mouthwash Liquid Sales Breakdown by Type (2018-2023)
1.4.2 Europe Mouthwash Liquid Sales Breakdown by Type (2018-2023)
1.4.3 Asia-Pacific Mouthwash Liquid Sales Breakdown by Type (2018-2023)
1.4.4 Latin America Mouthwash Liquid Sales Breakdown by Type (2018-2023)
1.4.5 Middle East and Africa Mouthwash Liquid Sales Breakdown by Type (2018-2023)
2 Global Mouthwash Liquid Market Competition by Company
2.1 Global Top Players by Mouthwash Liquid Sales (2018-2023)
2.2 Global Top Players by Mouthwash Liquid Revenue (2018-2023)
2.3 Global Top Players by Mouthwash Liquid Price (2018-2023)
2.4 Global Top Manufacturers Mouthwash Liquid Manufacturing Base Distribution, Sales Area, Product Type
2.5 Mouthwash Liquid Market Competitive Situation and Trends
2.5.1 Mouthwash Liquid Market Concentration Rate (2018-2023)
2.5.2 Global 5 and 10 Largest Manufacturers by Mouthwash Liquid Sales and Revenue in 2022
2.6 Global Top Manufacturers by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Mouthwash Liquid as of 2022)
2.7 Date of Key Manufacturers Enter into Mouthwash Liquid Market
2.8 Key Manufacturers Mouthwash Liquid Product Offered
2.9 Mergers & Acquisitions, Expansion
3 Mouthwash Liquid Status and Outlook by Region
3.1 Global Mouthwash Liquid Market Size and CAGR by Region: 2018 VS 2022 VS 2029
3.2 Global Mouthwash Liquid Historic Market Size by Region
3.2.1 Global Mouthwash Liquid Sales in Volume by Region (2018-2023)
3.2.2 Global Mouthwash Liquid Sales in Value by Region (2018-2023)
3.2.3 Global Mouthwash Liquid Sales (Volume & Value) Price and Gross Margin (2018-2023)
3.3 Global Mouthwash Liquid Forecasted Market Size by Region
3.3.1 Global Mouthwash Liquid Sales in Volume by Region (2024-2029)
3.3.2 Global Mouthwash Liquid Sales in Value by Region (2024-2029)
3.3.3 Global Mouthwash Liquid Sales (Volume & Value), Price and Gross Margin (2024-2029)
4 Global Mouthwash Liquid by Application
4.1 Mouthwash Liquid Market Segment by Application
4.1.1 Hypermarket & Supermarket
4.1.2 Convenience Stores
4.1.3 Online Sale
4.2 Global Mouthwash Liquid Market Size by Application
4.2.1 Global Mouthwash Liquid Market Size Overview by Application (2018-2029)
4.2.2 Global Mouthwash Liquid Historic Market Size Review by Application (2018-2023)
4.2.3 Global Mouthwash Liquid Forecasted Market Size by Application (2024-2029)
4.3 Key Regions Market Size Segment by Application
4.3.1 North America Mouthwash Liquid Sales Breakdown by Application (2018-2023)
4.3.2 Europe Mouthwash Liquid Sales Breakdown by Application (2018-2023)
4.3.3 Asia-Pacific Mouthwash Liquid Sales Breakdown by Application (2018-2023)
4.3.4 Latin America Mouthwash Liquid Sales Breakdown by Application (2018-2023)
4.3.5 Middle East and Africa Mouthwash Liquid Sales Breakdown by Application (2018-2023)
5 North America Mouthwash Liquid by Country
5.1 North America Mouthwash Liquid Historic Market Size by Country
5.1.1 North America Mouthwash Liquid Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
5.1.2 North America Mouthwash Liquid Sales in Volume by Country (2018-2023)
5.1.3 North America Mouthwash Liquid Sales in Value by Country (2018-2023)
5.2 North America Mouthwash Liquid Forecasted Market Size by Country
5.2.1 North America Mouthwash Liquid Sales in Volume by Country (2024-2029)
5.2.2 North America Mouthwash Liquid Sales in Value by Country (2024-2029)
6 Europe Mouthwash Liquid by Country
6.1 Europe Mouthwash Liquid Historic Market Size by Country
6.1.1 Europe Mouthwash Liquid Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
6.1.2 Europe Mouthwash Liquid Sales in Volume by Country (2018-2023)
6.1.3 Europe Mouthwash Liquid Sales in Value by Country (2018-2023)
6.2 Europe Mouthwash Liquid Forecasted Market Size by Country
6.2.1 Europe Mouthwash Liquid Sales in Volume by Country (2024-2029)
6.2.2 Europe Mouthwash Liquid Sales in Value by Country (2024-2029)
7 Asia-Pacific Mouthwash Liquid by Region
7.1 Asia-Pacific Mouthwash Liquid Historic Market Size by Region
7.1.1 Asia-Pacific Mouthwash Liquid Market Size Growth Rate (CAGR) by Region: 2018 VS 2022 VS 2029
7.1.2 Asia-Pacific Mouthwash Liquid Sales in Volume by Region (2018-2023)
7.1.3 Asia-Pacific Mouthwash Liquid Sales in Value by Region (2018-2023)
7.2 Asia-Pacific Mouthwash Liquid Forecasted Market Size by Region
7.2.1 Asia-Pacific Mouthwash Liquid Sales in Volume by Region (2024-2029)
7.2.2 Asia-Pacific Mouthwash Liquid Sales in Value by Region (2024-2029)
8 Latin America Mouthwash Liquid by Country
8.1 Latin America Mouthwash Liquid Historic Market Size by Country
8.1.1 Latin America Mouthwash Liquid Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
8.1.2 Latin America Mouthwash Liquid Sales in Volume by Country (2018-2023)
8.1.3 Latin America Mouthwash Liquid Sales in Value by Country (2018-2023)
8.2 Latin America Mouthwash Liquid Forecasted Market Size by Country
8.2.1 Latin America Mouthwash Liquid Sales in Volume by Country (2024-2029)
8.2.2 Latin America Mouthwash Liquid Sales in Value by Country (2024-2029)
9 Middle East and Africa Mouthwash Liquid by Country
9.1 Middle East and Africa Mouthwash Liquid Historic Market Size by Country
9.1.1 Middle East and Africa Mouthwash Liquid Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
9.1.2 Middle East and Africa Mouthwash Liquid Sales in Volume by Country (2018-2023)
9.1.3 Middle East and Africa Mouthwash Liquid Sales in Value by Country (2018-2023)
9.2 Middle East and Africa Mouthwash Liquid Forecasted Market Size by Country
9.2.1 Middle East and Africa Mouthwash Liquid Sales in Volume by Country (2024-2029)
9.2.2 Middle East and Africa Mouthwash Liquid Sales in Value by Country (2024-2029)
10 Company Profiles
10.1 Johnson & Johnson
10.1.1 Johnson & Johnson Company Information
10.1.2 Johnson & Johnson Introduction and Business Overview
10.1.3 Johnson & Johnson Mouthwash Liquid Sales, Revenue and Gross Margin (2018-2023)
10.1.4 Johnson & Johnson Mouthwash Liquid Products Offered
10.1.5 Johnson & Johnson Recent Development
10.2 Church & Dwight
10.2.1 Church & Dwight Company Information
10.2.2 Church & Dwight Introduction and Business Overview
10.2.3 Church & Dwight Mouthwash Liquid Sales, Revenue and Gross Margin (2018-2023)
10.2.4 Church & Dwight Mouthwash Liquid Products Offered
10.2.5 Church & Dwight Recent Development
10.3 Crest
10.3.1 Crest Company Information
10.3.2 Crest Introduction and Business Overview
10.3.3 Crest Mouthwash Liquid Sales, Revenue and Gross Margin (2018-2023)
10.3.4 Crest Mouthwash Liquid Products Offered
10.3.5 Crest Recent Development
10.4 Hawley & Hazel
10.4.1 Hawley & Hazel Company Information
10.4.2 Hawley & Hazel Introduction and Business Overview
10.4.3 Hawley & Hazel Mouthwash Liquid Sales, Revenue and Gross Margin (2018-2023)
10.4.4 Hawley & Hazel Mouthwash Liquid Products Offered
10.4.5 Hawley & Hazel Recent Development
10.5 Reckitt Benckiser
10.5.1 Reckitt Benckiser Company Information
10.5.2 Reckitt Benckiser Introduction and Business Overview
10.5.3 Reckitt Benckiser Mouthwash Liquid Sales, Revenue and Gross Margin (2018-2023)
10.5.4 Reckitt Benckiser Mouthwash Liquid Products Offered
10.5.5 Reckitt Benckiser Recent Development
10.6 Colgate-Palmolive
10.6.1 Colgate-Palmolive Company Information
10.6.2 Colgate-Palmolive Introduction and Business Overview
10.6.3 Colgate-Palmolive Mouthwash Liquid Sales, Revenue and Gross Margin (2018-2023)
10.6.4 Colgate-Palmolive Mouthwash Liquid Products Offered
10.6.5 Colgate-Palmolive Recent Development
10.7 GSK
10.7.1 GSK Company Information
10.7.2 GSK Introduction and Business Overview
10.7.3 GSK Mouthwash Liquid Sales, Revenue and Gross Margin (2018-2023)
10.7.4 GSK Mouthwash Liquid Products Offered
10.7.5 GSK Recent Development
10.8 Procter & Gamble
10.8.1 Procter & Gamble Company Information
10.8.2 Procter & Gamble Introduction and Business Overview
10.8.3 Procter & Gamble Mouthwash Liquid Sales, Revenue and Gross Margin (2018-2023)
10.8.4 Procter & Gamble Mouthwash Liquid Products Offered
10.8.5 Procter & Gamble Recent Development
10.9 Lion
10.9.1 Lion Company Information
10.9.2 Lion Introduction and Business Overview
10.9.3 Lion Mouthwash Liquid Sales, Revenue and Gross Margin (2018-2023)
10.9.4 Lion Mouthwash Liquid Products Offered
10.9.5 Lion Recent Development
10.10 Amway
10.10.1 Amway Company Information
10.10.2 Amway Introduction and Business Overview
10.10.3 Amway Mouthwash Liquid Sales, Revenue and Gross Margin (2018-2023)
10.10.4 Amway Mouthwash Liquid Products Offered
10.10.5 Amway Recent Development
10.11 Caldwell Consumer Health
10.11.1 Caldwell Consumer Health Company Information
10.11.2 Caldwell Consumer Health Introduction and Business Overview
10.11.3 Caldwell Consumer Health Mouthwash Liquid Sales, Revenue and Gross Margin (2018-2023)
10.11.4 Caldwell Consumer Health Mouthwash Liquid Products Offered
10.11.5 Caldwell Consumer Health Recent Development
10.12 Dr. Harold Katz
10.12.1 Dr. Harold Katz Company Information
10.12.2 Dr. Harold Katz Introduction and Business Overview
10.12.3 Dr. Harold Katz Mouthwash Liquid Sales, Revenue and Gross Margin (2018-2023)
10.12.4 Dr. Harold Katz Mouthwash Liquid Products Offered
10.12.5 Dr. Harold Katz Recent Development
10.13 Weleda
10.13.1 Weleda Company Information
10.13.2 Weleda Introduction and Business Overview
10.13.3 Weleda Mouthwash Liquid Sales, Revenue and Gross Margin (2018-2023)
10.13.4 Weleda Mouthwash Liquid Products Offered
10.13.5 Weleda Recent Development
10.14 Dentyl Active
10.14.1 Dentyl Active Company Information
10.14.2 Dentyl Active Introduction and Business Overview
10.14.3 Dentyl Active Mouthwash Liquid Sales, Revenue and Gross Margin (2018-2023)
10.14.4 Dentyl Active Mouthwash Liquid Products Offered
10.14.5 Dentyl Active Recent Development
11 Upstream, Opportunities, Challenges, Risks and Influences Factors Analysis
11.1 Mouthwash Liquid Key Raw Materials
11.1.1 Key Raw Materials
11.1.2 Key Raw Materials Price
11.1.3 Raw Materials Key Suppliers
11.2 Manufacturing Cost Structure
11.2.1 Raw Materials
11.2.2 Labor Cost
11.2.3 Manufacturing Expenses
11.3 Mouthwash Liquid Industrial Chain Analysis
11.4 Mouthwash Liquid Market Dynamics
11.4.1 Mouthwash Liquid Industry Trends
11.4.2 Mouthwash Liquid Market Drivers
11.4.3 Mouthwash Liquid Market Challenges
11.4.4 Mouthwash Liquid Market Restraints
12 Market Strategy Analysis, Distributors
12.1 Sales Channel
12.2 Mouthwash Liquid Distributors
12.3 Mouthwash Liquid Downstream Customers
13 Research Findings and Conclusion
14 Appendix
14.1 Research Methodology
14.1.1 Methodology/Research Approach
14.1.2 Data Source
14.2 Author Details
14.3 Disclaimer
Published By : QY Research
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