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Online Advertising-Global Market Insights and Sales Trends 2025
Synopsis
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
The global Online Advertising market size is expected to reach US$ 894360 million by 2029, growing at a CAGR of 21.0% from 2023 to 2029. The market is mainly driven by the significant applications of Online Advertising in various end use industries. The expanding demands from the Automotive, BFSI, Education and Healthcare, are propelling Online Advertising market. Social Media, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Search Engine segment is estimated at % CAGR for the next seven-year period.
It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
Report Objectives
This report provides market insight on the different segments, by players, by Format, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Online Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Online Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Online Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Online Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Online Advertising covered in this report include Amazon, Aol, Baidu, Facebook, Google, IAC, Linkedin, Microsoft and Twitter, etc.
The global Online Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Amazon
Aol
Baidu
Facebook
Google
IAC
Linkedin
Microsoft
Twitter
Yahoo
Global Online Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Online Advertising market, Segment by Format:
Social Media
Search Engine
Video
Email
Others
Global Online Advertising market, by Application
Automotive
BFSI
Education
Healthcare
Retail
Telecommunication and Information Technology-Enabled Services (ITES)
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Format, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Online Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
The global Online Advertising market size is expected to reach US$ 894360 million by 2029, growing at a CAGR of 21.0% from 2023 to 2029. The market is mainly driven by the significant applications of Online Advertising in various end use industries. The expanding demands from the Automotive, BFSI, Education and Healthcare, are propelling Online Advertising market. Social Media, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Search Engine segment is estimated at % CAGR for the next seven-year period.
It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
Report Objectives
This report provides market insight on the different segments, by players, by Format, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Online Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Online Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Online Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Online Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Online Advertising covered in this report include Amazon, Aol, Baidu, Facebook, Google, IAC, Linkedin, Microsoft and Twitter, etc.
The global Online Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Amazon
Aol
Baidu
IAC
Microsoft
Yahoo
Global Online Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Online Advertising market, Segment by Format:
Social Media
Search Engine
Video
Others
Global Online Advertising market, by Application
Automotive
BFSI
Education
Healthcare
Retail
Telecommunication and Information Technology-Enabled Services (ITES)
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Format, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Online Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Online Advertising
1.1 Online Advertising Market Overview
1.1.1 Online Advertising Product Scope
1.1.2 Online Advertising Market Status and Outlook
1.2 Global Online Advertising Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Online Advertising Market Size by Region (2018-2029)
1.4 Global Online Advertising Historic Market Size by Region (2018-2023)
1.5 Global Online Advertising Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Online Advertising Market Size (2018-2029)
1.6.1 North America Online Advertising Market Size (2018-2029)
1.6.2 Europe Online Advertising Market Size (2018-2029)
1.6.3 Asia-Pacific Online Advertising Market Size (2018-2029)
1.6.4 Latin America Online Advertising Market Size (2018-2029)
1.6.5 Middle East & Africa Online Advertising Market Size (2018-2029)
2 Online Advertising Market by Format
2.1 Introduction
2.1.1 Social Media
2.1.2 Search Engine
2.1.3 Video
2.1.4 Email
2.1.5 Others
2.2 Global Online Advertising Market Size by Format: 2018 VS 2022 VS 2029
2.2.1 Global Online Advertising Historic Market Size by Format (2018-2023)
2.2.2 Global Online Advertising Forecasted Market Size by Format (2024-2029)
2.3 Key Regions Market Size by Format
2.3.1 North America Online Advertising Revenue Breakdown by Format (2018-2029)
2.3.2 Europe Online Advertising Revenue Breakdown by Format (2018-2029)
2.3.3 Asia-Pacific Online Advertising Revenue Breakdown by Format (2018-2029)
2.3.4 Latin America Online Advertising Revenue Breakdown by Format (2018-2029)
2.3.5 Middle East and Africa Online Advertising Revenue Breakdown by Format (2018-2029)
3 Online Advertising Market Overview by Application
3.1 Introduction
3.1.1 Automotive
3.1.2 BFSI
3.1.3 Education
3.1.4 Healthcare
3.1.5 Retail
3.1.6 Telecommunication and Information Technology-Enabled Services (ITES)
3.1.7 Others
3.2 Global Online Advertising Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Online Advertising Historic Market Size by Application (2018-2023)
3.2.2 Global Online Advertising Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Online Advertising Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Online Advertising Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Online Advertising Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Online Advertising Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Online Advertising Revenue Breakdown by Application (2018-2029)
4 Online Advertising Competition Analysis by Players
4.1 Global Online Advertising Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Online Advertising as of 2022)
4.3 Date of Key Players Enter into Online Advertising Market
4.4 Global Top Players Online Advertising Headquarters and Area Served
4.5 Key Players Online Advertising Product Solution and Service
4.6 Competitive Status
4.6.1 Online Advertising Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Amazon
5.1.1 Amazon Profile
5.1.2 Amazon Main Business
5.1.3 Amazon Online Advertising Products, Services and Solutions
5.1.4 Amazon Online Advertising Revenue (US$ Million) & (2018-2023)
5.1.5 Amazon Recent Developments
5.2 Aol
5.2.1 Aol Profile
5.2.2 Aol Main Business
5.2.3 Aol Online Advertising Products, Services and Solutions
5.2.4 Aol Online Advertising Revenue (US$ Million) & (2018-2023)
5.2.5 Aol Recent Developments
5.3 Baidu
5.3.1 Baidu Profile
5.3.2 Baidu Main Business
5.3.3 Baidu Online Advertising Products, Services and Solutions
5.3.4 Baidu Online Advertising Revenue (US$ Million) & (2018-2023)
5.3.5 Facebook Recent Developments
5.4 Facebook
5.4.1 Facebook Profile
5.4.2 Facebook Main Business
5.4.3 Facebook Online Advertising Products, Services and Solutions
5.4.4 Facebook Online Advertising Revenue (US$ Million) & (2018-2023)
5.4.5 Facebook Recent Developments
5.5 Google
5.5.1 Google Profile
5.5.2 Google Main Business
5.5.3 Google Online Advertising Products, Services and Solutions
5.5.4 Google Online Advertising Revenue (US$ Million) & (2018-2023)
5.5.5 Google Recent Developments
5.6 IAC
5.6.1 IAC Profile
5.6.2 IAC Main Business
5.6.3 IAC Online Advertising Products, Services and Solutions
5.6.4 IAC Online Advertising Revenue (US$ Million) & (2018-2023)
5.6.5 IAC Recent Developments
5.7 Linkedin
5.7.1 Linkedin Profile
5.7.2 Linkedin Main Business
5.7.3 Linkedin Online Advertising Products, Services and Solutions
5.7.4 Linkedin Online Advertising Revenue (US$ Million) & (2018-2023)
5.7.5 Linkedin Recent Developments
5.8 Microsoft
5.8.1 Microsoft Profile
5.8.2 Microsoft Main Business
5.8.3 Microsoft Online Advertising Products, Services and Solutions
5.8.4 Microsoft Online Advertising Revenue (US$ Million) & (2018-2023)
5.8.5 Microsoft Recent Developments
5.9 Twitter
5.9.1 Twitter Profile
5.9.2 Twitter Main Business
5.9.3 Twitter Online Advertising Products, Services and Solutions
5.9.4 Twitter Online Advertising Revenue (US$ Million) & (2018-2023)
5.9.5 Twitter Recent Developments
5.10 Yahoo
5.10.1 Yahoo Profile
5.10.2 Yahoo Main Business
5.10.3 Yahoo Online Advertising Products, Services and Solutions
5.10.4 Yahoo Online Advertising Revenue (US$ Million) & (2018-2023)
5.10.5 Yahoo Recent Developments
6 North America
6.1 North America Online Advertising Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Online Advertising Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Online Advertising Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Online Advertising Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Online Advertising Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Online Advertising Market Dynamics
11.1 Online Advertising Industry Trends
11.2 Online Advertising Market Drivers
11.3 Online Advertising Market Challenges
11.4 Online Advertising Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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