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Paper Towels-Global Market Insights and Sales Trends 2025
Synopsis
A paper towel is an absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping windows, dusting, and cleaning up spills.
The global Paper Towels market size is expected to reach US$ 20290 million by 2029, growing at a CAGR of 4.8% from 2023 to 2029. The market is mainly driven by the significant applications of Paper Towels in various end use industries. The expanding demands from the At Home and Away From Home (AFH), are propelling Paper Towels market. Rolled Paper Towels, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Boxed Paper Towels segment is estimated at % CAGR for the next seven-year period.
The major players in global Paper Towels market include Procter & Gamble (P&G), SCA, etc. The top 2 players hold about 35% of global shares. North America and Europe are main markets, they occupy over 55% of the global market. Rolled Paper Towels is the main type, with a share about 55%. At Home is the key application, which hold over 65% shares.
Report Objectives
This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Paper Towels, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Paper Towels market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Paper Towels market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Paper Towels sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Paper Towels covered in this report include Procter & Gamble (P&G), SCA, Georgia Pacific, Kimberly-Clark, Cascades, Kruger, Metsä Tissue, Heng An and WEPA, etc.
The global Paper Towels market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Procter & Gamble (P&G)
SCA
Georgia Pacific
Kimberly-Clark
Cascades
Kruger
Metsä Tissue
Heng An
WEPA
Asaleo Care
C&S Paper
Essendant Inc (Boardwalk)
Oasis Brands
Seventh Generation
Global Paper Towels market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Paper Towels market, Segment by Type:
Rolled Paper Towels
Boxed Paper Towels
Multifold Paper Towels
Global Paper Towels market, by Application
At Home
Away From Home (AFH)
Core Chapters
Chapter One: Introduces the study scope of this report, executive summary of market segments by Type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Two: Detailed analysis of Paper Towels manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Three: Sales, revenue of Paper Towels in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter Four: Introduces market segments by Application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Five, Six, Seven, Eight and Nine: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter Ten: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter Eleven: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics. Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Analysis of sales channel, distributors and customers.
Chapter Thirteen: Research Findings and Conclusion.
A paper towel is an absorbent towel made from tissue paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping windows, dusting, and cleaning up spills.
The global Paper Towels market size is expected to reach US$ 20290 million by 2029, growing at a CAGR of 4.8% from 2023 to 2029. The market is mainly driven by the significant applications of Paper Towels in various end use industries. The expanding demands from the At Home and Away From Home (AFH), are propelling Paper Towels market. Rolled Paper Towels, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Boxed Paper Towels segment is estimated at % CAGR for the next seven-year period.
The major players in global Paper Towels market include Procter & Gamble (P&G), SCA, etc. The top 2 players hold about 35% of global shares. North America and Europe are main markets, they occupy over 55% of the global market. Rolled Paper Towels is the main type, with a share about 55%. At Home is the key application, which hold over 65% shares.
Report Objectives
This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Paper Towels, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Paper Towels market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Paper Towels market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Paper Towels sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Paper Towels covered in this report include Procter & Gamble (P&G), SCA, Georgia Pacific, Kimberly-Clark, Cascades, Kruger, Metsä Tissue, Heng An and WEPA, etc.
The global Paper Towels market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Procter & Gamble (P&G)
SCA
Georgia Pacific
Kimberly-Clark
Cascades
Kruger
Metsä Tissue
Heng An
WEPA
Asaleo Care
C&S Paper
Essendant Inc (Boardwalk)
Oasis Brands
Seventh Generation
Global Paper Towels market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Paper Towels market, Segment by Type:
Rolled Paper Towels
Boxed Paper Towels
Multifold Paper Towels
Global Paper Towels market, by Application
At Home
Away From Home (AFH)
Core Chapters
Chapter One: Introduces the study scope of this report, executive summary of market segments by Type, market size segments for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Two: Detailed analysis of Paper Towels manufacturers competitive landscape, price, sales, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Three: Sales, revenue of Paper Towels in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the future development prospects, and market space in the world.
Chapter Four: Introduces market segments by Application, market size segment for North America, Europe, Asia Pacific, South America, Middle East & Africa.
Chapter Five, Six, Seven, Eight and Nine: North America, Europe, Asia Pacific, South America, Middle East & Africa, sales and revenue by country.
Chapter Ten: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter Eleven: Analysis of industrial chain, key raw materials, manufacturing cost, and market dynamics. Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Analysis of sales channel, distributors and customers.
Chapter Thirteen: Research Findings and Conclusion.
Index1 Paper Towels Market Overview
1.1 Paper Towels Product Overview
1.2 Paper Towels Market Segment by Type
1.2.1 Rolled Paper Towels
1.2.2 Boxed Paper Towels
1.2.3 Multifold Paper Towels
1.3 Global Paper Towels Market Size by Type
1.3.1 Global Paper Towels Market Size Overview by Type (2018-2029)
1.3.2 Global Paper Towels Historic Market Size Review by Type (2018-2023)
1.3.3 Global Paper Towels Forecasted Market Size by Type (2024-2029)
1.4 Key Regions Market Size Segment by Type
1.4.1 North America Paper Towels Sales Breakdown by Type (2018-2023)
1.4.2 Europe Paper Towels Sales Breakdown by Type (2018-2023)
1.4.3 Asia-Pacific Paper Towels Sales Breakdown by Type (2018-2023)
1.4.4 Latin America Paper Towels Sales Breakdown by Type (2018-2023)
1.4.5 Middle East and Africa Paper Towels Sales Breakdown by Type (2018-2023)
2 Global Paper Towels Market Competition by Company
2.1 Global Top Players by Paper Towels Sales (2018-2023)
2.2 Global Top Players by Paper Towels Revenue (2018-2023)
2.3 Global Top Players by Paper Towels Price (2018-2023)
2.4 Global Top Manufacturers Paper Towels Manufacturing Base Distribution, Sales Area, Product Type
2.5 Paper Towels Market Competitive Situation and Trends
2.5.1 Paper Towels Market Concentration Rate (2018-2023)
2.5.2 Global 5 and 10 Largest Manufacturers by Paper Towels Sales and Revenue in 2022
2.6 Global Top Manufacturers by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Paper Towels as of 2022)
2.7 Date of Key Manufacturers Enter into Paper Towels Market
2.8 Key Manufacturers Paper Towels Product Offered
2.9 Mergers & Acquisitions, Expansion
3 Paper Towels Status and Outlook by Region
3.1 Global Paper Towels Market Size and CAGR by Region: 2018 VS 2022 VS 2029
3.2 Global Paper Towels Historic Market Size by Region
3.2.1 Global Paper Towels Sales in Volume by Region (2018-2023)
3.2.2 Global Paper Towels Sales in Value by Region (2018-2023)
3.2.3 Global Paper Towels Sales (Volume & Value) Price and Gross Margin (2018-2023)
3.3 Global Paper Towels Forecasted Market Size by Region
3.3.1 Global Paper Towels Sales in Volume by Region (2024-2029)
3.3.2 Global Paper Towels Sales in Value by Region (2024-2029)
3.3.3 Global Paper Towels Sales (Volume & Value), Price and Gross Margin (2024-2029)
4 Global Paper Towels by Application
4.1 Paper Towels Market Segment by Application
4.1.1 At Home
4.1.2 Away From Home (AFH)
4.2 Global Paper Towels Market Size by Application
4.2.1 Global Paper Towels Market Size Overview by Application (2018-2029)
4.2.2 Global Paper Towels Historic Market Size Review by Application (2018-2023)
4.2.3 Global Paper Towels Forecasted Market Size by Application (2024-2029)
4.3 Key Regions Market Size Segment by Application
4.3.1 North America Paper Towels Sales Breakdown by Application (2018-2023)
4.3.2 Europe Paper Towels Sales Breakdown by Application (2018-2023)
4.3.3 Asia-Pacific Paper Towels Sales Breakdown by Application (2018-2023)
4.3.4 Latin America Paper Towels Sales Breakdown by Application (2018-2023)
4.3.5 Middle East and Africa Paper Towels Sales Breakdown by Application (2018-2023)
5 North America Paper Towels by Country
5.1 North America Paper Towels Historic Market Size by Country
5.1.1 North America Paper Towels Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
5.1.2 North America Paper Towels Sales in Volume by Country (2018-2023)
5.1.3 North America Paper Towels Sales in Value by Country (2018-2023)
5.2 North America Paper Towels Forecasted Market Size by Country
5.2.1 North America Paper Towels Sales in Volume by Country (2024-2029)
5.2.2 North America Paper Towels Sales in Value by Country (2024-2029)
6 Europe Paper Towels by Country
6.1 Europe Paper Towels Historic Market Size by Country
6.1.1 Europe Paper Towels Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
6.1.2 Europe Paper Towels Sales in Volume by Country (2018-2023)
6.1.3 Europe Paper Towels Sales in Value by Country (2018-2023)
6.2 Europe Paper Towels Forecasted Market Size by Country
6.2.1 Europe Paper Towels Sales in Volume by Country (2024-2029)
6.2.2 Europe Paper Towels Sales in Value by Country (2024-2029)
7 Asia-Pacific Paper Towels by Region
7.1 Asia-Pacific Paper Towels Historic Market Size by Region
7.1.1 Asia-Pacific Paper Towels Market Size Growth Rate (CAGR) by Region: 2018 VS 2022 VS 2029
7.1.2 Asia-Pacific Paper Towels Sales in Volume by Region (2018-2023)
7.1.3 Asia-Pacific Paper Towels Sales in Value by Region (2018-2023)
7.2 Asia-Pacific Paper Towels Forecasted Market Size by Region
7.2.1 Asia-Pacific Paper Towels Sales in Volume by Region (2024-2029)
7.2.2 Asia-Pacific Paper Towels Sales in Value by Region (2024-2029)
8 Latin America Paper Towels by Country
8.1 Latin America Paper Towels Historic Market Size by Country
8.1.1 Latin America Paper Towels Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
8.1.2 Latin America Paper Towels Sales in Volume by Country (2018-2023)
8.1.3 Latin America Paper Towels Sales in Value by Country (2018-2023)
8.2 Latin America Paper Towels Forecasted Market Size by Country
8.2.1 Latin America Paper Towels Sales in Volume by Country (2024-2029)
8.2.2 Latin America Paper Towels Sales in Value by Country (2024-2029)
9 Middle East and Africa Paper Towels by Country
9.1 Middle East and Africa Paper Towels Historic Market Size by Country
9.1.1 Middle East and Africa Paper Towels Market Size Growth Rate (CAGR) by Country: 2018 VS 2022 VS 2029
9.1.2 Middle East and Africa Paper Towels Sales in Volume by Country (2018-2023)
9.1.3 Middle East and Africa Paper Towels Sales in Value by Country (2018-2023)
9.2 Middle East and Africa Paper Towels Forecasted Market Size by Country
9.2.1 Middle East and Africa Paper Towels Sales in Volume by Country (2024-2029)
9.2.2 Middle East and Africa Paper Towels Sales in Value by Country (2024-2029)
10 Company Profiles
10.1 Procter & Gamble (P&G)
10.1.1 Procter & Gamble (P&G) Company Information
10.1.2 Procter & Gamble (P&G) Introduction and Business Overview
10.1.3 Procter & Gamble (P&G) Paper Towels Sales, Revenue and Gross Margin (2018-2023)
10.1.4 Procter & Gamble (P&G) Paper Towels Products Offered
10.1.5 Procter & Gamble (P&G) Recent Development
10.2 SCA
10.2.1 SCA Company Information
10.2.2 SCA Introduction and Business Overview
10.2.3 SCA Paper Towels Sales, Revenue and Gross Margin (2018-2023)
10.2.4 SCA Paper Towels Products Offered
10.2.5 SCA Recent Development
10.3 Georgia Pacific
10.3.1 Georgia Pacific Company Information
10.3.2 Georgia Pacific Introduction and Business Overview
10.3.3 Georgia Pacific Paper Towels Sales, Revenue and Gross Margin (2018-2023)
10.3.4 Georgia Pacific Paper Towels Products Offered
10.3.5 Georgia Pacific Recent Development
10.4 Kimberly-Clark
10.4.1 Kimberly-Clark Company Information
10.4.2 Kimberly-Clark Introduction and Business Overview
10.4.3 Kimberly-Clark Paper Towels Sales, Revenue and Gross Margin (2018-2023)
10.4.4 Kimberly-Clark Paper Towels Products Offered
10.4.5 Kimberly-Clark Recent Development
10.5 Cascades
10.5.1 Cascades Company Information
10.5.2 Cascades Introduction and Business Overview
10.5.3 Cascades Paper Towels Sales, Revenue and Gross Margin (2018-2023)
10.5.4 Cascades Paper Towels Products Offered
10.5.5 Cascades Recent Development
10.6 Kruger
10.6.1 Kruger Company Information
10.6.2 Kruger Introduction and Business Overview
10.6.3 Kruger Paper Towels Sales, Revenue and Gross Margin (2018-2023)
10.6.4 Kruger Paper Towels Products Offered
10.6.5 Kruger Recent Development
10.7 Metsä Tissue
10.7.1 Metsä Tissue Company Information
10.7.2 Metsä Tissue Introduction and Business Overview
10.7.3 Metsä Tissue Paper Towels Sales, Revenue and Gross Margin (2018-2023)
10.7.4 Metsä Tissue Paper Towels Products Offered
10.7.5 Metsä Tissue Recent Development
10.8 Heng An
10.8.1 Heng An Company Information
10.8.2 Heng An Introduction and Business Overview
10.8.3 Heng An Paper Towels Sales, Revenue and Gross Margin (2018-2023)
10.8.4 Heng An Paper Towels Products Offered
10.8.5 Heng An Recent Development
10.9 WEPA
10.9.1 WEPA Company Information
10.9.2 WEPA Introduction and Business Overview
10.9.3 WEPA Paper Towels Sales, Revenue and Gross Margin (2018-2023)
10.9.4 WEPA Paper Towels Products Offered
10.9.5 WEPA Recent Development
10.10 Asaleo Care
10.10.1 Asaleo Care Company Information
10.10.2 Asaleo Care Introduction and Business Overview
10.10.3 Asaleo Care Paper Towels Sales, Revenue and Gross Margin (2018-2023)
10.10.4 Asaleo Care Paper Towels Products Offered
10.10.5 Asaleo Care Recent Development
10.11 C&S Paper
10.11.1 C&S Paper Company Information
10.11.2 C&S Paper Introduction and Business Overview
10.11.3 C&S Paper Paper Towels Sales, Revenue and Gross Margin (2018-2023)
10.11.4 C&S Paper Paper Towels Products Offered
10.11.5 C&S Paper Recent Development
10.12 Essendant Inc (Boardwalk)
10.12.1 Essendant Inc (Boardwalk) Company Information
10.12.2 Essendant Inc (Boardwalk) Introduction and Business Overview
10.12.3 Essendant Inc (Boardwalk) Paper Towels Sales, Revenue and Gross Margin (2018-2023)
10.12.4 Essendant Inc (Boardwalk) Paper Towels Products Offered
10.12.5 Essendant Inc (Boardwalk) Recent Development
10.13 Oasis Brands
10.13.1 Oasis Brands Company Information
10.13.2 Oasis Brands Introduction and Business Overview
10.13.3 Oasis Brands Paper Towels Sales, Revenue and Gross Margin (2018-2023)
10.13.4 Oasis Brands Paper Towels Products Offered
10.13.5 Oasis Brands Recent Development
10.14 Seventh Generation
10.14.1 Seventh Generation Company Information
10.14.2 Seventh Generation Introduction and Business Overview
10.14.3 Seventh Generation Paper Towels Sales, Revenue and Gross Margin (2018-2023)
10.14.4 Seventh Generation Paper Towels Products Offered
10.14.5 Seventh Generation Recent Development
11 Upstream, Opportunities, Challenges, Risks and Influences Factors Analysis
11.1 Paper Towels Key Raw Materials
11.1.1 Key Raw Materials
11.1.2 Key Raw Materials Price
11.1.3 Raw Materials Key Suppliers
11.2 Manufacturing Cost Structure
11.2.1 Raw Materials
11.2.2 Labor Cost
11.2.3 Manufacturing Expenses
11.3 Paper Towels Industrial Chain Analysis
11.4 Paper Towels Market Dynamics
11.4.1 Paper Towels Industry Trends
11.4.2 Paper Towels Market Drivers
11.4.3 Paper Towels Market Challenges
11.4.4 Paper Towels Market Restraints
12 Market Strategy Analysis, Distributors
12.1 Sales Channel
12.2 Paper Towels Distributors
12.3 Paper Towels Downstream Customers
13 Research Findings and Conclusion
14 Appendix
14.1 Research Methodology
14.1.1 Methodology/Research Approach
14.1.2 Data Source
14.2 Author Details
14.3 Disclaimer
Published By : QY Research
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