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Out-of-home Advertising-Global Market Insights and Sales Trends 2025
Synopsis
Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches consumers while they are outside their homes.Out-of-home media advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).
The global Out-of-home Advertising market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Out-of-home Advertising in various end use industries. The expanding demands from the BFSI, IT and Telecom, Automotive and Transportation and Education, are propelling Out-of-home Advertising market. Transit Advertising, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Billboard segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Out-of-home Advertising market, driven by demand from China, the second largest economy with some signs of stabilising, the Out-of-home Advertising market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Out-of-home Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Out-of-home Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Out-of-home Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Out-of-home Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Out-of-home Advertising covered in this report include JCDecaux, Clear Channel Outdoor, Focus Media, Lamar Advertising, Global (Exterion Media), oOh! Media, Outfront Media, Stroer Media and Times OOH Media, etc.
The global Out-of-home Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
JCDecaux
Clear Channel Outdoor
Focus Media
Lamar Advertising
Global (Exterion Media)
oOh! Media
Outfront Media
Stroer Media
Times OOH Media
Primedia Outdoor
APG | SGA
Adams Outdoor Advertising
Fairway Outdoor Advertising
Lightbox OOH Video Network
AllOver Media
BroadSign International
QMS Media
EPAMEDIA
Bell Media
AirMedia
White Horse Group
Phoenix Metropolis Media
Balintimes Hong Kong Media
Global Out-of-home Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Out-of-home Advertising market, Segment by Type:
Transit Advertising
Billboard
Street Furniture Advertising
Others
Global Out-of-home Advertising market, by Application
BFSI
IT and Telecom
Automotive and Transportation
Education
Entertainment
Healthcare
Consumer Goods and Retail
Government and Utilities
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Out-of-home Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches consumers while they are outside their homes.Out-of-home media advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).
The global Out-of-home Advertising market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Out-of-home Advertising in various end use industries. The expanding demands from the BFSI, IT and Telecom, Automotive and Transportation and Education, are propelling Out-of-home Advertising market. Transit Advertising, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Billboard segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Out-of-home Advertising market, driven by demand from China, the second largest economy with some signs of stabilising, the Out-of-home Advertising market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Out-of-home Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Out-of-home Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Out-of-home Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Out-of-home Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Out-of-home Advertising covered in this report include JCDecaux, Clear Channel Outdoor, Focus Media, Lamar Advertising, Global (Exterion Media), oOh! Media, Outfront Media, Stroer Media and Times OOH Media, etc.
The global Out-of-home Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
JCDecaux
Clear Channel Outdoor
Focus Media
Lamar Advertising
Global (Exterion Media)
oOh! Media
Outfront Media
Stroer Media
Times OOH Media
Primedia Outdoor
APG | SGA
Adams Outdoor Advertising
Fairway Outdoor Advertising
Lightbox OOH Video Network
AllOver Media
BroadSign International
QMS Media
EPAMEDIA
Bell Media
AirMedia
White Horse Group
Phoenix Metropolis Media
Balintimes Hong Kong Media
Global Out-of-home Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Out-of-home Advertising market, Segment by Type:
Transit Advertising
Billboard
Street Furniture Advertising
Others
Global Out-of-home Advertising market, by Application
BFSI
IT and Telecom
Automotive and Transportation
Education
Entertainment
Healthcare
Consumer Goods and Retail
Government and Utilities
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Out-of-home Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Out-of-home Advertising
1.1 Out-of-home Advertising Market Overview
1.1.1 Out-of-home Advertising Product Scope
1.1.2 Out-of-home Advertising Market Status and Outlook
1.2 Global Out-of-home Advertising Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Out-of-home Advertising Market Size by Region (2018-2029)
1.4 Global Out-of-home Advertising Historic Market Size by Region (2018-2023)
1.5 Global Out-of-home Advertising Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Out-of-home Advertising Market Size (2018-2029)
1.6.1 North America Out-of-home Advertising Market Size (2018-2029)
1.6.2 Europe Out-of-home Advertising Market Size (2018-2029)
1.6.3 Asia-Pacific Out-of-home Advertising Market Size (2018-2029)
1.6.4 Latin America Out-of-home Advertising Market Size (2018-2029)
1.6.5 Middle East & Africa Out-of-home Advertising Market Size (2018-2029)
2 Out-of-home Advertising Market by Type
2.1 Introduction
2.1.1 Transit Advertising
2.1.2 Billboard
2.1.3 Street Furniture Advertising
2.1.4 Others
2.2 Global Out-of-home Advertising Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Out-of-home Advertising Historic Market Size by Type (2018-2023)
2.2.2 Global Out-of-home Advertising Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Out-of-home Advertising Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Out-of-home Advertising Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Out-of-home Advertising Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Out-of-home Advertising Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Out-of-home Advertising Revenue Breakdown by Type (2018-2029)
3 Out-of-home Advertising Market Overview by Application
3.1 Introduction
3.1.1 BFSI
3.1.2 IT and Telecom
3.1.3 Automotive and Transportation
3.1.4 Education
3.1.5 Entertainment
3.1.6 Healthcare
3.1.7 Consumer Goods and Retail
3.1.8 Government and Utilities
3.1.9 Others
3.2 Global Out-of-home Advertising Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Out-of-home Advertising Historic Market Size by Application (2018-2023)
3.2.2 Global Out-of-home Advertising Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Out-of-home Advertising Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Out-of-home Advertising Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Out-of-home Advertising Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Out-of-home Advertising Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Out-of-home Advertising Revenue Breakdown by Application (2018-2029)
4 Out-of-home Advertising Competition Analysis by Players
4.1 Global Out-of-home Advertising Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Out-of-home Advertising as of 2022)
4.3 Date of Key Players Enter into Out-of-home Advertising Market
4.4 Global Top Players Out-of-home Advertising Headquarters and Area Served
4.5 Key Players Out-of-home Advertising Product Solution and Service
4.6 Competitive Status
4.6.1 Out-of-home Advertising Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 JCDecaux
5.1.1 JCDecaux Profile
5.1.2 JCDecaux Main Business
5.1.3 JCDecaux Out-of-home Advertising Products, Services and Solutions
5.1.4 JCDecaux Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.1.5 JCDecaux Recent Developments
5.2 Clear Channel Outdoor
5.2.1 Clear Channel Outdoor Profile
5.2.2 Clear Channel Outdoor Main Business
5.2.3 Clear Channel Outdoor Out-of-home Advertising Products, Services and Solutions
5.2.4 Clear Channel Outdoor Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.2.5 Clear Channel Outdoor Recent Developments
5.3 Focus Media
5.3.1 Focus Media Profile
5.3.2 Focus Media Main Business
5.3.3 Focus Media Out-of-home Advertising Products, Services and Solutions
5.3.4 Focus Media Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.3.5 Lamar Advertising Recent Developments
5.4 Lamar Advertising
5.4.1 Lamar Advertising Profile
5.4.2 Lamar Advertising Main Business
5.4.3 Lamar Advertising Out-of-home Advertising Products, Services and Solutions
5.4.4 Lamar Advertising Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.4.5 Lamar Advertising Recent Developments
5.5 Global (Exterion Media)
5.5.1 Global (Exterion Media) Profile
5.5.2 Global (Exterion Media) Main Business
5.5.3 Global (Exterion Media) Out-of-home Advertising Products, Services and Solutions
5.5.4 Global (Exterion Media) Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.5.5 Global (Exterion Media) Recent Developments
5.6 oOh! Media
5.6.1 oOh! Media Profile
5.6.2 oOh! Media Main Business
5.6.3 oOh! Media Out-of-home Advertising Products, Services and Solutions
5.6.4 oOh! Media Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.6.5 oOh! Media Recent Developments
5.7 Outfront Media
5.7.1 Outfront Media Profile
5.7.2 Outfront Media Main Business
5.7.3 Outfront Media Out-of-home Advertising Products, Services and Solutions
5.7.4 Outfront Media Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.7.5 Outfront Media Recent Developments
5.8 Stroer Media
5.8.1 Stroer Media Profile
5.8.2 Stroer Media Main Business
5.8.3 Stroer Media Out-of-home Advertising Products, Services and Solutions
5.8.4 Stroer Media Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.8.5 Stroer Media Recent Developments
5.9 Times OOH Media
5.9.1 Times OOH Media Profile
5.9.2 Times OOH Media Main Business
5.9.3 Times OOH Media Out-of-home Advertising Products, Services and Solutions
5.9.4 Times OOH Media Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.9.5 Times OOH Media Recent Developments
5.10 Primedia Outdoor
5.10.1 Primedia Outdoor Profile
5.10.2 Primedia Outdoor Main Business
5.10.3 Primedia Outdoor Out-of-home Advertising Products, Services and Solutions
5.10.4 Primedia Outdoor Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.10.5 Primedia Outdoor Recent Developments
5.11 APG | SGA
5.11.1 APG | SGA Profile
5.11.2 APG | SGA Main Business
5.11.3 APG | SGA Out-of-home Advertising Products, Services and Solutions
5.11.4 APG | SGA Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.11.5 APG | SGA Recent Developments
5.12 Adams Outdoor Advertising
5.12.1 Adams Outdoor Advertising Profile
5.12.2 Adams Outdoor Advertising Main Business
5.12.3 Adams Outdoor Advertising Out-of-home Advertising Products, Services and Solutions
5.12.4 Adams Outdoor Advertising Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.12.5 Adams Outdoor Advertising Recent Developments
5.13 Fairway Outdoor Advertising
5.13.1 Fairway Outdoor Advertising Profile
5.13.2 Fairway Outdoor Advertising Main Business
5.13.3 Fairway Outdoor Advertising Out-of-home Advertising Products, Services and Solutions
5.13.4 Fairway Outdoor Advertising Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.13.5 Fairway Outdoor Advertising Recent Developments
5.14 Lightbox OOH Video Network
5.14.1 Lightbox OOH Video Network Profile
5.14.2 Lightbox OOH Video Network Main Business
5.14.3 Lightbox OOH Video Network Out-of-home Advertising Products, Services and Solutions
5.14.4 Lightbox OOH Video Network Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.14.5 Lightbox OOH Video Network Recent Developments
5.15 AllOver Media
5.15.1 AllOver Media Profile
5.15.2 AllOver Media Main Business
5.15.3 AllOver Media Out-of-home Advertising Products, Services and Solutions
5.15.4 AllOver Media Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.15.5 AllOver Media Recent Developments
5.16 BroadSign International
5.16.1 BroadSign International Profile
5.16.2 BroadSign International Main Business
5.16.3 BroadSign International Out-of-home Advertising Products, Services and Solutions
5.16.4 BroadSign International Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.16.5 BroadSign International Recent Developments
5.17 QMS Media
5.17.1 QMS Media Profile
5.17.2 QMS Media Main Business
5.17.3 QMS Media Out-of-home Advertising Products, Services and Solutions
5.17.4 QMS Media Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.17.5 QMS Media Recent Developments
5.18 EPAMEDIA
5.18.1 EPAMEDIA Profile
5.18.2 EPAMEDIA Main Business
5.18.3 EPAMEDIA Out-of-home Advertising Products, Services and Solutions
5.18.4 EPAMEDIA Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.18.5 EPAMEDIA Recent Developments
5.19 Bell Media
5.19.1 Bell Media Profile
5.19.2 Bell Media Main Business
5.19.3 Bell Media Out-of-home Advertising Products, Services and Solutions
5.19.4 Bell Media Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.19.5 Bell Media Recent Developments
5.20 AirMedia
5.20.1 AirMedia Profile
5.20.2 AirMedia Main Business
5.20.3 AirMedia Out-of-home Advertising Products, Services and Solutions
5.20.4 AirMedia Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.20.5 AirMedia Recent Developments
5.21 White Horse Group
5.21.1 White Horse Group Profile
5.21.2 White Horse Group Main Business
5.21.3 White Horse Group Out-of-home Advertising Products, Services and Solutions
5.21.4 White Horse Group Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.21.5 White Horse Group Recent Developments
5.22 Phoenix Metropolis Media
5.22.1 Phoenix Metropolis Media Profile
5.22.2 Phoenix Metropolis Media Main Business
5.22.3 Phoenix Metropolis Media Out-of-home Advertising Products, Services and Solutions
5.22.4 Phoenix Metropolis Media Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.22.5 Phoenix Metropolis Media Recent Developments
5.23 Balintimes Hong Kong Media
5.23.1 Balintimes Hong Kong Media Profile
5.23.2 Balintimes Hong Kong Media Main Business
5.23.3 Balintimes Hong Kong Media Out-of-home Advertising Products, Services and Solutions
5.23.4 Balintimes Hong Kong Media Out-of-home Advertising Revenue (US$ Million) & (2018-2023)
5.23.5 Balintimes Hong Kong Media Recent Developments
6 North America
6.1 North America Out-of-home Advertising Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Out-of-home Advertising Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Out-of-home Advertising Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Out-of-home Advertising Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Out-of-home Advertising Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Out-of-home Advertising Market Dynamics
11.1 Out-of-home Advertising Industry Trends
11.2 Out-of-home Advertising Market Drivers
11.3 Out-of-home Advertising Market Challenges
11.4 Out-of-home Advertising Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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