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Online Advertisement-Global Market Insights and Sales Trends 2024

Online Advertisement-Global Market Insights and Sales Trends 2024

Publishing Date : Nov, 2023

License Type :
 

Report Code : 1820106

No of Pages : 103

Synopsis
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.
The global Online Advertisement market size is expected to reach US$ 281670 million by 2029, growing at a CAGR of 10.9% from 2023 to 2029. The market is mainly driven by the significant applications of Online Advertisement in various end use industries. The expanding demands from the Automotive, BFSI, CPG and Healthcare, are propelling Online Advertisement market. Search Engine Marketing, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Display Advertising segment is estimated at % CAGR for the next seven-year period.
Online advertising market has emerged as a very strong marketing or promotional strategy. As mentioned, the reach is enormous, and it is now easier to reach the target audience. During the initial introductory phase, search was the only format which received very high traction, but with time, organizations moved toward more interactive advertising formats such as display ads, video, and now to mobile advertising. Mobile advertising is one of the fastest growing advertising mediums in this online advertising market and has promising future.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Online Advertisement, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Online Advertisement market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Online Advertisement market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Online Advertisement sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Online Advertisement covered in this report include Amazon.Com, Inc., Aol, Inc., Baidu, Facebook, Google, IAC, Linkedin, Microsoft and Twitter, etc.
The global Online Advertisement market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Amazon.Com, Inc.
Aol, Inc.
Baidu
Facebook
Google
IAC
Linkedin
Microsoft
Twitter
Yahoo
Global Online Advertisement market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Online Advertisement market, Segment by Type:
Search Engine Marketing
Display Advertising
Classified
Mobile
Digital Video
Lead Generation
Rich Media
Others
Global Online Advertisement market, by Application
Automotive
BFSI
CPG
Healthcare
Industrial
Media and Entertainment
Retail
Telecommunication and Information Technology-Enabled Services (ITES)
Transport and Tourism
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Online Advertisement companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index
1 Market Overview of Online Advertisement
1.1 Online Advertisement Market Overview
1.1.1 Online Advertisement Product Scope
1.1.2 Online Advertisement Market Status and Outlook
1.2 Global Online Advertisement Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Online Advertisement Market Size by Region (2018-2029)
1.4 Global Online Advertisement Historic Market Size by Region (2018-2023)
1.5 Global Online Advertisement Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Online Advertisement Market Size (2018-2029)
1.6.1 North America Online Advertisement Market Size (2018-2029)
1.6.2 Europe Online Advertisement Market Size (2018-2029)
1.6.3 Asia-Pacific Online Advertisement Market Size (2018-2029)
1.6.4 Latin America Online Advertisement Market Size (2018-2029)
1.6.5 Middle East & Africa Online Advertisement Market Size (2018-2029)
2 Online Advertisement Market by Type
2.1 Introduction
2.1.1 Search Engine Marketing
2.1.2 Display Advertising
2.1.3 Classified
2.1.4 Mobile
2.1.5 Digital Video
2.1.6 Lead Generation
2.1.7 Rich Media
2.1.8 Others
2.2 Global Online Advertisement Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Online Advertisement Historic Market Size by Type (2018-2023)
2.2.2 Global Online Advertisement Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Online Advertisement Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Online Advertisement Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Online Advertisement Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Online Advertisement Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Online Advertisement Revenue Breakdown by Type (2018-2029)
3 Online Advertisement Market Overview by Application
3.1 Introduction
3.1.1 Automotive
3.1.2 BFSI
3.1.3 CPG
3.1.4 Healthcare
3.1.5 Industrial
3.1.6 Media and Entertainment
3.1.7 Retail
3.1.8 Telecommunication and Information Technology-Enabled Services (ITES)
3.1.9 Transport and Tourism
3.2 Global Online Advertisement Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Online Advertisement Historic Market Size by Application (2018-2023)
3.2.2 Global Online Advertisement Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Online Advertisement Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Online Advertisement Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Online Advertisement Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Online Advertisement Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Online Advertisement Revenue Breakdown by Application (2018-2029)
4 Online Advertisement Competition Analysis by Players
4.1 Global Online Advertisement Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Online Advertisement as of 2022)
4.3 Date of Key Players Enter into Online Advertisement Market
4.4 Global Top Players Online Advertisement Headquarters and Area Served
4.5 Key Players Online Advertisement Product Solution and Service
4.6 Competitive Status
4.6.1 Online Advertisement Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Amazon.Com, Inc.
5.1.1 Amazon.Com, Inc. Profile
5.1.2 Amazon.Com, Inc. Main Business
5.1.3 Amazon.Com, Inc. Online Advertisement Products, Services and Solutions
5.1.4 Amazon.Com, Inc. Online Advertisement Revenue (US$ Million) & (2018-2023)
5.1.5 Amazon.Com, Inc. Recent Developments
5.2 Aol, Inc.
5.2.1 Aol, Inc. Profile
5.2.2 Aol, Inc. Main Business
5.2.3 Aol, Inc. Online Advertisement Products, Services and Solutions
5.2.4 Aol, Inc. Online Advertisement Revenue (US$ Million) & (2018-2023)
5.2.5 Aol, Inc. Recent Developments
5.3 Baidu
5.3.1 Baidu Profile
5.3.2 Baidu Main Business
5.3.3 Baidu Online Advertisement Products, Services and Solutions
5.3.4 Baidu Online Advertisement Revenue (US$ Million) & (2018-2023)
5.3.5 Facebook Recent Developments
5.4 Facebook
5.4.1 Facebook Profile
5.4.2 Facebook Main Business
5.4.3 Facebook Online Advertisement Products, Services and Solutions
5.4.4 Facebook Online Advertisement Revenue (US$ Million) & (2018-2023)
5.4.5 Facebook Recent Developments
5.5 Google
5.5.1 Google Profile
5.5.2 Google Main Business
5.5.3 Google Online Advertisement Products, Services and Solutions
5.5.4 Google Online Advertisement Revenue (US$ Million) & (2018-2023)
5.5.5 Google Recent Developments
5.6 IAC
5.6.1 IAC Profile
5.6.2 IAC Main Business
5.6.3 IAC Online Advertisement Products, Services and Solutions
5.6.4 IAC Online Advertisement Revenue (US$ Million) & (2018-2023)
5.6.5 IAC Recent Developments
5.7 Linkedin
5.7.1 Linkedin Profile
5.7.2 Linkedin Main Business
5.7.3 Linkedin Online Advertisement Products, Services and Solutions
5.7.4 Linkedin Online Advertisement Revenue (US$ Million) & (2018-2023)
5.7.5 Linkedin Recent Developments
5.8 Microsoft
5.8.1 Microsoft Profile
5.8.2 Microsoft Main Business
5.8.3 Microsoft Online Advertisement Products, Services and Solutions
5.8.4 Microsoft Online Advertisement Revenue (US$ Million) & (2018-2023)
5.8.5 Microsoft Recent Developments
5.9 Twitter
5.9.1 Twitter Profile
5.9.2 Twitter Main Business
5.9.3 Twitter Online Advertisement Products, Services and Solutions
5.9.4 Twitter Online Advertisement Revenue (US$ Million) & (2018-2023)
5.9.5 Twitter Recent Developments
5.10 Yahoo
5.10.1 Yahoo Profile
5.10.2 Yahoo Main Business
5.10.3 Yahoo Online Advertisement Products, Services and Solutions
5.10.4 Yahoo Online Advertisement Revenue (US$ Million) & (2018-2023)
5.10.5 Yahoo Recent Developments
6 North America
6.1 North America Online Advertisement Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Online Advertisement Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Online Advertisement Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Online Advertisement Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Online Advertisement Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Online Advertisement Market Dynamics
11.1 Online Advertisement Industry Trends
11.2 Online Advertisement Market Drivers
11.3 Online Advertisement Market Challenges
11.4 Online Advertisement Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List

Published By : QY Research

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